Using data in the Banking Industry

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Transcript of Using data in the Banking Industry

Page 1: Using data in the Banking Industry

WE ARESOCIALCOPS.ORG

We are India’s largest open Data exchange. We work with corporates, Non-Profit Organizations and Govts. To help them make better decisions.

Our work has won accolades from the United Nations, Microsoft and IBM.

The Economic Times, Fast Company and Times of India think our work is cool.

We reach millions of people in the remotest parts of the country through our partner non profit and government networks.

We work with organizations to create strategies for Growth leading to high sales, Customer retention, drive brand loyalty, recall, value & higher sales.

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INDIA IS HOME TO 21% OF WORLD’S POPULATION WITHOUT BANK ACCOUNTS

SOCIALCOPS

Most of these people are willing to avail Banking services if the banks reach out to the right areas. Source: World Bank

97% of accounts under Pradhan MantriJan Dhan Yojana are under Public BanksBanks are not sure which Rural region to target where people don’t own Bank accounts.Source: PMJDY

22% of population states “Bank too far away” as the primary reason for not having an accountSetting up ATMs and Bank accounts in the regions of

maximum footfall.

Source: World Bank

415 Million people remain unbanked in India as of 2014

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ONLY 39% OF ALL USERS PREFER FACE-TO-FACE TRANSACTIONS

India has only a 2.3% share among total Life Insurance poilcies around the World.Declining share in the insurance sector results in a great loss in revenues for the banks.Source: LIC Report

Just 23% of the Indian Internet users prefer Internet Banking.Declining number of face-to-face transactions provide banks

with an opportunity to expand without much infrastructure

using focussed marketing.

Source: IASER Report

SOCIALCOPS

Card transactions from Private Banks only account for 23.52% of total card transactions.Despite of having a tremendous infrastructure and

extravagant marketing campaigns have not been able to

defeat public banks.

Source: APJMMR

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SOCIALCOPS

Banks spend valuable money, time & resources reaching people who don’t need

their services.

What if we could ensure that every $ spent went on reaching a person who needed the product?

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I’m sure you’ve asked yourself these questions multiple times

How do I increase sales?

Am I targeting the right areas where people require the services?

Which new markets to expand to?

Which markets to launch a new service in?

Am I spending my money on the right growth markets?

SOCIALCOPS

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Corporates, Governments and Non-profits use our data to make better decisions everyday.

We are India’s largest data exchange. Use our granular, household level information about emerging markets to make better decisions everyday.

MOBILE FIELD STAFF

3000+ mobile workers giving us data from remote areas.

PUBLIC DATA SOURCES

We have access to approximately 1000+ government data sources.

DATA BANK

We now have over 100 million data points by organizing public data from past 10 years.

NONPROFIT PARTNERS

120+ nonprofit partners reaching 2.5 million people pledge their internal data to us

SOCIALCOPS

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GOVT. SCHEMES

GEO-INTELLIGENCE

What Data Do You Need?

1.DEMOGRAPHY

2.

3. 4.

• Population, Segmentation on Residence, • Household level breakdown (Gender, Age,

Address)• Occupation and Education• Deposits, Savings and Credits

• Central Govt. schemes household level Data• Eligibility of schemes for Households• Currently availed services

• Post Offices, ATMs, Banks, Schools, Chemists, Doctors

• Subji Mandis, Branded Showrooms, Village Industries

• Petrol Pumps, Fire Stations, LPG Filling Stations• Tourist Spots, Cinema Halls, Stadiums

INCOME & EXPENDITURE

• Household Assets & Amenities• Item wise Consumer Expenditure • Deposits & Credits• Purchasing Power & Aspirations• CIBIL Scores• DDP, Poverty Status

SOCIALCOPS

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THE DATA YOU NEED WILL DIFFER BASED ON YOUR ISSUE.

For instance, lets say you want to understand where you want to start a new loan scheme to maximize the outreach effectiveness

to increase sales.

SOCIALCOPS

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Use our simple drag & drop interface to find the solution to your data problem.

SOCIALCOPS

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Search a district…

Sort by:

None

Literacy Rate

Population

Sex Ratio

Literacy Rate

Area

DELHI- SOUTH

2.734 Million

1000:921

251 Sq. KM

Pick the cities, towns & states that you want to target

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Where do people whom you should lend live?

Search a district…

Sort by:

Income Level

Education

Proximity to Services

Amenities

Credit Scores

DELHI- SOUTH; SAKET

2.734 Million

1000:921

251 Sq. KM

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Search a district…

Sort by:

Income Level

Education

Proximity to Services

Sex Ratio

Credit Scores

DELHI- SOUTH; SAKET

2.734 Million

1000:921

251 Sq. KM

…at the household granular level.

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Dashboard

Select a Layer…

Proximity to Services

Doctors

Chemists

ATMs

Banks

Police Stations

Shopping Complex

DELHI- SOUTH; SAKET

2.734 Million

1000:921

251 Sq. KM

If you had to target these localities, where would you open a new Branch/ATM?

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SOCIALCOPS

We not only are an Open data exchange, but also provide tools to Search through private

data and Visualize it as well.

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1 CLICK EXPORT

HOW TO SEARCH THROUGH THIS DATA?Search through millions of data points on our fast and powerful platform.

FAST & RELEVANT

ANY TYPEOF QUERY

DATA SECURITY

EASY DATA FILTERING

Lightning fast & relevant results for every search

Full text, location, numeric queries – you search inside datasets.

OVERVIEW OF FEATURES

POWERFUL INDEXINGUsing our superior ontology, filter by topics, tags & source.

Sort, refine & mathematically manipulate datasets.

Export data into excel, STATA or SPSS in one click of a button.

Maintain high standards of data security with firewall deployment.

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HOW TO MAKE SENSE FROM THIS DATA?Create all types of data visualizations on our platform on the go.

DYNAMIC DASHBOARD

ON THE FLY ANALYTICS

Dynamic State, District Maps

Treemap Circular Dendogram

Clustered Force Layout Steam Graph

Dynamic Bar Chart

Use multi stakeholder views (divided geographically & issue based) to make sense of data at granular levels.

OVERVIEW OF FEATURES

Map relationships between columns, rank frequencies & create visualizations – all in one click.

SAMPLE VISUALIZATIONS

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120+ partners1.5 million people

We are a team of passionate engineers, economists & data scientists who believe that the solution to our world’s biggest problems lies in technology.

Team draws from Goldman Sachs, Barclays Capital, Microsoft, IBM, Teach for India, Deloitte, Young India FellowshipNanyang Technological University (Singapore), London School of Economics & IIT

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The work we’ve done at the intersection of technology, data and people to have a positive influence on society have won us awards at the global level.

Including:

NASSCOM Innovative Startup of the Year

Forbes ‘30 under 30’ ; Fortune ‘40 under 40’

IBM Smarter Planet Challenge

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LETS CHANGE THE WORLD TOGETHER!

Prukalpa [email protected]

+91 9910966512

@Social_Cops

www.socialcops.org

Reach out to us!