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Using Institutional Effectiveness to Build a Culture of Performance
Improvement
2007 SACS-COC Annual Meeting
Department of Institutional Research and EffectivenessSt. Petersburg College
P.O. Box 13489 St. Petersburg, FL 33733
(727) 341-3059FAX (727) 341-5411
Revised version for the 2011 SACS Working Group

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 2December 10, 2007 (Revised 04-27-2011)
Issues with IE
SACS’s Peer Review Research Project revealed that in the area of Institutional Effectiveness (IE) 62% of institutions in off-site reviews were
deemed non-compliant and 27% of institutions in on-site visits were
deemed non-compliant IE was the second most identified area
behind faculty qualifications

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 3December 10, 2007 (Revised 04-27-2011)
SPC Experience with IE
As part of the recent SACS reaccreditation process, SPC spent a considerable amount of time and effort documenting and detailing their IE processes
The result…SPC had “zero” compliance issues in the area of IE during the off-site reviews

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 4December 10, 2007 (Revised 04-27-2011)
SACS Requirements for IE
Core Requirement 2.5: Integrated Planning & Evaluation Processes Institutional Effectiveness “…ongoing, integrated, and institution-wide research-based
planning and evaluation processes…” Comprehensive Standard 3.3.1: Institutional Effectiveness
“…identifies expected outcomes…,assesses whether the extent to which it achieves these outcomes, and provides evidence of improvement…”
Comprehensive Standard 3.5.1: General Education Core College Level Competency “… identifies college-level general education competencies and
the extent to which graduates have attained them. within the general education core and provides evidence that graduates have attained those competencies.”

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 5December 10, 2007 (Revised 04-27-2011)
SACS Requirements for IE
Additional IE related requirements include: Comprehensive Standard 3.1.1: Institutional Mission Federal Requirement 4.1: Evaluating Success
Student Achievement Federal Requirement 4.2: Program Curriculum

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 6December 10, 2007 (Revised 04-27-2011)
IE Evidence
SACS Suggested Documentation for CR 2.5 Evidence of linkage of IE to institutional mission Institutional plans and budgets that demonstrate linkage of
assessment findings to planning at all levels Minutes of appropriate (IE related) unit, committee, task
force meetings… Documentation that relates to IE, such as budget
preparation instructions, minutes of budget presentation meetings, annual reports, annual assessment updates, IE reports
Samples of specific actions taken to improve the IE process and/or results from that process

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 7December 10, 2007 (Revised 04-27-2011)
Performance Improvement
From Compliance to Performance Improvement
Data Information ImprovementKnowledge
Improved OutcomesSPCReportsAssessment Data
CommunityCollege LeadershipProgram Directors
FacultyStudents

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 8December 10, 2007 (Revised 04-27-2011)
SPC’s Definition of IE
“At SPC, Institutional Effectiveness is the integrated, systematic, explicit, and documented processes of measuring performance against the SPC mission for purposes of continuous improvement of academic programs, administrative services, and educational services offered by the college.”
Operating ResultsBudget PlanningStrategic & Unit
PlanningEvaluations/ AssessmentsMission
“Closing the Loop”

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 9December 10, 2007 (Revised 04-27-2011)
IE Phases
IE Processes are yearly processes that consist of three distinct phases: Evaluation/assessment phase Strategic/budget planning phase Implementation/operation phase

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 10December 10, 2007 (Revised 04-27-2011)
Evaluation/Assessment Phase
Reflective look back at the prior year’s assessment and evaluation results. educational outcomes institutional surveys departmental-specific assessments
Individual assessments results are reviewed by the respective oversight group which in turn aggregates the information and presents recommendations to the President’s Cabinet.
These recommendations are evaluated and are routinely summarized in the form of the Institutional Objectives (IOs).

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 11December 10, 2007 (Revised 04-27-2011)
Strategic/Budget Planning Phase
Transition from assessment/evaluation results to planning for the upcoming operational year
Includes assessment-driven unit planning Unit managers state their intent for the upcoming year
in measurable objectives Unit managers ensure alignment with the institution’s
mission and goals, Strategic Directions and Institutional Objectives (SD-IOs)

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 12December 10, 2007 (Revised 04-27-2011)
Implementation/Operation Phase
Execution of the developed unit plans
Unit managers are required to provide periodic reports of their progress to ensure the fidelity and stability of these unit plans
Periodic reports include a “mid-year status report” and an “end-of-year final results report.” The end-of-year report includes assessment results in addition to the unit’s use of these results in improving their unit.

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 13December 10, 2007 (Revised 04-27-2011)
Individual IE Processes
Individual IE processes are designed to result in continuous improvement and comprise the following: a. Mission statement processb. Evaluation and assessment processes for academic
programs, student services, and administrative servicesc. Strategic Directions and Institutional Objectives (SD-
IOs) processd. Unit / budget planning processe. Collegewide operating budget development process f. Budget approval, implementation, and annual operating
results

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 14December 10, 2007 (Revised 04-27-2011)
Mission Statement
IE process begins and ends with the College Mission statement
College’s Mission is formally reviewed every five years by a committee representing faculty, administrators, students, community leaders, and members of the Board of Trustees (BOT)
Mission is also reviewed annually by President’s Cabinet before the new strategic planning cycle begins
a. Mission Statement Process

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 15December 10, 2007 (Revised 04-27-2011)
Assessing the Mission
1. On-going
2. On-going
3. Annual
1. Environmental Scans
2. Trends Analysis
3. WorkNet Surveys & Exit Interviews
Economic & Workforce Development
AS Degrees & PSAV Programs
WorkNet One-Stop Ops.
1. Annual
2. Annual
3. Annual
4. Annual
5. Annual
6. Annual
7. Annual
8. Annual
9. Annual
10. Annual
11. Annual
1. Entering Students Survey
2. Enrolled Students Survey
3. Graduating Students Survey
4. Employer Survey
5. Recent Alumni Survey
6. Budget. Planning, IR Survey
7. Technology Resources Allocation Survey
8. Other Department-specific Surveys
9. Administrative Services Oversight (ASOG) Reports
10. Student Services Oversight (SSO) Report
11. Education Support Services (ESS) Reports (Libraries, Learning Support Centers)
Partnerships / Services Student Services
Community Services
Other Institutions
1. Annual
2. Every 3-years / program
3. Annual
4. Every 3-years / program
5. Annual
1. Education Oversight Group (EOG) Reports
2. Academic Program Assessment Reports (APARs)
3. Academic Program Viability Reviews (APVRs)
4. Comprehensive Academic Program Reviews (CAPRs)
5. End-of-year SD-IOs Assessment Report
Accessible Education BS, BAS, AA, AS Degrees
Technical Certificates
Applied Tech. Diplomas
Distance Education
Developmental Education
Continuing Education
Recurring CycleEvaluations / AssessmentsSPC Mission Components
1. On-going
2. On-going
3. Annual
1. Environmental Scans
2. Trends Analysis
3. WorkNet Surveys & Exit Interviews
Economic & Workforce Development
AS Degrees & PSAV Programs
WorkNet One-Stop Ops.
1. Annual
2. Annual
3. Annual
4. Annual
5. Annual
6. Annual
7. Annual
8. Annual
9. Annual
10. Annual
11. Annual
1. Entering Students Survey
2. Enrolled Students Survey
3. Graduating Students Survey
4. Employer Survey
5. Recent Alumni Survey
6. Budget. Planning, IR Survey
7. Technology Resources Allocation Survey
8. Other Department-specific Surveys
9. Administrative Services Oversight (ASOG) Reports
10. Student Services Oversight (SSO) Report
11. Education Support Services (ESS) Reports (Libraries, Learning Support Centers)
Partnerships / Services Student Services
Community Services
Other Institutions
1. Annual
2. Every 3-years / program
3. Annual
4. Every 3-years / program
5. Annual
1. Education Oversight Group (EOG) Reports
2. Academic Program Assessment Reports (APARs)
3. Academic Program Viability Reviews (APVRs)
4. Comprehensive Academic Program Reviews (CAPRs)
5. End-of-year SD-IOs Assessment Report
Accessible Education BS, BAS, AA, AS Degrees
Technical Certificates
Applied Tech. Diplomas
Distance Education
Developmental Education
Continuing Education
Recurring CycleEvaluations / AssessmentsSPC Mission Components
SPC Mission – Assessments - Closing the Loop
a. Mission Statement Process

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 16December 10, 2007 (Revised 04-27-2011)
Evaluation and Assessment
Evaluation and assessment processes at SPC are centered on mission-driven outcomes in the following program and service areas: (i) 26 Organizational units comprising 40 Academic programs
(lower division); (ii) 8 Colleges and Schools comprising 20 Majors (upper
division), and (iii) key administrative and educational support services.
Analysis of outcome results is on-going and captured in various assessment reports.
SPC evaluates all student services to ensure students are provided the best support possible to ensure student success.
b. Evaluation and Assessment Processes

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 17December 10, 2007 (Revised 04-27-2011)
Assessment Areas
Academic Outcomes General Education BAS/BS AAS/AS
Key Administrative and Educational Support Services Viability Importance Satisfaction
b. Evaluation and Assessment Processes

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 18December 10, 2007 (Revised 04-27-2011)
Assessment Focus
Continually evaluate assessment instruments and current processes
Integrate assessment with educational process Focus on fewer, yet meaningful improvements (action
items) Use multiple assessment methods Involve faculty in process Integrate timing of assessments
(3-year cycle)
Assessments
Reviews Surveys
Gen
Ed
b. Evaluation and Assessment Processes

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 19December 10, 2007 (Revised 04-27-2011)
Direct and Indirect Measures
Direct Measures Internally Developed General Education Externally Developed General Education (e.g., MAPP, iSkills) AAS/AS Academic Program Assessment Report (APAR) BAS/BS Program Assessment Comprehensive Academic Program Review (CAPR)
Indirect measures Entering Student Survey Enrolled Student Survey Graduating Student Survey Recent Alumni Survey Employer Survey Community College Survey of Student Engagement (CCSSE)
b. Evaluation and Assessment Processes

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 20December 10, 2007 (Revised 04-27-2011)
Three-year Assessment Cycle
Academic Program Viability Reviews
(APVRs) conducted yearly
APARs
CAPRs
b. Evaluation and Assessment Processes

Using IE to Build a Culture of Performance Improvement
21December 10, 2007 (Revised 04-27-2011)
Key Assessments
Academic Program Viability Review
(APVR)
Academic Program Assessment Review (3)
(APAR)
Comprehensive Academic Program Review (3) (CAPR)
Oversight Group Report
(Multiple Programs)
1) Program Description (1)
2) Number of Graduates – by year
3) Actual Enrollments – by last six semesters
4) SSH Productivity – by last six semesters
5) Program Profitability – RPI Index by year
1) Introduction w/ use of past results (1,2)
2) Major Learning Outcomes – program specific (1, 2, 3)
3) Assessment Methodology (3)
4) Criteria for success (3)
5) Summary of assessment findings
6) Discussion & analysis
7) Action plan & time table
8) Budgetary & planning implications
9) Follow-up report
1) Key APAR findings
2) Key APVR findings
3) Environmental scan of stakeholders – program specific (1)
4) Enrollment / Graduation trends
5) Employment / wages trends (1)
6) Discussion & analysis
7) Action plan & time table
8) Annual follow-up report
9) Cabinet Review & Approval
1) Outcomes Asmt. Sources (1)
2) Previous Years Plans & Results (1,2)
3) Current Year Asmt. Results (1,2)
4) Key Areas Requiring Improvements (not meeting criteria / expectations)
5) Recommended Action Plans
6) Cabinet Review & Acknowledgement
Notes: 1) SACS Compliance Requirement2) Florida DOE Recommendations3) BOT Rule 6Hx23-3.04 Requirement
b. Evaluation and Assessment Processes

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 22December 10, 2007 (Revised 04-27-2011)
Academic Program Assessment
Academic Program Assessment Reports (APARs) Prepared for the Gen Ed, A.S., and A.A.S. programs
according to the three-year cycle Include a summary of assessment findings and a
discussion and analysis of those assessment findings (including use of results, action plan items, and budgetary implications)
Process was initiated college-wide in 1999 Program data is gathered and analyzed on a
continuous basis
b. Evaluation and Assessment Processes

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 23December 10, 2007 (Revised 04-27-2011)
Academic Program Viability Review
Academic Program Viability Review (APVR) Published yearly Included measures:
Program Graduates Course Enrollment Student Semester Hour
(SSH) productivity Relative Profitability Index
(RPI-T) Economic Trend Data
b. Evaluation and Assessment Processes

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 24December 10, 2007 (Revised 04-27-2011)
Program Review Process
Comprehensive Academic Program Review (CAPR) is a summative evaluation that includes multiple measures such as: program-specific performance profitability measures academic outcomes, and stakeholder perceptions
b. Evaluation and Assessment Processes

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 25December 10, 2007 (Revised 04-27-2011)
Program Review Objectives
CAPR was designed to meet three objectives:
To provide a comprehensive report that summaries all elements of the program’s viability and productivity from a 360-degree perspective,
To provide comprehensive and relevant program specific information to key College stakeholders such as the President Cabinet members in order to make critical decisions regarding the continued sustainability of a program, and
To provide program leadership a vehicle to support and document actionable change for the purposes of performance improvement.
b. Evaluation and Assessment Processes

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 26December 10, 2007 (Revised 04-27-2011)
Ed Outcomes Online
To provide a medium for completing the draft educational assessment reports as well as establishing a repository for program specific information, SPC developed an Educational Assessment Web site (https://it.spcollege.edu/edoutcomes/)
College administration and instructional staff are provided access to “completed” assessment reports including the APAR (Program & Gen Ed) and the CAPR
Online access further encourages the use of assessment data as well as highlighting “best practices” across the college
b. Evaluation and Assessment Processes

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 27December 10, 2007 (Revised 04-27-2011)
College Access
b. Evaluation and Assessment Processes

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 28December 10, 2007 (Revised 04-27-2011)
Program Director Access
b. Evaluation and Assessment Processes

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 29December 10, 2007 (Revised 04-27-2011)
Student Survey Process
Data collection Increased student awareness of survey process and
accessibility Minimized use of class time to complete surveys Use multiple points of student contact Online survey submission and scanning of paper
forms Quality of survey forms
Professional “look and feel” of survey format Items designed to gather pertinent data Included online branching models to reduce survey
length
b. Evaluation and Assessment Processes

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 30December 10, 2007 (Revised 04-27-2011)
Strategic Directions
College’s SD-IOs are comprised of longer-term directional statements and shorter-term, annually measurable objectives.
Strategic Directions are: Updated on a three-year cycle and are based on
achieving the College’s mission. Developed to make improvements in learning
outcomes, quality, productivity, and other environmental-scan considerations, as well as inputs from IE Team, President’s Cabinet, faculty and student representatives, the BOT, and external/community stakeholders.
c. Strategic Directions and Institutional Objectives Process

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 31December 10, 2007 (Revised 04-27-2011)
Institutional Objectives
Institutional Objectives are Reviewed and updated annually, with key on-going
initiatives updated based on progress made during the prior year and carried forward, where appropriate.
Designed for the purpose of achieving the corresponding longer-term strategic direction.
c. Strategic Directions and Institutional Objectives Process

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 32December 10, 2007 (Revised 04-27-2011)
SD-IO Alignment
Key ComponentsSPC Mission
Evaluation/ Assessments
2005-2006 Strategic PlanSD & IOs (87 Total; A few
selected below)
Operating / Results(See full details: 2005-06 Year-End Report)
Accessible EducationBS, BAS, AA, AS DegreesTechnical CertificatesApplied Tech. DiplomasDistance EducationDevelopmental EducationContinuing Education
1.Education Oversight Group (EOG) Reports2.Academic Program Assessment Reports (APARs)3.Academic Program Viability Reviews (APVRs)4.Comprehensive Academic Program Reviews (CAPRs)
A.2: Use educational outcome data to improve General Education OutcomesA.11: Incorporate service learning into Honors Program coursesI.4: Increase baccalaureate degree opportunities w/ targeted new programs
A.2: Gen. Ed. outcomes for all A.S. programs implementedA.11: Service learning now required for Honors studentsI.4: Int’l Business, O&P, Paralegal Studies added
Mission – Assessments - Closing the Loop Examples
c. Strategic Directions and Institutional Objectives Process

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 33December 10, 2007 (Revised 04-27-2011)
Unit / Budget Planning
SPC’s unit/budget planning is centered on: more than 150 Unit / Budget Managers, development of departmental unit plans and budget
requests, and use of the national award-winning Strategic Planning
Online (SPOL) system. Unit / Budget Managers are urged and
encouraged to access, review, and make use of all available assessment outcome data (i.e., College’s IE website, oversight group reports, etc.)
d. Unit / Budget Planning Process

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 34December 10, 2007 (Revised 04-27-2011)
Unit / Budget Planning
Budget guidelines are prepared by the Collegewide Budget Committee (CBC), which provides Information about the College’s expectations for State
appropriations, Collegewide budgetary outlook, and Salary package and other key strategic expectations.
Budget guidelines also provide details on how capital expenditure requests are to be entered into the SPOL system
SPOL system requires the unit / budget managers to select one of the SD-IOs for each of the unit plan objectives entered
d. Unit / Budget Planning Process

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 35December 10, 2007 (Revised 04-27-2011)
Unit / Budget Planning
Supporting tasks, expected outcomes, and related budget funding are also captured in the SPOL system
After all unit plans and budget requests are entered, they undergo management review in which refinements and adjustments may be made based on funding availability and overall College priorities
Approved Unit plans (by College President’s direct reports) are aggregated and submitted for further review and evaluation by the CBC
d. Unit / Budget Planning Process

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 36December 10, 2007 (Revised 04-27-2011)
Collegewide Budget Committee
Each year, the President confirms the membership of a CBC (SVPs, VPs, provosts, and other key functional leaders)
Certain members of the committee are rotated on an annual basis for cross-training purposes.
The charge of the CBC includes the following: Develop budget guidelines, Review of all budget requests approved by department heads,
vice presidents, and senior vice presidents, Ensure that the SD-IOs are funded according to their priorities
and funding availability, and Develop the College’s Operating Budget.
e. Collegewide Operating Budget Development Process

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 37December 10, 2007 (Revised 04-27-2011)
Budget Approval
Operating Budget is approved by the President’s Cabinet and recommended to the BOT
Once approved by BOT, the budget is communicated and uploaded into the College’s central financial system
College financials and operating results are monitored on a monthly basis and reported quarterly to the BOT
f. Budget Approval, Implementation, and Annual Operating Results

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 38December 10, 2007 (Revised 04-27-2011)
Operating Performance and Results
Operating performance and results are centered on: Executing SD-IOs Supporting unit plans and quality improvement initiatives Adhering to the operating budget
Operating performance and results are accomplished through the following key steps: Implementing budgets and action plans Monitoring achievements and related circumstances Evaluating mid-year unit plan reviews Review end-of-year unit plan reports
f. Budget Approval, Implementation, and Annual Operating Results

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 39December 10, 2007 (Revised 04-27-2011)
IE Next Steps
Ultimate goal is to provide stakeholders ‘timely’, ‘relevant’, ‘accurate’, and ‘interpretable’ data through: Formatted (dashboard) style reports, and On-demand customizable reporting, with Valid, reliable, and standardized measures.

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 40December 10, 2007 (Revised 04-27-2011)
Links to Additional IE Materials
http://www.spcollege.edu/Central/IE/2007_SACS_Presentation.htm

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 41
Key Points
IE is more than assessment A lot has changed since 2007
IE is less centralized New planning system has been implemented Assessment activities have expanded
December 10, 2007 (Revised 04-27-2011)

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 42
Next Steps
Need to capture/define the current processes
Need to ensure alignment among current processes
Need to incorporate the new Student Achievement Committee Structure
Finally, need to tell the story…
December 10, 2007 (Revised 04-27-2011)

Using IE to Build a Culture of Performance Improvement
2007 SACS-COC Annual Meeting 43December 10, 2007 (Revised 04-27-2011)
Questions

Using Institutional Effectiveness to Build a Culture of Performance
Improvement
2007 SACS-COC Annual Meeting
Department of Institutional Research and EffectivenessSt. Petersburg College
P.O. Box 13489 St. Petersburg, FL 33733
(727) 341-3059FAX (727) 341-5411
Revised version for the 2011 SACS Working Group