Using Design Thinking in Aerospace Innovation for TLEs
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Transcript of Using Design Thinking in Aerospace Innovation for TLEs
Using Design Thinking in Aerospace Innovation for TLEs
Craig Damlo
January 14, 2016 - Boeing Technical Lead Engineers
Agenda:๏Design Thinking Overview๏Aerospace Applications๏High Level Tools
Traditional Innovation Process
Strategy Brainstorming Development Define Evaluation
Traditional Innovation Process
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Traditional Innovation Process
68%
“People who design products are experts
cursed by their knowledge, and they can’t imagine what it’s like to be as
ignorant as the rest of us. Chip Heath
Made to Stick
Design Thinking Process
Design Thinking Process
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Design Thinking Process
16% 16%
The Edges - Proof
Empathize
✤Observe✤Engage✤Immerse
Define
✤Review✤Focus✤Understand✤TRIZ
Ideate
✤Brainstorming✤Flare✤Variety
Prototype
✤Try✤Explore✤Solve
Test
✤Refine✤Learn✤Sample
Does it work?Low-Birth-Weight Infant Mortality
Embrace✤Create a cheaper and easier-to-maintain incubator for clinics in Nepal
✤Visit to Nepal found that incubators won’t work; homes don’t have electricity and are long distances to hospital
✤How might we create a baby-warming device that helps parents in remote villages give their dying infants a chance to survive
Design Thinking in Aerospace
How Can it be Applied?
What’s Missing?
Strategy Brainstorming Development Define Evaluation
Test
✤Mockups✤Full size✤Sample
Prototype
✤CAD✤Physical
Ideate
✤Sketch✤Brainstorm
Define
✤RFI?✤RFQ?✤SCD?✤Standards?✤Regulations?
Empathize - Who & How
✤Builders✤Operators✤Passengers
Why It’s Important
20152010 20202005 2025
Roll OutFirstFlight
Named787
FirstDelivery
-9 FirstFlight
-9 FirstDelivery
-10 FirstDelivery
Current Backlog
Public Acknowledgementof iPhone
Roll Out
Launch
3G Launch
4 Launch
5 Launch
5C Launch
6 Launch iMplant
Aerospace ExamplesZodiac – Cirrus Business Class
✤Direct Isle Access✤Window Seat Faces Window
Boeing – 787 PAX Window✤Bigger✤Electro Chromatic
Zodiac + Boeing – 787 Crew Oxygen Mask
✤Improved Universal Fit✤Improved Ergonomics
ToolsIntegrate the Tools You Already Have
Empathy Profiles
•Compositions of “typical” people•Give them real names and full bios
Storyboards
•Bring out your Hollywood director•Include details like time, actors, actions…
Empathy Profiles + Storyboards
•Put them together to test a solution•How does Gary’s experience differ from Kelly’s?•What does the difference imply?•Iterate
Key Takeaways
•Empathy is key•Design for the edges•Don’t just meet requirements•Solve problems & provide solutions•Learn from and accept failures
Don’t make airplanes for the requirements, design them for the people who fly in them.
Thank you.Any questions?
https://www.linkedin.com/in/craigdamlo
Appendix: Empathy Tools
Profile’s Name•Age•Relationship Status•Number of Children•Education Level•Political View•Considerations & Expectations:
•Consideration 1•Consideration 2•Expectation 1•Expectation 2
Profile Pictu
re
Start Time: 00:00
End Time: 00:00
Duration: 00:00
Scene:
Characters:
Actions:
Title
•Character 1•Character 2
•Action 1•Action 2Drawing or P
icture
of Scene