Website Redesign Kick-Off 2015COLLEGE of ARTS AND SCIENCES

University Web Services

Michael O’Brien LWS SENIOR DIRECTOR PROJECT ADVISOR

Joy Brunetti WEB COORDINATOR PROJECT CO-MANAGER

Shelly Bowen CONTENT STRATEGIST INFORMATION ARCHITECTURE

Cristina Cruz WEB DESIGNER & DEVELOPER DESIGN & BRANDING

Jennifer Dandle WEB DEVELOPER TRAINING & ACCESSIBILITY

Ahmed Khan WEB DEVELOPER DEVELOPMENT & INTEGRATION

Shay Pessah WEB DESIGNER & DEVELOPER RESEARCH ADVISOR

Roberta Roebuck WEB DEVELOPER CMS & DEVELOPMENT ADVISOR

Bryan Teague SENIOR WEB ADMINISTRATOR PROGRAMMING SUPPORT

Project Overview

• Redesign Project

• Mobile-First Initiative

• Advisory Board Role

Department Core Messaging

Priorities

• Students First

• Liberal Arts Foundation

• Research Opportunities

• Faculty Commitment

• Benefits of a USD Education

Department Core Messaging

Priorities

• Students First

• Liberal Arts Foundation

• Research Opportunities

• Faculty Commitment

• Benefits of a USD Education

Project Goals

• Audience-Focused

• Well-Balanced Education

• Research & Scholarships

• Strong Relationships

• Student Outcomes

SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2014 2015 2016

Timeline

SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2014 2015 2016

Timeline

RESEARCH& DISCOVERY

Redesign Kick-off

SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2014 2015 2016

Timeline

RESEARCH& DISCOVERY

Redesign Kick-off

CONTENT &STRUCTURE

Content Review

SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2014 2015 2016

Timeline

RESEARCH& DISCOVERY

Redesign Kick-off

CONTENT &STRUCTURE

Content Review

DESIGN

Design Review

SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2014 2015 2016

Timeline

RESEARCH& DISCOVERY

Redesign Kick-off

CONTENT &STRUCTURE

Content Review

DESIGN

Design Review

DEVELOPMENT

Final Review

SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2014 2015 2016

Timeline

LAUNCH

RESEARCH& DISCOVERY

Redesign Kick-off

CONTENT &STRUCTURE

Content Review

DESIGN

Design Review

DEVELOPMENT

Final Review

Terminology

Target Audience:

Usability:

Information Architecture:

Responsive:

Mobile-First:

current USD students who have not declared a major; prospective students and their families

website ease of use across desktop and mobile devices

skeleton and structure of a site; navigation flow and how content is organized

how a website responds visually across various screen sizes and devices to provide a seamless design and content experience

designing for devices by specifying unique considerations for web organization, actions, input, design and layout

Why Mobile-First?

Mobile Behavior Trends

2.9 HOURS

2 HOURS

3.5 HOURS

3.4 HOURS

5.2 HOURS18 - 24

25 - 34

35 - 44

45 - 54

55 +

83%

WANT A SEAMLESS

EXPERIENCE

feel it is somewhat important or very important to have access to content however they want it9/10

Exact Target Research 2014 Mobile Behavior Reporthttp://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc-2014mobilebehaviorreport.pdf

Mobile-First at USD

700+DEVICE TYPES

Google Analytics Off Campus Data: July 2013 - July 2014

04:27MINUTES PER SESSION

45.6%NEW USERS ON MOBILE DEVICES= 1,277,660 SESSIONS

Redesign Improvements

Pre-Redesign, 1 Year

Mob

ile T

raffi

c In

crea

se (%

)

5

10

15

20

25

30

Redesign Period Post-Redesign, 1 Year

LAW + 27.4 %

SBA + 14.8 %

SOLES + 14.5 %

Google Analytics Off Campus Data: July 2011 - March 2015

Understanding Our Target Audience

Research and Discovery

PROSPECTIVE STUDENTS 3,232 Respondents

CURRENT STUDENTS 1,461 Respondents

COLLEGE FACULTY AND STAFF 51 Respondents

User Profile

Qualities

• Positive outlook • Prefers to be outdoors • Eco-conscious • Fast-paced environments • Values family and friends • Takes pride in experiences

10%

8%

25.3%

11%

39.2%18 - 24

25 - 34

35 - 44

45 - 54

55 +

Popular Apps

Instagram Facebook Snapchat Mail MySDMobile Twitter Pinterest

FEMALE MALE60% 40%

Target Audience

Target Audience

UNDECLARED & PROSPECTIVE

STUDENTS

Target Audience

UNDECLARED & PROSPECTIVE

STUDENTS

STAFF & ADMIN

FACULTY

CURRENT STUDENTS

Target Audience

UNDECLARED & PROSPECTIVE

STUDENTS

STAFF & ADMIN

FACULTY

CURRENT STUDENTS

ALUMNIDONORS

COMMUNITY

Target Audience

UNDECLARED & PROSPECTIVE

STUDENTS

STAFF & ADMIN

FACULTY

CURRENT STUDENTS

INDUSTRY PARTNERS

HIRING CORPS.

PROSPECT. FACULTY

ALUMNIDONORS

COMMUNITY

Key Values

HONESTY

Key Values

HONESTY

LOYALTY

Key Values

HONESTY

LOYALTY

FAMILYRE

SPEC

T

COMPASSION

INTEGRITY

Key Values

HONESTY

LOYALTYTRUST

FRIENDSHIP

FAMILYRE

SPEC

T

COMPASSION

INTEGRITY

Key Values

HONESTY

LOYALTYTRUST

FRIENDSHIP

FAITH

HARD WORK

FAMILYRE

SPEC

T

COMPASSION

INTEGRITY

Key Values

HONESTY

LOYALTYTRUST

FRIENDSHIP

FAITH

HARD WORK

FAMILYRE

SPEC

T

COMPASSION

INTEGRITY

DEPENDABILITYMORA

LS

DEDICATION

OPEN-MINDEDNESS

EDUCATION

CAREINTELLIGENCE

Key Values

HONESTY

LOYALTYTRUST

FRIENDSHIP

FAITH

HARD WORK

FAMILYRE

SPEC

T

COMPASSION

INTEGRITY

DEPENDABILITYMORA

LS

DEDICATION

OPEN-MINDEDNESS

EDUCATION

CAREINTELLIGENCE

COMMUNITY

EQUALITY

SERVICE

EMPATHY

SELFLESSNESS

Competitive Analysis

Peer Schools Aspirational Schools

Loyola Marymount University of Southern California

University of San Francisco Georgetown University

Santa Clara University University of Notre Dame

Pepperdine University Boston College

Competitive Analysis

Top Deciding Factors

1. Online Presence

2. College’s Website

3. Brochures/Catalogs

Important Considerations

1. Location

2. Cost

3. University Reputation

Survey Results

Most Visited Section

Major / Minor Information

Curriculum Requirements

Survey Results

Most Visited Section

Major / Minor Information

Curriculum Requirements

Survey Results

Hardest to Find

Academic Calendar

Forms / Documents

Most Visited Section

Major / Minor Information

Curriculum Requirements

Survey Results

Hardest to Find

Academic Calendar

Forms / Documents

Most Visited Section

Major / Minor Information

Curriculum Requirements

Survey Results

Hardest to Find

Academic Calendar

Forms / Documents

Would be interested in seeing:

Internships

Employment Opportunities

Student Achievements

Most Visited Section

Major / Minor Information

Curriculum Requirements

Summary

• Audience-Focused

• Well-Balanced Education

• Research & Scholarships

• Strong Relationships

• Student Outcomes

Next Steps

SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2014 2015 2016

LAUNCH

RESEARCH& DISCOVERY

Redesign Kick-off

CONTENT &STRUCTURE

Content Review

DESIGN

Design Review

DEVELOPMENT

Final Review

Next Steps

Next Meeting Content Structure / Design Elements Wednesday, May 6, 2015

Redesign Website Presentation and Data Summary www.sandiego.edu/redesign

Thank You and Q&A