UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance
-
Upload
service-design-breakfast -
Category
Technology
-
view
108 -
download
2
description
Transcript of UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance
![Page 1: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/1.jpg)
CASE: YLE EurovisionJanne Lohvansuu
![Page 2: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/2.jpg)
CASE: YLE EurovisionJanne Lohvansuu
#Sdbreakfast@jannelohvansuu@UI_com
![Page 3: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/3.jpg)
We are an international consultancy, specializing in
Research
Design
Strategy
Focus on media, telecom and health
![Page 4: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/4.jpg)
THE WHEEL OF USER EXPERIENCE
![Page 5: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/5.jpg)
Par°a°digmOne that serves as a pattern or model
![Page 6: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/6.jpg)
© Gustavo Devito
![Page 7: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/7.jpg)
86%Of mobile internet usersare using their deviceswhile watching TV
ComScore Mobile Marketing Metrics 2013
![Page 8: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/8.jpg)
Service designto empower the use of
& enable the change in a TV paradigm
2nd screen
![Page 9: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/9.jpg)
Yle is Finland's national public service broadcasting
company
4 x television channels
6 x radio channels
Online services
![Page 10: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/10.jpg)
© YLE
![Page 11: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/11.jpg)
UNDERSTANDTHE CUSTOMER
JOURNEY
First of all:
![Page 12: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/12.jpg)
How to create event hype stamina?
UMKFinals
EurovisionOpening
Party
EurovisionFinals
UudenMusiikinKilpailu
UMK
![Page 13: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/13.jpg)
Then:
UNDERSTANDTHE DETAILS OF THE CUSTOMER
JOURNEY
![Page 14: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/14.jpg)
Before
What happens
AfterDuring
![Page 15: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/15.jpg)
After
Screenestate
During
Before
Event page concept
![Page 16: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/16.jpg)
What didwe do?
Understanding the change
Quick prototyping
Rapid tests in live event
Rinse and repeat
![Page 17: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/17.jpg)
“BEFORE”
![Page 18: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/18.jpg)
“DURING”
![Page 19: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/19.jpg)
© YLE
IN-EVENT TESTING
![Page 20: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/20.jpg)
WITH EXTREME USERS
© YLE
![Page 21: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/21.jpg)
USING LIVE CONTENT
![Page 22: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/22.jpg)
AND HAVING FUN!
© YLE
![Page 23: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/23.jpg)
ITERATIVE CO-CREATION
![Page 24: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/24.jpg)
PR
OTO
TYPE
![Page 25: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/25.jpg)
![Page 26: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/26.jpg)
How tochange
paradigms?
Have enthusiasm & energy
Engage extreme users
Make the process lively!
![Page 27: UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance](https://reader031.fdocuments.us/reader031/viewer/2022012918/54c80c664a7959994b8b457d/html5/thumbnails/27.jpg)
Observing& testing inevents
Mobile tasks
Proto with live content