Use email newsletters to engage your audience

1-877-709-1

In 2016, the media industry faces a unique challenge.

It is time to evolve from a typical broadcasting model and start thinking forwardly about mobile

and online publishing for media.

To serve a large and diverse audience of millions on TVs, radios, computers, tablets and smartphones across the

nation, media organizations need to be agile and strategic with their digital strategy by delivering content to millions

of subscribers that is relevant, compelling, reader-friendly, and timely.

By using direct email communications, media organizations can pull readers in and keep them engaged by directing

them to the websites to read more about topics they are passionate about, turning them into loyal subscribers.

TTo do this, media organizations require a platform to manage their communications that is cost-effective, efficient,

secure, and compliant with the Canadian Anti-Spam Legislation (CASL), which will allow them to engage subscribers

on a regular basis and increase revenue.

1. Showcase your email newsletters in style

Increase engagement with your audience in 3 steps.

“The Subscription Centre was just the tip of the iceberg. Upaknee's reporting and analytics helped us identify deliverability problems and remove outdated subscribers to prevent blacklisting -- and the platform quickly helped us increase our active subscriber numbers, open rates and click through rates across various email programs.” -- Samantha Lightowler, Product Manager, Digital, CBC

Increase the number of people that sign up to your email newsletters by showcasing them using Upaknee’s sleek

and powerful Subscription Centre. Provide your audiences with flexibility by allowing them to subscribe to topics

with one click and increase subscriptions further by suggesting additional topics based on their unique interests.

Allow readers to look at a preview of each newsletter before they sign up and provide them with an easy and visually

appealing way to manage their subscriptions. The more user-friendly your email newsletters are for your audience,

the stronger their engagement will be.

Imagine email newsletters that dynamically serve up-to-the-minute information about a variety of topics from

different channels. Intelligent newsletters allow you to send more newsletters and in less time, saving you valuable

time and resources.

Upaknee allows you to create campaigns that compose themselves while adhering to best practices. This includes

the ability to personalize emails based on any information, such as first and last name, and content can further be

personalized based on user preferences. Your campaigns are intuitive and are even capable of interpreting a user’s

preferences through their behaviours and sending news alerts using automated triggers.

2. Create intelligent newsletters instantly

CBC increased newsletter programming by 67% byhaving access to easier newsletter creation.

Capture information about your audience with the intelligent and intuitive design of forms. Using widgets, forms

can be placed strategically on your website to capture your audience’s attention and increase conversions.

Collect demographic information and use it to strategically target your content to land in the hands of the right audience, increasing your overall rate of engagement.

Connect with your subscribers on a personal level by customizing your campaigns to fit their individual needs. By understanding your subscribers, you can drive more valuable relationships with them.

.

.

3. Target your audience and capture their attention withdynamic forms and widgets

Our customizable access capabilities provide enterprise level security and privacy; cascading from management

to employee level across departments. Access controls allow management to increase the efficiency of

workflow by segmenting control of subscriber lists, content creation, analytics, and tracking, for each department

and user. As a single consolidated platform that can be used across all departments, total cost of ownership

decreases.

Flexibility

With flexible system aWith flexible system architecture, we empower media organizations to create ad-hoc tools based on customer

needs, removing technical litmitations so you can do what’s best for your subscribers.

Introducing an all-in-one, scalable platform builtspecifically for media enterprises

Access capabilities

Connect with us!We offer a powerful and robust platform built specifically for enterprise media organizations, providing you with an

easy and intuitive toolset to facilitate and enhance digital communication and engagement with your audience.

Get in touch with us today!

There has been an increase in anti-spam initiatives internationally

(CASL, GDPR, CAN-SPAM) and Upaknee ensures full compliance

with all of them.

Our platform helps to prevent and eliminate spam by introducing

verification processes, monitoring email list health, and removing

complaint emails, which enhances your overall deliverability.

1-877-709-1231

Upaknee is an advocate for anti-spam

Registration forms can be an inconvenience for users. Often,

users provide false data, forget their credentials or simply

decline to register. Our social sign-on was designed to simplify

logins for end users as well as provide more security as a

mechanism for authentication.

Decrease password fatigue with social sign-on

Upaknee is proud to support multiple languages through

our Campaign Manager and throughout the content

included in our email templates (header text,

unsubscribe text, etc.)

We speak your language!

We speak all languages