Using Instagram to Market Parks & Recreation
69
Strike a Pose: Become an September 22, 2014 InstaPro on
-
Upload
sarah-page -
Category
Social Media
-
view
157 -
download
0
description
Presentation given during the 2014 North Carolina Parks & Recreation Association's annual conference in Wilmington, NC.
Transcript of Using Instagram to Market Parks & Recreation
Strike a Pose: Become an
September 22, 2014
InstaPro on
Get these slides here:http://sarahtpage.com/NCParks-Rec/
Step 1:Open Instagram /
Take a photo
Step 2:Add
#NCInstagram tag
Step 3: Upload to Instagram
Step 4: Stay tuned
is no dummy.
• More than 60 million photos are uploaded every day
• Over 20 billion photos shared
• 200 million monthly active users
• 1.6 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Here’s Why:
Apply Instagram Filters
From this … … to this!
Is Instagram Right for You?
Source: Pew Research Center (2013 update)
• 17% of Internet users are on Instagram
• 20% of women use Instagram vs 15% of men
• Age• Ages 18-29 = 37%• Ages 30-49 = 18%• Ages 50-64 = 6%• Ages 65+ = 1%
• Race/Ethnicity• White = 12%• Black = 34%• Hispanic = 23%
• Geography• Urban = 22%• Suburban = 18%• Rural = 6%
Instagram Content - Photos
Tips for Better Instagram Photography
Shoot in the Golden Hour
Get Closer
Change Your Perspective
Use Text Overlays
Use the Rule of Thirds
Use Leading Lines
Try Interesting Angles
Instagram for Parks & Recreation:Best Practices
1. Show Us the Fun!
2. Show Us What We Can DO
3. Take Us Behind the Scenes
Take Us Behind the Scenes
4. Introduce Your Staff
6. Show Off Your Programs
7. Show Us Your Facilities
8. Show Us Your Projects
9. Educate Us
10. Promote Special Events
11. Show Us You’re Dog Friendly
12. Follow Popular Memes (#TBT)
13. Add User-generated Content
Showcase User-Generated Content
14. Create Photo Opps – Encourage Sharing
15. Use Hashtags
16. Host a Contest
17. Make It Fun!
Setting Up Your Account
1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store
Set Up Your Account
2. Click “Register” to create a new account
Set Up Your Account
3. Create a user name and password
Set Up Your Account
4. Find Facebook friends
Set Up Your Account
5. Edit your profile and add a bio
Set Up Your Account
6. Connect to social
Set Up Your Account
6. Connect to social (cont’d)
Set Up Your Account
7. Follow users
Set Up Your Account
8. Capture or upload a photo
Using Instagram
9. Scale and crop
Using Instagram
Pinch, enlarge, and drag
10. Add filters
Using Instagram
Filters
11. Add borders
Using Instagram
Border
Border
12. Add special effects
Using Instagram
Special effects
13. Complete photo information and share
Using Instagram
Add a caption & hashtag
Tag a user
Add a location
Share on social networks
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
