Using Data to Make Targeted Connections on Twitter

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@ryanevans RandMediaGroup.com/blog linkedin.com/in/evansryan Using data to make connections on Twitter

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This is an introductory presentation on how to utilize data to make targeted connections on Twitter.

Transcript of Using Data to Make Targeted Connections on Twitter

Page 1: Using Data to Make Targeted Connections on Twitter

@ryanevans RandMediaGroup.com/bloglinkedin.com/in/evansryan

Using data to make connections on Twitter

Page 2: Using Data to Make Targeted Connections on Twitter

@ryanevans RandMediaGroup.com/bloglinkedin.com/in/evansryan

Using data to make connections on Twitter

Using data to make targeted connections on Twitter

Page 3: Using Data to Make Targeted Connections on Twitter

@ryanevans RandMediaGroup.com/bloglinkedin.com/in/evansryan

signal

noise

Page 4: Using Data to Make Targeted Connections on Twitter

@ryanevans RandMediaGroup.com/bloglinkedin.com/in/evansryan

What data do you have?

Page 5: Using Data to Make Targeted Connections on Twitter

@ryanevans RandMediaGroup.com/bloglinkedin.com/in/evansryan

Where can you find that data? Twitter

Twitter API

Twitter ToolsFreeNot FreeReally Not Free

Page 6: Using Data to Make Targeted Connections on Twitter

@ryanevans RandMediaGroup.com/bloglinkedin.com/in/evansryan

What analysis can you do with that data?

# of followers / # following

tweets / time

retweets / tweets

@replys / tweets

retweets / followers

# of lists /# following

notoriety

influence

engagement

Page 7: Using Data to Make Targeted Connections on Twitter

@ryanevans RandMediaGroup.com/bloglinkedin.com/in/evansryan

What can you do with that data?

Page 8: Using Data to Make Targeted Connections on Twitter

@ryanevans RandMediaGroup.com/bloglinkedin.com/in/evansryan

Step 1. Pick a few people in your industry you follow.

MertSahinoglu

WCVentures mattcutts

dalkaaaronwallseomoz

dannysullivanrustybrick

leeodden

rishil

wiep

you

Page 9: Using Data to Make Targeted Connections on Twitter

@ryanevans RandMediaGroup.com/bloglinkedin.com/in/evansryan

Step 2. Find out who they follow

MertSahinoglu

WCVentures mattcutts

dalkaaaronwallseomoz

dannysullivanrustybrick

leeodden

rishil

wiep

you

6,982 total

Page 10: Using Data to Make Targeted Connections on Twitter

@ryanevans RandMediaGroup.com/bloglinkedin.com/in/evansryan

Step 3. Sort their followers by your criteria

MertSahinoglu

WCVentures mattcutts

dalkaaaronwallseomoz

dannysullivanrustybrick

leeodden

rishil

wiep

you

195 people showed up > 5 times

Page 11: Using Data to Make Targeted Connections on Twitter

@ryanevans RandMediaGroup.com/bloglinkedin.com/in/evansryan

Step 3. Sort their followers by your criteria

MertSahinoglu

WCVentures mattcutts

dalkaaaronwallseomoz

dannysullivanrustybrick

leeodden

rishil

wiep

you

195 people showed up > 5 times

# followers / following

30 people

Page 12: Using Data to Make Targeted Connections on Twitter

@ryanevans RandMediaGroup.com/bloglinkedin.com/in/evansryan

Step 4. Connect & interact with new group

MertSahinoglu

WCVentures mattcutts

dalkaaaronwallseomoz

dannysullivanrustybrick

leeodden

rishil

wiep

you

30 people

Page 13: Using Data to Make Targeted Connections on Twitter

@ryanevans RandMediaGroup.com/bloglinkedin.com/in/evansryan

Thank You!

Ryan EvansRand Media GroupRandMediaGroup.com/blogTwitter: @ryanevansLinkedin: linkedin/in/[email protected]


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