10 Truths and a Lie: Answers You Need to Understand Web Analytics
Using In-Page Analytics to Understand How People Interact With Your Website
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Transcript of Using In-Page Analytics to Understand How People Interact With Your Website
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There is more to Google Analytics...In-Page Analytics
Level: Beginner
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Understand How People Interact With Your Website
Which parts of your website are most popular?
Which links users are clicking the most?
Which links are completely ignored?
Are the users able to find what they are looking?
Are the users looking at what you want them to see?
Is the content and layout optimal?
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In-Page Analytics
It is an intuitive visual map giving instant access to visitor’s navigation
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In-Page Analytics
It is an intuitive visual map giving instant access to visitor’s navigationAvailable Under
Behavior > In-Page Analytics
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In-Page Analytics
It is an intuitive visual map giving instant access to visitor’s navigationAvailable Under
Behavior > In-Page Analytics
Behavior> Site Content > All Pages, when you
drill in to a specific page, click the In-
Page tab.
OR
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In-Page Analytics (cont)
Behavior Analytics look at the transition between the pages
Page1
Main Page2
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In-Page Analytics (cont)
Behavior Analytics look at the transition between the pages
Page1
Main Page2
In-Page Analytics looks into the details of each page
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In-Page Analytics – Sample Data
Bubbles here indicate the percentage of clicks
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In-Page Analytics – Sample Data (cont)
Hovering over the bubble shows the percentage and numeric value of click
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Browser Size FeatureShows what percentage of a web page is visible to visitors without scrolling
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Browser Size Feature
Consider the example shown in the above figure. The white portion of the page depicts the visible content to the 80% of all traffic on the web without scrolling. The rest of the page is identified by a color overlay.
Please note that the highlighted slider, which can be modified.This feature helps you maintain the high visibility of the content which leads to conversation.
Shows what percentage of a web page is visible to visitors without scrolling
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Enhanced Link Attribution
Analytics cannot distinguish multiple links on one page that led to same destinationsE.g. Link to facebook is available on the header as well as footer of the website
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Enhanced Link Attribution
Analytics cannot distinguish multiple links on one page that led to same destinationsE.g. Link to facebook is available on the header as well as footer of the website
The solution is to allow Enhanced Link Attribution in analytics
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Enhanced Link Attribution
Analytics cannot distinguish multiple links on one page that led to same destinationsE.g. Link to facebook is available on the header as well as footer of the website
The solution is to allow Enhanced Link Attribution in analytics
It can also track buttons, menus, and actions driven by JavaScript
![Page 15: Using In-Page Analytics to Understand How People Interact With Your Website](https://reader033.fdocuments.us/reader033/viewer/2022061103/53edd04f8d7f7289708b5e7f/html5/thumbnails/15.jpg)
Enhanced Link Attribution
Analytics cannot distinguish multiple links on one page that led to same destinationsE.g. Link to facebook is available on the header as well as footer of the website
The solution is to allow Enhanced Link Attribution in analytics
It can also track buttons, menus, and actions driven by JavaScript
It can be enabled through Admin Settings > Properties Tab
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Common Errors & Solutions
ERRORS
Access denied [Error: 20006]
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Common Errors & Solutions
ERRORS
Access denied [Error: 20006]
Your site doesn't
load ga.js from
Google...
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Common Errors & Solutions
ERRORS
Access denied [Error: 20006]
Your site doesn't
load ga.js from
Google...
We didn’t find a
tracking snippet
of your site...
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Common Errors & Solutions
In your Web Property Settings, enter the exact URL for the web page,
http://www.example.com ,
http://example.com, and
https://www,example.com are not same
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Common Errors & Solutions
In your Web Property Settings, enter the exact URL for the web page,
http://www.example.com ,
http://example.com, and
https://www,example.com are not same
Recent web browser updates
block scripts from loading in a session
by default. In the URL bar click
the shield icon and Load unsafe
script
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Common Errors & Solutions
In your Web Property Settings, enter the exact URL for the web page,
http://www.example.com ,
http://example.com, and
https://www,example.com are not same
Recent web browser updates
block scripts from loading in a session
by default. In the URL bar click
the shield icon and Load unsafe
script
Use the current versions of Chrome
or Firefox, and Microsoft Internet Explorer 9 or later.
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Few Limitations
Links in Multimedia/Flash are not tracked.
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Few Limitations
External Links are not tracked.
Links in Multimedia/Flash are not tracked.
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Few Limitations
Links to Download files can’t be
identified.External Links are not tracked.
Links in Multimedia/Flash are not tracked.
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Thank You!
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