Using Common Sense in International Marketing

Using Common Sense in International Marketing

When your business has expanded into the international market,

what should you know?

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• learn the ins and outs of shipping products overseas,

• figure out how to market those products to your now-global customer base.




International Marketing can be an amazing boost to your brand’s image, when done correctly.




Consider Your Audience

Without considering the needs of your new audience, you have no way to know if you’re wasting your advertising dollars and energy translating your product into a second market.




Country-Specific Marketing Campaigns

When you expand into an international market, it’s important to tailor your message to each market you enter.




If Necessary, Hire An Insider

Local contractors bring a whole new angle to your marketing campaign and may keep you out of hot water, while making your campaign more successful.




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Using Common Sense in International Marketing

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