Uses and Gratifications

PIES

Audience theoryUses and Gratifications Model

This audience theory model justifies why people spend their time engaging with certain types of Media. This is classified into 4 categories, Personal Identity

Information, Entertainment and Social Integration.

InformationI1)Finding out about relevant events and conditions in immediate surroundings, society and the worldI2) Seeking advice on practical matters or opinion and decision choicesI3) Satisfying curiosity and general interestI4) Learning; self-education gaining a sense of security through knowledge

Personal IdentityP1) Finding reinforcement for personal valuesP2) Finding models of behaviourP3) Gaining insight into one's selfP4) Identifying with already gained values

Audience theory

Social Integration S1) Gaining insight into circumstances of others; social empathyS2) Identifying with others and gaining a sense of belongingS3) Finding a basis for conversation and social interactionS4) Having a substitute for real-life companionshipS5) Helping to carry out social rolesS6) Enabling one to connect with family, friends and society

EntertainmentE1) Escaping, or being diverted, from problemsE2) RelaxingE3) Getting intrinsic cultural or aesthetic enjoymentE4) FIlling timeE5) Emotional releaseE6) Sexual arousal

Uses and Gratifications Model

This audience theory model justifies why people spend their time engaging with certain types of Media. This is classified into 4 categories, Personal Identity

Information, Entertainment and Social Integration.