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*although we’d like to someday and I’d love to hear ideas on how we can

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“So…

WHAT THE FUCK

are you doing speaking at the Facebook Developer Garage if Dawdle doesn’t even fucking

integrate with Facebook?”

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Using Facebook To Establish Trust

February 20, 2009

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“Seller reputations are built around user reviews and the number of ways

sellers identify themselves.

“Their rankings go up, in particular, the more they link their storefronts to

sites that reinforce their identities (Facebook, Twitter, Xbox Live, etc).”

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You Should Get Your Own Store

• They’re free– eBay, Amazon, Yahoo all charge ~$40 a month

• They’re branded– Your logo, name, tagline, and message

• You choose your URL– I’m at http://www.dawdle.com/sachinag – Get yours before someone else does

• (We’ll go beyond gaming one of these days and you’re going to be really sorry when we add movies, music, cameras, cell phones, or whatever else you might want to sell.)

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• Shipping time• Delivery Confirmation• Account age• Other sekret stuff

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Review (In Case You Were Drunk)

• We don’t use Facebook Connect – (or a Facebook app or anything else)

• Yet, we still use Facebook for identity– “Implicit third-party verification”• Optional for seller to display• Optional for buyer to click to verify• We rely on visual cues to provide comfort

• Users can “just tell” if a seller is trustworthy

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Last Slide

• We’d love to use Facebook Connect– But we don’t need to for our purposes

• We reward sellers for sending users off of our site and going to Facebook– Pointers to proof of identity• “Good behavior” that we reward

You don’t need to actually integrate with Facebook to leverage the platform

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Thanks You