Using Data to Develop Targeted Digital Inclusion Programs

COPYRIGHT 2016 CONNECTED NATION, INC. DO NOT DUPLICATE OR REPRODUCE WITHOUT WRITTEN PERMISSION.

1

Using Data to Develop Targeted Digital Inclusion ProgramsERIC FREDERICK, AICP, LEED APVICE PRESIDENT FOR COMMUNITY AFFAIRS: CONNECTED NATIONEXECUTIVE DIRECTOR: CONNECT MICHIGAN


2

ConnectedField-validated technology planning program to facilitate the expansion of broadband access, adoption, and use in a communityProcess overview:

1. Establish a local team/ task force2. Assess the technology landscape3. Develop a plan4. Implement projects to expand

broadband access, adoption, and use

Empowering local,

collaborative, and data-driven technology planning to

inform intelligent, digital

development

COPYRIGHT 2016 CONNECTED NATION, INC. DO NOT DUPLICATE OR REPRODUCE WITHOUT WRITTEN PERMISSION. 3

We all want to fight the barriers to broadband adoption and create communities that are more digitally inclusive.


It’s understood that the barriers to adoption include:• Affordability• Relevance/Awareness• Digital Literacy• Devices (outdated, lack of, non-functioning, etc.)


This is not new, but how can we be smarter about how we address these barriers in our communities?


The answer is found by digging deep into our communities to more thoroughly assess and identify those that are facing these barriers, and to what degree.


To dig deep, communities need to ask their residents, businesses, and institutions about their technology adoption, use, habitats, etc.


Asking is complicated and requires the involvement of a comprehensive and actively engaged team that is representative of every sector.


This model is not easy, but worth it.


Let’s take a look at an example.


Residential Broadband Adoption0%

20%40%60%80%

100%

75.1% 68.1% 76.0%

The 2014 ACS tells us…

USASCSpartanburg

If you don’t ask, this is as local as you could get in defining the problem of adoption in Spartanburg County, SC


So we ask. More than 2,600 survey responses from households: adoption, use, barriers, digital literacy, elec. interaction, etc.

1. Who are the non-adopters?

Can also look at veterans, educational attainment, etc.


We ask about barriers to better understand what we need to overcome as a community. Looking at digital literacy today.

Can do this for every group and demographic

2. Why are they non-adopters?


Examining digital literacy. We can see which groups have greater digital literacy than others, and what applications have low digital literacy in the community.

3. What is the issue?


Libraries offer tech. training opportunities, but are there gaps compared to the digital literacy of the community?

4. Where are our resources?Library Locations and Training Opportunities Offered

Training OpportunitiesSC

PL - Boiling Springs

SCPL -

Chesnee

SCPL -

Cowpens

SCPL - Cyrill Westside

SCPL - Headquarters

SCPL - Inman

SCPL - Landrum

SCPL -

Middle Tyger

SCPL -

Pacolet

SCPL -

Woodruff

Basic computer skills X X X X X X X X X XCoding & program/app. development Cyber-safety X X X X X X X Device orientation X X X X X X X Internet browsing and searching X X X X X X X X Advanced online research X X X X Mobile device applications X X Multimedia X Office productivity software X X X X X X X X Social media X X X X Technology for businesses X X X Website development

Library Locations

Training Offered


5. How do we fix it?

Adoption is lowest among low-income, young families, seniors, unemployed, and

households with children

Digital Literacy

Digital Literacy is a barrier for seniors, those earning $35k or less annually, and adults with a high school

diploma or less.

The most oft-cited applications with low

digital literacy are cybersecurity, multimedia,

social media, office productivity, and mobile

applications.

Office productivity and cyber-safety are offered at many libraries, but social

media, mobile applications, and multimedia training

are limitedSolution 1: Develop more aggressive and targeted marketing materials for and make available office productivity and cyber-safety training.

Solution 2: Expand learning opportunities in the areas of multimedia, social media, and mobile applications


6. Where do we start?Library Locations in Northern Spartanburg County


6. Where do we start?Residents indicating a need for improved cybersecurity digital literacy


6. Where do we start?Residents indicating a need for improved mobile application digital literacy


6. Where do we start?Residents indicating a need for improved multimedia digital literacy


21

Thoughts and Questions?ERIC FREDERICK, AICP, LEED APVICE PRESIDENT FOR COMMUNITY AFFAIRS: CONNECTED NATIONEXECUTIVE DIRECTOR: CONNECT MICHIGAN

Using Data to Develop Targeted Digital Inclusion Programs

Technology

Transcript of Using Data to Develop Targeted Digital Inclusion Programs