Tosia Shall, Esri

Michael Blair, Innovate! Inc.

Using Geocoding and Geoenrichment to Spatially Enable Your Data for Analysis

Topics

• Challenge: Locate a water spray park

• Preparing your data for Spatial Analysis

• Geocoding

- Types

- Options/Interfaces

• GeoEnrichment

- What is available

- Interfaces

Challenge: Find potential locations for recreational water spray parks in DC

My facilities data is tabular and I can’t visualize it geographically

I don’t have all of the demographic information needed to make an informed decision

Current situation:

Preparing Your Data for Spatial Analysis

Preparing your Data for Spatial Analysis

• Add a locational component to my tabular data

- Put my existing facilities on a map

• Add valuable attributes to underserved block group points

- Enrich my data with demographic data to find areas with HHs with children

In order to meet the challenge, I will need to:

…and then I will be ready to find potential spray park locations

Locationally enabling your data

Geocoding

Geocoding

Interpret location descriptions as coordinates

• Addresses

• Points of Interest

• Fire Hydrants

• Well Locations

• Sensors

• Assets

Types of Geocoding

Geosearch

Reverse

Geocoding

Batch Geocoding

Options

Online Service On Premises

Build Your OwnOn Premises

World Geocoding Service

• Address level geocoding for more than 130 countries, more than 50 countries at address

point level

• Place-level coverage for other landmarks and cities

• Handles addresses in local alphabets languages, Romanized characters, transliterations,

and local formats.

• We source authoritative worldwide data

https://doc.arcgis.com/en/arcgis-online/reference/geocode-coverage.htm

World Geocoding Service

Numbers to remember for batch geocoding:

40 credits for every 1,000 geocodes

2.4 credits per 10 MB of stored

feature services/month

Understanding Credits

World Geocoding Service

• Cascading functionality automatically matches addresses at the best level – if it doesn’t

find a rooftop point it moves down to interpolating along a street segment, the down to a

zip code, and so on.

Access the World Geocoding Service from:

• ArcGIS Online and Enterprise Map Viewer

• ArcGIS Pro

• Custom Applications via APIs and SDKs

World Geocoder for ArcGIS

• For organizations that need global coverage, but can’t deploy in the cloud

• On premises solution ensures privacy of your data

• Includes ArcGIS Enterprise software, data locators, and Esri Professional Services

World Geocoder for ArcGIS: Batch Geocoding Sample Tool

• Chunks and parallelizes jobs to achieve optimal performance

• If your implementation is Portal based, the Portal must be active in Pro

• Edit the tool parameters and set other defaults to your requirements

https://www.arcgis.com/home/item.html?id=1529740d53f44784a73c00eff4d5cfa6

StreetMap Premium

• StreetMap Premium for ArcGIS

Most reference data provided by

https://enterprise.arcgis.com/en/streetmap-premium/latest/get-started/dd-here-data.htm

Coverage Areas•Continent (North America, Latin America,Europe, Middle East/Africa, Asia Pacific, Japan)• Country• State/Province

Usage Options:• Map Display with Geocoding• Map Display with Geocoding and Routing

Locators should be stored in a file folder so you take advantage of new features that are not supported for locators stored in geodatabases, such as performance improvements, multithreading capabilities, and suggestions support. ArcGIS 10.4 is the last release to support storing locators in geodatabases.

Build Your Own Locator

• Use your own Reference Data

• Use locally or as a service

Geocode Existing Locations: Demo

Resource Links

Geocoding

• ArcGIS Pro: Intro to Geocoding

• ArcGIS World Geocoding

• Batch Geocoding with ArcGIS

• High Performance Batch Geocoding

• Creating New ArcGIS Locators

GeoEnrichment

• Esri Demographics and What’s New

• GeoEnrichment and Living Atlas Data

• GeoEnrichment and Living Atlas Demographic Data

Tutorials and Training:

Learn ArcGIS:

- Map Voter Data

- Get Started with ArcGIS Maps for Office(geocode and enrich data)

- Analyze Credit Card Fraud

- Analyze Fire Preparedness with GeoEnrichment

Bringing additional value to your data

Geoenrichment

Geoenrichment

• Provides the ability to get facts about a location or area.

Data Variables fall into 3 major categories

Demographic Consumer Spending Segmentation Data

Geoenrichment Coverage

• Global collection of demographic, psychographic, and socioeconomic data

• Over 15,000 variables

• More than 130 countries

• Coverage information can be found here.

Geoenrichment

• Get information about the people and places in a specific area or within a certain distance or drive time from a location – point, polygon, address, or place name

• Query and use information from a large collection of data sets including population, income, housing, consumer behavior, and the natural environment.

Access GeoEnrichment From:

Credits

• 10 credits per 1000 attributes – data variables multiplied by total feature records

2,000 features x 1 attributes = 20 credits

1,000 features x 3 attributes = 30 credits

How does Geoenrichment work?

• User supplies a place to enrich: point, polygon, address, or place name

• List of variables you’d like to add to your place or places.

Enrich Census Block Group Points: Demo

Michael Blair, Innovate! Inc. mblair@innovateteam.com

Using geocoding and geoanalytics to identify areas in a school district where access to high-speed internet is limited

Innovate! Inc.

• 8(a) with over 50 GIS Professionals with decades of experience in developing and implementing geospatial solutions in multiple system architectures

• Corporate mission and culture of designing solutions that create low O&M for our clients - making long lasting partnerships and relationships

• Rich network of deep GIS experts with very specific skills that allows us to put a few people on-site with tremendous reach back support from our off-site experts

• Multiple GIS awards in a variety of industries and technologies. Being focused on the right solution to be implemented that will have the longest lasting positive impact for our clients

Why is it important to understand students’ success?

• Many school districts have gone to a “flipped-classroom” where the school day is focused on hands-on work, and lectured material is provided through web-based resources, e.g. YouTube, TED, vod/podcast, etc.

• 1:1 Technology initiatives are giving web-based resources, e.g. Google Chromebooks, iPads, to each student allowing them to access content through the cloud.

What is broadband (high speed internet)?

Category DownloadSpeed

UploadSpeed

Typical Functions/Use(functions additive to level above)

Unserved < 768 Kbps < 200 Kbps • Email (Client/Server-based; POP)

Underserved768 Kbps

to< 6 Mbps

200 Kbpsto

< 1.5 Mbps

Minimum Download Speed: 768 Kbps Minimum Upload Speed: 200 Kbps

• Limited web browsing• Single user internet device

Minimum Download Speed: 1.5 Mbps Minimum Upload Speed: 768 Kbps

• Internet integrated in daily l ife, and “always” connected • 1-3 simultaneous internet devices possible

Minimum Download Speed: 3 Mbps Minimum Upload Speed: 768 Kbps

• Sending/receiving medium to large-sized documents or fi les• Streaming SD content; buffering not a concern• 3-5 internet devices possible• Cloud-based computing and data storage (e.g. Google Docs)

Served6 Mbps

to25+ Mbps

1.5 Mbpsto

6+ Mbps

Minimum Download Speed: 6 Mbps Minimum Upload Speed: 1.5 Mbps

• Sending/receiving large documents or fi les (photos, word processing, small videos)• Streaming HD content (movies, video); buffering not a concern• 5+ internet devices possible• Higher quality, codec-based videoconferencing

Minimum Download Speed: 10 Mbps Minimum Upload Speed: 3 Mbps

• Sending/receiving large fi les and small to medium-sized databases• Remote synchronous education, professional development, workshops, etc., facil itated simultaneously at multiple classrooms and/or other locations

Minimum Download Speed: 25+ Mbps Minimum Upload Speed: 6+ Mbps

• Sending/receiving medium to large-sized databases• HD quality, codec-based• High speed end to end network and business to business applications

In underserved areas…

• Students without internet access are forced to seek alternative solutions, like free WiFi or even sitting outside of a library or school.

We incorporate Census demographic data

Broadband Availability – Independent Data Validation

Consumer Surveys Other Data Sets• Commercial data sets

• Data reported to FCC (477 data)

• Satellite dish inventories

• Community meetings

Drive Tests

(3500+ miles of Interstates, US & State routes driven)

Speed Tests

Town Verification Project

Community Anchor Institutions

Advertised download speed

Educational Institutions

Do you have sufficient connectivity to meet your needs?

53% No

Monadnock Regional School District

Questions?