Social Media Marketing Portfolio - David Lee, Senior Digital Designer, Leicester UK
using digital media @ Leicester college
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opportunities for
using digital media
Advice documents - covering many uses of still images, moving images and audio
Training & consultancy - One day workshops or tailored collaboration
Free Helpdesk - Responses within five days
Online surgery - Regular sessions you where you can ask us anything or watch a themed presentation
User experience
Context
Design for the medium
Before, during and after
Usability testing
DESIGN
A system makes it manageable
Common workflow
Set of guidelines – that you can break later
Cues – if I am meant to respond then make it clear
DESIGN for PowerPoint
Common PowerPoint issues
Crowded slides
Low quality images / graphics
Poor line-height
Positioning of bullet points
Improving PowerPoint
Default PowerPoint size is 4:3
960 pixels by 720 pixels
Use consistent styles
Headings, copy, quotes
Use a type scale
24, 36, 48, 60, 72
Line-height (spaces between lines)
Consider a grid
Improving PowerPoint
Default PowerPoint size is 4:3
960 pixels by 720 pixels
Use consistent styles (headings etc)
Use a convention
Use a type scale 24, 36, 48, 60, 72
Consider a grid
Use consistent styles
Use a type scale
Line-height (spaces between lines)
Consider a grid
24, 36, 48, 60, 72
Headings, copy, quotes
Constraint
A method of limiting the actions that can be performedon a system
Diversity in Leicester CollegeFacts and Figures…
In the College
•72% of our students are studying part time•16% of our learners are studying English for Speakers of Other Languages•46% of our learners are from Black and minority ethnic backgrounds•73% of our learners are over 19 years old•7% of our learners are disabled•7% of our learners have learning difficulties
In Leicester City
•40% of people are from
• Black or minority ethnic
• backgrounds
•(31% of those are Asian)
•There are 240 faith groups
• and 250 places of worship
•70 languages are spoken
•There are around 1000
• asylum seekers and 2000
• refugees
•Around 12% of people are disabled
Diversity in Leicester CollegeFacts and Figures…
• 72% of our students are
studying part time
• 46% of our learners are from Black and minority ethnic backgrounds
In the College
• 7% of our learners have learning difficulties
• 16% of our learners are studying English for Speakers of Other Languages
• 7% of our learners are disabled
• 73% of our learners are over 19 years old
Diversity in Leicester CollegeFacts and Figures…
• 72% of our students are
studying part time
• 46% of our learners are from Black and minority ethnic backgrounds
In the College
• 7% of our learners have learning difficulties
• 16% of our learners are studying English for Speakers of Other Languages
• 7% of our learners are disabled
• 73% of our learners are over 19 years old
http://www.slideshare.net/thecroaker/death-by-powerpoint
Finding and using free images
http://www.vts.intute.ac.uk/he/tutorial/imagesearching/
http://www.picnik.com/
Organising media
Free icons
SCREENCAST
http://handbrake.fr/
DESIGN for VLE
http://web2practice.jiscinvolve.org/wp/rss-2/
http://web2practice.jiscinvolve.org/wp/podcasting/
http://podcast.open.ac.uk/
DESIGN for mobile
“The information era in which we currently live is changing the culture of education”.Retta Guy, 2009
USABILITY TESTING
http://www.slideshare.net/whitneyhess/diy-ux
Advice documents - covering many uses of still images, moving images and audio
Training & consultancy - One day workshops or tailored collaboration
Free Helpdesk - Responses within five days
Online surgery - Regular sessions you where you can ask us anything or watch a themed presentation
http://www.jiscdigitalmedia.ac.uk/helpdesk/
Get in touch
www.jiscdigitalmedia.ac.uk
www.twitter.com/jiscdigital
www.twitter.com/zakmensah