Using A Blog To Get Your Using A Blog To Get Your Website Ranked Higher On Website Ranked Higher On

Search EnginesSearch Engines

Ever wonder…Ever wonder…

Make Checks Payable to:Make Checks Payable to:

Robert WagnerSubstantial Amount of Money Ave.I’m Rich, NJ 07719

Well, you can!Well, you can!

The Formal Definition…The Formal Definition…

What does all of that mean?What does all of that mean?

• Don’t get caught up in the formality of writing• Just put your thoughts down on

paper - think of it as a work diary• Have Fun – let your personality

shine!

Ok…so now we know what Ok…so now we know what blogging is, but why is it so blogging is, but why is it so

important?important?

So, now we know why blogging So, now we know why blogging is so important, but how do we is so important, but how do we

do it?do it?

The Two Components of a The Two Components of a BlogBlog

Content…what do you Content…what do you blog about?blog about?

Blog About Topics People Blog About Topics People Want to Know More AboutWant to Know More About

TrendsTrends

Seasonal TopicsSeasonal Topics

Work Experiences and Work Experiences and Customer’s QuestionsCustomer’s Questions

SEO (Search Engine SEO (Search Engine Optimization) StrategiesOptimization) Strategies

1. Practice/Company Name2. Physician/Owner’s Name3. Layman’s Terms4. Hyperlink5. Geographical location6. Current Events

1. Practice 1. Practice Name/Business’s NameName/Business’s Name

• Include the practice/business name in the blog for Google and other search engine reference

• If you don’t have a practice name, use your own name

2. Physician’s/Business 2. Physician’s/Business Owner’s NameOwner’s Name

• Include the physician/owner’s name(s) in the blog for Google and other search engine reference

3. Layman’s Terms3. Layman’s Terms

4. Hyperlink4. Hyperlink

What Do You Hyperlink?What Do You Hyperlink?

5. Geo-locations5. Geo-locations

6. Current Events6. Current Events• If possible try to relate or use current events

in the blog. This will help the blog get found when people search for things other than the blog topic

• www.google.com/trends

Now to Posting the BlogNow to Posting the Blog

Blog OptionsBlog Options

Categories – The Filing Categories – The Filing CabinetCabinet

• A more general way to organize your blogs within your website – the filing cabinet

Tags – The Folders Within Tags – The Folders Within The Filing CabinetThe Filing Cabinet

Some Take Home PointsSome Take Home Points

Thank You!Thank You!