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User Xperience Design
1 uxdesignlabs.com
Title The big picture
No. of Slides 49
Size 1 MB
Time Required 10 minutes
By UXD
ABOUT THIS PRESENTATION
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READY?
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YOUKNOWTHAT…
DID
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Last year 3 out of 8 couples married in the US met online
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FB has 350 million registered users… it serves greater than 6 million page views per minute… it needs 30,000 servers
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90 trillion emails were sent across the globe of which 81% was SPAM… i.e. around 247 billion per day
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In the last count, there were 234 million websites and 126 million blogs. 47 million websites were added last year
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1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index (source)
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2,000,000,000 (two billion) – very rough number of Google searches daily (source)
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70,000,000 – number of total videos on YouTube (March 2008)
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900,000 – average number of blog posts in a 24 hour period
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1.8 billion Internet users… 77% - percentage of active Internet users who read blogs
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13,057,190,038 – number of Tweets to date (see an up to the minute count here)
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It took the Telephone 38 years Television 13 years Internet 4 years iPod 3 years facebook 2 years
to reach 50 million users15 uxdesignlabs.com
Sometimes it is easy to lose sight of just how staggering the numbers are of people collaborating, researching, and interacting on the web.
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AREMISSING OUT? YOU
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Nowanalyzethis
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62%
of all shoppers consult online communities before making a purchase. Just 27% of consumers go directly to the retailer
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85%
of businesses use the internet to research and find potential vendors
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75%
of web users admit making judgements about the credibility
of an organization based on the design
of its website21 uxdesignlabs.com
TAKE
NOWTHIS
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68% of US online shoppers agree that they will distrust a site that doesn't have a professional appearance
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Which means that it is very likely that your website could be more important to your business and brand that you probably think it is
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But...
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90% of the corporate and brand websites are unusable and pathetically boring. They erode the brand value instead enhancing it.
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In most companies, their web presence is separated from their offline brand image by a wide gap.
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Most eCommerce websites lack trust and credibility and users feel unsafe to buy from them. The average conversion is a meager 2 – 3% of visitors.
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WHILE
Schwans41.70%
Amazon 17.60%Lands End 17.20%QVC 17.10%Coldwater Creek 17.10%
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So what makes the difference between a brand building website and a brand killer ?30 uxdesignlabs.com
So what makes the difference between a site that converts 2 percent and one that converts 42 percent?
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ICATION? LOADING TIME? DIFFERENTIATION? PRODUCT?
VALUE?
COMMUN
USABILITY?
VISUAL
GRAPHIC DESIGN? TRUST?CONTENT? COPY?
CREDIBILITY?
DESIGN?
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The answer is ‘all the above’…
ICATION? LOADING TIME? DIFFERENTIATION? PRODUCT?
VALUE?
COMMUN
USABILITY?
VISUAL
GRAPHIC DESIGN? TRUST?CONTENT? COPY?
CREDIBILITY?
DESIGN?33 uxdesignlabs.com
In short we call it
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USER EXPERIENCE
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User Experience is the overall experience and satisfaction a user has when using a product, a system, a website…
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When technology deliver basic needs, user experience dominatesDon Norman
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The customer (user) experience is the next competitive battle groundJerry Gregoire – Dell,
1999
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EXPERIENCE CAN BE DESIGNED
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EXPERIENCE HAS TO BE DESIGNED
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USER EXPERIENCE
WE ARE A
DESIGN FIRM
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We design user experience for
Corporate & Brand Websites
Web/ mobile application interfaces
&
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Any one can design a good looking brand site or an interface. But few can design one that works for your brand and business
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Because it takes a lot toDESIGN A GOOD EXPERIENCE
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Content Design
Information
ArchitectureInteracti
on Design
Visual Design
Communication Design
Usability Design
Functional Design
Web Strategy
Ideas/ innovatio
n
User Research
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Design unifies everythingLee
Green
We believe that "User Experience Design“ is a seamless blend of psychology, graphics, art, technology, strategy, aesthetics, and engineering.
Our unique approach to 'user experience design' involves thorough user and market research, solid strategy, agile design processes, usability testing and continuous improvements.
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WHAT IS USER EXPERIENCE DESIGN?
WE HAVE WHAT IT TAKES48 uxdesignlabs.com
Your website is a business…YOU MUST DESIGN IT LIKE ONE
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Thank You. If you need to connect with us, call/ mail/ visit
User Xperience Design
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91 80 41162511 [email protected] www.uxdesignlabs.com
