Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm...
Transcript of Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm...
![Page 1: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/1.jpg)
Using Facebook as a Marketing Tool for
Your Farm Business
Webinar
February 24, 2010
![Page 2: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/2.jpg)
I help:
– business owners who are frustrated with
their business growth or profitability.
– organizations who need a champion to lead
a project from concept to completion.
“I bring knowledge, ease and
understanding to the table.”
![Page 3: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/3.jpg)
• World Wide Web Presence
• Medium to Connect to Customers
• Ability to Promote Events & News
• Feedback from Fans
• Sharing
Why use Facebook
![Page 4: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/4.jpg)
Why use Facebook
Inbound Marketing
• SEO/SEM
• Blogging
• Social media
• RSS
• Free tools/trials
• Public relations
Think Permission
Outbound Marketing
• Telemarketing
• Trade shows
• Direct mail
• Email blasts
• Print ads
• TV/radio ads
Think Interruption
![Page 5: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/5.jpg)
• 350+ million users (100 million U.S. visitors-Nov.2009)(source: Comscore)
• 3.5 billion/week - shared content (web links, blog
posts, notes)
• 2.5 billion/month - photos uploaded
• 14 million/month - videos uploaded
• 3.5 million/month - events created
Why use Facebook
![Page 6: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/6.jpg)
• Meet people & start conversations
• Be helpful, answer questions
• Add value to community
• Ask questions
• Trust other’s advice
Why use Facebook
![Page 7: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/7.jpg)
Personal Profile vs. Business Page
Personal profiles
have friends
Mutual Acceptance
5,000 Limit
Business pages have
fans
One-way, Opt-in
No Limit
![Page 8: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/8.jpg)
Building a Personal Profile
• Personal information
• Photo
• Work/education
• Networks
• Interests, photos, etc.
• Applications
• Find friends
Personal Profile vs. Business Page
![Page 9: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/9.jpg)
Building a Business Page
• Have personal page
• Create a page
• Logo
• Description
• Call to action
• Find fans
Personal Profile vs. Business Page
![Page 10: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/10.jpg)
Finding Time
• Spend time on good conversations.
• Think about face-2-face with customers.
• It’s marketing, networking &/or research.
• Allocate time (1-2 hours)/week
• Use down-time (I.e. doctors office) 4 time to network (if U have lap top or mobile)
– Use time to outline & write set of micro blog posts to send later.
• Look @ results long-term
![Page 11: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/11.jpg)
Privacy Considerations
• Keep security software current.
• Guard passwords & change frequently.
• Don’t share anything you wouldn’t want to read in the headlines or anything you wouldn’t want a stranger to know.
• Set profile securities for applications.
– app. developers have access to contact info.
• Hackers - steal FB log-in & sending sensitive info.
– Contact your friends with bogus story requesting money
• traveling
• targeting grandparents of the military
![Page 15: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/15.jpg)
• Install only verified applications.
• Quizzes & Games - Don’t do them.
– some trick you into revealing personal information or
information often used as security verification.
• pet’s name, street you grew up on, birth town or city, mother’s
maiden name, etc.
Privacy Considerations
![Page 17: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/17.jpg)
Setting up Your Personal Profile
“It’s your You Book”
![Page 18: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/18.jpg)
http://www.facebook.com
Complete
all information
required
Click
Note: You may want to designate one email address for all social networking tools
Registration
![Page 19: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/19.jpg)
Note: Be sure to read the Terms of Use and Privacy Policy
Registration
![Page 20: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/20.jpg)
Step 1:You have the option to upload your address book.
Registration
![Page 21: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/21.jpg)
Step 2:You have the option to upload this information.
Registration
![Page 22: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/22.jpg)
Step 2:You have the option to “Friend” these people.
Registration
![Page 23: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/23.jpg)
Step 3:You have the option to join a network near you.
Registration
![Page 24: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/24.jpg)
After registering you will receive an email confirmation
requiring you to confirm your account by clicking the link.
Registration
![Page 25: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/25.jpg)
You have successfully confirmed your account with the email
Registration
![Page 27: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/27.jpg)
Settings allow
you to make
changes
To your original
registration
Information & add
specific
information or
deactivate your
account
Account Settings
![Page 28: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/28.jpg)
Account Settings
This is one way to connect with others you may have
Gone to school with, worked with and/or live near and more.
![Page 29: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/29.jpg)
Notifications
Relate directly to you -
you received an
Invite, reply, wall post.
This allows you to set
up how you want to
receive the notices
-email,
-mobile
-your profile
Account Settings
![Page 31: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/31.jpg)
Profile Settings
A dry erase
board
-You post
messages,
Photos,
video
-Friends
can write
on your
wall
-You can
remove
posts
-have FB
apps
![Page 33: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/33.jpg)
Profile Settings
Create a Photo Album and upload pictures.
Set security to who may see your photos.
You can add other features -
Links, events, notes, video
![Page 35: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/35.jpg)
Finding Friends
Friends need to be requested &
mutually accepted
![Page 36: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/36.jpg)
Finding Friends
Use search bar
List of Kim
Selected correct
one
![Page 37: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/37.jpg)
Finding Friends
Select
Add as Friend
Pop up for Kim
to accept
![Page 38: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/38.jpg)
Creating Messages
Create message on wall or on home page
Change security of message if desired
Click Share
![Page 39: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/39.jpg)
Creating Messages
Put a message on a friends wall
Select friend
Add message
Select “share”
![Page 40: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/40.jpg)
Session One Action Steps
• Determine level of privacy for profile
• Select picture of yourself
• Create profile
• Invite friends
![Page 41: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/41.jpg)
Session Two
March 24, 2010
Noon to 1:00 p.m.
Continuing to effectively set up your account -
Business Page
How to engage with others
Methods to increase followers
![Page 42: Using Facebook as a Marketing Tool for Your Farm ...Using Facebook as a Marketing Tool for Your Farm Business Webinar February 24, 2010 I help: –business owners who are frustrated](https://reader034.fdocuments.us/reader034/viewer/2022050412/5f896d23368ec615aa3f1387/html5/thumbnails/42.jpg)
Charlene Andersen
Kamigo Marketing LLC
Join Me @Twitter, Facebook, LinkedIn
603.942.7160