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PERSPECTIVE OF EMPLOYEES ON USE OF

SOCIAL NETWORKING SITES IN WORKPLACE

A Project Report submitted towards the partial fulfillment of the requirement for the award of the degree of Bachelor

in Business Administration

By

SIMRAN AGRAWAL

ROLL NO. – 23405012060

Under the guidance of

PROF. SUJATA BOSE

NSHM COLLEGE OF MANAGEMENT

AND TECHNOLOGY

KOLKATA

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DECLARATION

This is to certify that I, Simran Agrawal student of NSHM College of Management and Technology, has done a study and submitted a report on the topic of “Perspective of Employees on Use of Social Networking Sites in the Work Place” for partial fulfillment of Degree of Bachelors of Business Administration (BBA [H]).

I solemnly declare that, this dissertation is my original work and this work has not previously been accepted in substance for any degree and is not being concurrently submitted in candidature for any degree. My indebtedness to other works/publications has been acknowledged at the relevant places.

Simran Agrawal.

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CONTENT

Page no.

ÿ INTRODUCTION 5

ÿ LITERATURE REVIEW 7

ÿ OBJECTIVE 8

ÿ COMPANY PROFILE 9

ÿ RESEARCH METHODOLOGY 13

ÿ STATISTICAL REPRESENTATION 17

ÿ LIMITATION 30

ÿ FINDINGS 31

ÿ CONCLUSION 33

ÿ BIBLIOGRAPHY 34

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ACKNOWLEDGEMENT

Every project big or small is successful largely due to the effort of a number of wonderful people who have always given their valuable advice or lent a helping hand. I Simran Agrawal of NSHM college of Management and Technology take this opportunity to express my profound gratitude and deep regards to my guide (Professor Sujata Bose) for her exemplary guidance, monitoring and constant encouragement throughout the research project. The blessing, help and guidance given by her time to time shall carry me a long way in the journey of life on which I am about to embark.

I am obliged to staff members of (NOMURA RESEARCH INSTITUTE, TCS AND INDIGO), for the valuable information provided by them in their respective fields. I am grateful for their cooperation during the period of my assignment.

I would also like to thank all the faculty members of NSHM knowledgecampus for their critical advice and guidance without which this project would not have been possible.

Lastly, I thank almighty, my parents, brother, sisters and friends for their constant encouragement without which this assignment would not be possible.

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INTRODUCTIONBroadly, social media sites design a special computer-generated platform through which social relations are characterized and enacted from a user approach. It can be defined as web-based services that allow employee to: (i) construct a public or semi-public profile within a bounded system, (ii) articulate a list of other users with whom they share a connection, and (iii) view and traverse their list of connections and those made by others within the system. Given the explosion in social media and social networking and both their unlimited potential benefits and risks, employers are dealt with tough decision of whether to embrace this new technology or recoil. The answer will surely depend on the particular employer, the organizational needs and priorities and their risk tolerance. In today’s world, work processes have become so complex that no one can work in a vacuum. One must work with one another to get things done, and mobility adds another layer of complexity because the person to work with may not be in physical proximity. Thus, it has quickly become an accepted practice for employees to use social media internally and externally as well as to achieve organizational outcomes. It was commonly agreed that Social Networking Sites in particular have had a profound effect by changing the nature of efficiency of communication processes in both business and private life. SNS have become a vital medium for many professionals and an everyday communication tool for millions of people all over the world for all ages.

Today, an increasing number of corporations, across most industries, have adopted the use of social media in the workplace. As a result, corporate use of social

networking and micro blogging sites such as Facebook, Twitter and LinkedIn, has substantially increased. According to an April 2014 article by the Harvard Business Review, "Fifty-eight percent of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube." The 2014 HBR report indicates 79% of companies have or will have social media initiatives in place. This percentage is an increase over a similar 2010 report that indicated that two-thirds of companies had or would have social media initiatives in place.

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LITERATURE REVIEW

In the past, human species have survived quite well for many millennia without electronic social media sites. Long before social networking site became the commercialized mass information and entertainment juggernaut it is today, it was accessible to the general public, and certainly many years before Al Gore claimed he “took the initiative of creating it”, the internet and its predecessor were a focal point for social interactivity (Snopes.com, 2005). Any activities where humans share stories and influence others can be considered social networking (Nicholson, 2011). Social networking or media is a great forum for discussing mutual topics of interest, and perhaps even meeting or renewing acquaintances with other humans virtually. According to Greenwald (2009) and Deloitte (2009), 55% of employees visit a social media site at least once a week. Given these percentages of using social media without considering what implications might be for the employer, organizations should also take a look some insights of telecommunication medium at present.

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OBJECTIVE

The aim of this research is to examine the perspective of employees regarding the use of Social Networks in the work place. This research paper aims to answer the following:

∑ How extensive is the use of social networks in workplace

∑ How useful is the use of social networking sites in the workplace

∑ Pros and cons of using social networking sites

∑ What policy should organizations practice regarding use of social media

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COMPANY PROFILE

NOUMURA RESEARCH INSTITUTE

Nomura Research Institute (NRI), founded in 1965, is a leading provider of consulting & system solutions. Headquartered in Tokyo, Japan, NRI has a presence in all the major FINANCIAL centers around the world, providing various services in the areas of management & system consulting, system integration, IT management, and IT solutions for the financial, manufacturing, and service industries. With more than 5,000 employees worldwide, NRI is able to leverage its global consulting business to deliver innovative, cross-asset, front-end financial IT solutions for investment banks, asset managers, banks and insurance providers inglobal MARKET.Founded as Anshin Software in 2001 and acquired by NRI in 2012, Nomura Research Institute Financial Technologies India Pvt. Ltd is a wholly owned subsidiary of NRI. NRI Financial Technologies India, focuses primarily on core product roadmap development/enhancement, client implementations, maintenance and support. Along with rich domain expertise in Financial Services and particularly in Capital MARKET, they have also gathered considerable experience in deployment of financial solutions and significant man-years experience of manual software testing and test automation.

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TCS

Tata consultancy services is an Indian multinational Information technology (IT) service, consulting and business solutions company headquartered inMumbai, Maharashtra. TCS operates in 46 countries. It is a subsidiary of the Tata Group and is listed on the Bombay Stock Exchange and the National Stock Exchange of India. TCS is one of the largest Indian companies by market capitalization ($80 billion) and is the largest India-based IT services company by 2013 revenues. TCS is now placed among the ‘Big 4’ most valuable IT services brands worldwide. In 2013, TCS is ranked 57th overall in the ForbesWorld's Most Innovative Companies ranking, making it both the highest-ranked IT services company and the first Indian company. It is the world's 10th largest IT services provider, measured by the revenues.

Tata Consultancy Services Limited (TCS) is an information technology (IT) services, consulting and business solutions organization. TCS offers a consulting-led, integrated portfolio of IT, Business Process Services (BPS), infrastructure, engineering and assurance services. It services portfolio comprises assurance services, business intelligence (BI) and performance management, business process services, consulting, digital enterprise, engineering and industrial services, enterprise security and risk management, enterprise solutions, iON business, IT infrastructure services, IT services, platform solutions and supply chain management, among others. TCS offers software, including Digital Software and Solutions, TCS BaNCS, TCS MasterCraft and TCS Technology Products. It serves various industries, including Banking and FINANCIAL Services, Energy, Government, Healthcare, High Tech, Insurance, Life Sciences, Resources, Retail and Consumer Products, Telecom, Travel, and Utilities.

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INDIGO

Indigo Airlines was an American airline headquartered in Chicago, Illinois. It is was the first business jet airline, founded in 1997 by Matt Andersson, John N. Fenton and Tom Svrcek. Its headquarters were first located in Chicago's Near North Side, and later at Chicago Midway Airport.

Commencing operations in 2006, IndiGo is a low-cost carrier based in Gurgaon, India. The carrier, which is owned by Rahul Bhatia’s InterGlobe Enterprises, operates an extensive domestic network and international services to Bangkok, Singapore, Dubai, Kathmandu and Muscat.

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RESEARCH METHODOLOGY

In this part the content includes the following topics:

∑ Research design

∑ Sample or population

∑ Sampling frame

∑ Sample size

∑ Sampling technique

∑ Data collection and

∑ Instrument

RESEARCH DESIGN: A survey study was conducted aiming to understand the perspective of employees on use of social networking in the work place. Quantitative data were collected through questionnaires. Individual interviews, and telephone interviews were conducted to obtain qualitative data. Consequently the research will be designed to achieve the objectives set out by the researcher.

SAMPLE: The subject for study has been taken from employees of different organizations belonging from different industries like IT industry, Aviation Industry and Professors so as to know the perspective of each different individual belonging from different industries regarding the use of social networks in the work place.

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SAMPLING FRAME: The number of respondents for study has been taken from

IT Industry Aviation Education

Nomura Research Institute

TCS INDIGO NSHM Knowledge

Campus

Software developerdepartment

HR department

Software developer department

Aircraft Engineer Faculty members

17 3 5 4 21

The age groups of the respondents were:

22-30 31-40 41-50

35 10 5

.

SAMPLE SIZE: The sample size selected for the study of the research topic is 50 employees. This sample size of 50 will be convenient to understand the perspective of employees regarding the use of social networks in the work place.

SAMPLING TECHNIQUE: The respondents have been chosen through expedience i.e those subjects are chosen from which data collection is convenient to collect from the different departments of different organizations.

DATA COLLECTION: Data were collected between March and April 2015. Qualitative data were collected through QUESTIONNAIRES by conducting face to face interviews, telephone and portal. Most of the face to face interviews were conducted in college faculty room.

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For the quantitative data, we distributed the questionnaires through accidental random sampling techniques. That is, the personnel who were available and accessible during the period they were invited to participate in the study. The topic of research was explained to them and after that face to face interview was conducted. Few of the respondents who were not easily reachable, interview was conducted through telephone and emails. Seventy questionnaires were distributed out of which only 50 responded to it positively. Total number of the qualified questionnaires was 50.

INSTRUMENT: The instrument used for the study of the subject is questionnaire which has been conducted through various forms like e-mail, telephone and face to face. E-mail questionnaires are also known as self-completion questionnaires i.e respondents completes them by themselves in their own time. Face to Face and telephone questionnaires are used by interviewers to ask a standard set of questions and record the responses that people give them.

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RESPONSE TO QUESTIONNAIRE

Q) What is your age?

Ans.) The age of respondents were

AGE

22-30

31-40

41-5070%

20%

10%

20%

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Q) Your gender:

Ans.)

AGE

MALE

FEMALE52%

48%

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Q) How many employees does your company employ?

Ans.)

NO. OF EMPLOYEES RECRUITED EVERY YEAR

>100

101-500

<5000

34%

30%

36%

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Q) What Industry you work for?

Ans.)

INDUSTRY

IT

AVIATION

EDUCATION

50%42%

8%

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Q) Your work experience in years.

Ans.)

WORK EXPERIENCE

0 - 5 Years

6- 10 Years

11-15 Years

16-30 Years

46%

12%

36%

6%

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Q) Do you have access to social media sites in your office?

Ans.)

NUMBER OF PEEPLE HAVING ACCESS TO SOCIAL MEDIA SITES

YES

NO60%40%

60%

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Q) Which of the following media sites you have access to in your workplace?

Ans.)

Sales

linked in

facebook

twitter

youtube

all of the above

none of the above

14%

8%

4%

6%

40%

28%

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Q) Does your organization monitor your use of social media sites?

Ans.)

Sales

YES

NO

DON'T KNOW60%

16%

24%

22

Q) Does your organization block access to social media on company-owned computers or handheld devices?

Ans.)

OPINION

YES

NO

88%

12%

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Q) Rank the following statements in order of their relevance

Ans.)

STATEMENTS RANK RESPONSE

Public relation, marketing and HR department can benefit hugely by social media

1

80% of the employees

Ranked the statements

In this order

Employees need access to social media to propagate the business of the employer

2

Social media keeps employees busy killing precious work time

3

Use of social media is unethical in workplace

4

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Q) Which policy regarding social media do you think is best on the part of the organization?

Ans.)

Sales

OPEN ACCESS

RESTRICTEDACCESS

COMPLETERESTRICTION

76%

14%10%

25

Q) Do you use other method of social networking like Whats-App during work-hour?

Ans.)

Sales

YES

SOMETIMES

86%

14%

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Q) Do you think access to social media should be restricted during work hours for the following profession?

Ans.)

PROFESSIONS RESPONSE

YES NO

DOCTOR 98% 2%

POLICE 5% 95%

TEACHER 65% 35%

BANK EMPLOYEES 92% 8%

TRAFFIC CONTROLERS 99% 1%

ANY PUBLIC SERVANT 17% 83%

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LIMITATION

Limitations during the study conducted were the response of employees from different professions could not be collected due to lack of time. So the research conducted cannot be very much reliable but we can get some idea regarding the perspective of employees.

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FINDINGS

From the study conducted the findings are as followed:

∑ 70% of the respondents are in the age group of 22-30, 20% of the employees are in the age group of 31-40 and 10% in the age group of 41-50

∑ 52% of the respondents are male and 48% are female.

∑ 60% of the employees have access to social media sites in the workplace.

∑ 72% of the respondents have access to social media sites like facebook, twitter, linked in & youtube.

∑ 60% of the organizations monitor use of social media sites.

∑ 88% of the organizations have blocked access to social media on company owned computers or handheld devices.

∑ 80% of the employees believe that social media sites benefits marketing and HR department in building relationships with different individuals and organizations.

∑ 76% of the respondents believe that the policy of restricted access is best on the part of organization.

∑ 86% of the employees use whatsApp during work-hour.

∑ Most of the employees believe that social media should be restricted for Doctors, Teachers, Bank employees and Traffic controllers.

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CONCLUSION

Today in this computerized world the use of social media sites has gained a lot of importance. It has become a fashion. Social media sites provide information from all over the world. It helps HR and Marketing department in establishing public relations, recruitments, promotions, communication etc. Every employee uses social media sites to accomplish their work at some point of time.

Due to strict protocols or blocked access on company owned computers in few of the organizations employees are unable to have access to it. But it doesn’t mean that they don’t have access to it at all, they access social media sites from their handheld devices. Open access can sometimes affect the productivity of employees as they waste their time doing unproductive work. Employees believe that there should be restricted access in organizations or a particular time can be fixed for access, for example- in the second half access can be permitted. And in case of emergencies they can use any time. Linked in, facebook, youtube etc are some of the commonly used sites in the workplace which help them connecting throughout

the world.

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BIBLIOGRAPHY

∑ www.tcs.com/

∑ https://www.nri.com/∑ en.wikipedia.org/wiki/IndiGo

∑ wikipedia