User Experience for WordPress Platforms
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User Experience for WordPress Platforms
MODE EFFECT .com // @codyL // #wcoc
Cody Landefeld Managing Director at Mode Effect
!10+ YEARS IN DESIGN/WEB 8+ YEARS IN WordPress
MODE EFFECT .com // @codyL // #wcoc
Why User Experience? Why is it important?
MODE EFFECT .com // @codyL // #wcoc
“User Experience” encompasses all aspects of the end-user’s interaction with the company, service, or products.
Why should User Experience matter for us?
MODE EFFECT .com // @codyL // #wcoc
Because we are the builders. We have the ability to create great things for people who want to create great things.
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Our Experience Case: Samaritan’s Purse
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Our Experience Case
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What the client needed: !1. To publish tons of video content. 2. Multiple responsive views for viewing
had to be optimal for end users. 3. 3rd party video integration. !
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What did we learn !1. Automation was key for publishing. 2. Users needed multiple levels of access. 3. End-users needed to take action by
feeling emotion. !
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Today we’ll look at two different personas.
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Let’s meet our first persona.
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• 53 Years old • Insurance Adjuster for 2 decades • Wants to start a business online • Is a “do it yourself” type • Finds out about WordPress !!
Randy Userman.
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Randy starts his journey… !1. Finds WordPress 2. Gets a theme 3. Puts together a few plugins !
Then starts to hit a wall.
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User Misconceptions !
Because it’s designed well, it’s built well. Because it’s developed well, it should be designed well. WordPress is easy for everyone to use or build with.
!!
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What should Randy do? !1. Learn to code? 2. Hire a developer? 3. Give up? !
What do you think? !
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MODE EFFECT .com // @codyL // #wcoc
Considering empathy, how do we help Randy and other users when they get confused, lost, and frustrated?
MODE EFFECT .com // @codyL // #wcoc
Learn and practice empathy for your users. !
• Understand your users
• Know their frustrations
• Know some of their constraints
• Solicit good feedback
Next persona.
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Rich Buserman.
• 33 Years old • Has an MBA, Has Investors • Non Technical Entrepreneur • Wants to start a business online • Is NOT a “do it yourself” type • Finds out about WordPress !!
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Rich starts his journey… !1. Hires a development company 2. Works with them to plan / design / build 3. Is unable to technically lead the project !
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User Misconceptions !
Because he can pay well, it will work well. WordPress is the best possible choice. (It might not be) Trusting developers for design direction.
!
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What can we do as Rich’s development company? !1. Choose the right platform depending on the
requirements. 2. Go deeper with front-end design. 3. Ask for help in your network. !
What do you think? !
MODE EFFECT .com // @codyL // #wcoc
What are we missing?
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User Experience is not just for design.
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Resources for Explanation
• Why User Experience Cannot Be Designed • Empathy Requires Experience
!For WordPress • How Many Of These 7 UX Blunders Is
Your WordPress Site Making?
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Thanks. !
Visit modeeffect.com for articles and good UX stuff.
MODE EFFECT .com // @codyL // #wcoc