"Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at...

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Using AI to Extract Actionable Business Value from Data Osher Yadgar, CDO Spotad

Transcript of "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at...

Page 1: "Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad

Using AI to Extract Actionable Business Value

from Data Osher Yadgar, CDO

Spotad

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Personalization

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Personalizationisn't good enough

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Personalizationisn't good enough

1st generation: One size fits all

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Personalizationisn't good enough

2nd generation: Personalization

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Personalizationisn't good enough

3rd generation: Contextual Awareness & Reasoning

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Predictiveisn't good enough

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Predictiveisn't good enough

Prediction is based on the Known. The Known shrinks as you exploit it.

Prediction is not influence.

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Predictiveisn't good enough

Use Search to explore the unknown

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Predictiveisn't good enough

Use Prediction & Search for Planning.Use Planning to influence & optimize.

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Performanceisn't good enough

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Performanceisn't good enough

A steering wheel is more important than a great engine

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Good steering wheelControl

PredictabilityStability

Explainable Human-machine teamwork