User Experience. 2 Usability is more than Usability?

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User Experience

Transcript of User Experience. 2 Usability is more than Usability?

Page 1: User Experience. 2 Usability is more than Usability?

User Experience

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Usability is more than Usability?

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People-Centered Approach

Microsoft

»Vista

»SharePoint 2007

»Office Redesign

».NET 3.0

»Expression

»People_Ready

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Effective People = Business Value

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Let the Record Show…

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Sound Mixing Board

Ease

of

Use

Complexity

Coffee Cup

Feature Poor Feature Rich

Easy

Hard

Modern Telephone

High ProductivityReduced Functionality

Loser High Training

Automobile

The Problem of Complexity

Technology Paradox:

“The same technology that simplifies life by adding more functions in each device also complicates life by making the device harder to learn, harder to use.” D. Norman

Web Application

User

Exp

eri

en

ce

Web Application

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Complex Problem, Comprehensive Solution

We create quality user experiences by:

»Addressing and improving all of the ways people experience software

»Integrating with the design and development process.

Business Analysis

Dev

elop

men

t

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Natural, Obvious, Self-Evident

USABILITY

»67% more repeat customers

»35% reduced drop-off rates

»80% more visitors

StaplesGoals»Self-evident, obvious,

intuitive

»Easy to learn

»Easy to explore

Challenge»Understand the way

people work.

»Know what people are trying to accomplish

»Test and verify that people are effective with a particular approach.

Approach»Heuristic/Expert

Reviews

»Prototyping

» Interviews and Shadowing

»Persona Development

» Information Architecture

»User testing

»Eye scanning

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Efficient Completion of Task

INTERACTIVITY

Hotels and RIA

»20% increase in reservations

»50% increase in revenue booked

»66% increase in nights booked

Approach»Apply next generation

interactivity

» Ajax

» Flex

» XAML

»Augment existing conventional approaches

» “Useful” interactivity and not interactivity for its own sake.

Goals»Create efficiency

»Eliminate errors

»Encourage exploration

Challenge»Feature rich and easy

to use

»Appropriate Complexity

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Fast Path to Intelligence

INFORMATION

Just as data is not information, information is not intelligence. Understanding is the product of design.

Info.

Approach»Analyze business and

user goals.

»Enhanced information design.

» Inventive visualizations

Goals»Put people in the

path of opportunity.

»Turn information into insight.

»Reduce time analyzing

Challenge»Uncovering how

information and data relate to business and user goals.

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Emotionally Compelling

Emotional Loyalty»8% of households consume 84% of diet Coke volume.

»Emotion is a critical part of usability.

Visual

VISUAL EXPERIENCE

Approach»Design captivating

visual experiences

»Apply the science of visual principles

»Leverage design to improve communication

Goals»Engage the user.

»Establish an emotional connection.

»Create irresistability

Challenge»Finding a true balance

between form and function

»Let design contribute to usefulness

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Effective Collaboration

$1:$10-$100“Once a system is indevelopment, correcting a problem costs 10 times as much as fixing the same problem in design. If the system has been released, it costs 100times as much relative to fixing in design.”

PROTOTYPES

Approach»Prototyping

»Visualize decisions and ideas.

»Establish early, effective visual dialog

Goals»Enhance analysis,

design, and development

»Speed to consensus

»More effective communication

Challenge»Getting everybody on

the same page (objectivity).

»An appropriate medium that everyone can understand

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