Sermo | 215 First St. Cambridge, MA 02142 | www.sermo.com

Capture physician opinions on-demand in a private, online workspace.

Collaborate with physicians to solve business challenges. Sermo PanelsTM are private, online workspaces where you can engage verified, practicing MDs on-demand about the topics that matter to you. Interacting with subsets of the Sermo physician community allows brand, marketing, clinical development, medical affairs and market research teams to leverage social media and gain real-world insights into diagnostics, devices and drugs.

You’ll be able to target experts from over 110,000 MDs across 68 specialties. Physicians will log in and participate in discussions for days, weeks or months until you conclude the panel. Use their input to support and accelerate all phases of your product life cycle.

Sermo makes getting new insights easy by working with you to shape panel content that aligns with your objectives. Your Medical Lead moderates discussions, incorporates topics and questions as they arise and compiles an expert analysis report from panel results. You’ll get comprehensive program management and all the results you need to drive your business goals.

Sermo Panels enable you to: Test product messaging and new strategies in real-time.

Quantify product adoption and utilization quickly.

Confirm effectiveness of message dissemination.

Leverage new key influencers and track changes in sentiment.

Conduct frequent KOL/advisory board meetings cost-effectively.

Speed awareness of new indications by targeting key advocates.

1. Generate topics and questions that address your business goals.

2. Moderate discussions to keep physicians engaged.

3. Provide a customizable report with excerpts and key findings.

Your Sermo Medical Lead will work with you to:SE

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For more information, email us at sales@sermo.com or visit sermo.com/panels

Use Sermo Panels for:

n Product message and strategy testing

n Protocol design and review

n Advisory boards/KOL meetings

n Medical affairs support

n Utilization and market research

With Sermo Panels, you’ll get:

n Step-by-step assistance

n A Discussion Guide

n List match & MD recruitment

n Restricted, invitation-only access

n Blinded and unblinded options

n Confidential participation

n MD moderation

n Control over panel accessibility

n Multiple observer accounts

n A verbatim report & online access

n A panel analysis report

Sermo | 215 First St. Cambridge, MA 02142 | www.sermo.com

What’s Sermo? Sermo is an online physician community where over 110,000 practicing MDs discuss drugs and devices, exchange clinical insights and collaborate on difficult cases.

This dialog creates a unique opportunity for you to target physicians on-demand and instantly set up a panel of medical experts. It’s an economical way to gather insights into treatments, products and a broad range of clinical topics.

Target experts you know and social media influencers you don’t. With Sermo Panels, you can be sure you’re getting real-world insights on-demand from the right physician experts. A Sermo Panels Team will help you target and pre-screen panelists or match them against your target list. Use proprietary Sermo MD Selection Service™ technology to target by traditional demographics (age, gender, geography, etc.), as well as by social media criteria that include topics of interest, clinical expertise and level of influence within the Sermo community.

Your Medical Lead will then help you organize content into topics and questions that tailor the discussion to your needs. Working with the rest of the Sermo Panels Team, your Medical Lead will oversee every aspect of the panel process—from moderating to adding supporting documents to analyzing panel results.

Harness fresh, candid insights. Physicians on Sermo spend over 35,000 hours a month exchanging clinical insights. So they’re comfortable in its format and accustomed to speaking openly with life sciences companies to improve patient care. Now you can tap into the Sermo social media platform and capture the wisdom of these key influencers. By posing questions and making moderator comments, your Medical Lead can uncover deep insights into the topics that matter most to you.

Get comprehensive results. Full verbatim transcripts can be downloaded or viewed online at any time during the course of your panel. They allow you to monitor physician participation, inform new content generation and gain additional insights. Once your panel has concluded, you’ll get a panel analysis report customized to address your business needs. In addition, you can request advanced analytics.

Go beyond Sermo Panels to acquire deeper learnings. Sermo offers a whole product suite designed to help you leverage social media to achieve your business goals. You can segue from private online workspaces to large scale surveys or broader discussions with the Sermo community. You’ll quickly uncover a deeper level of physician insight to inform corporate and brand decision-making.

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About MDs on Sermo:

n Average age: 47

n Median yrs in practice: 13

n Represent 68 specialties

n Practice in all 50 states

n Spend 35,000 hrs/month online

“Sermo Panels allowed us to gain insights not garnered in other forms of market research due to the candidness of the physicians on the panel.” — Product Manager Allergan Health

If you’re interested in a self-service panel that allows you to moderate and gather data for further analysis, Sermo Panels ExpressTM is also available.

For more information, email us at sales@sermo.com or visit sermo.com/panels