Using Data & Analytics to Grow your business · 3/2/2018 · KPMG has launched its Center of...
Transcript of Using Data & Analytics to Grow your business · 3/2/2018 · KPMG has launched its Center of...
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 1
Using Data & Analytics to Grow your businessInternational Business and Finance Summit (IBFS)March 2, 2018
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 2
Major themes:1. Share KPMG’s contribution to moving the dialogue of
“Digital” in The Bahamas forward
2. Define “digital” in the context of an actionable strategy for industry and private sector, and how it presents an opportunity to grow your business.
3. Use case study approach to introduce technology elements, so as to present clear opportunities: 1) Tourism analytics2) Insurance analytics3) Financial management
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 3
Session expectations
SHORT ON BUZZ WORDS
BLOCKCHAIN IS POWERFUL, BUT NOT A PANACEA TO ALL OF OUR PROBLEMS
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 4
1. KPMG’s contributionInternational Business and Finance Summit (IBFS)
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 5
1. KPMG’s contribution: 1) Lighthouse
The building blocksTechnology Layer Competency Layer
o Advanced technological innovations that facilitate solving some of the world’s most complex issues
o Skill set required to deploy digital tools in a way that is decipherable
Local Insighto Practical
understanding of public and private sector applications, in order to design and implement relevant solutions
Lighthouse is KPMG’s new advanced digital capability, which facilitates management efficiency and transformation of antiquated operating models, in the public and private sector
KPMG has launched its Center of Excellence - “Lighthouse” in The Bahamas
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 6
For example: required competency for proficient delivery of data & analytics
D&A Consultants▪ Strong business consulting acumen and statistical background, combined with real-
world experience in applying analytics to solve business issues.▪ Practical understanding of advanced analytics methods and big data software; client
solution expertise.
Data Scientists▪ Strong experience in analytics, statistics, data mining, machine learning, natural
language processing and/or mathematics.▪ Problem-solving ability through the use and/or development of algorithms, models,
testing, etc.▪ Generally MS or PhD-level math, statistics, or engineering.
Software / Data Engineers▪ Strong experience with large scale and/or distributed processing methodologies such
as Hadoop, Storm, Spark, and many others.▪ Sophisticated ability to rapidly ingest, transform and mine data.▪ Ability to evaluate, design, build, test and manage “big data” architectures
Visualization Specialists▪ Strong experience in designing visualizations to perform data discovery and highlight
insights.▪ Strong experience with visualization tools (Tableau, QlikView, JavaScript, etc.)▪ Knowledge of how specific visual components drive usability and understanding
Com
pete
ncy
Laye
r1. KPMG’s contribution: 2) Defined competencies
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 7
As a result, KPMG has partnered with the University of The Bahamas
Full academic scholarship Faculty Research Paid student internship
1. KPMG’s contribution: 3) Academic partnership
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 8
Ebonette Bain-MinnisData Scientist
KPMG Bahamas
Mandelia MorrisData Scientist
KPMG Bahamas
Albert WilsonVisualization Specialist
KPMG Bahamas
Success requires a local commitment to people
1. KPMG’s contribution: 4) Local talent development
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 9
2. Digital demystifiedWhat is a Digital Strategy
International Business and Finance Summit (IBFS)
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 10
2. Digital demystifiedDigital strategy
Data and Analytics (“D&A”)
Process Automation
“X” Tech(Fintech, etc.)
Delivery mediums(online, mobile, etc.)
Complexity level
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 11
2. Digital demystified
Management reporting
D&A enabled issue solutions
Operating model transformation
Converting traditional static reports to interactive dashboards that drive insights
Deriving insights from large and typically unmanageable sets of data
Reforming core business process using D&A and process automation
Digital strategy
Data and Analytics (“D&A”)
(1) Data and analytics
1 2 3
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 12
3. Case studiesInternational Business and Finance Summit (IBFS)
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 13
2. Digital demystified
A PUBLIC SECTOR EXAMPLE FOR OUR NATION’S LARGEST BUSINESS
(2) Case A: Tourism Analytics by KPMG
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 14
2. Digital demystified• Using the arrival card data of a leading jurisdiction in the Caribbean • >2.7M records, analyzed over a 5-year period
(2) Case A: Tourism Analytics by KPMG
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 15
2. Digital demystified(2) Case A: Tourism Analytics by KPMG
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 16
2. Digital demystified(2) Case A: Tourism Analytics by KPMG
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 17
2. Digital demystified(1) Data and analytics
~75% >$5,000
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 18
2. Digital demystified(2) Case A: Tourism Analytics by KPMG
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 19
2. Digital demystified(2) Case A: Tourism Analytics by KPMG
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 20
2. Digital demystified(2) Case A: Tourism Analytics by KPMG
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 21
2. Digital demystified
o Data and analytics applied insightfully gives an opportunity to grow your business, by providing a fact driven basis for decision making
(2) Case A: Tourism Analytics by KPMG
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 22
2. Digital demystified(2) Case A: Tourism Analytics by KPMG
There are essentially four (4) processes involved in building a data and analytics platform from the ground-up, disrupting the traditional
software acquisition model
Key processes and related technology elements
Cleansing and organization
Data analysis
The complex case
OCR, ICR machine learned
D&A engine, R, Python
(Alteryx)
MS Power BI, otherVisualization and insight
Data hosting Azure
Data capture
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 23
2. Digital demystified(3) Case B: Insurance Claims Analytics
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Data &Analytics
Claim Analysis
Dynamic Pricing
Customer Optimization
Reserve Analytics
Business Model
Change
Process Automation
There is a broad range of disruption in insurance
Example
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 24
2. Digital demystified(3) Case B: Insurance Claims Analytics
The time to enter the claim
The time to process the claim
6 mins, 7 seconds
3 seconds
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 25
2. Digital demystified(3) Case B: Insurance Claims Analytics
Operating model transformation without claim optimization:
Claim Analysis
Medical o Suspicious activity detection based on patient and provider profiles
o Defining a model for the elective or optional (unnecessary) procedures
o Determine errors in care / lab / DI groupings
o Identifying patients at risk, and using D&A enabled tools to proactively address high risk (and cost) populations
Which public clinics had the best outcomes?
o Medical claims analysis meets TOURISM analytics
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 26
2. Digital demystified
o Data and analytics gives an opportunity to interrogate claims in a manner beyond the capacity of your best claims analyst, with predictable accuracy levels
(2) Case A: Tourism Analytics by KPMG
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 27
2. Digital demystified(3) Case C: Public Financial Management
CFO
Accounting(Controller)
Financial Planning &
Analysis
1) Traditionally, a financial function is structured in such a way that the controllership, did not necessary interact with advanced financial planning processes
2) As a result, the relevance of D&A to accounting was not properly put into perspective until recently
The great divide…
Policies / regs
Accruals
Lease acc’ting
CEO
G/L keeping
Revenue rec
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 28
2. Digital demystified(3) Case C: Public Financial Management
A parallel in Government
Financial Secretary or similar – i.e. CFO
Traditional Responsibilities
(Technical)
Planning
(Operational)
Debt raising
Treasury dept.
Loan Guarantee
Minister
Exemptions
Budgeting
Data & analytics
Conflict of interest examination (Fraud)
(Near) Real time and interactive view of revenue
collection
Payroll verification
Line-item detail at Ministry level for all expenditure
categories
PM MoF MinA
ctiv
e M
anag
emen
t Mea
sure
s
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 29
2. Digital demystified
o Data and analytics is a key tool in ushering in a new era of public sector financial reform
(2) Case A: Tourism Analytics by KPMG
Document Classification: KPMG Public
©2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 30
3. Next stepsTo be done in a proper and insightful way, the implementation of data & analytics requires local understanding, world class analytical talent, and a holistic approach
D&A Strategy
Information Management
Reporting and Visualization
Advanced Analytics
Cognitive Automation &
MachineLearning
Creating a vision for D&A that is aligned with business goals
Building trust in the data, how it is managed and stored, as well as confidence in reporting- Access- Security- Validation
Ensuring architecture is scalable, reliable and flexible to business change
Artificial Intelligence
Big Data Architecture
Technology stack
Making insights clear, interactive and actionable
The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.
© 2018 KPMG Advisory Services Ltd., a Bahamian limited company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
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