Exploring the Uses and Gratifications of Agricultural Blog ...
Uses and gratifications
-
Upload
brianasophia1502 -
Category
Education
-
view
116 -
download
0
Transcript of Uses and gratifications
![Page 1: Uses and gratifications](https://reader037.fdocuments.us/reader037/viewer/2022083117/5880817d1a28ab35718b4c41/html5/thumbnails/1.jpg)
Uses and gratifications
In music videos
![Page 2: Uses and gratifications](https://reader037.fdocuments.us/reader037/viewer/2022083117/5880817d1a28ab35718b4c41/html5/thumbnails/2.jpg)
The uses and gratification theory explains why people use media, in this case its why do they watch music videos. People have certain
predefined needs, they seek gratification from media.
![Page 3: Uses and gratifications](https://reader037.fdocuments.us/reader037/viewer/2022083117/5880817d1a28ab35718b4c41/html5/thumbnails/3.jpg)
People watch music videos for…
![Page 4: Uses and gratifications](https://reader037.fdocuments.us/reader037/viewer/2022083117/5880817d1a28ab35718b4c41/html5/thumbnails/4.jpg)
Entertainment For some people watching music videos is a form of recreation and relaxation.
![Page 5: Uses and gratifications](https://reader037.fdocuments.us/reader037/viewer/2022083117/5880817d1a28ab35718b4c41/html5/thumbnails/5.jpg)
Social Integration Needs
Communication with family and friends and shared culture.
![Page 6: Uses and gratifications](https://reader037.fdocuments.us/reader037/viewer/2022083117/5880817d1a28ab35718b4c41/html5/thumbnails/6.jpg)
Cultural Transmission Some music videos transmit cultural practices and values across generations.
![Page 7: Uses and gratifications](https://reader037.fdocuments.us/reader037/viewer/2022083117/5880817d1a28ab35718b4c41/html5/thumbnails/7.jpg)
Affective NeedsPeople watch music videos hoping to seek pleasure or satisfy their emotional needs and to give them entertainment.
![Page 8: Uses and gratifications](https://reader037.fdocuments.us/reader037/viewer/2022083117/5880817d1a28ab35718b4c41/html5/thumbnails/8.jpg)
Tension Release NeedsSome people watch music videos to release emotions and hope to provide some relief and relaxation for themselves. They are hoping for escapism and diversion from everyday life.