Using Linkedin Presentation John Abbott College
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Transcript of Using Linkedin Presentation John Abbott College
Using LinkedIn to Build Your Online Resume, Reputation &
Connections
Herman Tumurcuogluhttps://ca.linkedin.com/in/expertonlinereputation
What is LinkedIn ?– Social Media Platform– Online Resume– Referral Generator– Contact Manager– Business Development tool– Company Information Directory– Industry Q&A Platform– Job Hunting Site/Recruiting tool– Much more!
What is LinkedIn ?
It’s big.As of March 2015, LinkedIn reports
more than 364 million acquired users in more than 200 countries
Why use ?
Estimates from the Bureau of Labor Statistics say that over half of all jobs are found through networking. Up to
80% of executive level jobs are never even posted.
“Of the U.S. recruiters and HR professionals surveyed, 75% report that their companies have formal policies in place that require hiring personnel to research applicants online.” 79% actually do it.
“Of U.S. recruiters and HR professionals surveyed, 70% say they have rejected candidates based on information they found online.”
The LinkedIn Tour
Without logging in, there is not much to do
You can search.. but the results are hidden behind the login
Other tools are hidden in the footer of the page… but are much more useful after logging in
Creating a LinkedIn ProfileStep 1: Name & Email
Tip!Use a non-work email address.
This will ensure that the primary email on the account
is always yours. You can & should add your work email
later.
Creating a LinkedIn ProfileStep 2: Basic Professional Profile
Options change depending onemployment
EmployedA business ownerLooking for workWorking independentlyA student
Creating a LinkedIn ProfileSteps 3-6: Find Initial Connections
Tip!Skip it. Why connect
before you have set up your profile?
Optimizing your LinkedIn Profile
LinkedIn helps you fill your profile out by giving you tips & the option to upload your resume.
Start by editing the “basic profile” section
Optimizing your LinkedIn Profile
Keep your Display Name your full name – you WANT people to find you.
By default your headline is your job title – expand it into something more descriptive of what you are. You have 120 Characters!
Tip! Avoid titles like “guru” or “expert” – especially if you are looking for work.
Optimizing your LinkedIn ProfileNow it’s time to add a photo!• Your connections will see your face in their
stream – you will be more memorable
Choose a photo that best represents you professionally.. This is not Facebook.. and really not MySpace• No pictures of you as a baby, no selfies.. • A headshot is best – LinkedIn has a tool that
lets you crop an image easily• Light background is preferred
You can choose who gets to see your photo• My Connections – people who are directly
connected to you• My Network – people who are connected to
those connected to you• Everyone – everyone! (Best option if you want
to be found)
Optimizing your LinkedIn ProfileFill out your current & past positions• You can have more than one current position• Start with the current position you already
enteredNote – you can import your resume and have this filled out, but I prefer the manual approach.
Fill out the description with real tangible information on what you do / have done.• Helps your network understand your role• Shows recruiters & HR managers more detail
on your background• Makes you more visible in the search results
Fill this out for all past positions that are relevant to your goals.
Optimizing your LinkedIn ProfileAdd your Education History• You can add multiple schools/degrees• “Degree” & “Field of Study” are flexible –
make sure you take advantage of that• Fill out the activities & notes to highlight
accomplishments and associations
Optimizing your LinkedIn ProfileClicking “Add Websites” Brings up the Additional Information form – fill it all out if you can!
You have 3 websites you can add. Take advantage of as many as makes sense - at the very least your company’s site.
Fill out your interests as it relates to your career. Use as descriptive terminology as you can.
Fill out the Groups and Associations section & Honors and Awards if you possibly can.
Optimizing your LinkedIn ProfileYou can add a link to your Twitter account if you would like – as long as you don’t mind it being associated with you professionally.
You should absolutely customize your profile URL• You can include the link in your
email signature, on your website, blog or Facebook.
• Improves your ability to be found on Google
• Claim it before someone else does!
Clicking the “Customize your URL” link brings up the Public Profile privacy settings
Optimizing your LinkedIn ProfileThe Summary Section = extremely important, especially if you run your own company• Basically a cover letter for your profile• Take some time to fill out these sections
For Specialties, use terms that you would like to be found by• Include the acronyms where applicable• List as many as you can – make sure to
refresh this list often as well
Be factual and direct about yourself, but not overly pompous.
Both of these sections are key in being found via search.
Adding LinkedIn Connections• Connections are the real
power of LinkedIn • Based on the “6 degrees
of separation” concept - but limited to just 3
• People you connect directly to are your Connections (“friends”)
• People 2-3 degrees away are your “Network”
Adding LinkedIn ConnectionsAdding Connections• When you add a connection, they will get an
email and a LinkedIn InMail like this:
Tip! You can customize the message in the email – which you should
always do. It’s a much more personal connection, and a lot
more likely to be accepted.
Adding LinkedIn ConnectionsAdding Connections• Once they have accepted, you will be able to
see their connections – which is a great way to add people you know.
LinkedIn ConnectionsConnections Tips:• After you meet someone you can reinforce the relationship by
sending a connection request with a personal note.• Maintain your relationships. Watch your network’s activity,
and communicate with them regularly based on updates.• Use the “My Connections”
interface to tag contacts and manage contact info
LinkedIn Status Updates
• Status updates are 140 character messages that appear on your profile & in your connections’ stream.
• The update is semi-permanent – it will stay on your profile until replaced or cleared
• Linkedin has partnered with Twitter to connect the two services – the result is a lot of noise from Twitter.
• You can adjust visibility settings on who can see your updates.• Your connections’ updates will appear in your stream – you can
reply privately to them as well as comment publicly
LinkedIn RecommendationsOne of the most useful features of LinkedIn – Yet often neglected.
• Instant reference for anyone searching for you.
• Your public profile displays the number of recommendations you have received.
• Full recommendations only appear to those within your Network – if you choose.
• Recommendations you have written will appear on your public profile, as well as the private profile of the recipient.
LinkedIn GroupsGroups are like Clubs within LinkedIn• There are a few standard group types:
– Alumni: former members of schools, universities, fraternities or sororities.
– Corporate: membership often composed of current or past employees from the same company.
– Conference: membership often composed of people attending similar or the same trade show or conference.
– Networking: membership often composed of people with networking as one of its primary goals.
– Non-Profit: membership often composed of people in support of a similar cause or value.
– Professional: membership often composed of people with similar industry interests.
– Other: ?
LinkedIn Groups
Why join Groups?• Find people with similar
careers, businesses or interests
• Members are ordered by relationship to you
• This can and often does lead to business referrals
• Keep up on news related to that specific group’s focus
• Engage in discussions specific to that group – gain insight & credibility
LinkedIn GroupsFinding Groups to Join• The official group of your current or past companies.• Your connections’ groups.• Groups of people/companies that you aren’t connected to,
but would like to be.• The Groups directory
– Search for topics that interest you or locations
• Can’t find a group that fits?Create one!– A great way to almost
instantly become crediblein your field
LinkedIn Company Profiles• You can see detailed
information about a company, partially written by a representative of the company, and partially built using demographic & profile data– Company overview (original
source is Capital IQ, but can be overwritten by employee)
– Previous employers– Demographic & educational
data– List of all employees in your
network– Changes in employee profiles
(promotions, hires, departures, etc.)
– Job postings
LinkedIn Company ProfilesTips!• You can follow companies.. Which
means changes to their Company Profile will show up in your stream on your homepage– Add the companies you know well,
and where your connections work– Add companies you are interested
in – Job openings are posted!– Competitors – watch to see what
talent they are gaining & losing• Use the Company Search to find
companies by location & industry– You can see connections and job
postings right from the search results
Finding Work Using LinkedIn• First and foremost, build out your profile & connections before you need them to find a job… hit the ground running! Fill out all applicable positions like you would a resume– Get recommendations for as many people as you can.
– Fill out the summary & interests to reflect your job search and career goals
– Connect to anyone you worked with in the past
– Join any groups that align with your industry and goals – participate on those groups too!
Finding Work Using LinkedIn• Use the your Status Updates to let your network
know that you’re on the market.– Update this status often, even if it is with the same update,
so you will appear in your Connections’ streams frequently.
• Ask for recommendations – don’t be shy– When you ask for a recommendation, ask them to keep an
eye out for you.• Visit the Company Profile page on LinkedIn to get
more information on..– See what current and former employees are in your
network – you can leverage these people!
The End! Questions?Herman Tumurcuoglu