Using Music Downloads As A Marketing or Promotional Tool

Music Downloads!

Music downloads have been one of the most popular incentives for over a decade — and for good reason. They continue to have high-perceived value with consumers, who still download billions of tracks each year.!!Recipients of these incentives enjoy receiving complimentary music downloads and appreciate the offer and the brand providing it. !!•  Million of songs to choose from!•  Compatible with all modern media devices!•  The choice of song from favorite artists!•  A reward with wide reach!

Digital Rewards Online Power, Real-World Reach

Clients can use this product to reach a wide audience, since this product has very wide appeal. Plus, with over 4-million tracks in our catalog, there’s a great deal choice. Every recipient will be able to find something they enjoy.!!•  An all time high, 1.65 billion digital tracks were sold in

2012. !

•  Digital music sales now top physical music sales. (Nielsen and Billboard)!

•  Digital Album sales are up 14.1% from 2011 to 2012. (Nielsen and Billboard)!

•  Digital Track sales are up 5.1% in that same time period. (Nielsen and Billboard)!

Why Choose Music Downloads?!


What is a Music Download Card? !

The Reward!The back of the reward card clearly displays the reward the user will receive.!

The Design!The front of the card features your logo and custom artwork printed in full color.!

The Code!Users enter their unique reward code on the website and follow the on-screen instructions to redeem their reward.!

The Website!This is the website address that users will visit to redeem their reward.!


Customers receive your offer via a branded card or

product. !

They visit the website provided and enter their

reward code. !

They select the music download they would like

from the available options.!

How It Works!

Customers enjoy their gift courtesy of your brand. !


In a connected world, branded user experience is everything. By carrying branding throughout the process to redeem the reward, you can extend your brand’s presence in every detail of the promotion.!!By incorporating a fully skinned accompanying redemption experience, your company can easily implement cross-channel touch points in a creative, layered campaign.!!•  The redemption website can be branded with your logo and messaging.!

•  Redemption process can be optimized for most mobile devices and tablet computers.!!•  Full landing pages also available to extend your branding and messaging. !

!!

Branded User Experience!


Digital Rewards work anywhere and everywhere. Super versatile, all you need is a code to deliver a successful solution for your brand. !!Online Campaigns – Cut costs even further and include reward codes in emails or provide them for completed online purchases or desired actions. !!On Packaging – Easy and inexpensive to implement, codes can be printed within packaging, as a label on packages and beyond.!!At The Register – Reach customers at the transaction level by delivering codes on receipts or via Catalina coupons at the register.!!Direct Mail – When you print codes on direct mail, the total cost of a rewards campaign could be less than the cost of shipping any other item.!

Beyond Cards!


Targeting The Right Audience!

Many industries can benefit from Music Download Cards. They are a particularly good fit for Retail, CPG and Entertainment but also Universities, Banking and Travel & Tourism as a strong gift with purchase, on-pack or in-pack or event giveaway.!!Widely desirable and of high-perceived value, this reward can be used to target adults of all ages. !!Compact and inexpensive to distribute, Music Download Cards are great for:!!•  In-store giveaways!•  Gift-with-purchase!•  On-pack or in-pack premiums!•  Event offering!•  Job fairs!•  Employee Incentives!

..and more!!



We partner with world class manufacturers and companies that do not sell directly to end users. We'll o7en share images, case studies, and ideas from our partners. If you ever see something that interests you, please feel free to contact us. We'd be happy to talk to you about how it might be able to help you with your sales or marke>ng efforts.

Contact Us: •  Marblehead Marke>ng Powered by Proforma •  www.marbleheadmarke>ng.com •  877-‐794-‐9510 •  [email protected] •  Text roi to 80464

Digital Reward Cards have powered promotions for some of the world’s most well-known and respected brands spanning all industries. !

In Good Company!


Using Music Downloads As A Marketing or Promotional Tool

Marketing

Transcript of Using Music Downloads As A Marketing or Promotional Tool