2012 Matrix vs. 2012 Hyundai Elantra Touring

Top Matrix Advantages Over Elantra Touring

The 2012 Hyundai Elantra Touring has a couple of things going for it. It has a low starting price, and it has brand buzz. Together, those things create a perception that a buyer can get a car just as good as a Toyota and still save money. But is that true?

For the 2012 Toyota Matrix, value goes beyond the MSRP and how many cupholders are included. Toyota value is about what really matters to buyers: things like quality, durability, reliability and safety. This Edge focuses on Matrix’s value story to show that value is more than just a window sticker.

Look inside for detailed info about this summary, important safety information and disclaimers.

� COMfOrT And COnvEniEnCEMatrix excels with room and usability features that make it more versatile and practical than Elantra Touring. And isn’t that the value of a small wagon?

� Cargo-friendly load floor Matrix includes a hard, non-absorbent cargo floor that helps make it easy to slide cargo in and out. Elantra Touring uses carpet, which can be ripped or soiled.

� More front head room Matrix offers generous front head room. Taller drivers may find it easier to get comfortable in a Matrix than in Elantra Touring.

� Standard cruise control Matrix is a well-equipped car, and it includes standard cruise control. Elantra Touring charges extra for cruise control on its GLS grade.

� TOyOTA rEASSurAnCEThere’s value in knowing the Toyota family stands behind Matrix, with parts and service available just about everywhere. And don’t forget the value of Toyota Care.

� Toyota Care A new Matrix comes with the Toyota Care no-cost scheduled-maintenance plan. Elantra Touring owners pay for scheduled maintenance.

� Larger dealer network Toyota’s larger dealer network means that parts and service are available practically anywhere the owner drives. Hyundai has a much smaller network.

� TOyOTA SAfETy And SECuriTyMatrix has received top marks in some safety tests, has some of the latest safety features, and helps keep your cargo secure.

� Highest iiHS ratings The Insurance Institute for Highway Safety awarded Matrix its highest possible rating for both frontal and side-impact protection.

� Star Safety System™ with Smart Stop Technology Matrix includes the Star Safety System with Smart Stop Technology brake override feature. Elantra Touring does not include a similar override feature.

� Cargo-area cover Matrix includes a standard cargo area cover to hide valuables. Elantra Touring GLS charges extra for something similar.

� rECOgnizEd fOr vALuEThe purchase price is the beginning of the value story, but not the end. When considered as a continuing investment, Matrix outruns Elantra Touring.

� An excellent value IntelliChoice.com recognized Matrix as an “Excellent Value.” Elantra Touring didn’t rate as high.

� great retained value IntelliChoice also recognized Matrix for holding its value over time, a big factor in determining total value.

Elantra TouringElantra Touring

�

OTA SAfETy And SECuriTy

2012 Hyundai Elantra Touring SE shown

2012 Matrix S

january 2012Updated 1/4/12

2012 Hyundai Elantra Touring SE shown

20I2 MATRIX vs. 20I2 HYUNDAI ELANTRA TOURING

2

Though the Elantra sedan was redesigned for 2011, the Elantra Touring remains a carryover. For 2012, it’s offered in two grades. The Hyundai is FWD only, which opens the opportunity to offer Matrix AWD to shoppers who would benefit from the extra traction.

Here are some of the major features of the Elantra Touring range.

Elantra Touring at a glance

GLS

Engine

2.0L 16-valve DOHC 4-cylinder with CVVT

Transmission

5-speed manual

Driveline

Front-wheel drive

Standard features

Driver and front-passenger airbagsFront side airbagsSide curtain airbagsFront active headrestsAnti-lock brakesElectronic brake-force distributionTraction controlStability controlBrake assistance4-way-adjustable driver’s seatAir conditioningRear-seat heater ductsTilt steering columnRemote keyless entry60/40 split-folding rear seatbacks with adjustable headrestsAM/FM/CD/XM®/MP3/AUX/USB/iPod® audio system with 6 speakersXM satellite radio service for 90 daysRear-window washer/wiper15-inch steel wheels

Compare to

Matrix L 5MT

SE

The SE differs from the GLS by adding:

Standard features

Cruise controlTilt/telescoping steering columnLeather-wrapped steering wheelLeather-trimmed seatingHeated front seatsLeather-wrapped shift knob (MT)Chrome shift knob (AT)8-way-adjustable driver’s seatSteering-wheel-mounted cruise and audio controlsIlluminated ignition and ashtraySeatback pocketsTrip computerFront fog lampsPower sunroofRoof railsChrome door handlesCargo security screen17-inch alloy wheels

Compare to

Matrix L 5MTMatrix S 5MT

2012 Hyundai Elantra Touring SE shown

20I2 HYUNDAI ELANTRA TOURING

Though the Elantra sedan was redesigned for 2011, the Elantra Touring remains a carryover. For 2012, it’s offered in two grades. The Hyundai is FWD only, which opens the opportunity to offer Matrix AWD to

Here are some of the major features of the Elantra Touring range.

3

20I2 MATRIX vs. 20I2 HYUNDAI ELANTRA TOURING

� SAfETy & SECuriTy

Highest IIHS ratings

The Insurance Institute for Highway Safety awarded Matrix the highest possible frontal- and side-crash ratings in its class.1 Elantra Touring wasn’t tested, so no one knows how it would score. Matrix offers confidence today.

� rECOgnizEd fOr vALuE

an excellent value

IntelliChoice, an independent research company, crunched the numbers and awarded Matrix its highest possible rating, calling it an “Excellent Value.”2 Elantra Touring, despite its lower price, earned only “Average” for value.

Matrix Elantra TouringIntelliChoice value rating Excellent Average

Matrix Elantra TouringIIHS frontal-impact rating Good Unknown

IIHS side-impact rating Good Unknown

Star Safety System with Smart Stop Technology

Elantra Touring puts in a good showing by including the technologies in the Star Safety System, but Matrix goes further by including the Smart Stop Technology brake override feature. The Hyundai doesn’t include a brake override feature.

Matrix Elantra Touring

Brake override Standard Not available

Great retained value

The less a car depreciates, the better the owner’s investment is protected. Matrix won an IntelliChoice award for high retained value.3 Elantra Touring, despite its lower initial cost, didn’t hold its value well enough to win this award.

Cargo area cover

Matrix’s standard folding cargo area cover helps keep your cargo secure from prying eyes. On Elantra GLS, the only way to get a cover is through an expensive option package.

Matrix Elantra Touring GLS

Cargo cover Standard Available

Matrix AdvantagesA Closer Look

4

20I2 MATRIX vs. 20I2 HYUNDAI ELANTRA TOURING

� COMfOrT & COnvEniEnCE

Cargo-friendly load floor

Small wagons are great for carrying things, but not so great if the cargo rips or soils the carpet. That’s why Matrix uses a hard, non-absorbent load floor that cleans easily. Elantra Touring uses carpet, which could be much harder to maintain.

Matrix Elantra TouringCargo-floor surface

Hard, non-absorbent

Carpet, absorbent

More front head room

Taller drivers will especially appreciate that Matrix has more front head room than Elantra Touring. This can help drivers find a comfortable position.

Matrix Elantra TouringFront head room (in.) 40.5 40.0

Standard cruise control

It seems like just about every car today has standard cruise control. Matrix does, but Elantra Touring GLS does not. For standard cruise control, Elantra Touring buyers have to move up to the SE grade.

MatrixElantra Touring GLS

Elantra Touring SE

Cruise control Standard Available Standard

4

control Standard Available Standard

� TOyOTA rEASSurAnCE

Toyota Care

Like all new Toyotas, Matrix comes with Toyota Care, which includes complimentary factory-scheduled maintenance for two years or 25,000 miles, whichever comes first.4 This could be a significant savings over the years. Hyundai does not offer a complimentary maintenance plan for Elantra.

Matrix Elantra Touring

Maintenance plan Toyota Care Not available

Larger dealer network

No matter where you drive in this country, there’s probably a Toyota dealership close by with the accessories you want and the parts and service your car needs. Hyundai’s smaller dealer network may not be as convenient in some locations.

Toyota HyundaiU.S. dealer count (approx.) 1400 800

Matrix

Matrix AdvantagesA Closer Look

Matrix Elantra

1 Based on Insurance Institute for Highway Safety frontal offset and side crash tests. www.iihs.org 2 2011 IntelliChoice, www.IntelliChoice.com. Based on 2011 model year study. 3 2011 IntelliChoice, www.IntelliChoice.com; Compact Crossover. Based on 2011 model year study. 4 Covers normal factory-scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details.

©2012 TOYOTA MOTOR SALES, U.S.A., INC. ALL RIGHTS RESERVED. COPYING OR ANY OTHER REPRODUCTION, IN WHOLE OR IN PART, WITHOUT THE EXPRESS WRITTEN PERMISSION OF TOYOTA MOTOR SALES, U.S.A. IS STRICTLY PROHIBITED. Toyota Motor Sales, U.S.A., Inc., by the publication and/or dissemination of this publication does not create any warranties, either expressed or implied, as to Toyota products. The information contained herein was up-to-date at the time of publication, but may subsequently be changed or added to without notice and without incurring any obligation. Reliance on this information creates no

liability for Toyota. This publication is produced for use as an information sales aid. Toyota Motor Sales, U.S.A., Inc., its employees, representatives, and/or agents shall not be held liable for any omission of data or inclusion of erroneous data even where said omission is alleged to have been relied upon by a buyer of Toyota Products.

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Feature

2009

2010

Vehicle Stability Control (VSC)†

Standard on XRS

Standard on All Trims

Steering-Wheel-Mounted Controls

Not AvailableAvailable 3-spoke leather-trimmed sport steering

wheel with audio controls (Standard on XRS)

Fog/driving Lamps

Optional on S AWD

Standard on S AWD

What’S neW For 2010

28

2 0 1 0 m A t r i x i t o y o t A e s o u r C e B o o K

10 matrix

†PleaSe See “cautionS” Section For imPortant additional inFormation on thiS Feature.

2010 matrixThe 2010 Matrix blends the functionality of an SUV and the style, image and performance of a sports car with the affordability of a subcompact sedan – all in one fun-to-drive vehicle.

And it doesn’t stop there. It also delivers impressive fuel economy ratings* as well as a high level of standard safety features. All models include Vehicle Stability Control† with integrated Traction Control, Anti-lock disc brakes with Brake Assist†, front side-impact airbags†, front and rear side curtain airbags†, front active headrests† and a Tire Pressure Monitoring System†.

Add in a compact exterior and surprisingly roomy interior, and you’ve got the 2010 Matrix – a crossover utility vehicle that may have the body of a five-door hatch, but comes with the soul of a two-door sports car.

1

2

3

4

5

Surprising versatility The Matrix interior offers spacious seating for five as well as unexpected cargo-

carrying capability. With up to 94 cu.-ft. of interior volume and generous rear leg

room, passengers have plenty of room to spread out and relax. Hauling cargo is no

problem either, with nearly 20 cu.-ft. of cargo space† behind the second row seats,

with an easy clean, non-slip cargo floor and tie-down hooks to keep items secure. To

triple the amount of cargo room, the second row seatbacks fold down to provide over

60 cu.-ft. of cargo space†. And the fold-flat front passenger seat on S and XRS trims

creates even more room for those extra-long, bulky items.

outstanding fuel efficiency Matrix covers a lot of ground with each gallon of gas, with an EPA estimated 26/32/28

MPG rating (city/hwy/combined) for manual transmission models and 25/31/28 MPG for

the automatic transmission model powered by a 1.8-liter engine*.

Typical Toyota value Owners can count on solid all-around value from their Matrix. Its low cost to own and

operate earned the IntelliChoice “SmartChoice for Ownership Costs” award in its class1.

And all the while, owners can be assured they made good choice, as Matrix was named

as “Best Resale Value” in its class2.Intriguing list of equipment choices

Matrix offers a lengthy list of choices, beginning with three trims: Matrix, S and XRS.

The 1.8-liter 4-cylinder engine on Matrix trims provides 132 horsepower, while the

2.4-liter 4-cylinder engine on S and XRS trims delivers 158 horsepower. And the

choices continue. All-Wheel Drive comes with the S AWD. All-independent sport

suspension is part of XRS. Navigation systems are available on S and XRS and XM

Satellite Radio† with NavTraffic®† is available on all models. JBL® premium audio with

Bluetooth®† technology is available on S and XRS – the choices go on and on.

Comprehensive safety features Drivers and passengers will feel secure with the long list of standard safety features

found on Matrix. All models include Toyota’s Star Safety System™: Vehicle Stability

Control†, Traction Control with OFF switch, Anti-lock Brake System, Electronic Brake-

force Distribution and Brake Assist†. Also standard are driver and front passenger

dual-stage advanced airbags† with front passenger Occupant Classification System†,

driver and front passenger seat-mounted side airbags†, front and rear side curtain

airbags†, front active headrests† and a Tire Pressure Monitoring System†.

*2010 EPA MPG Estimates. Actual mileage will vary.

12009 IntelliChoice® Inc., www.IntelliChoice.com; Wagons

22009 Kiplinger’s Personal Finance, www.kiplinger.com; Wagons

5 reaSonS to BuY a matrixS shown with available 17" alloy wheels

Welcome to matrix

2009Standard on XRSNot Available

Optional on S AWD2 0 1 0 m A t r i x i t o y o t

t o y o t

10 10 mmatrixatrix

S” Section For imPortant additional inFormation on thiS

2010 matrixThe 2010 Matrix blends the functionality of an SUV and the style, image and performance of a sports car with the affordability of a subcompact sedan – all in one fun-to-drive vehicle.

And it doesn’t stop there. It also delivers impressive fuel economy ratings* as well as a high level of standard safety features. All models include Vehicle Stability Control† with integrated Traction Control, Anti-lock disc brakes with Brake Assist†, front side-impact airbags†, front and rear side curtain airbags†, front active headrests† and a Tire Pressure Monitoring System†.

Add in a compact exterior and surprisingly roomy interior, and you’ve got the 2010 Matrix – a crossover utility vehicle that may have the body of a five-door hatch, but comes with the soul of a two-door sports car. 4444

5555Drivers and passengerfound on Matrix. All models inclu

Controlforce Distribution and Brake Adual-stage advanced airbagdriver and front passenger seairbags

*2010 EPA MPG Estima12009 IntelliChoice22009 Kiplinger’s Person

T O Y O T A p O c k e T S O U R c e

MA 1

10 M

atrix

2010 Matrix

in tHis sectiOn

•2010 Matrix

1

•MODels & cOlOrs 3

•Features

4

•OptiOns & packages 10

•speciFicatiOns 12

• cOMpetitive

cOMparisOn 14

5 Reasons To Buy a MaTRix

Surprising versatility

outstanding fuel efficiency

typical toyota value

intriguing list of equipment choices

comprehensive safety features

12345

WHat’s neW FOr 2010

•Star Safety System™ – now standard on all models

- Vehicle Stability Control† now standard on all models

- VSC† Package {VS} no longer offered

•Sport package {Sp} now available on 2wd S models

•Sport package with Rear deck Spoiler {SX} now available

on S trim

•3-spoke leather steering wheel with audio controls no

longer part of navigation† package {nV} – now standard

on XRS models

Look for this icon and red typeface to easily identify new

features or changes for 2010.

† Please see “Cautions” section in the back of this book for important information on this feature.

For hands-on feature comparisons, be sure to watch the Edge Live videos on eShowroom.

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