User Experience, Design Thinking & creativity
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Transcript of User Experience, Design Thinking & creativity
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User Experience, Design Thinking&CreativityPritam Pebam
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User Experience DesignDon Norman
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What is UX Design?
is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact, such as a cup, toy or website, up to larger, integrated experiences such as a museum or an airport.- http://www.uxnet.org/
* Experience factors: Patterns of life, goals, emotional feeling, repeated use, learning, psychology, visceral, cognition
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What is UX Design? Area of human experience, skill and knowledge which
is concerned with man’s ability to mould his environment to suit his material and spiritual needs.- Archer
a specification of an object, manifested by an agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to constraints;- http://en.wikipedia.org/wiki/Design
In short, Design is how it works – not the looks!!
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‘Experience’ Vs ‘Design’
Design: Design a vase.
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‘Experience’ Vs ‘Design’
Design: Design a vase
Experience: Design a way for people to enjoy flower
at home
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What is UX Design?
It most commonly refers to the result of a planned integration of software design, business and psychology concerns.- en.wikipedia.org/wiki/User_experience_design
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Elements of User Experience Design
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Common Misconceptions UX Design is
User Interface Design a step in process Just about technology Just about usability Just about the user Expensive Easy One person or a department A single discipline A choice
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Emotion and Design Visceral: refers primarily to that
initial impact, to its appearance
Behavioural: about look and feel - the total experience of using a product
Reflective: about ones’ thoughts afterwards, how it makes one feel, the image it portrays, the message it tells others about the owner's taste
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Design ThinkingTim Brown
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Design Thinking It is a process for practical, creative resolution of
problems or issues that looks for an improved future result Define Research Ideate Prototype Choose/Select Implement learn
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End Product
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Personality Profile of a Design thinker Empathy Integrative thinking Optimism Experimentalism Collaboration Open Playfulness
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Creativity
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Creativity
Creativity refers to the phenomenon whereby something new is created which has some kind of value- http://en.wikipedia.org/wiki/Creativity
Creative thought is a mental process involving creative problem solving and the discovery of new ideas or concepts
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How to fine tune your creativity It floats around, you just have to capture it Take a moment to grasp it Take a note, scribble, doodle it immediately Sub Conscious thinking Observation
3Bs of Creativity -
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How to fine tune your creativity It floats around, you just have to capture it Take a moment to grasp it Take a note, scribble, doodle it immediately Sub Conscious thinking Observation
3Bs of Creativity – Bed,
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How to fine tune your creativity It floats around, you just have to capture it Take a moment to grasp it Take a note, scribble, doodle it immediately Sub Conscious thinking Observation
3Bs of Creativity – Bed, Bus &
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How to fine tune your creativity It floats around, you just have to capture it Take a moment to grasp it Take a note, scribble, doodle it immediately Sub Conscious thinking Observation
3Bs of Creativity – Bed, Bus & Bathroom
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Interface Design
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The Good…
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…the Bad &…
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.. the Ugly!!
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Interaction Design
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Principles of Interaction Design
Above the Fold Concept
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Principles of Interaction Design
Fitt’s law
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Principles of Interaction Design
Fitts’ law
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Principles of Interaction Design
Fitts’ law
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Principles of Interaction Design
Hicks Law
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Principles of Interaction Design
Gestalts’ Principles
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Principles of Interaction Design
Gestalts’ Principles
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Principles of Interaction Design
Gestalts’ Principles
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Principles of Interaction Design
Gestalts’ Principles
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Visual Design
Visual Design is the design working in any media or support of visual communication
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Visual Design
Print Media
Typography
Editorial
BookPackaging
Electronic Media
Digital Typography
Web
Digital Games
VideoBroadcast
Design
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Typography
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Type Classification
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Serif vs Sans Serif
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Interface Design
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Layout structures
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of UX design
The secret mantra
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Questions