Using Demographic Questions

For In-depth Data Analysis

Demographic questions help to determine factors that could

influence a respondent’s choice of answers.

Able to split your respondents into certain groups and see how your groups vary with

their answers.

Sample survey questions and how you can use them to

assist in your demographic survey questions

Age Questions

The age of your respondents can sometimes greatly alter

the way that they answer your questions.

Asking for a respondents age can also be a good way to

ease people into answering this somewhat personal questions as it is an easy

question to answer.

Ethnicity Questions

Interesting contrast when it comes to comparing the

answers of respondents from different racial or cultural

backgrounds.

Asking a person to identify their ethnicity in a survey can

be a slightly precarious question - always allow a

“prefer not to say” option

Marital Status

Give you an insight into how the household is made up.

Education Question

The level of education of a respondent may affect the answers that they give to

certain questions.

Someone who has had vocational training may have different opinions on topics than those who have a PHD,

for example.

Employment Question

Good contrast of opinions from differing demographic groups,

especially financial questions or opinions on social statuses.

REMEMBER!

Demographic questions are inherently personal and

sensitive to certain extents, so they should be treated as

such.

Other demographic questions could be…

•Income•Number of children•Geo-location•Weight•Gender

…to name a few.

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