User Guide | SEO Extension for Magento 2 COMMERCE 1 1 User Guide | SEO Extension for Magento 2 ......

BSS COMMERCE 1

1 User Guide | SEO Extension for Magento 2

SEO EXTENSION FOR MAGENTO 2

USER GUIDE

https://bsscommerce.com/magento-2-seo-extension.html

BSS COMMERCE 2


Contents

1. SEO Extension for Magento 2 Overview................................................................ 4

2. How Does SEO Extension for Magento 2 Work? .................................................. 4

2.1. In Google XML Sitemap .................................................................................... 4

2.1.1. Homepage Options ........................................................................................ 4

2.1.2. Categories Options ......................................................................................... 5

2.1.3. Product Options ............................................................................................. 6

2.1.4. CMS Page Options......................................................................................... 7

2.1.5. General Setting .............................................................................................. 8

2.1.6. Sitemap File Limit ......................................................................................... 9

2.1.7. Search Engine Submission Settings............................................................... 9

2.1.8. Additional Link List .................................................................................... 10

2.1.9. Generate Sitemap ......................................................................................... 10

2.2. In HTML Sitemap ............................................................................................ 12

2.2.1. General ......................................................................................................... 12

2.2.2. Search Engine Optimization ........................................................................ 13

2.2.3. Product List .................................................................................................. 14

2.2.4. Store List ...................................................................................................... 14

2.2.5. Category List................................................................................................ 15

2.2.6. Additional Link List .................................................................................... 15

2.2.7. CMS Link List ............................................................................................. 16

2.3. In Rich Snippets ............................................................................................... 16

2.3.1. General Options ........................................................................................... 16

2.3.2. Site Structure................................................................................................ 17

2.3.3. Local Business ............................................................................................. 18

2.3.4. Product Options ........................................................................................... 19

2.3.5. Category Options ......................................................................................... 20

2.3.6. Open Graph .................................................................................................. 21

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2.3.7. Twitter Card ................................................................................................. 22

2.4. In Redirect 301 SEO ........................................................................................ 22

2.4.1. General ......................................................................................................... 22

2.4.2. Redirect 301 SEO ........................................................................................ 22

2.5. In Canonical Tag .............................................................................................. 23

2.5.1. General ......................................................................................................... 23

2.5.2. Canonical Tag for Product ........................................................................... 24

2.5.3. Canonical Tag for Homepage ...................................................................... 24

2.5.4. Canonical Tag for Category ......................................................................... 25

2.6. In Advanced Breadbrumbs SEO .................................................................... 25

2.6.1. General ......................................................................................................... 25

2.6.2. Breadcrumbs SEO........................................................................................ 25

2.7. In HREFLANG Tag Support .......................................................................... 27

2.8. In Robots Meta Tag ......................................................................................... 29

2.9. In Meta Tags Template .................................................................................... 30

2.9.1. Feature Settings............................................................................................ 30

2.9.2. Product Meta Template ................................................................................ 31

2.9.3. Category Meta Template ............................................................................. 34

3. Contact Us ............................................................................................................... 38

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1. SEO Extension for Magento 2 Overview

Magento 2 SEO Extension by BSSCommerce is the complete SEO package to

maximize the effectiveness of Search Engine Optimization for your e-commerce

business. This comprehensive SEO extension for Magento 2 includes all crucial tools

for a great SEO performance such as Canonical Tags, Hreflang Tags, Robot file

settings. Furthermore , you will get all features of 4 other Magento 2 extensions (Meta

Tags - Rich Snippets - XML Sitemap and HTML Sitemap) fully-integrated in the

package.

2. How Does SEO Extension for Magento 2 Work?

Please go to Store Configuration BSSCOMMERCE and start configuration.

2.1. In Google XML Sitemap

To configure XML sitemap for your Magento 2 store, please follow these 2 steps:

Step 1: Configure the extension settings as your wishes at Stores

Configuration BSSCOMMERCE Google XML Sitemap.

Step 2: Create a new XML sitemap at Marketing Google XML.

First, we will show you how to configure the feature settings.

2.1.1. Homepage Options

https://bsscommerce.com/magento-2-seo-extension.html

https://bsscommerce.com/meta-tags-template-for-magento-2.html

https://bsscommerce.com/meta-tags-template-for-magento-2.html

https://bsscommerce.com/rich-snippets-for-magento-2.html

https://bsscommerce.com/magento-2-xml-sitemap.html

https://bsscommerce.com/dynamic-html-sitemap-for-magento-2.html

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In Show Homepage: Choose Yes to show homepage in XML sitemap, otherwise

choose No to hide it.

In Frequency: Choose the frequency for the search engine crawlers to index

Homepage. The options are: Always - Hourly - Daily - Weekly - Monthly - Yearly -

Never.

In Priority: Choose the priority for the search engine crawlers to index Homepage.

Valid values range from 0.0 to 1.0.

In Enable Modify: Choose Yes to show the time of the latest modify of homepage in

XML sitemap file, otherwise choose No to hide it.

2.1.2. Categories Options

In Frequency: Choose the frequency for the search engine crawlers to index category

pages. The options are: Always - Hourly - Daily - Weekly - Monthly - Yearly -

Never.

In Priority: Choose the priority for the search engine crawlers to index category

pages. Valid values range from 0.0 to 1.0.

In Disable Category an All Products on Category: Fill in the ID of categories you

want to hide from sitemap (separated by a coma). All products in selected categories

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will be hidden as well.

2.1.3. Product Options

In Enable Path: This setting depends on the Use Categories Path for Product URLs of

your site. Please go to Stores Configuration Catalog Catalog Search

Engine Optimization Use Categories Path for Product URLs.

If the setting is No, you will choose No at Enable Path.

If the setting is Yes, you will choose Yes at Enable Path.

In Frequency: Choose the frequency for the search engine crawlers to index product

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Never.

In Priority: Choose the priority for the search engine crawlers to index product pages.


In Add Images to Sitemap: Choose how you want to add the images of products into

your XML sitemap. There are 3 options:

No: Do not add images into sitemap.

Base Only: Only add base image of products into sitemap.

All: Add all images of products into sitemap.

In Disable Product Type: You can choose to hide all products belong to (a) product

type(s) from the sitemap.

In Disable Product: Fill in the ID of products you want to hide from sitemap

(separated by a coma).

2.1.4. CMS Page Options

In Frequency: Choose the frequency for the search engine crawlers to index CMS


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Never.

In Priority: Choose the priority for the search engine crawlers to index product pages.


In Disable CMS Link: Choose CMS links to be disabled from the XML Sitemap.

2.1.5. General Setting

In Enables: Choose Yes to enable frequency setting for the extension to update the

sitemap, otherwise choose No to disable it.

In Frequency: Choose the frequency for the extension to update the sitemap. The

options are: Daily - Weekly – Monthly.

In Error Email Recipient: Choose the recipient to receive error email once there is

error.

In Error Email Sender: Choose the name of the sender displaying in error email.

In Error Email Template: Choose the template for error email.

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2.1.6. Sitemap File Limit

In Divide Sitemap: There are 4 options for dividing sitemap

None: Do not divide sitemap.

Date: Divide site map by the last modified date of the products.

Category: Divide site map by the products in the same category.

Manufacture: Divide site map by the products with the same manufature.

Note: Sitemap is divided following maximum number of URLs per file and maximum

file size settings.

In Maximum No of URLs per file: Maximum number of URLs in an XML sitemap

file.

In Maximum File Size: Maximum file size in byte.

2.1.7. Search Engine Submission Settings

In Enable Submission to Robots.txt: Choose Yes to display sitemap file location in

Robots.txt file, otherwise choose No.

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2.1.8. Additional Link List

In Frequency: Choose the frequency for the search engine crawlers to index

additional links. The options are: Always - Hourly - Daily - Weekly - Monthly -

Yearly - Never.

In Priority: Choose the priority for the search engine crawlers to index additional

links. Valid values range from 0.0 to 1.0.

In List of Additional Links: Fill in the list of additional links to be shown in sitemap.

2.1.9. Generate Sitemap

After finishing setting up the extension, admins will generate a sitemap which will be

created following the above settings.

Please go to Marketing Google XML Sitemap, select Add Sitemap to create a

new sitemap.

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In File Name: Choose the name for the sitemap. The format is nameofthesitemap.xml.

In case you are already using an XML sitemap, there would be 2 options at this point:

Create a new sitemap with a different name from the old sitemap. You can

submit both sitemap on Google Search Console and the crawler will read both

file.

Delete the old sitemap then create a new one with the same name as the old.

The new sitemap following the module setting will be over written on the

search console and will not affect SEO.

In Path: The default path is “/”. If you want to use a different path, you have to create

a new folder at the backend.

Choose Save.

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After saving the sitemap, click Generate for the sitemap to be created following the

module settings.

2.2. In HTML Sitemap

2.2.1. General

In Enable, choose Yes to enable the feature, otherwise choose No.

In Title of Site, choose the title for the sitemap.

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In Session Order, fill in the order of sessions to be displayed. Please fill in all 4 items

separated by a coma. ID of sessions as below:

1: Product List

2: Store View List

3: Additional Link List

4: Category and CMS Page List

2.2.2. Search Engine Optimization

In Meta Title, choose the meta title for your sitemap.

In Meta Keywords, choose the meta keywords for your sitemap.

In Meta Description, write meta description for your sitemap.

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2.2.3. Product List

In Show Product Link, choose Yes to show product links in the sitemap, otherwise

choose No.

In Title of “Product List”, choose the title for the product list session in the sitemap.

In Sort Product by, choose among DESC for descending or ASC for ascending.

In Arrange Product by, choose Name/Date/Price to sort product links.

In Maximum Products Displayed on Sitemap, choose the maximum for the number

of product links to be shown. The limit number you can fill in is 50000.

2.2.4. Store List

In Show Store View Link, choose Yes to show store view links in the sitemap,

otherwise choose No.

In Title of “Store View List”, choose the title for the store view list session in the

sitemap.

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2.2.5. Category List

In Show Category Link, choose Yes to show category links in the sitemap, otherwise

choose No.

In Title of “Category List”, choose the title for the category list session in the

sitemap.

In Disable Category, fill in ID of categories you want to hide in sitemap (separated by

a coma). For example: 1,2,5,9,23,45,77.

2.2.6. Additional Link List

In Title of “Additional Link List”, choose the title for the additional link list session

in the sitemap.

In Open Additional Link in a New Tab, choose Yes to open additional links in a

new tab, otherwise choose No.

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In List of Additional Links, choose the links and the anchor you want to display for

each link. Follow this example: [http://yourlink1.com][Anchor Text 1].

2.2.7. CMS Link List

In Show CMS Link, choose Yes to show CMS links in the sitemap, otherwise choose

No.

In Title of “CMS List”, choose the title for the CMS link list session in the sitemap.

In Disable CMS Link, choose the CMS links you want to hide from sitemap. Hold

Ctrl when choosing multiple options.

2.3. In Rich Snippets

2.3.1. General Options

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In Enable: Choose Yes to enable the feature or choose No to disable it.

2.3.2. Site Structure

In Sitename in Search Result: Choose Yes to show the website name you assign in

search result, otherwise choose No. If you choose No, the Show Search Box in

Search Result will be disabled.

In Website Name: Choose the name for your website to be displayed in search result.

In Website Description: Write a description for your website to be displayed in

search result.

In Website Image: Choose an image for your website to be displayed when sharing

via Open Graph on Facebook and via Twitter Card on Twitter.

In Show Search Box in Search Result: Choose Yes to show a specific search box for

your website, otherwise choose No.

In Twitter Username: Enter Twitter Username with @ to support Twitter card.

In Website Image: Choose Yes to show breadcrumbs (show navigation path) of

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product page instead of the regular URLs in search result, otherwise choose No.

2.3.3. Local Business

In Enable Local Business: Choose Yes to show the following information of your

website in search result, otherwise choose No.

In Name of Business: Choose the name for your business to be displayed in search

result.

In Logo: Choose a logo of your business.

In Email: Enter your business email.

In Telephone: Enter your business phone.

In Locality: Enter the locality of your business.

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In Price Range: Enter the price range of your business.

In Street Address: Enter your business street address.

In Country: Enter country of your business in two capital letters following ISO 3166-

1 alpha-2 country code.

In Post Code: Enter your business post code.

In Social Profile Links: Enter your business social profile links. Please enter one link

per line.

2.3.4. Product Options

In Show Name: Choose Yes to show the product name in search result, otherwise

choose No. If you choose No, all the following settings will be disabled.

In Show SKU: Choose Yes to show the product SKU in search result, otherwise

choose No.

In Show Image: Choose Yes to show the product image in search result, otherwise

choose No.

https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2

https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2

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In Show Description: Choose Yes to show the product description in search result,


In Show Review: Choose Yes to show the product review in search result, otherwise

choose No.

In Show Avg. Rating: Choose Yes to show the product average rating in search

result, otherwise choose No.

In Show Price: Choose Yes to show the product price in search result, otherwise

choose No.

In Show Availability: Choose Yes to show the product availability (in stock/out of

stock) in search result, otherwise choose No.

2.3.5. Category Options

In Show Name: Choose Yes to show the category name in search result, otherwise

choose No. If you choose No, all the following settings will be disabled.

In Show Description: Choose Yes to show the category description in search result,

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In Show Image: Choose Yes to show the category image in search result, otherwise

choose No.

2.3.6. Open Graph

In Enable for Product Page: Choose Yes to enable Open Graph when sharing

Product Pages via Facebook, otherwise choose No.

In Enable for Category Page: Choose Yes to enable Open Graph when sharing

Category Pages via Facebook, otherwise choose No.

In Enable for Website: Choose Yes to enable Open Graph when sharing your

homepage via Facebook, otherwise choose No.

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2.3.7. Twitter Card

In Enable for Product Page: Choose Yes to enable Twitter Card when sharing

Product Pages via Twitter, otherwise choose No.

In Enable for Category Page: Choose Yes to enable Twitter Card when sharing

Category Pages via Twitter, otherwise choose No.

In Enable for Website: Choose Yes to enable Twitter Card when sharing your

homepage via Twitter, otherwise choose No.

2.4. In Redirect 301 SEO

2.4.1. General


2.4.2. Redirect 301 SEO

This setting only applies for product pages.

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In Default Redirect to: Set the default page for the 301 page to be redirected to.

These are options for the destination of redirecting: Parent Category, Homepage and

Other CMS Pages.

In case of choosing Parent Category, when a product is deleted, the links of that

product will be redirected to the nearest parent category of the product.

Here are examples of deleted product links:

http://yourdomain.com/catalog/product/view/id/1401/category/23

http://yourdomain.com/product.html

http://yourdomain.com/category/product.html

In Time Period (in days) to Keep Redirect on Website: choose the time period for

redirecting to be applied.

2.5. In Canonical Tag

2.5.1. General


http://yourdomain.com/catalog/product/view/id/1401/category/23


http://yourdomain.com/category/product.html

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2.5.2. Canonical Tag for Product

In Canonical for Product: There are 2 available options:

Use Short Url Path: Set the Canonical Tag on the shortest product URL. Here

is an example: http://yourdomain.com/product.html

Use Long Url Path: Set the Canonical Tag on the longest product URL. If the

product belongs to multiple categories with the same category level, the applied

category will be the last category at the Categories section on Catalog

management of the product. Take the below image as an example, the applied

category will be Jackets.

2.5.3. Canonical Tag for Homepage

In Use Other Url for Homepage: Leave if blank if you want to use the default

Canonical Tag for Homepage. Fill in URL path if you want the crawler to read that

URL instead of homepage.


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2.5.4. Canonical Tag for Category

In Use Next/Previous Tag in Category: Choose Yes to enable canonical for

Next/Previous Tag in categories or choose No to disable it.

2.6. In Advanced Breadcrumbs SEO

2.6.1. General


2.6.2. Breadcrumbs SEO

This setting will define the breadcrumbs for products and categories. Below is an

example of

In Type of Breadcrumbs: There are 2 available options:

Use Long Url Path: Set the breadcrumbs to be the longest Path of product or

category

Use Short Url Path: Set the breadcrumbs to be short path. For example we

have a path Men Category => Top Category => Jacket Category => Product A.

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Then the Breadcrumbs for Jacket will be Home => Jacket. You can take a look

at the example below

The Breadcrumbs for Product A will be Home => Jacket => Product A. You

can take a look at the example below. If the product belongs to multiple

categories with the same category level, the applied category will be the last

category at the Categories section on Catalog management of the product.

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In Enable Category Priority: Choose Yes to enable category priority or No to

disable it.

To manage category priority, please go to Store Marketing Advanced

Breadcrumbs

ID: show the ID of the category. In this section, all available categories of your

site will be listed.

Path: show the path of the category.

Level: show the category level. Only categories which the category level is

greater or equal 2 can be applied breadcrumbs

Priority: fill in the ID of prior category. Take a category 5 with the path of

1/2/3/5 as an example. If you fill in the priority as 3, Breadcrumbs of category

5 and all of its belonging products will be displayed with category 3 as the

priority.

2.7. In HREFLANG Tag Support


In Add HREFLANG for Store View: Assign language and country for each store

view.

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In Enable for Homepage: Choose Yes to enable Hreflang tag for Homepage or

choose No to disable it.

In Enable for Category: Choose Yes to enable Hreflang tag for Category Pages or


In Enable for CMS Page: Choose Yes to enable Hreflang tag for CMS Pages or


In Enable for Product Page: Choose Yes to enable Hreflang tag for Product Pages or


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2.8. In Robots Meta Tag


In Robots Meta Tag: Enter URL Pattern based on these following formats.

With specific Category Page or Product Page: enter the URL key. For example:

your product page URL is http://yourdomain.com/teton-pullover-hoodie.html.

Then URL key is teton-pullover-hoodie.

With categories or a folder: Enter the path with "/" before and after the path

For example: You want to set No Index and No Follow for all categories with

the "tops-men" URL key. Please enter: /tops-men/

In Option: There are 3 options for you to choose, which is INDEX, NO FOLLOW –

NOINDEX, FOLLOW and NOINDEX, NOFOLLOW.

http://yourdomain.com/teton-pullover-hoodie.html

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In NOINDEX, FOLLOW Robots Meta Header: Choose pages to set up No Index,

Follow Tag.

2.9. In Meta Tags Template

2.9.1. Feature Settings

In Enable, choose Yes to enable the feature or choose No to disable it.

In Product Setting:

In Max Product Meta Title Length: Choose the maximum number of

characters for product meta title (should be about 70-71 characters).

In Max Product Meta Description Length: Choose the maximum number of

characters for product meta description (should be about 160 characters).

In Max Product Meta Keywords: Choose the maximum number of product

meta keywords (should be about 30 words).

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In Category Setting:

In Max Category Meta Title Length: Choose the maximum number of

characters for category meta title (should be about 70-71 characters).

In Max Category Meta Description Length: Choose the maximum number of

characters for category meta description (should be about 160 characters).

In Max Category Meta Keywords: Choose the maximum number of category

meta keywords (should be about 30 words).

2.9.2. Product Meta Template

Please go to Marketing SEO & Search Product Meta Template and start

configuration.

Choose Add New to create new product meta template.

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In General:

In Enable: Choose Yes to enable the template or No to disable it.

In Name: Choose the name for the template.

In Scope: Choose the scope (store view, website) to apply the template. You

can choose multiple store view/website by hold Ctrl and click.

In Category: Choose the category to apply the template for all products

belonging to it.

In Replace Current Meta Data: Choose Yes to replace all existing meta data

of products with the new meta data in the template, otherwise choose No.

In Replace Current Description: Choose Yes to replace all existing

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description of products with the new description in the template, otherwise

choose No.

In Apply for Sub-categories: Choose Yes to apply the template for products

under sub-categories of the selected category, otherwise choose No.

In Priority, choose priority for the template. In case the product is under

multiple categories with different templates, the priority settings will be

considered for the affected meta template to avoid conflict. The smaller number

will be priority.

In Template Settings:

In Meta Title: Write the meta title for products. You can click on Insert

Template Variables to choose the variables we provide.

In Meta Description: Write the meta description for products. You can click

on Insert Template Variables to choose the variables we provide.

In Meta Keyword: Write the meta keywords for products. You can click on

Insert Template Variables to choose the variables we provide.

In Short Description: Write the short description for the products. In the

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WYSIWYG editor, the Insert Template Variables will not be shown. Click

on Show/Hide Editor to show the regular text area with variables.

In Description: Write the short description for the products. In the WYSIWYG

editor, the Insert Template Variables will not be shown. Click on Show/Hide

Editor to show the regular text area with variables.

Lastly, click Save Template to finish the settings.

2.9.3. Category Meta Template

Please go to Marketing SEO & Search Product Meta Template and start

configuration.

Choose Add New to create new category meta template.

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In General:

In Enable: Choose Yes to enable the template or No to disable it.

In Name: Choose the name for the template.

In Scope: Choose the scope (store view, website) to apply the template. You

can choose multiple store view/website by hold Ctrl and click.

In Category: Choose the category to apply the template. You can choose

multiple store view/website by hold Ctrl and click.

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In Replace Current Meta Data: Choose Yes to replace all existing meta data

of categories with the new meta data in the template, otherwise choose No.

In Replace Current Description: Choose Yes to replace all existing

description of categories with the new description in the template, otherwise

choose No.

In Apply for Sub-categories: Choose Yes to apply the template for sub-

categories, otherwise choose No.

In Priority choose priority for the template. In case the categories is under

multiple categories with different templates, the priority settings will be

considered for the affected meta template to avoid conflict. The smaller number

will be priority.

In Template Settings:

In Meta Title: Write the meta title for categories. You can click on Insert

Template Variables to choose the variables we provide.

In Meta Description: Write the meta description for categories. You can click

on Insert Template Variables to choose the variables we provide.

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In Meta Keyword: Write the meta keywords for categories. You can click on

Insert Template Variables to choose the variables we provide.

In Description: Write the short description for the categories. In the

WYSIWYG editor, the Insert Template Variables will not be shown. Click

on Show/Hide Editor to show the regular text area with variables.

Lastly, click Save Template to finish the settings.

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3. Contact Us

Any questions or concern about us, feel free to contact:

Website: http:/bsscommerce.com

Support: [email protected]

Skype: support.bsscommerce

BSS Support team is always ready to aid you with any issue referring to our

products. Additionally, we also give you Website development and Administration

Support.

We do offer:

1. Free installation services for commercial products.

2. Free updates within offered support period.

Our duties:

1. Responsibility for resolving product bugs.

2. Help with technical queries.

3. Technical support in installation and product usage.

http://bsscommerce.com/

mailto:[email protected]

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