Using LinkedIn for Job Search

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With Kathy Bernard

• Career Coach • LinkedIn Expert / Trainer • Creator of the WiserU

Career System

Today’s Purpose

Maximizing LinkedIn to attract and impress target employers.

To be posted on BBJ.org site…

Take Action Guide to take immediate action on what you will learn

You have a

40 times greater chance of landing a job with a strong LinkedIn profile

Revealing statistics

97% of recruiters use LinkedIn…

Yet only 13% of Millennials and 24% of people aged +50 are on

LinkedIn

LinkedIn is POWERFUL

• World’s largest professional network • 500+ million members • 200+ countries • 35% are in the U.S. • Business-focused

LinkedIn lets you …

• Stand out • Build relationships / Enlist help • Research hiring companies • Apply for jobs • Interact with employers

Mistakes ….

• Non-existent profiles or … • Incomplete profiles • Few connections • Little activity

Here’s why …

Job Title

Maximize key areas to be FOUND

• Presence • Posting • Interaction • Activity

The RESULT:

Go from not showing up in the top 50% for jobs … to showing up in the

TOP 10%

Or, even the TOP 5%!

From Home Page: • Share posts and photos • Comment on others’

posts

Headline: Brand yourself

Put most important title first. Add alternate titles. • Pharmacist| Manager | Retail Staff Pharmacist • 120 character maximum • Don’t split titles: Marketing and Advertising Specialist • Avoid adjectives: Proven Marketing Coordinator

Headline errors – too vague

List preferred city/industry

Connections count

• 1st degree connections: 30,000 max. (“500+” is maximum shown to others)

Edit your public profile address

• Click “Edit your public profile”

• Shorten to your name or to impress bobbrownpharmd

Default URL:

www.linkedin.com/bobbrown18483

While on public profile page …

• Make profile public (on Google, etc.)

Pump up your summary

Pump up your summary

Add keywords in alpha order

• Add same keywords in Skill section • Get people to endorse you for your skills

Adding free visuals

• Add to Summary, Experience or Education section

• Upload file or save file to partner site; paste URL into box

Post presentations or videos on Slideshare.net Post online portfolio on Behance.com

Pump up your work history

Experience Mistake: • Not including job duties • Find duties on job descriptions!

Include bulleted list

• Copy bullet point from other profiles • Weave keywords throughout

Link company to company page

• Type name until system recognizes it

• Select company from list

• Logo will appear • People can click

logo to go to Company page

Display your education well

• Select college from list so logo shows • List key courses, activities and

accomplishments

Add sections!

Great way to stand out!

List up to 50 skills

• Add the same skills to your Summary section

• List skills that relate to jobs you want

Get / give endorsements

• Ask for and accept skills endorsements • More connections = more endorsements • Endorse others … doing so helps you!

Promote skills endorsements

• Add total into your summary. Update regularly

“I took your advice and added the tally to the top. In one week, I had 50, and now I have 116, getting new endorsements just about every day.”

Grow your network

• Accept invitations and invite people to connect • Your overall network grows exponentially!

Invite your email contacts

• Allow LinkedIn to search your email account • My Network > Add Connections

Export your connection info

• Allow LinkedIn to search your email account • My Network > See all > Manage synched and

imported contacts

Be selective

• De-select Select All • Pick people already on LinkedIn who you know

Uncheck and select individually

Search

your

school

University of Missouri

Grow your network with classmates

Invite mutual friends

Connect on profile

• Customize invitation to share why you want to connect – 300 characters

Example:

You can’t include an email or web address unless you put a space before and after the “.”

Hi Sarah, Long time, no see, I’m seeing a supply chain

director position in St. Louis. If you know of

opportunities, please let me know. Thanks, Paul

Bender, 314-620-2214, paulbender@gmail . com

Apply for jobs

Join up to 50 groups

Or …

Supply chain

Follow target companies

Supply chain

WORK it!

Maximize your LinkedIn presence! • Presence • Posting • Interacting • Activity

wiseru.com | info@wiseru.com | 847-606-5160

To be posted on BBJ.org …

Take Action Guide to take immediate action on what you’ve learned

Services

Maximize your LinkedIn presence! • LinkedIn profile • Resume • Career coaching • Interview prep • Recruiter Reach wiseru.com | info@wiseru.com | 847-606-5160

Using LinkedIn for Job Search