User Guide - sharp tools for effective Communication ProAnalytics ProCompare ProReport ProSearch.
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Transcript of User Guide - sharp tools for effective Communication ProAnalytics ProCompare ProReport ProSearch.
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User Guide
- sharp tools for effective Communication
ProAnalyticsProCompareProReportProSearch
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ProPR- Integrated platform to access:ProAnalytics, ProCompare, ProReport, ProSearch
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ProAnalytics
Change the auto generated password
Surf between ProPR services through single interface
Choose the date range, default- 3 months
Qualitative Criteria, each Criteria can be analyzed
with the topics below
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ProAnalytics-Features
Graph export options
Total number of news is calculated on the basis of Publication editions
News in tabular form
Manage your favorites.
Add, Delete, Rename
Graph options in Bar (comparison),
Line (trends)
Access to Qualify News.Customize Category and
Key Messages
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ProAnalytics- News in Tabular Form
View the news details
News Table with export options
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ProAnalytics- Overview/Size
Analyze by Size. Large>100 sq cms, Medium between 50-100 sq cms, Small <50sq cms.(All internet articles are considered as Medium)
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ProAnalytics- Overview/Media
Analyze by Media Genre
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ProAnalytics- Overview/Publication
Analyze by Publication Type.Analysis by individual Publication as well
View results- Top 5, 10, 15, 20 or
Allc
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ProAnalytics- Overview/Geography
View results- Top 5, 10, 15, 20 or
All Analyze by Geographic Locations- Editions.Choose individual editions to analyze further
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ProAnalytics- Overview/Journalist
Analyze by Journalists.Choose Top 5, 10, 15, 20 or All
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ProAnalytics- Classification/Quantity Qualitative Criteria: Classification.
Can be analyzed by each topic as in Overview.Classification qualification-
Direct, Primary, Secondary, Reference
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Only News that are qualified are analyzedTo qualify news, refer to
‘Custom Options- Qualify Articles’
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ProAnalytics- Tonality/Quantity Qualitative Criteria: Tonality.
Can be analyzed by each topic as in Overview.Tonality qualification-
Favorable, Impartial, Mixed, Adverse
Only News that are qualified are analyzedTo qualify news, refer to
‘Custom Options- Qualify Articles’
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ProAnalytics- Category/Quantity
Qualitative Criteria: CategoryCan be analyzed by each topic as in Overview.Category qualifications can be customized in
‘Custom Options- Settings’
Only News that are qualified are analyzedTo qualify news, refer to
‘Custom Options- Qualify Articles’
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ProAnalytics- Key Message/Quantity Only News that are qualified are analyzed
To qualify news, refer to ‘Custom Options- Qualify Articles’
Qualitative Criteria: Key MessageCan be analyzed by each topic as in Overview.
Key Message qualifications can be customized in ‘Custom Options- Settings’
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Custom Options/Settings- Category
Users can customize the Categories here, maximum 10 categoriesTo rename, click on ‘Edit’.
To remove, click on ‘Delete’.The rights to access ‘Custom Options’ is given only to the ‘Main Users’.
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Custom Options/Settings- Key Messages
Users can customize the Key Messages here, maximum 10 Key MessagesTo rename, click on ‘Edit’.
To remove, click on ‘Delete’.The rights to access ‘Custom Options’ is given only to the ‘Main Users’.
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Custom Option- Qualify Articles
Choose the date range
Gives you Status along with no. of news.
Select any one to view the articles below
Qualify Article directly here, else click on the
headline to see the news
Article status:Fully Qualified- All Criteria are qualified
Partially Qualified- One or more Criteria are left to be qualified
UnQualified- None of the Criteria are qualified.
Important- If there is no Category and Key Message in the news, choose ‘None’, else the article will remain
Partially Qualified.
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Qualify Article
Important- If there is no Category and Key Message in the news, choose ‘None’,
else the article will remain Partially Qualified.
Qualify Article here
Note: You can also Qualify Article from Rooster as well
(option for ‘Main User’ only)
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ProCompare
Share of Voice comparison.Analyze by topics-
Quantity, Size, Media, Publication, Geography, Journalist
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ProReport
Choose the date rangec
Export Report in XL
Option for ROI
Filter Option- ‘All’ will give all news, else filter further
by Publication and/or City
Report can be further filtered by
Qualitative Criteria.
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ProReport- Filter Options
Filter Report by Media Genre/
City
Qualitative Report-
Can choose multiple options
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ProReport- AVEProReport gives User the flexibility to choose the AVE
that best matches their expectation- ProPR Value, Qualitative AVE, Quantitative AVE
Quantitative AVECalculated as- Advertising Rate x Size x PR Factor 3.Does not take into account the qualitative aspects of the news. For ex. Direct and Reference news of the same size will give the same AVE.
Qualitative AVECalculated as- Advertising Rate x Size x PR Factor 3 x weightage for Classification, Media Branding, Tonality.This gives additional weightage over and above the Quantitative AVE.
ProPR ValueCalculated as- Advertising Rate x Size x PR Factor 3 x weightage for Classification, Media Branding, Tonality, Category, Key Message.Basis- The multiplier factor 3 (PR Factor) in Quantitative AVE already considers the news as Direct and Favorable, the other qualitative aspects will add or reduce the AVE.
ProPR recommends ProPR Value, as it is more closer to the true value of the news.However, irrespective of the methods chosen, the performance can be gauged by the periodic trends.
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ProReport- XL Sheet
Report in XL Sheet includes-Date, Publication, Headline, Edition, Journalist, Page No., Size,
Circulation, AVE
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ProSearch- Search
Choose option-Within Client/ within Client, Competition,
Industry/Entire bluebytes Archive
Options to get the news you are
looking for
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ProSearch- Filter
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Filter News
Filter down further
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ProSearch- More Filter
Filter down furtherc
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ProPR Platform
ProPR offers an integrated platform to monitor, analyze, report and search.
To know more, write to us:[email protected]