Engagement marketing: Using data science to go

further

72hrs of you tube video

571 new websites

100m new emails

277,000 tweets

.. created every minute

The age of context

Channel agnostic

A clear picture?

What should you think about?

What do you know?

Fast data versus slow data

Engagement scoring

Source: Miu

What we speak aboutbecomes the housewe live in- Hafiz

› Think about the touch points with your customers across the various channels

› Start with what you know

› Use slow data to better understand your customers to then tailor more messaging to more customers

› Do start slow

› Be careful about how your communicate

Key takeaways

Thank you