Using images to enhance your social media strategy
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Transcript of Using images to enhance your social media strategy
The Power of Pictures
How you can use image sharing as part of your social media strategy
The Power of Pictures
Facebook: 36 Billion photos uploaded per year
Flickr: 130 Million photos uploaded per month
Twitter: 27.1k retweets of last week’s most popular image
“A picture paints a thousand words”
How could image sharing benefit you?
Increase your following Increase your engagement Increase brand awareness Make your brand feel like a more
‘approachable’ brand Engage your network Drive traffic to your website
Using Images to Extend your Reach
1. Infographics2. “Of the Moment”3. A Fresh Perspective4. Celebrity5. HumourThese ideas can all be implemented using your existing social networks…AND spread more widely using image sharing networks…
1. Infographics
What do I mean? Graphic representations of data / knowledge
Why are they Sharable?Infographics present complex info quickly & clearly. They are both beautiful & informative making them a fun, interesting and engaging way of sharing information.
This infographic has been shared tens of
thousands of times
Microsoft have
branded the image to ensure it
gave great brand
exposure despite the fact it is not
overtly promotional
How can you do it?
Visually present data crowd-sourced from your networks
Use your existing data to produce infographics relevant to your industry
Create a library of infographics which summarise important aspects of your industry
2. “Of the Moment”
What do I mean? Images that sum up what your audience is thinking or feeling right now.
Why are they sharable?If you can ride the back of whatever is trending at the moment with a really strong picture, you can be sure it will prove popular, if only for a short period.
This iconic picture
was shared
worldwide during
the London Riots of 2011
The image was popular because it perfectly encapsulated what was happening in an interesting way that sparked attention
How can you do it?
Take / create and share pictures which are relevant to the news / trending topics
Get in the habit of taking ‘snaps’ when out and about which can be quickly got online, whilst most relevant
Encourage your network to share topical pictures with you
Social media team to attend highly topical events & live tweet / photograph
3. A Fresh Perspective
What do I mean? Taking something familiar and providing a new viewpoint e.g. ‘Behind the Scenes’ Why are they sharable?People are always interested in a new spin on things and are often fascinated by how things work behind the scenes in particular
Behind the scenes at Aardman. People are
often interested to see a fresh
perspective on things, or
understand more about
how a finished product comes
about.
How can you do it?
Behind the scenes images at your business showing e.g. product production
Day in the life type images of employees
Visit customers esp if doing exciting projects (&/or get them to share their images)
4. Celebrity
What do I mean? Pictures of or about celebrities – this includes figures who are well known within your fieldWhy are they sharable?People love to share images of celebrities, especially if they’re a little bit different or give a glimpse into their daily life. They are some of the most shared images online.
How can you do it?
If a well known name visits your office, make sure to take several photographs inc of them doing work behind the scenes.
If events are hosted by celebs, make sure to get some great pics with your branding
Have your network share pics when celebs visit them
5. Humour
What do I mean? This might be a cartoon, a mocking infographic or chart or just a photo of something amusing.
Why are they sharable?Humour has great currency online. We all like a laugh and if something really tickles us, the chances are that we’ll share it with our online networks.
This amusing
infographic has been shared a whopping 15k times
on Facebook. Part of the appeal is
that it looks
serious but isn’t.
How can you do it?
Encourage your network to share amusing pictures on specific topics – perhaps with prizes for the funniest
Create amusing infographics that your network will share e.g. A tongue in cheek guide to your industry
Share funny moments from your offices
Next Steps
Establish a culture of image sharing in your existing networks to see what works
Establish a presence on major image sharing sites e.g Flickr, Pinterest, Instagram
I hope this was helpful!
For lots more social media ideas: www.pookyshares.com @pookyhwww.pinterest.com/pookyh