Use Your Technical Writing Skills for Both the Bottom Line and the Public Good

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Transcript of Use Your Technical Writing Skills for Both the Bottom Line and the Public Good

Page 1: Use Your Technical Writing Skills for Both the Bottom Line and the Public Good
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Use Your Technical Writing Skills for Both the Bottom Line and the Public Good

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Why nonprofits?

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Why nonprofits?PROFESSIONALISM

We evaluate communication products and services constructively and tactfully, and seek definitive assessments of our own professional performance. We advance technical communication through our integrity and excellence in performing each task we undertake. Additionally, we assist other persons in our profession through mentoring, networking, and instruction. We also pursue professional self-improvement, especially through courses and conferences. (Adopted by the STC Board of Directors. September 1998)

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Why nonprofits?

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The nature of nonprofit organizations – different

“Corporations, and any community chest, fund, or foundation, organized and operated exclusively for religious, charitable, scientific, testing for public safety, literary, or educational purposes...” (501(c)(3) of the Internal Revenue Code)

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The nature of nonprofit organizations – similar

• exist within a for-profit marketplace• structured as for-profits• conduct business as for-profits

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Cecile Richards President

Reportable compensation: $523,616 (PPFA_FY13_990)

Net assets: $235,222,337 (PPFA_FY13_990)

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Steven WittenbergPresident

Reportable compensation: $0 (FY13_990)

Net assets: $18,659 (FY13_990)

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The nature of nonprofit organizations – different

• produce social capital• confront multiple constituencies

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The nature of nonprofit communications

“[C]ommunication is an enabler to changing the culture, behavior, and strategic direction of the organization.” (Connors, The Nonprofit Handbook, 2001, p. 69)

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The nature of nonprofit communications

• recruit volunteers• communicate to clients• convey accountability to funders• promote themselves to the public

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The forms of nonprofit communications

• strategy• management• development• outreach• accountability

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The genres of nonprofit communications

• Situation• Substance• Style

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Strategy – Mission Statement

“Drexel University fulfills our founder's vision of preparing each new generation of students for productive professional and civic lives while also focusing our collective expertise on solving society's greatest problems.”

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Strategy – Strategic Plan

“Infuse the Drexel Student Learning Priorities across all modes of instruction and all programs—on campus, online, hybrid, undergraduate, graduate, and professional.” (Strategic Plan 2012-2017)

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Management

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Management - Volunteers

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Development

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Development – Donor Appeals

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Development – Grant Proposals

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Outreach

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Outreach – News release

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Outreach – Social Media

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Accountability

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Accountability—Annual Reports

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• Strategy• Management• Development• Outreach• Accountability

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For-profit = Nonprofit

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Nonprofit = For-profit

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Nonprofit = For-profit

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Nonprofit = For-profit

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