15 minutes a day, everyday - 700 million people

Over a trillion if you count those who use a couple of times a week.

No Panacea

It’s all about the lead up, don’t expect miracles in one day from Facebook

YOU HAVE 10 WEEKS

+

1 Day

Reach, Prime, Capture

Did I mention that you shouldn't’t expect miracles in one day from Facebook?

REACH

Your page is your brand

People don’t visit your page

It’s all about the feed (Facebook only delivers your content to 15% of your fans)

REACH

Your Fans are Your Amplifier

Never stop growing!

Content Makes You The King

20% unique content, 80% recycled over-performing content

Post content again that is working well on your own page

Adapt other pages high performing content to fit your unique message

Re-post content that is performing well on similar pages

Re-use

Borrow

Flatter

Finding Over-Performing Content

Look for content that perform significantly better than average, relates to your work, and can have a call to action added to it

Yes it’s really that simple!

www.ActionSprout.com

5X

5014Engagement Avg

24,000This Post

PRIME PEOPLE FOR ACTION

Ask people to take meaningful social actions

Donate is not a socially sharable action

“Join is in thanking our amazing volunteers”

“Sign a letter to our super donor.”

“Show your support for kids!”

“Make a pledge to stand up for your rights!”

“Join us in congratulating…”

Give People Actions They Can Take

4X

757Engagement Average

3640This Post

Supporter Emails Captured: 162Facebook UID’s: 2236

Get an email address so you can send them a message on Give Tuesday

Facebook ID’s let you target promoted posts and ads to them on Give Tuesday

Email

FB-ID’s

CAPTURE

Email Promoted Posts

Go direct to deliver your donation ask

Post frequently about people giving and ask everyone to help thank them

Remember Facebook only delivers 15% of your posts

Reach & ActivateEmail, Wall Posts, Promoted Posts, Ads, Phone, Website, Twitter, etc.