Using Google Search Console Search Analytics for ......Using Google Search Console Search Analytics...

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Using Google Search Console Search Analytics for awesome SEO wins (and some cool Featured Snippet stuff too.) by Dr. Marie Haynes

Transcript of Using Google Search Console Search Analytics for ......Using Google Search Console Search Analytics...

Page 1: Using Google Search Console Search Analytics for ......Using Google Search Console Search Analytics for awesome SEO wins (…and some cool Featured Snippet stuff too.) by Dr. Marie

Using Google Search Console

Search Analytics

for awesome SEO wins

(…and some cool Featured Snippet stuff too.)

by Dr. Marie Haynes

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Dr. Marie Haynesmariehaynes.commarie@mariehaynes

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Marie Haynes

Consulting Inc.We help businesses greatly improve the quality of their websites.

• Site quality assessments • Competitive analysis• Ongoing SEO• SEO Newsletter

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mariehaynes.com/

pubcon

Become a paid member ofmy newsletter and get mynew book and Quality Raters’Guidelines checklist for free.

Includes an editable Word templatefor inclusion in site audits.

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Tip #1Use the queries tab to findquick SEO wins.

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Look at the

top

performing

pages on

your site.

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This page does pretty well

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Here is what

the content

looks like.

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Here is what

the content

looks like.

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Now let’s see the Clicks, Impressions, Click Through Rate and Ranking Position

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Top Search Query

is cat’s stomachmaking noises.

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Am I optimized for this term?

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Am I optimized for this term?

The title tag is not too bad

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Am I optimized for this term?

The H1 tag is not great

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“Gurgling”is a keyword.

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“Gurgling”is a keyword.

But, not the

best one.

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Is the page

optimized

for

“makingnoises”or

“rumbling”?

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No.

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So let’s make some changes.

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So let’s make some changes.I changed the title tag.

Old title tag:

New title tag:

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So let’s make some changes.Pepper the keywords throughout the content

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So let’s make some changes.Pepper the keywords throughout the content

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Google indexed

the changes

INSTANTLY!

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Note that

the snippet

is now 3 lines

instead of 2.

Increased

chance of

getting Featured

Snippet!https://www.stonetemple.com/featured-

snippets-new-Insights-new-opportunities/

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The featured

snippet

currently

belongs to

petmd.com

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Trick to see

if you are next

in line for a

Featured

Snippet

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Made

changes so

that it was

easier for

Google to

pull a Featured

Snippet

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A few days

later…

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Party Time!

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Featured Snippet was won on October 16

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One more example

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Looks like

“lump” iskind of

important

here.

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Sorted by

impressions,

“spayincision”and

“lump”are

important

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Made changes

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Added keywords

to content

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Added a list using

<ul>

<li></li>

</ul>

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Added an image

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Original

ranking:

#4

organic

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Not going to get a featured snippet

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Rewrote content to better answer a

searcher’s question. Now I have 3 lines…

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Jumped up

to #3 organic.

ALMOST has

the Featured

Snippet.

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But I’m not next in line.

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And…

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Tweaked

content

again

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Failed again

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Tweaked

content

again

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Changes were made October 16

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Nice work

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Tip #2Look for new contentopportunities in thecountry tab.

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Tip #3Find queries that have a lowClick Through Rate and figure out why.

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Are there places where you would expect

a higher CTR?

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Sometimes

it’s becausethe Featured

Snippet

fully answers

the query.

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Sometimes

adding a line

like this will

entice clicks.

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But that didn’twork here.

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Frustrating

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So keep trying.

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Oops…or maybe this is a good thing?

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Sometimes a low CTR can’t be fixed

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Sometimes a low CTR is a new opportunityQuery: buy SEO TShirt

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Sometimes a low CTR means changes

should be made.

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Our client

is not

optimized

for

“family”.

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Changed

title tag.

Added an

extra section.

Boosted up to

#3 instantly.

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We won the

Featured Snippet!

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Nice Improvements!

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YEEEEAAH!

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Thank you!

[email protected]

Newsletter signup (with free

Quality Raters’ Guidelines ebook)

mariehaynes.com/pubcon