Using an effective communication strategy to make young employees aware of their rights.

Michel Després, president and CEO

Mexico, December 4-5, 2008

PUT YOUR RIGHTS TO WORK

Young Employees in Québec

Who are they?

21% Non-union employees60% Students (school, college or university)60% Have nonstandard jobs53% Work part-time (less than 30 h a week)

63% Are victims of at least one infraction

Where do they work?

Retail salesAccommodation and food service industry

Profile of young employees aged 15-24

Put Your Rights to Work

Campaign objectives:

Lead young employees to seek out information and have their rights respected.

Position our Internet site to make it a reference in the working world.

Internet

Television

Field tools

Public relationsTelephony

Addressing young people by using their means of communication.

Strategic Choices

A credible, valued representative for young people, providing them with information about common, work-related situations.

CompensationAt work, we are not always paid for certain tasks. Is this normal?

TrainingIs the employer required to pay for the training period?

OvertimeWho? When? How much? Are you receiving all that you deserve?

UniformWho pays for the work uniform, the employee or the employer?

Internet and Telephone Tactics

• To increase interest in the campaign.

• To get young people used to navigating on the Commission website.

• To convey information.

• To create a multiplying effect using viral marketing.

Internet contest

SMS messages

Sending of text messages on cell phones:

• Contest promotion

• Internet site promotion

Distribution of material within the school and community network.

DVD

Accompanying guide

Poster

Tactics in the Field

ijob Tactic

The ijob electronic agenda: to help calculate the number of hours worked.

KNOW – INFORM – PREPARE – RESPONSIBILIZE – PREVENT

To Increase Respect of the Law