Using Google+ as Part of Your Marketing Strategy #Mozinar
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Transcript of Using Google+ as Part of Your Marketing Strategy #Mozinar
![Page 1: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/1.jpg)
Using Google+ as Part of Your Marke5ng Strategy
Jeff Sauer
Join us on Twi/er at #Mozinar Ques5ons or problems? Email [email protected]
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Your Google+ Guide
2
Jeff Sauer Marketer and Entrepreneur Vice President Three Deep Marke5ng St. Paul, MN, USA h/p://gplus.to/jeffsauer
![Page 3: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/3.jpg)
GOOGLE+ BASICS
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
What is Google+?
![Page 5: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/5.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is the #2 Social Network
Photo Credit: Lincolnian (Brian) via Compfight
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Over 350 Million Active Users
More Google+ Stats Here: hFp://www.techhive.com/ar5cle/2026521/google-‐outranks-‐twiFer-‐as-‐no-‐2-‐social-‐network-‐aPer-‐facebook.html And Here: hFp://www.businessinsider.com/google-‐plus-‐is-‐outpacing-‐twiFer-‐2013-‐5
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
But to many, Google+ is…
![Page 8: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/8.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
To me, Google+ is Ubiquitous
Google+ is Google
![Page 9: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/9.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Chrome is Google Plus
![Page 10: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/10.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Gmail is Google+
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
YouTube is Google+
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google Maps is Google+
![Page 13: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/13.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Mobile is Google+
![Page 14: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/14.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Content
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Google+
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is the Connective Tissue of the Top Web Properties
Top US Web Proper5es: hFp://www.marke5ngcharts.com/category/top-‐us-‐web-‐proper5es/
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Identity to Google
Google Knows How to Contact You
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Identity to Google
Google Knows How to Contact You Google Knows Where You Write
![Page 19: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/19.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Identity to Google
Google Knows Where You Work
![Page 20: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/20.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Identity to Google
Google Knows Where You Work Google Knows Your Demographics
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Your Friends Aren’t on Google+?
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make New Friends!
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ENGAGING WITH GOOGLE+ AND BECOMING A POWER USER
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Post Your Content to Google+
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Share the Old Fashioned Way
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Better: Auto Post Your Content
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Automatically Post From WordPress to Google+
Why I Chose SNAP: hFp://www.jeffaly5cs.com/best-‐wordpress-‐plugin-‐social-‐media-‐auto-‐pos5ng/
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make Sure to Share Other Content Too
Videos
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make Sure to Share Other Content Too
Videos
Circles
![Page 30: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/30.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make Sure to Share Other Content Too
Videos
Circles
Images
![Page 31: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/31.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make Sure to Share Other Content Too
Videos
Reshares Circles
Images
Circle Mar5n: hFps://plus.google.com/+Mar5nShervington
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Utilize Google+ Content Strategies
Excellent Google Plus Content Strategies from Copyblogger: hFp://www.copyblogger.com/google-‐plus-‐content-‐strategies/
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Images Are Powerful
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Sharing Links is so Boring
Underwhelming Response
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Image Posts Turn Heads!
Same Post, Tremendous Response
Images Gain Real Estate!
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Images Have Metrics Too!
Bonus: See How Many People Viewed Your
Image
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Top Engagers Use Images
Engagement With Every
Post
Circle Rebekah: hFp://gplus.to/RebekahRadice
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Cyrus Clearly Knows What He’s Doing
Circle Cyrus: hFp://gplus.to/CyrusShepard
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Leverage Communities
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Engage with Communities
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Notifications Increase Engagement
Turn On No5fica5ons and
Increase Community Engagement
![Page 42: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/42.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Beware of Notification Overload
10-‐20 Extra Emails a Day
![Page 43: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/43.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Community Benefits: Connecting
Befriend New People Globally
![Page 44: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/44.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Community Benefits: Sharing
Befriend New People Globally Targeted Sharing Opportuni5es
![Page 45: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/45.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Community Benefits: Quantifying
A Public Community +1 Increases Your Website Share
Count
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
No Community? Create Your Own!
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Mention Other +People
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Tag People in Posts
Let People Know You Shared Their Content
![Page 49: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/49.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Tag People in Posts
Get Others to No5ce Your Content
![Page 50: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/50.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Tag People in Posts
Advanced Google+ Networking Strategy: hFp://maximizesocialbusiness.com/google-‐plus-‐strategy-‐networking-‐8209/
![Page 51: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/51.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Create Shared Circles
Make Some Awesome Google+ Friends: hFp://bit.ly/shared_circle
![Page 52: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/52.jpg)
Authorship Through Google+
![Page 53: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/53.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
We All Know What Authorship Is
This is Authorship
This is Authorship
This is Authorship
This is Authorship
This is Authorship
![Page 54: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/54.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You Choose Your Prettiest Photo
Profile Picture Op5miza5on: hFp://moz.com/blog/google-‐author-‐photos
![Page 55: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/55.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You Mark Up Your Website
![Page 56: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/56.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You Mark Up Your Website
![Page 57: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/57.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You Mark Up Your Website
Defini5ve Guide to Google Authorship Markup: hFp://searchengineland.com/the-‐defini5ve-‐guide-‐to-‐google-‐authorship-‐markup-‐123218
![Page 58: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/58.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You May Just See Yourself in Search
![Page 59: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/59.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Authorship Beyond Webpages
Google Authorship Beyond Webpages: hFp://searchengineland.com/expanding-‐google-‐authorship-‐beyond-‐webpages-‐160782
PPT Files
Excel Files
Word Docs
Image Files
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Authorship for Slideshare
How to Claim Authorship for Slideshare: hFp://www.slideshare.net/marktraphagen/how-‐to-‐claim-‐google-‐authorship-‐for-‐slideshare
![Page 61: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/61.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Isn’t Authorship Dead?
Authorship is Dead, Long Live Authorship: hFp://www.blindfiveyearold.com/authorship-‐is-‐dead-‐long-‐live-‐authorship
![Page 62: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/62.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Best Place to Learn About Authorship?
On Google+!
Google Authorship Community: hFps://plus.google.com/communi5es/104474428845467390263
![Page 63: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/63.jpg)
Google+ Impact on Search Rankings
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
My Google+ Experiment
Google Plus Case Study: hFp://www.jeffaly5cs.com/establish-‐google-‐plus-‐authority/
![Page 65: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/65.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Some Agree
Google Plus Search Ranking Correla5ons: hFp://moz.com/blog/google-‐plus-‐correla5ons
![Page 66: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/66.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Others Disagree
Google Plus Search Impact: hFp://www.stonetemple.com/measuring-‐google-‐plus-‐impact-‐on-‐search-‐rankings/
![Page 67: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/67.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Matt Cutts Says No
Google+ Correla5on: hFps://news.ycombinator.com/item?id=6243451
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Yet We See Rankings Like This
![Page 69: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/69.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
And This…
Google Plus in Search Results: What Causes Ranking? hFp://www.virante.org/blog/2013/09/18/google-‐plus-‐posts-‐search-‐results-‐causes-‐ranking/
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Verdict:
More Work to be Done
![Page 71: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/71.jpg)
MEASURING GOOGLE+
![Page 72: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/72.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Have You in Circles?
How Many Circles Are You In?
![Page 73: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/73.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Have You in Circles?
KPI: Total Circles > 1,000
Resources: Circle Count tracks most followed profiles and pages, as well as engagement with content. Their Chrome extension is also quite handy. Check the PageRank of your Google+ profile with prchecker.net.
![Page 74: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/74.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Are Engaging?
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Are Engaging?
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Are Engaging?
KPI: 5 Ac5ons/Post
Resources: Start with reading How to Grow Your Google+ Engagement from Social Media Examiner and then study the list of People with Highly Engaged Content on Google+ from Circle Count.
![Page 77: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/77.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Did Your Content Create a Ripple Effect?
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Did Your Content Create a Ripple Effect?
KPI: Create a Ripple
Resources: You can view Ripples for any page using the Find Ripples bookmarklet from Blind Five Year Old
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Followers of Your Google+ Page
![Page 80: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/80.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Followers of Your Google+ Page
KPI: Total Followers > 1000
Resources: Direct link to the create a Google+ Page sec5on of Google’s website. Get your Google+ Badgeto place on your website directly from Google.
![Page 81: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/81.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ Author Stats
![Page 82: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/82.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ Author Stats
KPI: Clicks > 500 in 30 Days
Resources: Direct link to Google Author Stats in Webmaster Tools.
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Are You Using GA to Track Social?
![Page 84: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/84.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Are You Using GA to Track Social?
Resources: Introduc5on to Social Sharing from Google Analy5cs.
![Page 85: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/85.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Are You Using GA to Track Social?
KPI: >100 Visits/Month from Google+
Resources: Introduc5on to Social Sharing from Google Analy5cs.
![Page 86: Using Google+ as Part of Your Marketing Strategy #Mozinar](https://reader034.fdocuments.us/reader034/viewer/2022052521/53fa00e08d7f72b82e8b4d0c/html5/thumbnails/86.jpg)
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ Measurement Guide
Resources: hFp://www.jeffaly5cs.com/measuring-‐google-‐plus/
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Your Turn
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Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Thank You!
88
Jeff Sauer Marketer and Entrepreneur Vice President Three Deep Marke5ng St. Paul, MN, USA h/p://gplus.to/jeffsauer
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Email: [email protected] TwiFer: @jeffaly5cs Website: hFp://www.jeffaly5cs.com
Find this recorded #Mozinar and slide deck at hFp://moz.com/webinars very soon!