Using new technologies for making sparkling campaigns
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Maja Bilić Lead Project Manager
Using new technologies for making sparkling campaigns
BabelCamp 2014
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Lead Project Manager in Degordian
Taking care for production of client campaigns
Over 4 years of experience in web projects
Fully in love with new technologies, gadgets and IT in general
Loves coffee and hates winter :)
Who am I?
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Degordian
ex iSTUDIO :)
Full service digital agency
Over 80 employees
Offices in Zagreb, Mostar, Belgrade and Vienna
Products: Socialpuzzle, Socialnumbers, Mediatoolkit
Where do I come from?
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Do you remember how it was done
before?
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Offline advertising
TV
Radio
Outdoor
“Technologies” in last 10 years
Online & Social media boom
•banners
•facebook pages
•facebook applications
•websites
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And what do we do now?
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We choose technology to fit the campaign!
Technology is like fish. The longer it
stays on the shelf, the less desirable
it becomes. - Andrew Heller, IBM
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We choose technology to fit the campaign!
•HTML5 / css3 / JavaScript
•native or hybrid mobile apps
•responsive websites
•multi device approach
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We choose technology to fit the campaign!
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It’s all shiny and sparkling but WHY?
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•
targeted campaignscustom audiencessegmented databasesremarketing
SaaS tools
It’s all about users, their experience and finally data!
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Never forget your business goals! - everyone, Degordian
It’s all about users, their experience and finally data!
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Case studies
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Do not exclude!
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Think about the future!
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www.degordian.com | www.facebook.com/degordian | www.twitter.com/degordian | linkedin: http://bit.ly/degordian
Thank you!
Maja BilićLead Project Manager
[email protected]@bilicmaja