Using Digital Marketing to Grow Your Funeral Home and Generate Leads

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Using Digital Marketing to Grow Your Funeral Home and Generate Leads Zachary Garbow [email protected]

Transcript of Using Digital Marketing to Grow Your Funeral Home and Generate Leads

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Using Digital Marketing

to Grow Your Funeral

Home and Generate

Leads

Zachary Garbow

[email protected]

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Who is this for?

1. You know that Facebook isn’t enough

2. You are a progressive funeral home

3. You want to grow your firm & beat competition

4. You want to be prepared for the future

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We now live in an

always online world

#ShiftHappens

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WHAT IS THE COMMON THREAD?

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Digital Marketing for Funeral Homes (Made Easy)

• Founded in 2008

• First Social Media Marketing

Company in Funeral Service

• Trusted by 500+ Firms

• Proprietary Software

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64,842

Posts

published

3,290

Posts

boosted

19,472,150

People

reached

In the last year alone…

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Jack

✓ Spends time on Facebook

✓ Enjoys fishing

✓ Close with his family

✓ Takes care of aging mother

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Jill

✓ Spends time on Facebook

✓ Loves reading

✓ Close with her family

✓ Takes care of aging mother

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Dear Jill,

Dear Jill,

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Which Experience Do

You Want to Offer?

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Creating a Customer Journey

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What % of fans see an average post?

Pop Quiz!

A: 75%

B: 40%

C: 15%

D: 5%

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Boost it!

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4,560 people reached

$0.001/person

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42 event responses

$1.19/response

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2,200 reached

1,091 video views

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Is Posting Every Day Too Much?Yes/No

Pop Quiz!

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Answer: Post at least daily (if not

more)

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55 link clicks

$0.18/click

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154 link clicks

$0.13/click

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133 emails collected

$1.69/email

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86 leads

$5.88/lead!

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Reviewing the Funnel (so far)

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• Planning Reminders

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FunnelExample

Planning Reminders

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73 leads

$6.13/lead!

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• Planning Reminders

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FunnelExample

Grief Support

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79 leads

$4.43/lead!

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• Planning Reminders

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FunnelExample

Breast Cancer Awareness Month

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573 leads

$1.31/lead!

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Top Tools to Use

Facebook

Email Marketing

Full Automation

Landing Pages

CRM

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Marketing Automation

Content that gets results

Software that delivers

it

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Conclusions(And What’s Ahead?)

1. The Big Shift: Always Online

2. Reach people where they spend time

3. Create a customer journey

4. Marketing Automation keeps the pipeline full

5. This Trend is Just Beginning…

6. Lay Your Foundation Now

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Free Goodies (just for you)

Full Presentation

Digital Marketing Calculator

Interactive Funnel Examples

Campaign Creation Worksheet

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[email protected] SEE ME! BOOTH #2414

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Thank you!

2017 NFDA International Convention Continuing Education Workshop Sponsor