Using Business Principles to support ethical communication- A Vodafone case study
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Transcript of Using Business Principles to support ethical communication- A Vodafone case study
CASE: 54Using Business Principles to support
ethical communication
A Vodafone case study
Presenters
Md. Rashedul Islam
Md. Masudur Rahaman
Md. Saidur Rahman
Md. Ahmed Farhad
Agenda
Ethics
Communication & Ethical Communication
Company Background
Forms of Communication
Effective Communication
Feedback
Bangladesh Telecommunication Org.
Principal & Approaches of Vodafone
Q & A & Conclusion
Ethical communicationEthical communication enhances human worth and dignity by
fostering truthfulness, fairness, responsibility, personal integrity, and
respect for self and other.
Information
honest
clear
transparentopen
easy to understand
Company Background
Type : Public limited company
Industry : Telecommunications
Predecessor : Racal Millicom (1982 to 1991)
Founded : 1991; 26 years ago
Headquarters : London, England, UK (Head office)Berkshire, England, UK (Registered office)
Area served : Worldwide
Products : Fixed line and mobile telephony, Internet services, digital television
Revenue : £ 40.97 billion (2016)
No. of employees : 1,07,667 (2016)
Website : vodafone.com
LOGO :
Vodafone's original logo, used from 1991 to 1997
• Name : The name Vodafone comes from
voice data fone chosen by the
company to "reflect the provision of voice
and data services over mobile phones".
Business Principles of
Vodafone
Principles
Individual conduct
Compliance with the law
Health and safety
Financial integrity
Public policy
Communications
Customers
Employees
Communities & society
Environment
Forms of
Communication
Non-verbalVerbal
Forms
of Communi
cation
ExternalInternal
HorizontallyVertically
External communication
with stakeholders
Vodafone
Supplier
Local A.
Partners
Govt./ MPs
Community
Charitable Org
Regulators
Shareholders
NGO
Customers
Vodafone engages in many forms of
communication with its customers
Vodafone
Promotion and sales material
Explanation and
guidance
Awareness and
information
Effective communication relies on information being sent,
received and understood
Sender Receiverobstacle
These obstacles might be details which are not clear, complex
language, complicated technical terms or other jargon
Sources of Feedback
Press releases
Round-the-table
Focus groups
Open and transparent behavior encourages mutual trust and
respect for different views and positions.
42%
29%
25%
3%1%
Mobile Phone Subscribers Market Share
GP Robi with Airtel Banglalink Teletalk Citycell
Strong Network
Open & Transparent Information
Increase
Awareness
Vodafone's Principle
´open and transparent´Communication
builds trust , credibility and loyalty
with customers and employees
Vodafone's approach
to communicating internally and externally
with stakeholders
is an investment in its future
Ex
am
ple
s o
f e
thic
al c
om
mu
nic
ati
on
of
VO
DA
FO
NE