Using data in the Banking Industry
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Transcript of Using data in the Banking Industry
WE ARESOCIALCOPS.ORG
We are India’s largest open Data exchange. We work with corporates, Non-Profit Organizations and Govts. To help them make better decisions.
Our work has won accolades from the United Nations, Microsoft and IBM.
The Economic Times, Fast Company and Times of India think our work is cool.
We reach millions of people in the remotest parts of the country through our partner non profit and government networks.
We work with organizations to create strategies for Growth leading to high sales, Customer retention, drive brand loyalty, recall, value & higher sales.
INDIA IS HOME TO 21% OF WORLD’S POPULATION WITHOUT BANK ACCOUNTS
SOCIALCOPS
Most of these people are willing to avail Banking services if the banks reach out to the right areas. Source: World Bank
97% of accounts under Pradhan MantriJan Dhan Yojana are under Public BanksBanks are not sure which Rural region to target where people don’t own Bank accounts.Source: PMJDY
22% of population states “Bank too far away” as the primary reason for not having an accountSetting up ATMs and Bank accounts in the regions of
maximum footfall.
Source: World Bank
415 Million people remain unbanked in India as of 2014
ONLY 39% OF ALL USERS PREFER FACE-TO-FACE TRANSACTIONS
India has only a 2.3% share among total Life Insurance poilcies around the World.Declining share in the insurance sector results in a great loss in revenues for the banks.Source: LIC Report
Just 23% of the Indian Internet users prefer Internet Banking.Declining number of face-to-face transactions provide banks
with an opportunity to expand without much infrastructure
using focussed marketing.
Source: IASER Report
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Card transactions from Private Banks only account for 23.52% of total card transactions.Despite of having a tremendous infrastructure and
extravagant marketing campaigns have not been able to
defeat public banks.
Source: APJMMR
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Banks spend valuable money, time & resources reaching people who don’t need
their services.
What if we could ensure that every $ spent went on reaching a person who needed the product?
I’m sure you’ve asked yourself these questions multiple times
How do I increase sales?
Am I targeting the right areas where people require the services?
Which new markets to expand to?
Which markets to launch a new service in?
Am I spending my money on the right growth markets?
SOCIALCOPS
Corporates, Governments and Non-profits use our data to make better decisions everyday.
We are India’s largest data exchange. Use our granular, household level information about emerging markets to make better decisions everyday.
MOBILE FIELD STAFF
3000+ mobile workers giving us data from remote areas.
PUBLIC DATA SOURCES
We have access to approximately 1000+ government data sources.
DATA BANK
We now have over 100 million data points by organizing public data from past 10 years.
NONPROFIT PARTNERS
120+ nonprofit partners reaching 2.5 million people pledge their internal data to us
SOCIALCOPS
GOVT. SCHEMES
GEO-INTELLIGENCE
What Data Do You Need?
1.DEMOGRAPHY
2.
3. 4.
• Population, Segmentation on Residence, • Household level breakdown (Gender, Age,
Address)• Occupation and Education• Deposits, Savings and Credits
• Central Govt. schemes household level Data• Eligibility of schemes for Households• Currently availed services
• Post Offices, ATMs, Banks, Schools, Chemists, Doctors
• Subji Mandis, Branded Showrooms, Village Industries
• Petrol Pumps, Fire Stations, LPG Filling Stations• Tourist Spots, Cinema Halls, Stadiums
INCOME & EXPENDITURE
• Household Assets & Amenities• Item wise Consumer Expenditure • Deposits & Credits• Purchasing Power & Aspirations• CIBIL Scores• DDP, Poverty Status
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THE DATA YOU NEED WILL DIFFER BASED ON YOUR ISSUE.
For instance, lets say you want to understand where you want to start a new loan scheme to maximize the outreach effectiveness
to increase sales.
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Use our simple drag & drop interface to find the solution to your data problem.
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Search a district…
Sort by:
None
Literacy Rate
Population
Sex Ratio
Literacy Rate
Area
DELHI- SOUTH
2.734 Million
1000:921
251 Sq. KM
Pick the cities, towns & states that you want to target
Where do people whom you should lend live?
Search a district…
Sort by:
Income Level
Education
Proximity to Services
Amenities
Credit Scores
DELHI- SOUTH; SAKET
2.734 Million
1000:921
251 Sq. KM
Search a district…
Sort by:
Income Level
Education
Proximity to Services
Sex Ratio
Credit Scores
DELHI- SOUTH; SAKET
2.734 Million
1000:921
251 Sq. KM
…at the household granular level.
Dashboard
Select a Layer…
Proximity to Services
Doctors
Chemists
ATMs
Banks
Police Stations
Shopping Complex
DELHI- SOUTH; SAKET
2.734 Million
1000:921
251 Sq. KM
If you had to target these localities, where would you open a new Branch/ATM?
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We not only are an Open data exchange, but also provide tools to Search through private
data and Visualize it as well.
1 CLICK EXPORT
HOW TO SEARCH THROUGH THIS DATA?Search through millions of data points on our fast and powerful platform.
FAST & RELEVANT
ANY TYPEOF QUERY
DATA SECURITY
EASY DATA FILTERING
Lightning fast & relevant results for every search
Full text, location, numeric queries – you search inside datasets.
OVERVIEW OF FEATURES
POWERFUL INDEXINGUsing our superior ontology, filter by topics, tags & source.
Sort, refine & mathematically manipulate datasets.
Export data into excel, STATA or SPSS in one click of a button.
Maintain high standards of data security with firewall deployment.
HOW TO MAKE SENSE FROM THIS DATA?Create all types of data visualizations on our platform on the go.
DYNAMIC DASHBOARD
ON THE FLY ANALYTICS
Dynamic State, District Maps
Treemap Circular Dendogram
Clustered Force Layout Steam Graph
Dynamic Bar Chart
Use multi stakeholder views (divided geographically & issue based) to make sense of data at granular levels.
OVERVIEW OF FEATURES
Map relationships between columns, rank frequencies & create visualizations – all in one click.
SAMPLE VISUALIZATIONS
120+ partners1.5 million people
We are a team of passionate engineers, economists & data scientists who believe that the solution to our world’s biggest problems lies in technology.
Team draws from Goldman Sachs, Barclays Capital, Microsoft, IBM, Teach for India, Deloitte, Young India FellowshipNanyang Technological University (Singapore), London School of Economics & IIT
The work we’ve done at the intersection of technology, data and people to have a positive influence on society have won us awards at the global level.
Including:
NASSCOM Innovative Startup of the Year
Forbes ‘30 under 30’ ; Fortune ‘40 under 40’
IBM Smarter Planet Challenge
LETS CHANGE THE WORLD TOGETHER!
Prukalpa [email protected]
+91 9910966512
@Social_Cops
www.socialcops.org
Reach out to us!