Using Digital to market your business
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Transcript of Using Digital to market your business
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Using Digital to market your business
Col’Cacchio
Rob Stokes, Group CEO, Quirk
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So what is Social Media?
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A COLLECTION OF TOOLS…
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(more like these)
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…THAT FACILITATES...
Credit: Ben Werdmuller h0p://www.flickr.com/photos/benwerd/
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…THE CREATION ...
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… AND SHARING ...
Credit: Jason Staten h0p://www.flickr.com/photos/jasonstaten/
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… OF CONTENT.
A COLLECTION OF TOOLS
THAT FACILITATE THE CREATION AND SHARING
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CONTENT COMES IN ALL SHAPES AND SIZES…
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STORIES
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Information
INFORMATION
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REVIEWS
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NEWS
“There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.” 10:36 PM Jan 15th from TwitPic
Views 486,314
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THE GROWTH OF SOCIAL MEDIA
The impressive stats part
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Two thirds of the global Internet population visit social networks
Nielsen, Global Faces & Networked Places, 2009 Credit: ChrisHan & Cie h0p://www.flickr.com/photos/chrisHangates/
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10% of total internet time is spent on a social network
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine h0p://www.flickr.com/photos/mayeve/
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Social Media recently displaced Email as 4th most popular activity on the Internet.
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta h0p://www.flickr.com/photos/esparta/
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Video is
massive.
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3 BILLION videos viewed on YouTube every day
Credit: Jared h0p://www.flickr.com/photos/generated/
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The number of minutes spent on Facebook every day.
Credit: Mark Auer h0p://www.flickr.com/photos/thegeekshallinheri0heearth/
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25 billion Bits of content shared on FB each month
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Sources: afrographique.tumblr.com // socialbakers.com
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Sources: afrographique.tumblr.com // mike saunders
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Sources: afrographique.tumblr.com // mike saunders
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SOCIAL MEDIA IS TRANSFORMING MARKETING
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It has taken the mega-phone used by advertisers
Credit: altemark h0p://www.flickr.com/photos/altemark/
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… and given consumers a bigger one.
“Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control”
Rupert Murdoch Mogul
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THE DIGITAL MEGA-PHONES
(a miniscule selection)
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How do we leverage social media for business?
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THREE PRIMARY AREAS OF BENEFIT
1. THOUGHT LEADERSHIP
2. BRAND AWARENESS
3. CUSTOMER LOYALTY
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THREE PRIMARY AREAS OF BENEFIT
1. THOUGHT LEADERSHIP
2. BRAND AWARENESS
3. CUSTOMER LOYALTY
Teach me something I don't know so I can be smarter
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THREE PRIMARY AREAS OF BENEFIT
1. THOUGHT LEADERSHIP
2. BRAND AWARENESS
3. CUSTOMER LOYALTY
Let me find your business easily when I'm in need of your solutions
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THREE PRIMARY AREAS OF BENEFIT
1. THOUGHT LEADERSHIP
2. BRAND AWARENESS
3. CUSTOMER LOYALTY
Give me the tools I need to make my life easier and I’ll stick with you
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When it comes to applying tools to each area, there are various options that best apply...
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1. THOUGHT LEADERSHIP
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via Wikipedia: A person or entity who has business ideas that merit attention
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via Wikipedia: A distinguishing characteristic of a thought leader is "the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.”
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The ideal tools for positioning yourself as a thought leader are publishing platforms such as blogs..
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2. BRAND AWARENESS
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Not only does thought leadership promote your brand, but social media makes it easier for people to discover you
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The social web is a vital ingredient in being found online.
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• 34,000 searches per second • 2 million per minute • 121 million per hour • 3 billion per day • 88 billion per month
(* figures rounded)
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SEARCH IS OFTEN THE BEGINNING OF THE JOURNEY FOR PROSPECTIVE CUSTOMERS*
* SEARCH IS THE #1 ACTIVITY ONLINE — NIELSEN
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AND SEARCH RESULTS ARE EVOLVING…
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THEY’RE BLENDING OTHER SOURCES..
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AND BECOMING MORE SOCIAL
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AND BECOMING MORE SOCIAL
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PAID RESULTS
ORGANIC RESULTS
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For brand awareness, there are numerous social channels available to you..
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3. CUSTOMER LOYALTY
R&D
Support
CRM
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Digital channels offer unbelievable opportunities for enterprises to bring their customers closer to them by creating value.
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Value = making my life easier and better by using your product.
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PLATFORM THINKING Some of today's best examples of value creation is through the development of platforms that allow customers or consumers to create their own value.
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Nike+
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Thank you! www.quirk.biz/colcacchio