Using Facebook to Grow Your Business

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Using Facebook to Grow Your Business Provided by: North Delta Regional Planning & Development District David Creed, Executive Director July 12, 2013 Visitor’s Center | Bastrop, LA
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Using Facebook to Grow Your Business. Provided by: North Delta Regional Planning & Development District David Creed, Executive Director July 12, 2013 Visitor’s Center | Bastrop, LA. Background: Bricks to Clicks. - PowerPoint PPT Presentation

Transcript of Using Facebook to Grow Your Business

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Using Facebook to Grow Your Business

Provided by:

North Delta Regional Planning & Development DistrictDavid Creed, Executive Director

July 12, 2013

Visitors Center | Bastrop, LA

Background: Bricks to ClicksEntrepreneurship program for West Carroll businesses to promote the development of websites, blogs, Facebook and other platforms to market products and services produced in West Carroll Parish.

Program launched in summer 2012; currently extended into 2014

13 companies/institutions currently participating

These 13 companies have a combined business network on Facebook over 1.1 million fansAAA Safe Company, LLCCustom Cross CreationsJacks JewelryLighthouse GraphicsNortheast Educational Development (NEED) FoundationOak Grove Inn and SuitesRenees Food ConnectionSmiths Gun DogsSweet RepeatsWest Carroll Chamber of CommerceWest Carroll Occupational TherapyWest Carroll Police JuryWood-n-Stitches

www.facebook.com/brickstoclicks

http://needfoundationcommunitycenter.comThe Learning Path TodayWhat Is Social Media?Facebook As We Know It TodayUnderstanding Facebooks EdgeRankTen FB Engagement CommandmentsMore Practical Tips for EngagementSign up for assistance with your Facebook page or website

What We Know

Social media is the new kid on the block in marketingSocial media can help your business

The Pace of Internet Business

What Is Social Media?***Part 1***

What Is Social Media?***Part 2***

Social Media Influencers

But Companies Must Do More

What Brought Some of You Here Today

FacebookAs We Know It Today

FacebookAs We Know It Today1.1 billion monthly active users (up 23% year-over-year)

93 % of U.S. on Facebook

751 million active monthly mobile users at the end of March 2013 (54% increase a year ago)

Mobile ad revenue accounts for 30% (or about $375 million) of Facebooks $1.25 billion ad revenue

Facebook earnings of $0.12 per share and overall revenue of $1.46 billion, up 3%

FacebookAs We Know It Today

FacebookAs We Know It Today

FacebookAs We Know It Today

FacebookAs We Know It TodayFacebook Page Research Shows

-The $ value of an additional Like for a Facebook Business Page ranges between $43 and $175

Example: FB Page has 1,000 LikesValue of page is between $43,000 and $175,000Avg. is $109,000 (or $109 per Like)

But only about 40% of fans actually are followers/watchersAssume of those 40% that only 25% make purchases

Your pages value would be equal to:$10,900 ($109,000*.4*.25)

Estimated Like value of your page is actually worth $10.90

Facebooks EdgeRankEdge What?

Facebooks EDGERANKFacebooks EDGERANK

Facebooks EDGERANK Process

You Engage

*Like*Comment*Share*TagEDGERANK creates newsfeed

Facebook Engagement

Facebook Page Engagement Fact

Facebook Page Engagement Fact

Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and Networked Blogsreceive an average of 70% fewer Likes and comments on their posts per fan, according to a new study by Applum, developer of Page tool EdgeRank Checker.Facebook Page Engagement FactThe Top Ten Facebook Engagement CommandmentsSome practical tips for managing Facebook business pages

Ten Engagement Commandments1. THOU SHALT post more questions, not statements2. THOU SHALT post good product/service pictures3. THOU SHALT post more videos4. THOU SHALT POST when thou hast time5. THOU SHALT POST near 11 a.m., Wed Friday. 6. THOU SHALT POST using good grammar, not slang. 7. THOU SHALT NOT POST personal pictures. 8. THOU SHALT post positively, not negatively about your business day. 9. THOU SHALT post often. 10. THOU SHALT CONTINUE TO LEARN how to manage your Facebook page. Posting StrategiesStrategy 1:

Post a picture with a short message about one of your products or services.

Do this 3 times per week, say Monday, Wednesday, and Friday. Assuming you obtain three comments and further assuming you Like those comments and also make three comments as well, you have just created 12 engagements. Strategy 2:

Change your cover photo once per week to showcase a product or service.

Assuming you receive three comments for the week and you reciprocate with Likes and comments of your own, then you have just created another 13 engagements. Posting StrategiesStrategy 3:

Check-in at your business location, post a picture about a product or service and a short message.

Do this 3 times per week. Assuming you receive 3 comments and you again reciprocate, then you generated another 27 engagements. Strategy 4:

Check-in at your business location 5 times per week with no picture or post message.

Simply check-in. This is a no hassle strategy because you are not selling anything with the post. You are simply reporting to work. People respect that. Assuming 3 people Like your check-in and 3 comment and you reciprocate with Likes and comments, then you created another 17 engagements.Want to launch your own Facebook Business Page?

Were ready if you are.

Using Facebook to Grow Your Business

Provided by:

North Delta Regional Planning & Development DistrictDavid Creed, Executive Director

July 12, 2013

Visitors Center | Bastrop, LA