Using ASAE and PCMA to Identify, Meet and Understand US Associations and Corporate Clients

Sherrif KaramatChief Operating Officer

Professional Convention Management Association (PCMA)

PCMA Members Over 6,200 Industry professionals17 Chapters68% 10+ Years industry experience78% key decision-makers40% Associations 10,000+ members20+ % Corporate16% Independent Planners29 meetings per yearGreater than 53% book International Meetings

“ Unparalleled peer to peer learning that takes place, the discussions and idea exchanges which flow freely, can't be matched anywhere.

-Linda Pond Rindos CMP, CASERegional Director of Sales, Atlantis, Paradise Island Bahamas

www.pcma.org

Convene Magazine2010 Meetings Market Survey

• 50,000 Customers • 45% of Convene Readers book International Meetings• Economic Value to Host Destination - $3.6M for Large Mtg.• On Average they book 37 Small Meetings per year• On Average Associations book 11 Large Meetings;

Independent Planners – 12 Meetings; Corporate – 15 Meetings Per Year

Source: PCMA International Meetings Survey, 2010

International Trends

• Positive trend in size and number of meetings• More international education• Wide variety of meeting locations including:

Canada, Mexico, UK, Caribbean, Western Europe, Asia, Eastern Europe, Australia/Pacific Rim, South America, Bermuda

Source: PCMA International Meetings Survey, 2010

Stay on top of the latest industry news, trends, challenges and opportunities

PCMA Convene Magazine

•Convene® is ranked the #1 Publication in the Industry*• Print Magazines are second only to F2F Meetings for Research on Destinations•Circulation of 35,000• Convene is published in Print and Digital

How Are Destinations Chosen?

• Destination Selection Criteria• Overall cost• Service standards• Price of hotel sleeping rooms• Labor costs• Cost to rent convention center space• Technology capabilities• Safety and security• Brand name hotels• Cost of airline tickets• Weather• Labor relations• Membership demographics• Potential for natural disasters• Terrorism• Public health issues• Choice of restaurants

How Are Destinations Chosen?

• Overall economy in the U.S.• Recreation• Ground transportation• Variety of nightlife• Political issues related to the destination• Environmental friendliness• Hotel and other tourist related taxes• Political stability• Shopping• How the media view the destination• Sponsorship from organizations in the destination• Global politics• Visa restrictions• Exchange rates

Education & Networking

Continuous Opportunities:• Annual Meeting • Education Conference • International Summit• Executive Edge • Regional Events • Online Learning Center • Online Industry Certification

Courses – CASE, CMP

"Attending the PCMA is not only a tremendous return on investment but a huge return on time. GREAT education, GREAT networking, GREAT connections and GREAT fun! Priceless!!!…."

- Ronda Vaughn, CMP, Director of Meeting Services, Optimist International

PCMA Hosted Buyer ProgramsEIBTM, November 30 – December 2, 2010BarcelonaRegistration Open!To register, visit www.eibtm.com/hbreg. Select the link to register as part of a Hosted Buyer GROUP and enter Group Code: PCMA

IMEX, May 24 – 26, 2011FrankfurtRegistration will open in December

PCMA Education Conferenceco-locates with AITBM

PCMA Education ConferenceJune 20 – 23, 2011Baltimore, MD

AIBTMJune 21 – 23, 2011Baltimore, MD

PCMA International Summit co-locates with IMEX America

IMEX AmericaOctober 11 – 13, 2011Las Vegas

PCMA’s International SummitOctober 13 – 14, 2011Las Vegas

Brought to you by Host City Partner Las Vegas Convention and Visitors Authority