Epitomist Digital - Design, Content, Marketing, Analytics, User Research, UX
Using Analytics to Drive UX Strategy
29
We are PushON The Online Marketing People
-
Upload
sigma-uk -
Category
Technology
-
view
119 -
download
2
description
Simon is managing director of award-winning digital marketing agency, PushON and a founder of the market leading SASCon conference. Since its launch in 2005, PushON has grown into one of the most highly regarded digital agencies in the UK with a team of 25 digital experts and an annual turnover in excess of £1m. With over 20 years worth of experience in the digital sector and an honest, down-to-earth approach, Simon is a regular guest speaker at a range of conferences and events, offering his invaluable insight and knowledge to help brands achieve clear ROI on their digital marketing campaigns.
Transcript of Using Analytics to Drive UX Strategy
We are PushON The Online Marketing People
Using Analytics to drive UX Strategy
What is all this UX Schnizzle
Mcdizzle of which you speak?
This looks awesome!
This is what the client
wants to see.
Historically…
If you can all try to buy a
blue jumper please and
complete the survey
Ideally…
Let’s busk it
Reality…
UX Design (Top Down Approach)
Analytics (Bottom up Approach)
Key an eye on the blog: http://analytics.blogspot.co.uk/
Loads of great tutorials and insights on
the YouTube channel: http://www.youtube.com/googleanalytics
Site Speed
Try the page speed suggestions
Page Speed Score, high score = good, low score = bad
Custom Dashboards
Facts About Visitors Dashboard
Click the “Save dashboard to your Google Analytics Profile” button
http://www.dashboardjunkie.com/visitor-facts-dashboard
Make Your Boss Think You’re Clever
Click Create To Install the Dashboard
Select the account to apply the dashboard to
Check out:
http://www.google.co.uk/analytics/learn/solutions-gallery.html
http://www.dashboardjunkie.com
http://econsultancy.com/uk/blog/62828-10-useful-google-analytics-
custom-dashboards
http://www.stateofsearch.com/google-analytics-dashboards/
Event Tracking
Track Interactions with elements on page
External Links
Internal Banners
Sign-up, log-in, form submissions
Downloads
Widgets
Videos
Social Sharing Buttons
Form Completion Progress
Events Flow Report
Content Experiments
Content Experiments
Button Optimizer App from SiteApps
http://siteapps.com/app/button_optimizer-430
Telephone
0844 967 0565
[email protected] Online
pushon.co.uk
Thanks for listening, I hope it was
informative and helpful
