USC Marshall School of Business

USC Marshall School of Business

The University of Southern California’s Marshall School of Business is one of the oldest schools ofbusiness (founded in 1920) in the nation. In 1998, it was rededicated as the Marshall School ofBusiness in recognition of a $35 million gift from Gordon S. Marshall, ‘46, which was the singlelargest gift to any business school at that time.

The Marshall School prepares men and women from around the world to lead global businesses

of a new century and a new millennium, whether those enterprises are big or small, corporate or

entrepreneurial. The school focuses on international business in all its aspects, including course

work in accounting, finance, marketing, management, and information systems/operations man-

agement. Beyond courses in the departments, the school offers several semester-long exchange

programs with leading business schools throughout the world. At the graduate level, a major cur-

ricular innovation brings global business into each student’s program through the Pacific Rim

Education Program (PRIME) which includes an educational trip outside the United States. To further

enable the school’s graduates to excel in tomorrow’s organizations, the school incorporates tech-

nology throughout its programs. Students study the impact of the digital revolution on all aspects

of business, including accounting, marketing, finance and operations, and on issues of organiza-

tional design and development of new markets.

The Marshall School awards two bachelor’s degrees, three additional bachelor’s degrees as joint

programs, seven master’s degrees, 12 dual degrees, and the Ph.D. degree. Included in the Marshall

School are the Leventhal School of Accounting, the Lloyd Greif Center for Entrepreneurial Studies,

the Center for Management Communication, and the departments of Finance and Business

Economics, Information Systems and Operations Management, Management and Organization,

and Marketing.

With its clear focus, the Marshall School continues its 84-year history of developing its students’

potential to lead global enterprises.

Management and Organization Professor KyleJ. Mayer brings his research in supplier relation-ships and high technology industry to the grad-uate classroom.

USC Marshall School of Business

Senior AdministrationYash Gupta, Ph.D., Dean

David W. Stewart, Ph.D., Deputy Dean

Dennis Draper, Ph.D., Vice Dean, GraduatePrograms

Ravi Kumar, Ph.D., Vice Dean, InternationalPrograms

Suh-Pyng Ku, Ph.D., Vice Dean, AcademicInformation Services

Kenneth Merchant, Ph.D., C.P.A., SeniorAssociate Dean, Corporate Programs

James Ellis, M.B.A., Associate Dean,Undergraduate Programs

Gregg B. Goldman, M.B.A., Associate Dean,Finance and Administration

Randolph P. Beatty, Ph.D., C.P.A., Dean,Leventhal School of Accounting

Undergraduate AdministrationJames Ellis, M.B.A., Associate Dean,Undergraduate Programs

Guillermina Molina, M.A., Director,Undergraduate Student Services

Kazi A. Mamun, M.A., Director, UndergraduateStudent Advising

Nahid Razavi, M.S., Director, UndergraduateAdmissions

Susan Hunt, Ph.D., Assistant Dean; Director,Scheduling and Registration

M.B.A. AdministrationDennis W. Draper, Ph.D., Vice Dean, GraduatePrograms

Diane M. Badame, Ph.D., Associate Dean,Executive M.B.A. and MBA.PM Programs

Carl W. Voigt, Ph.D., Associate Dean, MarshallM.B.A. Program

Anakkarat Barth, M.A., Director, Logistics forM.B.A. Global Programs

Evan Bouffides, M.B.A., Director, EMBA andMBA.PM Admissions

Jeanette L. Christensen, M.A., Director,MBA.PM Program

Brigitte M. Engel, B.S., Director, EMBAProgram

Susan Hunt, Ph.D., Assistant Dean; Director,Scheduling and Graduate Registration

Lida Jennings, M.B.A., Director, StudentServices, Marshall M.B.A. Program

Jack Lewis, Ph.D., Director, InternationalBusiness Education and Research Program

Keith Vaughn, M.B.A., Director, M.B.A.Admissions

Doctoral ProgramsRichard B. Chase, Ph.D., Director, DoctoralPrograms

Nancy Stoffer, M.S.Ed., Associate Director,Doctoral Programs

USC Leventhal School of AccountingAccounting 101(213) 740-4838FAX: (213) 747-2815Email (graduate students):[email protected];(undergraduate students):[email protected]/lsoa

AdministrationRandolph P. Beatty, Ph.D., C.P.A., Dean,Leventhal School of Accounting

James Manegold, Ph.D., Associate Dean forAcademic Affairs

FacultyAlan Casden Dean’s Chair at the Leventhal Schoolof Accounting: Randolph P. Beatty, Ph.D., C.P.A.

Deloitte & Touche LLP Chair in Accountancy:Kenneth A. Merchant, Ph.D., C.P.A.

Accounting Circle Professorship in Accounting:Thomas W. Lin, Ph.D., C.M.A.

Arthur Andersen & Co. Alumni Professorship inAccounting: Theodore J. Mock, Ph.D.

Joseph A. DeBell Professorship in BusinessAdministration: Mark L. DeFond, Ph.D., C.P.A.

Ernst & Young Professorship in Accounting:William W. Holder, D.B.A., C.P.A.

KPMG Foundation Professorship in Accounting:S. Mark Young, Ph.D.*

PricewaterhouseCoopers Auditing Professor:Zoe-Vonna Palmrose, Ph.D., C.P.A.

USC Accounting Associates Professorship inAccounting: Sarah E. Bonner, Ph.D., C.P.A.

Professors: Jerry L. Arnold, Ph.D., C.P.A.;Randolph P. Beatty, Ph.D., C.P.A.; Sarah E.Bonner, Ph.D., C.P.A.; Mark L. DeFond,Ph.D., C.P.A.; Michael A. Diamond, Ph.D.,C.P.A.; William W. Holder, D.B.A., CP.A.; E.John Larsen, D.B.A., C.P.A.; Thomas W. Lin,Ph.D., C.M.A.; Kenneth A. Merchant, Ph.D.,C.P.A.; Theodore J. Mock, Ph.D; Daniel E.O’Leary, Ph.D., C.P.A., C.M.A., C.I.S.A.; Zoe-Vonna Palmrose, Ph.D., C.P.A.; Charles W.Swenson, Ph.D., C.P.A.; S. Mark Young, Ph.D.

Associate Professors: John J. Barcal, J.D., C.P.A.; James G. Manegold, Ph.D.; K.R.Subramanyam, Ph.D.; Robert H. Trezevant,Ph.D.; Shiing-Wu Wang, Ph.D.

Assistant Professors: Rebecca Hann, Ph.D.;MingYi Hung, Ph.D.; N. Emre Karaoglu,Ph.D.; Kevin Kobelsky, Ph.D., C.A.; WimVan der Stede, Ph.D.

Instructor: Yvonne Lu, M.P.A.

Professors of Clinical Accounting: Rubin A.Davila, M.B.A., C.P.A.; Brenda Flores,M.B.A., C.P.A.; Chrislynn Freed, M.B.A.,C.P.A.; Merle Hopkins, Ph.D.; Cecil W.Jackson, Ph.D.; Joseph L. Keller, M.S.;Patricia Mills, J.D., L.L.H.; Leslie R. Porter,Ph.D.; Robert S. Roussey, B.S., C.P.A.;Robert Scharlach, B.S., C.P.A.; KendallSimmonds, M.B.A., C.P.A.*

Associate Professors of Clinical Accounting:Solomon Darwin, M.B.A.; Robert M. Kiddoo,M.B.A.; Rose M. Layton, M.Acc., C.P.A.

Visiting Professor of Clinical Accounting: JosephAharony, Ph.D.

Emeritus Professors: Anelise N. Mosich, Ph.D.,C.P.A.; Rodolph H. Redmond, J.D.

*Recipient of university-wide or school teaching award.

Academic DepartmentsFinance and Business EconomicsHoffman Hall 701(213) 740-6515FAX: (213) 740-6650Email: [email protected]/fbe

Chair: Kevin Murphy, Ph.D.

FacultyCharles E. Cook/Community Bank Chair inBanking: Harry DeAngelo, Ph.D.

Fred V. Keenan Chair in Finance: LawrenceHarris, Ph.D.

94 USC Marshall School of Business

E. Morgan Stanley Chair in BusinessAdministration: Kevin Murphy, Ph.D.

Lusk Chair in Real Estate: Stuart Gabriel, Ph.D.

Charles F. Sexton Chair in American Enterprise:Tim Campbell, Ph.D.

Kenneth King Stonier Chair in BusinessAdministration: Linda DeAngelo, Ph.D.*

Ivadelle and Theodore Johnson Professorship inBanking and Finance: Alan C. Shapiro, Ph.D.

Professors: Warren G. Bennis, Ph.D.; TimCampbell, Ph.D.; Harry DeAngelo, Ph.D.;Linda DeAngelo, Ph.D.*; Stuart Gabriel,Ph.D.; Thomas Gilligan, Ph.D.; LawrenceHarris, Ph.D.; Ayse Imrohoroglu, Ph.D.;Selahattin Imrohoroglu, Ph.D.; Douglas H.Joines, Ph.D.; Anthony M. Marino, Ph.D.;John Matsusaka, Ph.D.; Kevin Murphy,Ph.D.; Alan C. Shapiro, Ph.D.; James McN.Stancill, Jr., Ph.D.; Randolph W. Westerfield,Ph.D.

Visiting Professor: Zvi Wiener, Ph.D.

Associate Professors: J. Kimball Dietrich, Ph.D.;Dennis W. Draper, Ph.D.; Richard V. Eastin,Ph.D.*; Yasushi Hamao, Ph.D.; ArisProtopapadakis, Ph.D.; Vincenzo Quadrini,Ph.D.; Mark I. Weinstein, Ph.D.

Visiting Associate Professor: Diane Del Guercio,Ph.D.

Assistant Professors: Joseph Chen, Ph.D.;Darin Clay, Ph.D.; Christopher Jones, Ph.D.;Krishna Kumar, Ph.D.; Lionel Martellini,Ph.D.; Lior Menzly, Ph.D.; Micah Officer,Ph.D.; Oguzhan Ozbas, Ph.D.; Jan Zabojnik,Ph.D.; Fernando Zapatero, Ph.D.

Visiting Assistant Professor: Tyrone W.Callahan, Ph.D.

Lecturers: Robert Bridges, M.R.E.D.; JuliaPlotts, Ph.D.

Professors of Clinical Finance and BusinessEconomics: Henry R. Cheeseman, J.D.*; Suh-Pyng Ku, Ph.D.; Lloyd Levitin, J.D.

Associate Professors of Clinical Finance andBusiness Economics: Baizhu Chen, Ph.D.; C. Kerry Fields, J.D.


Information and Operations ManagementBridge Hall 401(213) 740-0172FAX: (213) 740-7313Email: [email protected]/iom

Chair: S. Rajagopalan, Ph.D.

FacultyRobert R. Dockson Dean’s Chair in BusinessAdministration: Yash Gupta, Ph.D.

Justin Dart Professorship in OperationsManagement: Richard B. Chase, Ph.D.

Professors: Jack R. Borsting, Ph.D.; Richard B.Chase, Ph.D.; Omar El Sawy, Ph.D.; K. RaviKumar, Ph.D.*; Ann Majchrzak, Ph.D.;Daniel E. O’Leary, Ph.D.; S. Rajagopalan,Ph.D.; John E. Rolph, Ph.D.; Bert M. Steece,Ph.D.*

Visiting Professor: Jayabrata Ghosh, Ph.D.

Associate Professors: Yehuda Bassok, Ph.D.;Delores A. Conway, Ph.D.*; Sriram Dasu,Ph.D.; Mendel Fygenson, Ph.D.*; Richard D.McBride, Ph.D.; Jonathan S. Yormark, Ph.D.

Assistant Professors: Ramnath Chellappa, Ph.D.;Il-Horn Hann, Ph.D.; Gareth James, Ph.D.;Robert Josefek, Ph.D.; Christoph Schlueter-Langdon, Ph.D.; Steven Scott, Ph.D.; GreysSosic, Ph.D.; Catherine Sugar, Ph.D.

Associate Professors of Clinical Information andOperations Management: Douglas Shook,Ph.D.*; Constantin Vaitsos, Ph.D.

Assistant Professors of Clinical Information andOperations Management: Arif Ansari, Ph.D.;Richard Bergin IV, M.S.; Francis Pereira,Ph.D.


Management and OrganizationBridge Hall 306(213) 740-0728FAX: (213) 740-3582Email: [email protected]/mor

Chair: Thomas G. Cummings, Ph.D.

FacultyHarold Quinton Chair in Business Policy: IanMitroff, Ph.D.

University Professor; Distinguished Professor ofBusiness Administration: Warren G. Bennis,Ph.D.

Distinguished Professor of Business: Edward E.Lawler, Ph.D.

Professors: Paul Adler, Ph.D.; Warren Bennis,Ph.D.; Philip Birnbaum-More, Ph.D.; SarahE. Bonner, Ph.D., C.P.A.; John Boudreau,Ph.D.; Tim Campbell, Ph.D.; Thomas G.Cummings, Ph.D.; Michael J. Driver, Ph.D.;William B. Gartner, Ph.D.; Larry E. Greiner,D.B.A.; Edward E. Lawler, Ph.D.; MorganMcCall, Ph.D.; Ian Mitroff, Ph.D.; KathleenReardon, Ph.D.*

Associate Professors: Arvind Bhambri, D.B.A.;Julia Liebeskind, Ph.D.; Alan L. Patz, Ph.D.;Nandini Rajagopalan, Ph.D.

Assistant Professors: Sandy Green, Jr., Ph.D.;Jonathan Jaffee, Ph.D.; Arturs Kalnins, Ph.D.;Mark Kennedy, Ph.D.; Ji-Yub Kim, Ph.D.;Peter Kim, Ph.D.; Kyle Mayer, Ph.D.;Alexandra Michel, Ph.D.; Jennifer Overbeck,Ph.D.; Christine Porath, Ph.D.; RobertSalomon, Ph.D.

Professors of Clinical Management andOrganization: Judith Blumenthal, Ph.D.;William Gartner, Ph.D.; Thomas Olson, Ph.D.;Robert B. Turrill, Ph.D.

Associate Professors of Clinical Management andOrganization: Philip Cashia, M.B.A.; Carl W.Voigt, Ph.D.; Morley A. Winograd, B.A.

Assistant Professors of Clinical Management and Organization: Thomas D. Arnold, J.D.;Michael Coombs, Ph.D.; KatharineHarrington, Ph.D.; Helena Yli-Renko, S.C.D.

Research Professor: Richard Drobnick


MarketingAccounting 306F(213) 740-5033FAX: (213) 740-7828Email: [email protected]/marketing

Chair: Valerie Folkes, Ph.D.

FacultyRobert E. Brooker Chair in Marketing: David W.Stewart, Ph.D. (Deputy Dean)

Joseph A. DeBell Chair in BusinessAdministration: C.W. Park, Ph.D.

Richard and Jarda Hurd Chair in DistributionManagement: Gary L. Frazier, D.B.A.*

Jerry and Nancy Neely Chair in AmericanEnterprise: Gerard Tellis, Ph.D.

Dave and Jeanne Tappan Chair in Marketing:Shantanu Dutta, Ph.D.; Allen Weiss, Ph.D.

Faculty 95


Ernest Hahn Professorship in Marketing: Fred S.Zufryden, Ph.D.

Professors: Valerie Folkes, Ph.D.; Gary L.Frazier, D.B.A.*; Shantanu Dutta, Ph.D.;Deborah J. MacInnis, Ph.D.; C.W. Park,Ph.D.; David W. Stewart, Ph.D.; GerardTellis, Ph.D.; Allen Weiss, Ph.D.; Fred S.Zufryden, Ph.D.

Associate Professors: Michael Kamins, Ph.D.*;Sivaramakrishnan Siddarth, Ph.D.*

Assistant Professors: Alexander Fedorikhin,Ph.D.; Andrea Morales, Ph.D.; Rakesh Niraj,Ph.D.; Joseph C. Nunes, Ph.D.; CatarinaSismeiro, Ph.D.; Eric A. Yorkston, Ph.D.

Professor of Clinical Marketing: Dennis Rook,Ph.D.

Associate Professors of Clinical Marketing: DianeBadame, Ph.D.; James Ellis, M.B.A.*; RexKovacevich, M.B.A.*; Dennis Schorr, Ph.D.

Assistant Professor of Clinical Marketing: CraigJennings, M.B.A.


Emeritus FacultyEmeritus Quinton Professor of Research: Olaf K.Helmer, Ph.D.

Emeritus Professors: Guilford C. Babcock,Ph.D.; Douglas Basil, Ph.D.; James D.Calderwood, Ph.D.; Robert Coffey, Ph.D.;William F. Crum, Ph.D., C.P.A.; Ben M. Enis,Ph.D.; Warren Erickson, Ph.D.; John E.Fleming, D.B.A.; Olaf K. Helmer; William C.Himstreet, Ed.D.; John Jaeger, Ph.D.; WalterB. Meigs, Ph.D., C.P.A.; Anelise N. Mosich,Ph.D., C.P.A.; Burt Nanus, Ph.D.; RodolphH. Redmond, J.D.*; Alan Rowe, Ph.D.;George Schick, Ph.D.; Norman Sigband,Ph.D.; Jack D. Steele, D.B.A.; JamesStevenson, Ph.D.

Academic CentersCenter for Management CommunicationAccounting 400(213) 740-0627FAX: (213) 740-9428Email: [email protected]/mcomDirector: Shirley C. Maxey, M.A.*

FacultyProfessors of Clinical ManagementCommunication: J. Douglas Andrews, Ph.D.;Brenda Flores, M.B.A., C.P.A.; Shirley C.Maxey, M.A.*

Associate Professors of Clinical ManagementCommunication: Ellen-Linnea Dipprey,M.P.W.; Paul Frommer, Ph.D.; James Gosline,M.P.W.; Anne Hill, M.A.; David Logan,Ph.D.; Suzanne Savary, Ph.D.

Assistant Professors of Clinical ManagementCommunication: Jeffry Abbott, M.A.; JolantaM. Aritz, Ph.D.; Lee Cerling, Ph.D.; SandraChrystal, Ph.D.; Stacy Geck, M.A.; ReginaldHubbard, Ph.D.; Lucy Lee, Ph.D.; SharoniLittle, Ph.D.; Donna Miles, M.A.; GregPatton, M.A.; Naomi Warren, Ph.D.

Senior Lecturer: Jeff Smith, M.A.

Lecturers: Donald M. Aubertin; Yolanda Kirk,M.A.; Martha Townsend, M.A.; StevenWeinberg


Lloyd Greif Center for EntrepreneurialStudiesBridge Hall 1(213) 740-0641FAX: (213) 740-2976Email: [email protected]/entrepreneurDirector: Gene Miller, J.D., M.B.A.

FacultyHenry W. Simonsen Chair in Entrepreneurship:William B. Gartner, Ph.D.

Professors of Clinical Entrepreneurship:Kathleen R. Allen, Ph.D.*; William H.Crookston, Ph.D.; William B. Gartner, Ph.D.;Thomas J. O’Malia, M.B.A.*

Assistant Professors of Clinical Entrepreneurship:Gene Miller, J.D., M.B.A.; Helena Yli-Renko,S.C.D.


Research Centers and InstitutesAdvanced Technologies in InformationSystems ProgramAccounting 208(213) 740-4856FAX: (213) 747-2815Email: [email protected]: Daniel O’Leary, Ph.D.

Center for Effective OrganizationsBridge Hall 204G(213) 740-9814FAX: (213) 740-4354Email: [email protected]/CEODirector: Edward Lawler, Ph.D.

Center for International Business Educationand ResearchStudent Administrative Services 212(213) 740-2852FAX: (213) 740-2858Email: [email protected]/CIBEARDirector: Richard Drobnick, Ph.D.

Center for Investment StudiesHoffman Hall 802A(213) 740-0674FAX: (213) 747-6465Director: SuPyng Ku, Ph.D.

Center for Telecom ManagementDavidson Conference Center 217(213) 740-0980FAX: (213) 747-1602www.marshall.usc.edu/CTMDirector: Morley Winograd, B.A.

Leadership InstituteBridge Hall 308A(213) 740-0728FAX: (213) 747-3582Email: [email protected]/MORExecutive Director: Thomas Cummings, Ph.D.

SEC and Financial Reporting InstituteAccounting 117(213) 740-4838FAX: (213) 747-2815Email: [email protected]: William Holder, D.B.A.

USC Lusk Center for Real EstateRalph and Goldy Lewis Hall 331B(213) 740-5000FAX: (213) 740-26170www.usc.edu/luskDirector: Stuart Gabriel, Ph.D.

The Marshall School of Business offerscurricula leading to the undergraduate degreeBachelor of Science with a major in BusinessAdministration or Accounting. Three addi-tional joint programs with the School ofCinema-Television, the program in East AsianArea Studies and the School of InternationalRelations are also offered by the school.

The curricular requirements for the Bachelorof Science degree fall into two parts: lowerdivision (first and second years) and upperdivision (third and fourth years).

AdmissionStudents may be admitted to the program asincoming freshmen, as USC undergraduatestransferring from another major or as studentstransferring from another college or universi-ty. Admission to Marshall is dependent onadmission to the university and on academicperformance, particularly in quantitativeareas. USC students who have not beenadmitted to the major or the minor in theMarshall School of Business may completea maximum of 20 units from the MarshallSchool of Business and/or the LeventhalSchool of Accounting. No further coursework may be taken unless a student isadmitted.

General Education RequirementsThe university’s general education programprovides a coherent, integrated introductionto the breadth of knowledge you will need toconsider yourself (and to be considered byother people) a generally well-educated per-son. This program requires six courses in dif-ferent categories, plus writing and diversityrequirements, which are described in detailon pages 183-187.

Business Prerequisite RequirementsA total of 60 units of non-business course work is required for any of the undergraduatedegrees conferred by the Marshall School ofBusiness. See the sample programs on thefollowing pages for scheduling suggestions.Transfer students may meet individual subjectrequirements with three semester units or fourquarter units.

Successful completion of upper divisioncourses for which lower division courses areprerequisites does not constitute a basis for

waiving the lower division courses. For exam-ple, a student who passes BUAD 310 AppliedBusiness Statistics prior to taking MATH 218will not be waived from the MATH 218requirement.

In addition, international students workingtoward the business degree are expected totake and successfully complete ALI 262English for International Business Under-graduates prior to enrolling in BUAD 302Business Communication. Exceptions to thispolicy may be granted through the AmericanLanguage Institute waiver process.

BUSINESS PREREQUISITES UNITS

ECON 203 Principles of Microeconomics 4

ECON 205 Principles ofMacroeconomics 4

MATH 118x* Fundamental Principles of the Calculus (MATH 125 Calculus I may be substituted) 4

MATH 218 Probability for Business 4WRIT 140 Writing and Critical

Reasoning 4

*Placement into MATH 118x is contingent on success-ful completion of MATH 117 or obtaining an accept-able score on the math placement exam or AP calculusor IB mathematics exam.

A maximum of 24 units of undergraduatecourse work may be taken pass/no pass andused toward the B.S. degree in BusinessAdministration. However, all prerequisites forbusiness and all business courses must betaken for a letter grade. No more than fourunits of credit (or one course) countingtoward the general education categories maybe taken on a pass/no pass basis. The writingrequirement cannot be taken on a pass/nopass basis.

Business CoreBusiness majors begin taking the businesscore program as freshmen and complete itduring their junior and senior years. Studentsare urged to complete most of these coursesduring the junior year so that they can pursuetheir senior concentration and courses inother areas of interest during their senioryear.

BUSINESS CORE UNITS

BUAD 250ab Core Concepts ofAccounting Information 4-4

BUAD 302 Business Communication 4BUAD 304 Organizational Behavior 4BUAD 306 Business Finance 4BUAD 307 Marketing Fundamentals 4BUAD 310 Applied Business Statistics 4BUAD 311 Operations Management 4BUAD 350 Macroeconomic Analysis

for Business Decisions, orBUAD 351 Economic Analysis for

Business Decisions 4BUAD 497 Managerial Decision-

Making and Planning (for seniors only) 4

Areas of ConcentrationIn addition to the core courses, students arerequired to concentrate in an area of business.The intent is for students to gain a deeperunderstanding of a specific field in whichthey have interest.

A concentration generally consists of fouremphasis courses (16 units) offered by theMarshall School of Business, usually from thesame academic area. However, concentrationsmay be individually designed with priorapproval of an academic advisor. Students canalso satisfy the concentration requirement ininternational business through participationin a Marshall School of Business sponsoredinternational exchange program. For informa-tion about this program contact Undergrad-uate Student Services, Bridge Hall 103.Please note that the Leventhal School ofAccounting requires eight courses (26 units)beyond BUAD 250ab. Students wantinginformation for the Bachelor of Science inAccounting should refer to the Accountingsection of this catalogue.

Sample ProgramDuring the first two years students will com-plete general education requirements, busi-ness prerequisite requirements and takeseveral courses from the business core. Thefollowing sample program does not representa required sequence of study; rather, it servesas a guideline. To ensure that a studentunderstands more fully the requirements in

Undergraduate Degrees 97

Undergraduate Degrees

Bachelor of Science

courses and course scheduling, incomingfreshmen and new transfer students shouldcontact the Marshall School of Business,Office of Academic Advising, Bridge Hall104, (213) 740-0690, for mandatory advise-ment before enrolling in classes at USC.

FIRST YEAR, FIRST SEMESTER UNITS

BUAD 304 Organizational Behavior 4ECON 203 Principles of

Microeconomics 4WRIT 140 Writing and Critical

Reasoning 4General Education Social Issues 4

16

FIRST YEAR, SECOND SEMESTER UNITS

ECON 205 Principles of Macroeconomics 4

MATH 118x Fundamental Principles of the Calculus 4

General Education 8

16

SECOND YEAR, FIRST SEMESTER UNITS

BUAD 250a Core Concepts of Accounting Information 4

MATH 218 Probability for Business 4General Education 8

16

SECOND YEAR, SECOND SEMESTER UNITS

BUAD 250b Core Concepts of Accounting Information 4

BUAD 310 Applied Business Statistics 4BUAD 350 Macroeconomic Analysis


Business Decisions 4General Education 4

16

THIRD YEAR, FIRST SEMESTER UNITS

BUAD 306 Business Finance 4BUAD 307 Marketing Fundamentals 4WRIT 340 Advanced Writing 4Diversity course or elective — minor, language, other 4

16

THIRD YEAR, SECOND SEMESTER UNITS

BUAD 302 Business Comminication 4BUAD 311 Operations Management 4Electives — minor, language, other 8

16

FOURTH YEAR, FIRST SEMESTER UNITS

BUAD 497 Managerial Decision-Making and Planning 4

Senior Concentration 4Senior Concentration 4Elective — minor, language, other 4

16

FOURTH YEAR, SECOND SEMESTER UNITS

Senior Concentration 4Senior Concentration 4Electives — minor, language, other 8

16

Studies in International BusinessThe interest in international business isreflected in the curricula of the school. Suchcourses as the following permit students tobroaden their understanding of this increas-ingly important part of America’s worldwideinvolvement: international trade and commer-cial policy, financial management of multi-national corporations, international finance,multinational marketing, and internationalmanagement practices and negotiation.

There is also an international exchange program that allows students to satisfy their concentration requirement throughstudy abroad. For further information, contact the Office of Undergraduate StudentServices in Bridge Hall 103.

Research Opportunities for UndergraduatesBUAD 490x Directed Research is designedto provide the student with an opportunity topursue research above and beyond the nor-mal course offerings. This course is open toseniors with a 3.0 or better grade point aver-age who have obtained approval from afaculty sponsor, the department chair andthe director of the Office of AcademicAdvisement by the semester prior to enroll-ment. Units are assigned on a variable basiswith a maximum of 8 units toward an under-graduate degree, 4 units per semester.

Students may also work with faculty asresearch assistants. Research opportunitiesare made available through various depart-ments at Marshall and through the universi-ty’s undergraduate research program found atwww.usc.edu/ugresearch.

Academic AdvisementAcademic advisement is provided throughthe Marshall School of Business Office ofAcademic Advisement located in Bridge Hall104, (213) 740-0690. Business students willbe required to meet with an academic advisorbefore registering, and this requirement willbe in effect until 24 USC units are complet-ed. However, all students are encouraged tosee an academic advisor on a regular basis.

Upon admission to the Marshall School,students join a “cohort” of other businessstudents. Each cohort has about 60 members.Cohorts take certain prerequisite and corecourses together. Each cohort has a dedicatedstaff advisor and a faculty mentor.

A record of each student is kept on file inBridge Hall 104. Appointments for advise-ment may be scheduled at most times duringthe academic year. However, during busytimes such as the pre-registration, registrationand drop/add periods, advisors may be avail-able on a walk-in basis only.

RegistrationStudents may register for business coursesdirectly by using the Touch-Tone or Webregistration systems, according to their sched-uled appointment times. Appointment timesare based on number of units completed, thatis, seniors have the first opportunity to regis-ter for a course. Therefore, it is important thatstudents register as soon as their appointment timeallows or their priority standing will be lost.

Although there is a high demand for allrequired business classes, every effort ismade to ensure that the demand is met.Students register for core courses until theyare filled. There are no wait lists for corecourses. The best method of ensuring thatstudents get a core class that they need attheir preferred times is to register on time.Students who are late in registering for theircore courses will usually get them, but atanother time. The Marshall School ofBusiness maintains wait lists for concentra-tion classes because it is difficult to predicthow many students will choose a particularconcentration. Students may be put on the wait list in Bridge Hall 104. However,students may not be on a wait list for onesection of a course and enroll in another sec-tion of the same course. It should be notedthat being on a wait list does not guarantee aseat in a class. Therefore, students are strong-ly advised to register in an open class when-ever possible.

Many required core classes have mandatoryFriday labs and students can expect that they may have a class schedule that meets upto five days a week. Outside work commit-ments and other activities should be plannedaccordingly.

Marshall Undergraduate Student ServicesThe Marshall School of Business recognizesthe importance of integrating education withexperience. The Undergraduate StudentServices Office, in cooperation with the USCCareer Planning and Placement Center, pro-vides business school undergraduates withassistance in finding internships, focusing on


career issues and obtaining guidance fromsuccessful alumni. Students who actively par-ticipate in these programs maximize theiropportunities for professional developmentand employment after graduation.

In addition to these programs, students areencouraged to participate in Marshall studentorganizations, numbering more than 20, tobuild leadership, teamwork and networkingskills. The Student Services Office also offersseven international programs in Asia, Australiaand Europe. Through these programs, stu-dents spend a semester overseas and fulfillcourses in their senior concentration. Forfurther information, contact MarshallUndergraduate Student Services, Bridge Hall 103, (213) 740-5705 or send email to [email protected].

Honor SocietiesBeta Gamma Sigma is the national honorsociety for business students. The MarshallSchool of Business chapter has been activesince 1923. Juniors in the top five percent of the class and seniors in the top 10 percentof the class are invited to join. For furtherinformation, contact the Office of AcademicAdvising, Bridge Hall 104.

Transferring College CreditCommunity College CoursesUSC has established articulation agreementswith most community colleges throughoutCalifornia. Most academic courses are accept-able for transfer credit from a two-year school,but students will not receive credit for reme-dial course work. Courses that do not appearon the articulation agreement are not transfer-able. A maximum of 64 semester units maybe transferred. There are univesity restric-tions that apply to transferring course workfrom other institutions that may affect theabove rule. Check with the Degree ProgressDepartment (Student Administrative Services010) for information about transferable cours-es or see a business advisor in Bridge Hall 104before taking courses outside USC.

Official transcripts of college work taken else-where must be submitted at the time ofapplication to the USC Office of Admission.A credit evaluation will be completed thatwill list transfer courses accepted for credit.All business courses completed at a two yearcollege, if transferable, will be consideredelective credit.

There is one exception to this policy: Studentsmay transfer two semesters of introductoryaccounting and receive credit equivalent toone semester of introductory accounting atUSC. Then students can register for BUAD305 Abridged Core Concepts of AccountingInformation and complete their accountingcourse requirement in one semester at USC.

In this case, students would not be requiredto take BUAD 250ab. This policy appliesonly to students who transfer to USC aftercompleting a substantial number of units atUSC and not to students who matriculate atUSC as freshmen.

Four Year CollegesMost courses of an academic nature areacceptable for unit credit from all fully accred-ited four year institutions. If they do not satis-fy specific subject requirements at USC, theywill be accepted for elective course credit.

Students are urged to complete all theirrequired business courses at USC. All busi-ness courses from four year institutions, iftransferable, will be considered elective creditunless a challenge examination is passed. Allupper division core classes, with the excep-tion of BUAD 497 Managerial Decision-Making and Planning, may be challenged.Students should consult with an academicadvisor in Bridge Hall 104 to initiate the chal-lenge examination process.

ElectivesTo accumulate the 128 units required for thebachelor’s degree, the business curriculumallows for 20 units taken as free electives.Students are strongly encouraged to pursue aminor in a different field, study a language,and/or take advantage of the university’smany opportunities to study abroad in orderto reach the required units for graduation.

Grade Point Average RequirementsIn addition to meeting university GPArequirements, a minimum grade pointaverage of 2.0 (A = 4.0) in upper divisionbusiness courses is required for graduation.

Bachelor of Science in BusinessAdministration (Cinema-Television)Entertainment Management is a programconsisting of courses offered by both theMarshall School of Business and the Schoolof Cinema-Television. Students successfullycompleting the program receive a Bachelor ofScience in Business Administration with anemphasis in Cinema-Television. The programis available to freshmen admitted to theFreshman Honors Program.

Requirements for CompletionTo successfully complete the program, stu-dents must satisfy all requirements for theBachelor of Science degree in business aswell as an additional 24 units in cinema-television which specifically address the business side of the industry.

BUSINESS REQUIREMENTS UNITS

BUAD 250ab Core Concepts of Accounting Information 4-4




Making and Planning 4Concentration BUAD 4Concentration BUAD 4

Total business units 48

CINEMA-TELEVISION REQUIREMENTS UNITS

CTCS 190 Introduction to Cinema 4CTCS 191 Introduction to Television

and Video 4CTPR 410 The Movie Business:

From Story Concept toExhibition 2

CTPR 460* Film Business Procedures and Distribution 2 or 4

CTPR 461 TV Station Management 2Concentration CTPR 460 Film Business

Procedures and Distribution 4Concentration CTPR 495 Internship

in Cinema/Television 4

Total cinema-television units 24

Total program units 72

*CTPR 460 has 2 or 4 units (depending on the semes-ter. CTPR 460 will be taken for 2 or 4 units; it may betaken for a maximum of 8 units).

Bachelor of Science in BusinessAdministration (East Asian Studies)Business and East Asian Studies is a programconsisting of courses offered by both theMarshall School of Business and the East AsianStudies Center. Students successfully complet-ing the program receive a Bachelor of Sciencein Business Administration with an emphasisin East Asian Studies. The program is avail-able to freshmen admitted to the FreshmanHonors Program.

Requirements for CompletionTo successfully complete the program, stu-dents must satisfy all requirements for theBachelor of Science degree in business as wellas an additional 24 units in East Asian Studies.


Although not required, students are stronglyencouraged to enroll in two summer sessionsof a Language for Special Purposes Programoffered at the USC Language Center. This isa non-credit program involving intensive lan-guage training to complement the particulararea of study selected by the student.








EAST ASIAN STUDIES REQUIREMENTS UNITS

EALC 110 East Asian Humanities: The Great Tradition 4

EALC 340 Japanese Civilization, orEALC 345 Korean Civilization, orEALC 350 Chinese Civilization 4ECON 343 Economic Development

of East Asia 4POSC 355 Politics of East Asia 4Concentration* EASC 4Concentration IR 360 International Rela-

tions of the Pacific Rim 4

Total East Asian units 24

Total program units 72

*Select one history course from: HIST 333 Korea: TheModern Transformation, HIST 337 Japan Since 1945,HIST 340 History of China Since 1800.

Bachelor of Science in BusinessAdministration (International Relations)Global Management is a program consistingof courses offered by both the MarshallSchool of Business and the School of Inter-national Relations. Students successfully com-pleting the program receive a Bachelor ofScience in Business Administration with anemphasis in International Relations. The pro-gram is available to freshmen admitted to theFreshman Honors Program.

Requirements for CompletionTo successfully complete the program, stu-dents must satisfy all requirements for theBachelor of Science degree in business aswell as an additional 24 units in internationalrelations from the courses listed below.








INTERNATIONAL RELATIONS REQUIREMENTS UNITS

IR 210 International Relations:Introductory Analysis 4

International Political Economy Courses (4 units)Choose one:IR 324 Multinational Enterprises

and World PoliticsIR 325 Rich and Poor States in the

World Political EconomyIR 326 U.S. Foreign Economic

PolicyIR 330 Politics of the World Economy

International Relations Regional Courses (8 units)Choose two:IR 333 China in International AffairsIR 345 Russian and Soviet

Foreign PolicyIR 360 International Relations of

the Pacific RimIR 361 South and Southeast

Asia in International AffairsIR 362 The International Relations

of the ContemporaryMiddle East

IR 363 Middle East PoliticalEconomy

IR 364 International Relations of the Middle East: 1914-1950

IR 365 U.S. Responses to Revolutionary Change inLatin America and theCaribbean

IR 367 Africa in International AffairsIR 369 Contemporary European

International RelationsIR 383 Third World NegotiationsIR 385 European Foreign Policy

and Security IssuesIR 439 Political Economy of

Russia and EurasiaIR 442 Japanese Foreign Policy

IR 464 U.S. Policy towards the Middle East: 1950 to the Present

IR 465 Contemporary Issues inUnited States-LatinAmerican Relations

IR 468 European Integration

International Relations Electives (8 units)Choose two:Students may pick electives from any of theother categories as well.IR 305 Managing New Global

ChallengesIR 306 International OrganizationsIR 315 Ethnicity and Nationalism

in World PoliticsIR 316 Gender and Global IssuesIR 323 Politics of Global

EnvironmentIR 341 Foreign Policy AnalysisIR 344 Developing Countries

in World PoliticsIR 381 Introduction to International

SecurityIR 382 Order and Disorder in

Global AffairsIR 402 Theories of WarIR 405 International NegotiationIR 427 Seminar on Economics and

SecurityIR 444 Issues and Theories in

Global SocietyIR 483 War and Diplomacy:

The U.S. in World AffairsMDA 310 Introduction to Peace and

Conflict Studies

Total international relations units 24

Total program units: 72

Business MinorA minor in business is available to students inall schools and departments at USC. This pro-vides the opportunity for non-business majorsto gain understanding of the basic conceptsand tools of business. To enroll in the busi-ness minor, students must have completed aminimum of 32 units of college-level coursesand attained a minimum overall GPA of 2.75.Successful completion of the business minorrequires a minimum GPA of 2.0 in the follow-ing courses:

MINOR COURSE REQUIREMENTS UNITS

BUAD 200x* Economic Foundations for Business 2

BUAD 215x Foundations of Business Finance 4

BUAD 302 Business Communication 4BUAD 304 Organizational Behavior 4BUAD 307 Marketing Fundamentals 4ACCT 410x Accounting for

Non-Business Majors 4



Choose one of the following:BUAD 403 Legal Environment

of Business 4FBE 400x Introduction to Real

Estate Finance andDevelopment 4

*Students who have taken ECON 203 and 205 will bewaived out of BUAD 200x.

Minor in AdvertisingThe School of Journalism and the MarshallSchool of Business offer a 24-unit advertisingminor for students interested in building acareer in or developing a better understand-ing of the field of advertising. Through thisprogram of study, students explore the keyrole played by advertising in today’s globaleconomy. At no time has advertising beenmore successful or more controversial than it

is today, and this program will explore boththe positives and the negatives.

Emphasis is placed throughout the programon both the practical skills required to meetthe demands of the marketplace and the the-oretical underpinnings of those practices.Program content includes: the history ofadvertising; creation of written and visualadvertising elements; the measurement,selection and analysis of media; the conceptof “branding”; the role of advertising in creating and maintaining successful brands;the analysis of advertising campaign casestudies; and the creation of integrated mar-keting communications campaigns. See theSchool of Journalism, page 419, for courserequirements.

Minor in BiotechnologyThe College of Letters, Arts and Sciencesdepartments of biological sciences and chem-istry and the Marshall School of Businessjointly offer the minor in biotechnology. Thisminor brings essential knowledge in the basicsciences together with the corporate skillsneeded in a rapidly growing industry. Theminor is especially well suited for the busi-ness, biology, chemistry or engineering stu-dent seeking a career in business and/or thebiomedical/bio-technical sciences. Refer toBiological Sciences, page 215, for a list ofrequired courses.

Areas of Concentration

Center for Management Communication

The following pages list suggested areas ofconcentration offered by individual depart-ments of the Marshall School of Business.These suggestions are intended to guide students in selecting courses for particularareas of interest. The 16-unit concentration

requirement is generally satisfied by takingany four classes from the same academicdepartment (i.e., four FBE, four MKT).

Concentration courses may have prerequi-sites, and may, in some cases, have a limitedavailability for enrollment. Also, these cours-es are not necessarily offered every semester.

The centrality of effective communication tothe success of business and industrial organi-zations has long been recognized. Studentsselecting this concentration seek to develop adepth of understanding of communicationtheory, practice and skill in written and oralcommunication; the ability to communicatestrategically in the technological world; andtechniques to marshal the resources of thebusiness organization for maximum efficiencyin day-to-day communication. Variations in astudent’s choice of business courses are possi-ble and should be discussed with businessadvisors.

Business Communication ConcentrationREQUIRED COURSES FOR THIS CONCENTRATION UNITS

BUCO 445 Oral Communication in Business 4

BUCO 485 Business CommunicationManagement 4

SELECT TWO ADDITIONAL BUSINESS COURSES FOR

THE CONCENTRATION (MOR 431 AND MKT 450

ARE STRONGLY SUGGESTED): UNITS

BUCO 333 Communication in theWorking World — Managing Diversity andConflict 4

MKT 450 Consumer Behaviorand Marketing 4

MOR 431 Interpersonal Competenceand Development 4

MOR 469 Negotiation and Persuasion 4

Additional non-business electives may beused as free elective


Training in business economics, finance orreal estate offers students many attractivecareer opportunities and always attracts a sub-stantial share of Marshall undergraduate stu-dents. The Marshall School’s top-rankedFinance and Business Economics Depart-ment consists of faculty members who areleading authorities in microeconomics, macro-economics, corporate finance, investments,financial institutions, financial markets andreal estate finance. These academic disci-plines are important for business planning and consulting, evaluation of capital invest-ments and corporate strategies, and securitiesinvestment analysis, advising and trading.Professors, augmented by leading practition-ers in industry, offer a range of upper-levelelective courses to prepare Marshall under-graduates for a variety of careers.

The Finance and Business EconomicsDepartment offers six senior concentrations inthree basic areas: business economics, financeand real estate. Courses in each of these areasstress the development of analytical skills andpractice with real-life and case applicationsproviding an essential background to success-ful careers using finance and economics train-ing. While all FBE senior concentrations havebroad relevance for business and consulting,the individual concentrations described beloware designed to prepare students with differ-ent career interests and goals.

Business Economics ConcentrationThe business economics concentration isappropriate for students interested in careersin consulting, banking, research for govern-ment or business, or those consideringadvanced professional degrees such as law orgraduate study in economics, finance or otherfields. Courses featuring a thorough exposureto issues in applied economics, internationaleconomics and law are relevant to those stu-dents who want a career in corporate plan-ning or economic consulting. The concentra-tion emphasizes the economic and legalunderpinnings of today’s businesses and thedevelopment and application of computer-based econometric and forecasting models.

SELECT FOUR OF THE FOLLOWING COURSES UNITS

BUAD 350* Macroeconomic Analysis for Business Decisions 4

BUAD 351* Economic Analysis forBusiness Decisions 4

BUAD 403 Legal Environment of Business 4

FBE 324 The Financial System 4

FBE 402 Government and Business 4FBE 416 Managerial Economics 4FBE 421 Financial Analysis and

Valuation 4FBE 443 Introduction to Forecasting

and Risk Analysis 4FBE 445 Topics in Economic

Analysis of Business Strategy and Policy 4

FBE 462 International Trade and Commercial Policy 4

FBE 464 International Finance 4

*If not taken to satisfy core course requirements.

Finance ConcentrationsThree finance concentrations offer a choicefor students with specific career interests orwho are at an earlier stage in a career choicein finance.

Corporate Finance ConcentrationThe corporate finance concentration preparesstudents for careers in financial managementin the corporate treasury function or as cor-porate financial analysts, money managersand commercial and investment bankers.Required courses in the corporate financeconcentration focus on the central principlesof finance — net present value, market effi-ciency, agency costs, incremental cash flow,information asymmetries, adverse selection,arbitrage, modern portfolio theory, capitalasset pricing, assessing and managing foreignexchange risk and sustainable growth. Theoryand cases are used to understand the practiceof finance in financial and non-financial firms.Topics covered include the valuation of secu-rities, portfolio management, the choice ofdebt versus equity, dividend policy, theanalysis of investment projects, mergers andacquisitions, financial restructuring, manage-ment of working capital, international finan-cial management and financial analysis.

SELECT FOUR COURSES UNITS

ACCT 415x Intermediate FinancialAccounting for Non-Accounting Majors 4

FBE 421 Financial Analysis andValuation 4

FBE 425 Management of FinancialInstitutions 4

FBE 431 Financial Policies andCorporate Control 4

FBE 432 Corporate Financial Strategy 4

FBE 433 Compensation, Incentives,and Corporate Governance 4

FBE 436 Financial Management ofMultinational Corporations 4

FBE 437 Entrepreneurial Finance:Financial Management ofDeveloping Firms 4

FBE 458 Law and Finance 4FBE 459 Financial Derivatives 4

General Financial Management ConcentrationThe general financial management concen-tration is designed for students who have notmade a specific career choice but who areinterested in finance. Students who completethe general financial management concentra-tion will understand “real world” institutionaldetails and finance principles applied by cor-porations and others operating in moderndeveloped-economy financial markets. Theywill have had exposure to a wide range offinancial problems and applications. Thisbroad preparation is ideal for students inter-ested in sampling a variety of applications offinancial analysis. The courses in this concen-tration combine solid preparation in basicfinance areas of financial analysis and invest-ment strategies with the opportunity to pur-sue some application areas in greater depth.

SELECT AT LEAST TWO OF THE

FOLLOWING COURSES UNITS

FBE 421 Financial Analysis andValuation 4

FBE 431 Financial Policies andCorporate Control 4

FBE 432 Corporate Financial Strategy 4

FBE 441 Investments 4FBE 446 Advanced Topics in

Portfolio Managementand Investment Strategy 4

SELECT UP TO TWO OF THE FOLLOWING COURSES

(FOR A TOTAL OF FOUR COURSES) UNITS

ACCT 415x Intermediate FinancialAccounting for Non-Accounting Majors 4

FBE 324 The Financial System 4FBE 425 Management of Financial

Institutions 4FBE 433 Compensation, Incentives,

and Corporate Governance 4FBE 436 Financial Management of

Multinational Corporations 4FBE 437 Entrepreneurial Finance:

Financial Management forDeveloping Firms 4

FBE 440 Trading and Exchanges 4FBE 458 Law and Finance 4FBE 459 Financial Derivatives 4FBE 462 International Trade and

Commercial Policy 4

Department of Finance and Business Economics


FBE 464 International Finance 4FBE 470 Advanced Real Estate

Analysis 4FBE 489 Real Estate Capital

Markets 4

Investments and Financial Markets ConcentrationThe investments and financial markets con-centration provides training for studentsinterested in careers in portfolio manage-ment, securities trading, and institutional and retail securities sales (brokerage). Invest-ments and financial markets courses developspecific skills for analyzing and implementinginvestment strategies and for analyzing spe-cific classes of securities. This training estab-lishes basic principles governing the perfor-mance of securities markets and is excellentbackground for all careers involving raising orinvesting corporate or government funds.

REQUIRED COURSE UNITS

FBE 441 Investments 4

SELECT THREE ADDITIONAL COURSES UNITS

FBE 324 The Financial System 4FBE 421 Financial Analysis and

Valuation 4FBE 425 Management of Financial

Institutions 4FBE 440 Trading and Exchanges 4FBE 443 Introduction to Forecasting

and Risk Analysis 4FBE 446 Advanced Topics in

Portfolio Management and Investment Strategy 4

FBE 459 Financial Derivatives 4FBE 464 International Finance 4

Program in Real EstateThe objective of the Program in Real Estate isto provide in-depth exposure to theoreticaland practical issues in real estate markets forstudents already exposed to the core businessdiscipline. The program provides studentswith a broad framework of business theory andpractice necessary to develop good manage-ment skills along with the knowledge of realestate institutions, relevant urban economicstheory and theories of real estate marketbehavior. Courses emphasize applying busi-ness decision-making skills to real estate prob-lems. Application areas emphasized in the tworeal estate options include real estate financ-ing, marketing, investment management andpublic policy or real estate development.

The Lusk Center for Real Estate, a campus-wide real estate research unit, is a co-ventureof the Marshall School of Business and theSchool of Policy, Planning, and Development.The center facilitates real estate research andcoordinates conferences and programs involv-ing industry outreach and student-industry

interaction. Specifically, the Lusk Centerplays a significant role in placement and men-toring of both graduate and undergraduatestudents with interests in real estate careers.The Marshall School Program in Real Estateworks hand in hand with the Lusk Centerand the School of Policy, Planning, andDevelopment to offer real estate students anintegrated and current real estate education.

Real Estate Finance ConcentrationThe study of real estate involves the applica-tion of business decision-making tools in thereal estate industry. Emphasis is placed oneconomic and financial analysis of issues inreal estate markets including those related to investment and development. Securingreal estate debt and equity as well as entitylevel decision making are key parts of thecurriculum.

REAL ESTATE FINANCE (16 UNITS) UNITS

Required:FBE 391 Real Estate Finance

and Investment 4Two from:FBE 427 Real Estate Law 4FBE 466 Management of Real

Estate Development:Feasibility Studies 4

FBE 470 Advanced Real EstateAnalysis 4

FBE 489 Real Estate CapitalMarkets 4

At least one from:FBE 324 The Financial System 4FBE 421 Financial Analysis

and Valuation 4FBE 425 Management of Financial

Institutions 4FBE 441 Investments 4FBE 459 Financial Derivatives 4PPD 435 Analyzing Real Estate

Markets for Planningand Development 4

Real Estate and Construction ManagementDesigned for students interested in construc-tion and project management aspects of thereal estate development process. Coursework includes upper division courses in con-struction engineering and management fromthe Civil Engineering Department.

REAL ESTATE AND CONSTRUCTION MANAGEMENT

(20-22 UNITS) UNITS

Required:CE 460 Construction Engineering 3FBE 391 Real Estate Finance

and Investment 4FBE 466 Management of Real

Estate Development:Feasibility Studies 4


Two from:FBE 427 Real Estate Law, orCE 412 Construction Law and

the Development Process 3CE 461 General Construction

Estimating 3CE 462 Construction Methods

and Equipment 3CE 472 Construction Labor

Management 3

Real Estate DevelopmentDesigned for students interested in workingat the nexus of real estate, architecture andurban planning. Course work includes upperdivision courses or courses for non-majors inthe School of Policy, Planning, and Develop-ment and the School of Architecture.

REAL ESTATE DEVELOPMENT (17-20 UNITS) UNITS

FBE 391 Real Estate Financeand Investment 4

FBE 466 Management of RealEstate Development:Feasibility Studies 4


One from:ARCH 106x Workshop in Architecture 2ARCH 304x Intensive Survey:

Prehistory to the Present 4GEOG 281L Environmental Geographic

Information Systems 4PPD 417 History of Planning

and Development 4PPD 435 Analyzing Real Estate

Markets for Planningand Development 4

PPD 470 History and Developmentof Cities 4

One from:CE 460 Construction Engineering 3FBE 427 Real Estate Law 4FBE 489 Real Estate Capital

Markets 4

The Real Estate and Construction Manage-ment and Real Estate Development concen-trations permit the student to focus on thereal estate development process from siteacquisition through market analysis, site plan-ning, building massing and concept prepara-tion, cost estimation, entitlement, financingand project and construction management.Understanding this process prepares studentsfor entry level positions with lenders, home-builders, commercial developers, consultantsand asset managers.


Students opting for either of these two con-centrations are urged to register with the realestate program director by January of the stu-dent’s junior year. Usually this would coin-cide with the student’s registration in FBE391 during the fall semester of their junior

year. Due to the number of units required ineither of these concentrations, beginning realestate course work during the student’s junioryear is encouraged. Registration with the pro-gram director will facilitate placement of

interested students in meaningful internshipsbetween their junior and senior years.

Department of Information and Operations Management

The Information and Operations Manage-ment Department focuses on the develop-ment of total enterprise quality through effec-tive utilization of resources and technology.The courses offered by this departmentreflect the systems view of organizations interms of operational processes and informa-tion exchanges. The department offers under-graduate options in operations managementand information systems. Operations manage-ment focuses on the management of qualityand productivity in manufacturing and serviceorganizations. Information systems focuses onthe management of the various resources,people and computing technology that satisfythe information needs in all organizations.

Information Systems ConcentrationInformation technology has become an inte-gral part of conducting business. The Infor-mation Systems senior concentration preparesstudents to design, implement, evaluate andmanage information technology. Althoughappropriate for a wide array of career paths,the information systems senior concentrationfocuses on preparing students for careers ininformation systems consulting (e.g., BigFive), systems analysis and design, networksand data communications, database design,data warehousing, data mining, electroniccommerce, telecommunications, decisionsupport systems, expert systems and businessprocess reengineering.

To prepare for a career in information systems,a basic set of fundamental skills is required. A special programming course is offered in conjunction with the Information TechnologyProgram (ITP 110x Introduction to C Pro-gramming). The class, or its equivalent (deter-mination of equivalency, e.g., C++ or Java, willbe made by the IOM Department), must becompleted prior to graduation from USC inorder to fulfill the information systems seniorconcentration requirements.

The senior concentration requires a minimumof four Information Systems classes, includingthe following three core classes: IOM 431,IOM 433, IOM 435, plus one or more addi-tional classes from the optional course list.IOM 431 may be taken with no prerequisitesother than ITP 101x. Students must take ITP101x before enrolling in any IOM course.

Students graduating in May should take IOM 431 and IOM 433 no later than the fallsemester of their senior year. IOM 435should be taken in the spring semesteralong with the fourth information systemselective.

Required CoursesFALL SEMESTER UNITS

IOM 431 Computer-Based Business Systems 4

IOM 433 Business Information Systems Analysis and Design 4

Optional course Additional course(s) selected from the followingoptional course list

SPRING SEMESTER UNITS

IOM 435 Business Database Systems 4

SELECT ONE OR MORE OPTIONAL COURSES

FROM THE FOLLOWING: UNITS

IOM 427 Designing Spreadsheet-Based Business Models 4

IOM 428 Data Warehousing and Data Mining 4

IOM 444 Business DataCommunications 4

IOM 445 Networks and ElectronicCommerce 4

IOM 481 Logistics and Supply Chain Optimization 4

Operations Management ConcentrationThis concentration prepares undergraduatestudents for management careers in manufac-turing or service operations, supply chainmanagement, operations consulting, andlogistics and e-commerce.

The goal is to develop skills, insights andintuition on how to balance the needs forlower costs, higher quality, shorter productiontimes and greater operational flexibility, whileat the same time getting the customer ordersout on time.

Topics include supply chain analysis, inven-tory control, logistics, lean operations, materi-al procurement, product development, facili-ties design, capital investment decisions,quality management, and optimization andsimulation tools for operations analysis.

To gain the operations management concen-tration students must take four courses fromthe following two groups; at least threecourses must be selected from Group I.

GROUP I — SELECT AT LEAST 3 COURSES UNITS

IOM 427 Designing Spreadsheet-Based Business Models 4

IOM 481 Logistics and Supply ChainOptimization 4

IOM 482 E-Business Supply ChainManagement 4

IOM 483 Operations Consulting 4

GROUP II UNITS

IOM 431 Computer-Based BusinessSystems 4

IOM 441 Management of ServiceOperations 4

IOM 455 Project Management 4


The management function in an organizationis concerned with achieving effective perfor-mance in meeting the goals and objectivesthat keep the organization competitive andprofitable. In carrying out their responsibili-ties, managers must utilize human resourcesto accomplish these goals. Managers areexpected to balance the demands in theexternal environment with the resources andcapability inside the organization to achieve a“strategic” fit between goals and accomplish-ment. The effective manager is skilled indecision-making, strategy formulation, orga-nizational design, developing a supportivework environment, motivating employeesand performance appraisal.

Organizational behavior focuses on the man-agement and organization of human resources.Environmental, cultural, economic, technolog-ical, interpersonal and individual aspects ofhuman functioning in organizations are consid-ered. Undergraduate courses are designed toprovide behavioral and conceptual awarenessand skills for future professional managers.

The Department of Management and Organization offers three undergraduate concentrations.

Management Consulting ConcentrationThis concentration prepares students forcareers in management consulting, either as amember of a consulting firm or as an internalconsultant within a corporation. It providesknowledge and skills for contracting withclients, analyzing their problems and devisingappropriate solutions. This concentration ishighly relevant for students considering aconsulting career in such functional areas asfinance, accounting, marketing, information

systems, operations management or humanresources. The courses in this concentrationprovide students with practical knowledgeabout the consulting process as well as fieldexperiences to gain relevant skills.

REQUIRED COURSES FOR THIS CONCENTRATION UNITS

MOR 462 Management Consulting 4MOR 465 Advanced Methods in

Strategy Analysis 4

SELECT TWO FROM THE FOLLOWING: UNITS

MOR 421 Social and Ethical Issues in Business 4

MOR 461 Design of EffectiveOrganizations 4

MOR 463 Organization Change and Development 4

MOR 492 Global Strategy 4

Leadership Development ConcentrationThis concentration prepares students for lead-ership positions in a variety of organizations,from large corporations to small entrepreneur-ial firms. It provides knowledge and skillsneeded to lead people in both domestic andglobal settings. This concentration is appro-priate for students considering a career in gen-eral management or for those who will takeleadership positions in such functional areasas accounting, finance, marketing, informationsystems or operations. The courses in thisconcentration emphasize practical knowledgeof the leadership function as well as develop-ment of leadership skills and behaviors.

REQUIRED COURSES FOR THIS CONCENTRATION UNITS

MOR 469 Negotiation and Persuasion 4MOR 470 Global Leadership 4

SELECT TWO FROM THE FOLLOWING: UNITS

MOR 431 Interpersonal Competenceand Development 4

MOR 472 Power, Politics and Influence 4

MOR 473 Designing and LeadingTeams 4

Global Management ConcentrationThis concentration is intended for studentswho seek careers in organizations that spannational boundaries or operate outside theUnited States. Changes in technology, trans-portation, communications and politicalalliances have significantly internationalizedbusiness. Increasingly, firms are required tocompete in multiple foreign markets at boththe product and supply-chain levels. Under-standing the management, marketing, finan-cial and operational challenges associatedwith global business activity and developingskills in these areas have become essentialrequirements for success. The global man-agement concentration includes courses thatare designed to provide students with both abroad perspective and practical knowledgeand skills in global business.

REQUIRED COURSE FOR THIS CONCENTRATION UNITS

MOR 492 Global Strategy 4

SELECT THREE FROM THE FOLLOWING: UNITS

FBE 436 Financial Management ofMultinational Corporations 4

FBE 440 Trading and Exchanges 4FBE 462 International Trade and

Commercial Policy 4FBE 464 International Finance 4MKT 465 Global Marketing

Management 4MOR 470 Global Leadership 4

Department of Management and Organization

Department of Marketing

Marketing is the process of planning and exe-cuting the conception, pricing, promotion anddistribution of ideas, goods and services tocreate exchanges that satisfy individual andorganizational objectives. Modern marketingstresses research and analysis to understandconsumer behavior and to identify customerneeds, new product research and develop-ment, competitive pricing, coordinated pro-motional or sales programs and efficient logis-tics and distribution. Students interested incareers in marketing management, logisticsmanagement, retailing or wholesaling, salesprogram administration, advertising or mar-keting research will find courses in market-ing valuable. Six areas of concentration are

offered: general marketing, advertising andpromotion strategy, product and brand man-agement, sales strategy, global marketing, anddistribution management.

General Marketing ConcentrationThis concentration allows students flexibilityin their marketing studies. The requiredcourse gives the student general backgroundinto marketing strategy. The suggested addi-tional courses provide fundamental tools for amarketing career. Other marketing coursescan be selected to acquire special skills.Students who pursue this concentration areoften interested in a career in marketing

management for small businesses, where abroad marketing background is essential.

REQUIRED COURSE (THE OTHER COURSE MAY BE

CHOSEN AS AN ELECTIVE)

MKT 440 Marketing Analysis andStrategy, or

MKT 450 Consumer Behavior andMarketing 4

COURSES MOST RELEVANT TO THIS CONCENTRATION

MKT 435 Business-to-BusinessMarketing 4

MKT 470 Marketing Research 4


OTHER COURSES RELEVANT TO THIS CONCENTRATION

MKT 405 Advertising and Promotion Management 4

MKT 410 Personal Selling 4MKT 425 Direct Response

and Internet Marketing 4MKT 430 Retail Management 4MKT 445 New Product

Development and Branding 4

MKT 455 Distribution Channels 4MKT 465 Global Marketing

Management 4

Advertising and Promotion StrategyConcentrationPrepares students for evaluating the advertis-ing and promotion process in the capacity ofan agency client or as an employee of anadvertising agency or an in house agency.This concentration is relevant for anyonewho will be exposed to the use of advertisingand promotions in their career.

COURSES MOST RELEVANT TO THIS

CONCENTRATION UNITS

MKT 405 Advertising and Promotion Management 4

MKT 406* Practicum in Advertisingand Promotion Design 4

MKT 425 Direct Response andInternet Marketing 4



*Prerequisite: MKT 405 or JOUR 340.

OTHER COURSES RELEVANT TO THIS

CONCENTRATION UNITS

MKT 445 New Product Developmentand Branding 4

MKT 465 Global MarketingManagement 4

JOUR 340 Introduction toAdvertising 4

JOUR 341* Advertising Copywriting 4JOUR 342* Advertising and

Media Analysis 4

*Prerequisite: JOUR 340.

Sales Strategy ConcentrationPrepares students to effectively manage thecritical interface and relationships betweenthe organization and its customers. Sellingprovides unique insights into the businessfunctions of the organization and the cus-tomer organizations it serves. The sales teamplays a key role in implementing the firm’smarketing strategy and creates a source of advancement opportunities for sales professionals. Good selling skills enhancecommunication capabilities and opportunitiesfor success in many aspects of the marketing

field. Students who pursue this concentrationare often interested in careers in sales, salesmanagement, service delivery or retailing.


CONCENTRATION UNITS

MKT 410 Personal Selling 4MKT 415 Sales Force

Management 4MKT 425 Direct Response

and Internet Marketing 4MKT 430 Retail Management 4


CONCENTRATION UNITS

MKT 435 Business to BusinessMarketing 4


Global Marketing ConcentrationPrepares students to market products and ser-vices to customers throughout the world.Special emphasis is given to understandingcustomers and developing marketing strate-gies and programs in the international con-text. This path is relevant to anyone whoplans to work for a company that marketsproducts and services in more than one coun-try or that faces international competition inits domestic market.


CONCENTRATION UNITS

MKT 435 Business to BusinessMarketing 4

MKT 440 Marketing Analysis and Strategy 4


MKT 465 Global Marketing Management 4


CONCENTRATION UNITS

FBE 464 International Finance 4MKT 425 Direct Response

and Internet Marketing 4MKT 470 Marketing Research 4MOR 470 Global Leadership 4

Other courses in political economy and pub-lic policy, political science, international rela-tions, East Asian area studies, East Asianlanguages and cultures, and languages(French, Italian, German, Slavic languages,Spanish and Portuguese).

Product and Brand ManagementConcentrationPrepares students for a career as a brandmanager. Students who pursue this path areinterested in having complete responsibility

for a brand, from its inception to its manage-ment in the marketplace. Such a path mightbe relevant to students working for a manu-facturer (e.g., a consumer packaged goodsfirm), a service (e.g., a financial services com-pany) or those who wish to be entrepreneurs.


CONCENTRATION UNITS

MKT 440 Marketing Analysis and Strategy 4

MKT 445 New Product Development and Branding 4

MKT 465 Global MarketingManagement 4



CONCENTRATION UNITS

BAEP 451 The Management of New Enterprises 4

BUAD 351 Economic Analysis for Business Decisions 4

MKT 405 Advertising and PromotionManagement 4

MKT 450 Consumer Behavior and Marketing 4

Distribution Management ConcentrationThis concentration enables students to graspthe complexities involved in how manufac-turers, distributors and retailers work togetherto make products available for purchase byconsumers. There is a growing opportunity indistribution management as new avenues forproduct placement evolve. This concentra-tion prepares students for sales and salesmanagement, marketing, general manage-ment and operations positions in all types ofbusiness organizations.

COURSES MOST RELEVANT TO

THIS CONCENTRATION UNITS

IOM 455 Project Management 4IOM 482 Supply Chain

Management 4MKT 410 Personal Selling 4MKT 455 Distribution Channels 4

OTHER COURSES RELEVANT TO

THIS CONCENTRATION UNITS

IOM 427 Spreadsheet Modeling,Optimization and Analysis 4

IOM 481 Logistics and SupplyChain Optimization 4

IOM 483 Operations Consulting 4MKT 415 Sales Force Management 4MKT 435 Business to Business

Marketing 4MKT 440 Marketing Analysis and

Strategy 4


Entrepreneur ProgramThe Entrepreneur Program is designed forthose who want to start or own a high-growthbusiness, join an emerging business or partic-ipate in an entrepreneurial venture in amature corporation (intrapreneurship). Theoverall goals of the program are to open stu-dents’ minds to the advantages of an entre-preneurial career, to instill confidence thatthey can be successful entrepreneurs, toincrease their awareness of the entrepreneur-ial process and to enhance their conceptualskills to take advantage of business opportu-nities. Wide exposure is given to all types ofentrepreneurs and industries. The programactively supplies contact with and support toits alumni.

The program is designed to teach relevantconcepts and theory, to develop conceptualability and to let the student experience whatis being taught. A significant part of the pro-gram is each student’s development of aworking business plan. The EntrepreneurProgram is a 16-unit modular block programwhich is taken during the student’s senioryear. Students who complete all four courseswill be considered graduates of the Entre-preneur Program.

Applications for admission to this program aremandatory and must be completed at thestart of the spring semester of the junior year.

The four entrepreneur modular block coursesmust be taken sequentially, beginning in thefall with BAEP 451 and BAEP 452 and con-cluding in the spring with BAEP 453 andBAEP 454.

FALL UNITS


BAEP 452 Cases in Entrepreneurship 4

SPRING UNITS

BAEP 453 Venture Management 4BAEP 454 The Entrepreneurial

Business Plan 4

For those students who seek some exposureto the entrepreneurial world but who do notor cannot take the 16-unit block program, asingle class in entrepreneurship is offeredeach semester.

FALL AND SPRING SEMESTERS UNITS


Advanced Interdisciplinary StudiesConcentrationSome students prefer to continue the “broadbrush” approach afforded by the requiredcore courses rather than delve more deeplyinto one area. The interdisciplinary emphasisprovides such an opportunity.

REQUIRED COURSES FOR THIS

CONCENTRATION UNITS

BUAD 350 Macroeconomic Analysis for Business Decisions 4

BUAD 351 Economic Analysis forBusiness Decisions 4

IOM 481 Logistics and Supply Chain Management 4

MKT 415 Sales Force Management 4

MOR 461 Design of EffectiveOrganizations 4

Please note that all courses should be taken.Any deviations from the above must haveprior approval from the Marshall StudentServices and Advisement Office, Bridge Hall 104.

International Exchange ProgramThe international exchange program isdesigned to provide business students withthe opportunity to participate in a one-semester exchange program with a host insti-tution in either Asia or Europe. The expo-sure to international cultures and practices inbusiness and non-business settings providesanother level of understanding of internation-al business. Students will be required to complete four or five courses at the host insti-tution. As all instruction is in English, foreignlanguage proficiency is not required. Coursescompleted at the host school will be gradedcredit/no credit on the student’s USCtranscript.

The courses are selected from a list approvedby the Marshall School of Business. Studentswill earn USC credit for the internationalbusiness concentration requirement. This is aone-semester program which is taken duringeither the spring semester of the junior yearor fall semester of the senior year.

Food Industry Management ConcentratedProgramCertificate ProgramThe Food Industry Management Concen-trated Program offers undergraduate andgraduate courses emphasizing marketing,retailing, financial and management aspectsof the food industry. Successful completion ofthe program is acknowledged by a FoodIndustry Management Certificate.

To qualify for admission and a scholarshipgrant for the undergraduate food industrymanagement concentrated program, studentsmust be in their junior or senior year with anacademic standing adequate for admission toUSC; be currently employed in a manage-ment position in the food retailing, wholesal-ing or manufacturing industry; and be recom-mended by their employer.

To receive a certificate, students must com-plete 16 units during the one-semester pro-gram. Students must take all required FIMcourses for the time they are in the program.

Certification Program RequirementsSPRING SEMESTER UNITS

FIM 420 Food Retailing Management 4

FIM 480 Food Industry FinancialAccounting and Analysis 4

FIM 481 Food Marketing Research 4

FIM 582 Food Industry Decision Making 4

16

Academic Programs


The Marshall School of Business preparesmen and women to become leaders at everylevel of management. Today’s successfulbusinesses demand flexibility, innovation,creativity, teamwork and leadership fromtheir employees. The Marshall School’s goalis to help students meet those demandsthrough a rigorous grounding in all functionalareas of business and the honing of analyticaland interpersonal skills required to addressreal business problems.

The more than 185 faculty members at theschool include authorities recognized aroundthe world for their contributions to businesstheory and practice. They are also distin-guished by their dedication to teachingexcellence.

The Marshall School of Business offers fivegraduate degrees: The Master of BusinessAdministration (M.B.A.), the Master ofScience in Business Administration (M.S.),the Master of Management (M.M.), theMaster of Medical Management (M.M.M.)and the Doctor of Philosophy (Ph.D.). TheMarshall School jointly offers a Master ofLong Term Care Administration. TheGraduate Certificate in ManagementPrinciples is also offered.

Master of Business Administration (M.B.A.)M.B.A. students gain an understanding of theforces confronting business across the globeand are encouraged to take an active role inmaking a difference — to seek out opportuni-ties for personal and professional growth andto empower others in the pursuit of sharedgoals. The Master of Business Administrationis offered through four distinct programs.

While the four programs are designed to meetthe needs of different types of students, allprograms have the same goals: providing stu-dents with the skills and knowledge necessaryto become effective leaders; developing athorough understanding of business funda-mentals such as economics, accounting,finance, marketing and operations; and refin-ing basic skills, such as use of information sys-tems and statistical analysis. Each student ischallenged to develop self-understanding andan appreciation for the complexities of organizations.

The Marshall M.B.A. ProgramThe Marshall M.B.A. program, a traditional,full-time program, is designed for individuals

who can leave the world of work and committhemselves “full time” to two years of gradu-ate education.

At the program’s beginning, each studentundertakes a comprehensive analysis of his orher personal leadership potential and learns toframe the responsibilities of leadership interms of both the organization and the greatersociety. Over the first year’s course of study, a“hands-on” approach to business educationcombines case analysis, management simula-tions and executive seminars with traditionalmethods for establishing a conceptual under-standing of the general management role.

In year two, students chart their own course ofstudy, selecting concentrations in a specificbusiness field or continuing to pursue broad-based management educations.

The M.B.A. Program for Professionals andManagersThe M.B.A. Program for Professionals andManagers (MBA.PM) allows fully employedindividuals to pursue an M.B.A. degree while continuing their career development.Students can pursue the first year of study atthe University Park campus or at the USCOrange County Center in Irvine. Electivecourse work is completed on the UniversityPark campus. The curriculum, offered in theevening, is the same curriculum offered tofull-time M.B.A. students but is modified toallow completion of the program in 33 months.

Executive M.B.A. ProgramThe Executive M.B.A. program providesthose with significant work experience, par-ticularly mid- to senior-level professionalswho have high potential as business andindustry leaders, a chance to complete anM.B.A. on Fridays and Saturdays over a two-year period without interrupting their careers.

This program uses a non-traditional, interdis-ciplinary approach to executive and manage-ment education through “themes” that inte-grate various functional areas and addressclassic, yet dynamic business issues.

Through the integrated curriculum, partici-pants develop a complete understanding ofdecision-making, a focus on the future andthe international context of business as well as strong interpersonal, leadership and analyti-cal skills. More specifically, participants

achieve advanced skills in corporate and inter-national finance, marketing, environmentaland strategic analysis, information technology,organizational leadership, managerial commu-nication and corporate relations.

Core faculty include the school’s most senior,experienced members as well as nationallyrenowned academic and business specialists.The program includes an executive speakerseries, a program for spouses and a requiredinternational residential program.

International Business Education and ResearchM.B.A. Program (IBEAR)For early to mid-career managers who arepursuing international and Pacific Rim-related careers, the IBEAR M.B.A. programoffers 12 months of intensive study empha-sizing business in and among Asia, NorthAmerica and South America.

In addition to an internationalized set of core courses, the program includes electivecourse offerings on international manage-ment, international financial management,global e-business, global marketing strategy,international trade, politics for global man-agers and global strategy.

The program features a two-term internation-al business consulting project, a cross-culturalteam-building retreat, a visiting internationalexpert speaker series and participation inIBEAR’s annual Asia/Pacific BusinessOutlook Conference.

Marshall IBEAR M.B.A. graduates join a net-work of well-placed alumni in 49 nations.

M.B.A. Program for Japanese ManagersThis program builds on USC non-creditcourse work completed in Japan throughsatellite broadcasting. Courses completed inJapan parallel the basic courses in the otherM.B.A. programs (Business Economics,Macroeconomics for Managers, MarketingManagement, Applied Managerial Statistics,Corporate Financial Reporting, ManagerialAccounting, and Corporate Finance). Havingcompleted these courses, students may apply to the M.B.A. Program for JapaneseManagers. If accepted to the program, stu-dents complete the remaining degreerequirements in 12 months at Marshall.

Graduate Degrees

Graduate Degrees 109

Dual Degree ProgramsDual degree programs offer graduate stu-dents the opportunity to complete concur-rently the requirements for two degrees. TheMarshall School offers the M.B.A. in conjunc-tion with a number of other programs at USC:

• Juris Doctor/Master of BusinessAdministration (J.D./M.B.A.)

• Master of Business Administration/Master ofArts in East Asian Area Studies(M.B.A./M.A.)

• Master of Business Administration/Master ofPlanning (M.B.A./M.Pl.)

• Master of Business Administration/Master ofReal Estate Development (M.B.A./M.R.E.D.)

• Master of Business Administration/Master ofScience in Gerontology (M.B.A./M.S.)

• Master of Business Administration/Master ofScience in Industrial and SystemsEngineering (M.B.A./M.S.)

• Master of Business Administration/Doctor ofDental Surgery (M.B.A./D.D.S.)

• Master of Business Administration/Doctor ofEducation (M.B.A./Ed.D.)

• Master of Business Administration/Doctor ofMedicine (M.B.A./M.D.)

• Master of Business Administration/Doctor ofPharmacy (M.B.A./Pharm.D.)

• Master of Business Administration/Master ofArts in Jewish Communal Service(M.B.A./M.A.)

• Master of Business Administration/Master ofSocial Work (M.B.A./M.S.W.)

Master of Science in BusinessAdministration (M.S.)The Master of Science in Business Admin-istration is designed to provide studentswith an opportunity to pursue an area ofspecialization subsequent to successfullycompleting the Master of Business Admin-istration (M.B.A.). The program is especial-ly valuable for those who wish to enhancetheir knowledge base in a specialized areaof business. In cooperation with a facultymember, the student in this program designsa course of study to meet his or her individ-ual needs. The degree can be completed oneither a full- or part-time basis, and classesare available during both daytime andevening hours.

Master of ManagementThis program is designed for business profes-sionals working in Japan. The program focus-es on teaching the necessary knowledge andskills in the various business disciplines andis delivered using distance learning technolo-gies in Japan. Requisite organizational behav-ior concepts are taught and team-buildingexercises are used during the in-person classsessions scheduled in Tokyo. An integrativecapstone experience (GSBA 574) will demon-strate students’ ability to apply their learning.

Master of Medical ManagementThis program is designed for physicians andexecutives in the medical field. After earningthe ACPE Certificate in Medical Manage-ment, students may choose to continue on forthe M.M.M. degree. Significant project andcourse work is completed primarily through

distance learning venues and three one-weekintensive residential sessions.

Master of Long Term Care AdministrationThis program is designed to prepare compe-tent individuals to administer the long termneeds of America’s elderly population. It isjointly offered by the Leonard Davis Schoolof Gerontology, the Marshall School ofBusiness, and the School of Policy, Planning,and Development. For information, see theSchool of Gerontology, page 591.

Doctor of Philosophy (Ph.D.)The Doctor of Philosophy program in busi-ness administration is designed to produceresearch-oriented graduates who, from positions in academia, business or industry,can advance the state-of-the-art businesspractice and enhance the contributions thatbusiness can make to the larger community.These goals can be advanced throughresearch contributions in theory, concepts,methods and practices, and education of thenext generation of business leaders.

Graduate Certificate in ManagementPrinciplesThe Graduate Certificate in ManagementPrinciples focuses on teaching the fundamen-tal knowledge and skills in the various busi-ness disciplines using distance learning tech-nologies in Japan. Requisite organizationalbehavior concepts and team-building exer-cises are taught during the in-person coursesin Tokyo.

Master’s Degree Programs

Admission Requirements

A bachelor’s degree equivalent to a four-yearU.S. undergraduate degree from an accred-ited institution (regardless of field or major) isrequired for admission to any master’s degreeprogram at the Marshall School of Business.

Successful performance in Marshall master’sprograms requires computer proficiency inword processing, database management, elec-tronic spreadsheets and business graphics.Following admission, Marshall InstructionalTechnology Services is available for addition-al preparation. Knowledge of calculus is a

prerequisite to some of the courses offeredby the Marshall School of Business.

All applicants are required to submit the fol-lowing documents: (1) Completed applicationform; (2) A nonrefundable application fee (a check or money order drawn on a U.S.bank in U.S. currency and made payable to the University of Southern California); (3) Responses to required essay questions; (4) History of full- and part-time work experi-ence or resume; (5) One official transcriptfrom the registrar of each college or universi-ty attended (undergraduate and postgraduate,

if applicable) whether the degree was com-pleted or not. If all college or postgraduatework has not been completed, transcriptsmust be sent again when work in progress is completed and the degree posted.Transcripts written in languages other thanEnglish must be accompanied by a certifiedEnglish translation; (6) Letters of recommen-dation; (7) Graduate Management AdmissionTest (GMAT) scores. (Scores should be fromtests taken within the last five years.) Testscore reports are sent directly from the


Educational Testing Service and should bereceived by the Marshall School of Businesswithin 10 days of each test administration.Additional score reports can be sent from theETS within two weeks upon written requestand payment of a fee; (8) All internationalstudents who did not graduate from anAmerican, British, Canadian or Australian col-lege or university must submit a recent Testof English as a Foreign Language (TOEFL)score. Test scores are sent by the EducationalTesting Service to USC.

To ensure a place in a program and adequatetime to receive an admission decision, it is

important to send completed applicationmaterials well in advance of the semester forwhich the applicant wishes to register. Forthe non-traditional student, if work is still inprogress to complete a bachelor’s degree, theapplicant must state specifically what coursesare in progress, what must be done to finishand the estimated date of completion.Admission is contingent upon official verifica-tion of a bachelor’s degree.

In their review of applications, admissionscommittees consider all the applicant’s com-pleted academic work, test score, evidence of

leadership and motivation, letters of recom-mendation, level of job responsibility andwork history, and unique talents and contribu-tions. Applicants are reviewed on their poten-tial for successful performance in graduatebusiness studies and their competitivenesswithin the current applicant pool.

Additional program-specific admission criteriaare detailed below.

Marshall M.B.A. Program

Approximately 275 students enroll in theMarshall M.B.A. program each year. The firstyear establishes a common body of knowledgethat prepares students to move into selectedareas of concentration in year two. The goalsof the program are to establish the following:

• a clearer understanding of personal capacityfor leadership and the necessary develop-mental experiences for leadership growth;

• the capacity to select and apply multipleanalytic frameworks in managerial decisionmaking;

• knowledge of the key issues managers facein the functional areas of business;

• a stronger understanding of the interrelat-edness of business management issues;

• strengthened communication skills for con-veying ideas in humane and compelling terms;

• the ability to collaborate and lead withinthe context of a team;

• a deepened respect for human values;

• an understanding of changing global mar-kets, an appreciation of differences in businesspractices across the world, especially in thePacific Rim, and of the special demands ofintercultural management relationships; and

• the ability to use new and developing technologies in the resolution of businessproblems.

An Advanced Learning EnvironmentCourse work in the Marshall M.B.A. programdiffers substantially from undergraduate edu-cation. Learning basic concepts individuallybecomes secondary to synthesizing conceptsacross courses. Classroom activity dominated

by faculty-to-student lectures gives way tofrequent case analysis and student-led discus-sion and management simulations. Work pro-duced by project teams becomes a significantbasis for many course grades.

The full-time program is rigorous, intellec-tually demanding, and time-consuming.Students typically spend 60-80 hours perweek on course work and projects. Graduateschool changes personal lives as demands ontime and intellectual capacity are pushedbeyond previous limits.

Although students are not expected to bringa substantial amount of knowledge of busi-ness to the program, they need to have anexcellent command of the English language.

ApplicationApplicants should have significant full-timework experience. For more information,contact the Marshall M.B.A. AdmissionOffice in Popovich Hall (JKP), room 308;(213) 740-7846; Fax (213) 749-8520;www.marshall.usc.edu.

Letters of recommendation submitted withthe application should relate to the student’swork experience (resume).

Application DeadlinesAdmission decisions for the full-time programare made within four admission rounds.Applicants who submit completed applica-tions (including test scores) to the AdmissionOffice by the December, January, Februaryand April dates listed in the M.B.A. applica-tion packet will receive notification in approx-imately six weeks. Applicants are urged to filea completed application as early as possible,as the applicant pool is extremely competi-tive. The final deadline for the full-time pro-gram is April 1.

Comprehensive OrientationThe Marshall M.B.A. program begins with an orientation that empowers students to take responsibility for their learning cli-mate at USC and starts the process of self-examination and reflection fundamental tobeginning leadership growth. Faculty andsecond-year M.B.A. students participate inthe program, developing relationships andteam values that will provide the foundationfor the academic program throughout yearone. New students emerge with clearerexpectations for the educational experienceand a charted course for pursuing their ownleadership growth.

A Focus on TeamworkThe relevance of team-building to theMarshall M.B.A. program is twofold. In studygroups, project teams and competitive assign-ments, teamwork is crucial to success. Agreater understanding of teams is bolsteredthrough formal discussions and presentationsthroughout the year. The ability to work inand manage teams is becoming increasinglyimportant in business practice as well. Takingthose skills away from the program — devel-oped and refined from the start — will be akey part of each student’s leadership growth.

In addition to formal team projects, a strongcommunity of mutual support develops fromthe important role informal study groups playin the school’s academic culture. Studygroups are composed of people with all kindsof backgrounds, so the dynamics of learninghow to collectively accomplish a goal in alimited time are tremendously challengingand ultimately rewarding.


The Core Program: A Sequential Programof StudyAlthough there are many required coursesduring the first year of the Marshall M.B.A.program, students are, in many ways, pursu-ing one nine-month course because the indi-vidual courses and materials covered areselectively integrated.

The required core courses of the MarshallM.B.A. program provide a carefully coordi-nated sequence of study designed to equipstudents with the fundamental tools andfunctional knowledge that effective businessleaders must have.

Instructors for first-year required courses areselected on two grounds: teaching excellenceand their ability to work together as a facultyteam. The first-year teaching team developsand evaluates selected assignments jointly,linking concepts across courses, and occasion-ally shares time together in one classroom,examining complex business programs frommultiple perspectives.

Business Environment and ManagementPractices in the Pacific Rim (PRIME Program)PRIME is an innovative program which pro-vides students with international businessexperience. PRIME is a program that meldson-campus classroom study with nine daysabroad. Students make a major presentationeither on specific industry analyses or on con-sulting projects that they have undertaken.To date, students have studied in Shanghai,Nanjing, and Hong Kong/Shenzen, China;Tokyo and Osaka, Japan; Jakarta, Indonesia;Mexico City, Mexico; Santiago, Chile;Havana, Cuba; Singapore; and Bangkok,Thailand.

Adding Scope and Focus in the Second YearThe second year of the Marshall M.B.A. pro-gram builds on the grounding in businessfundamentals and functional areas gainedduring the first year and offers an opportuni-ty to pursue particular interests in depth.The program’s flexibility in the second yearallows students to tailor a program of studyto their individual needs and long-termcareer objectives.

Students can opt to focus on a particulararea by fulfilling the requirements of aconcentration, selected combinations ofcourses designed to prepare students forparticular kinds of careers. Concentrationshave been developed by faculty in consulta-tion with business professionals who recruitM.B.A. students. As such, their designs aremarket-driven and directly linked to careeropportunities.

Among the concentrations offered by theMarshall School of Business are: business ofentertainment, business entrepreneurship,controllership, corporate finance, corporatefinancial reporting, designing and reengineer-ing management accounting and controlsystems, finance and marketing, financialanalysis, information systems, investments andmarkets, management and organization, mar-keting (managing clients), marketing (manag-ing products), manufacturing operationsmanagement, service operations management,real estate, strategic human resource man-agement, technology and innovation manage-ment, and health care advisory services. Formore information, refer to the school’s Website: www.marshall.usc.edu/ekg.

Some students decide to gain additionalbreadth in general management or to designan individualized program of study, sometimestaking courses in other areas of the university.Up to 9 units of graduate-level electives maybe taken at USC outside the Marshall Schoolof Business for elective credit provided thestudent shows sufficient reason why a courseis relevant to the selected Marshall School ofBusiness program. Permission to take coursesoutside the Marshall School must be request-ed via petition to the Marshall M.B.A.Program Office, Popovich Hall 200.

International Exchange ProgramThe Marshall School offers a range of inter-national exchange programs in cooperationwith leading business schools around theworld. Through this program students mayattend a partner institution in Europe, Asia,Latin America and Australia. Students maychoose to spend a semester abroad or mayenroll in a short (three to four week) summerprogram. Since many of the programs aretaught in English, language proficiency is nota requirement for all countries. Studentsmust complete the M.B.A. core and maintaina 3.0 GPA in order to participate in theexchange program.

Sample ProgramA total of 63 units is required. The followingoutlines the typical full-time student’sschedule:

First Year–First Semester “Core” RequiredCoursesTERM 1 UNITS

GSBA 502a Leadership Development:Theory, Practice and Skills 1

GSBA 510 Accounting Concepts and Financial Reporting 3

GSBA 511 Managerial Economics 3GSBA 540 Contemporary Issues

in Competitive Strategy 1.5

8.5

TERM 2 UNITS

GSBA 509 Marketing Management 3GSBA 521 Corporate Finance 3GSBA 524 Applied Managerial

Statistics 3

9

GSBA 502a Leadership Development: Theory,Practice and Skills continues

First Year–Second Semester “Core” RequiredCoursesTERM 3 UNITS

GSBA 502b Leadership Development:Theory, Practice andSkills 0.5

GSBA 504 Operations Management 3GSBA 536 Management Accounting 1.5Graduate business elective(s) 3

8

TERM 4 UNITS

GSBA 515 Contemporary Issues inGlobal Economic Strategy 1.5

GSBA 533 Management ofOrganizations 1.5

GSBA 580 Business Practices inthe Pacific Rim (PRIME) 1.5

Graduate business elective(s) 3

7.5

Second Year–First SemesterGraduate business electives 15 units

Second Year–Second SemesterGraduate business electives 15 units

Total units required for degree: 63

Note: USC reserves the right to change, add or deleteits course offerings and programs without notice.


The M.B.A. Program for Professionals andManagers (MBA.PM) is a part-time, compre-hensive M.B.A. program that allows fullyemployed individuals to pursue their M.B.A.degree. The program offers flexibility and a rich array of elective courses. Students in theMBA.PM program complete the degree in33 months attending classes in fall and springsemesters and summer sessions.

The MBA.PM offers the followingadvantages:• the scheduling design allows students tocomplete the degree in a timely way, whilecontinuing to work full time; • program flexibility allows students to tailortheir selection of elective courses to theirindividual interests; • PM.Globe, a course which includes aninternational trip, gives all MBA.PM studentsfirst-hand exposure to international markets; • a cohesive group of student colleagues pro-ceeds through the core together, providingopportunities for building relationships withother talented and ambitious individuals; • special academic and social activitiesenhance the richness of the M.B.A. experi-ence; and • interaction between faculty and studentsenhances the overall learning experience.

The first year of the MBA.PM program isalso offered at the Orange County Centerin Irvine. All students take their electivecourses at the University Park campus inLos Angeles.

Students attend core classes two nights perweek for 12 months. Students must completethe core courses in the prescribed sequenceand within the prescribed time frame.Elective courses are offered on a semesterbasis during the remaining portion of the pro-gram, including summer session.

During the elective portion of the program,M.B.A. students are encouraged to pursue aconcentration in an area of special interest.Concentrations are selected combinations ofcourses designed to prepare students for par-ticular kinds of careers. Concentrations havebeen developed by faculty in consultationwith business professionals who recruit M.B.A.students. As such, their designs are market-driven and directly linked to career opportu-nities. For more information, refer to theschool’s Web site, www.marshall.usc.edu/ekg.Some students decide to gain additionalbreadth in general management or to design

an individualized program of study, some-times taking courses in other areas of the uni-versity. Up to 9 units of graduate-level elec-tives may be taken at USC outside theMarshall School of Business for elective cred-it provided the student shows sufficient rea-son why a course is relevant to the selectedMarshall School of Business program.Permission to take courses outside theMarshall School must be requested via peti-tion to the MBA.PM Program Office inPopovich Hall 106.

ApplicationApplicants should have significant full-timework experience. Letters of recommendationsubmitted with the application should relateto the student’s work performance (resume).

The program enrolls students one time peryear in the fall through a rolling admissionsprocess. For more information, contact theMarshall M.B.A. Admission Office in Popo-vich Hall (JKP), room 308; (213) 740-6166;Fax (213) 749-8520; www.marshall.usc.edu.

Sample ProgramA total of 63 units is required for the program.The following outlines the typical MBA.PMstudent’s schedule:

First Year – First Semester “Core” RequiredCoursesFALL TERM UNITS


GSBA 511 Managerial Economics 3GSBA 542 Communication for

Management 1.5

7.5

WINTER TERM UNITS

GSBA 506a Applied Managerial Statistics 1.5

GSBA 519a Strategic Formulation forCompetitive Advantage 1.5

GSBA 522a Managerial Perspectives 1.5

4.5

First Year – Second Semester “Core” RequiredCoursesWINTER TERM UNITS

GSBA 506b Applied Managerial Statistics 1.5

GSBA 522b Managerial Perspectives 1.5GSBA 581 Information Management 1.5

4.5

SPRING TERM UNITS

GSBA 528 Marketing Management 3GSBA 544 The Firm in the

National Economy 1.5GSBA 548 Corporate Finance 3

7.5

First Year – Summer Session “Core” RequiredCoursesSUMMER SESSION UNITS

GSBA 518 Accounting Control Systems 3

GSBA 519b Strategic Formulation forCompetitive Advantage 1.5

GSBA 534 Operations Management 3

7.5

Second YearFALL SEMESTER UNITS

GSBA 586 Current Trends in Business 1.5

Graduate business electives (2) 6

7.5


GSBA 582 Business Environment and Management Practices in the Pacific Rim 3

Graduate business elective 3

6

SUMMER SESSION UNITS


Third YearFALL SEMESTER UNITS





Note: USC reserves the right to change, add or deleteits course offerings and programs without notice.

M.B.A. Program for Professionals and Managers


The Executive M.B.A. program is structuredfor mid-career to upper-career professionalswho are fully employed. Rather than a pro-gram of traditional course disciplines (e.g.,accounting, marketing, finance) the EMBAprogram offers a more thematic approach —integrating the material and often deliveringit with faculty from different disciplinesteaching in a team format. This program isdelivered on alternating Fridays and Saturdays(full days) for a two-year period. As with theother M.B.A. programs, an extensive inter-national trip is integrated into the program.

ApplicationIn addition to the general admission require-ments, applicants should have a minimum of10 years of work experience that includessubstantial managerial responsibilities.Enrollment is limited to 77 participants. TheExecutive M.B.A. office may be contacted at(213) 740-6410; Fax (213) 740-9090; or email:[email protected].

Program StructureThis program uses a non-traditional interdis-ciplinary approach to executive and manage-rial education though “themes” that integratevarious functional areas and address classic,yet dynamic, business issues.

The program begins the last week of Augustwith a six-day domestic residential session.Thereafter, the 22-month M.B.A. programmeets on the University Park campus onalternating Fridays and Saturdays throughoutthe year with a 10-week summer break. An11-day international trip is scheduled in thefall of the program’s second year.

YEAR 1, FALL SEMESTER UNITS

Theme IGSBA 560 The Perspective of Top

Management 2Theme IIGSBA 561 Evaluating Market

Performance 9

YEAR 1, SPRING SEMESTER UNITS

Theme IIIGSBA 562 Management of

Operations 11

YEAR 1, SUMMER SESSION UNITS

Theme IVGSBA 563 Technology and Information

Systems Management 6Theme VGSBA 564 Functional Strategies and

Implementation 2


Theme VIGSBA 570 The Role of the Senior

Executive 2Theme VIIGSBA 571 Environmental Analysis:

Establishing CompetitiveAdvantage 9


Theme VIIIGSBA 572 Strategic Planning for

Growth 11


Theme IXGSBA 573 Managing Strategic Change

and Implementation 6Theme XGSBA 574 The Executive of the

Future 2


Executive M.B.A. Program

International (IBEAR) M.B.A. Program

The International Business Education andResearch (IBEAR) M.B.A. program is anintensive 11-month program with a stronginternational orientation. The programenrolls approximately 65 students each year— generally representing approximately20 countries. The curriculum contains anextensive breadth of course offerings and anin-depth international consulting project.

ApplicationIn addition to the general admission require-ments, applicants should have a minimum offive years work experience. Scholarships areavailable to both U.S. and foreign citizens.Enrollment is limited to 77 participants.

For more information, contact theInternational Business Education andResearch (IBEAR) Program in Bridge Hall101; (213) 740-7140; Fax (213) 740-7559; oremail: [email protected].

Sample ProgramThis intensive one-year full-time programbegins in mid-August and ends in late Julyeach year. A week-long orientation program is

offered prior to the beginning of classes toassist international students in adjusting tolife in the U.S.

AUGUST SESSION UNITS

GSBA 523 Communication forManagement 3

TERM 1 — FALL UNITS


GSBA 511 Managerial Economics 3GSBA 524 Applied Managerial

Statistics 3GSBA 529 Strategic Formulation

for Competitive Advantage 3

12

TERM 2 — FALL UNITS

GSBA 518 Accounting Control Systems 3

GSBA 528 Marketing Management 3GSBA 548 Corporate Finance 3GSBA 549 The Firm in the National

and International Economy 3

12

TERM 3 — SPRING UNITS

GSBA 534 Operations Management 3GSBA 543 Managerial Perspectives 3Graduate business electives 6

12

TERM 4 — SPRING UNITS

GSBA 584a International BusinessConsulting Project 3

Graduate business electives 6

9

TERM 5 — SUMMER UNITS

GSBA 584b International BusinessConsulting Project 2


8



ApplicationThis program builds on USC non-creditcourse work that students complete in Japanthrough satellite broadcasting. These coursesare designed to parallel the basic courses inthe M.B.A. program (Business Economics,Macroeconomics for Managers, MarketingManagement, Applied Managerial Statistics,Corporate Financial Reporting, ManagerialAccounting, and Corporate Finance).

Having completed these courses, studentsmay apply for admission to the program.Applications require all documentation

required of applicants to the full-timeMarshall M.B.A. program. For more informa-tion contact the Marshall M.B.A. AdmissionsOffice, (213) 740-7846, Fax (213) 749-8520.

Sample ProgramApplicants accepted to the M.B.A. forJapanese Managers program complete thedegree requirements in 12 months of full-time work at Marshall.

SUMMER (REQUIRED COURSES) UNITS

GSBA 529 Strategic Formulationfor Competitive Advantage 3

GSBA 543 Managerial Perspectives 3

FALL SEMESTER UNITS




SUMMER UNITS


Total units: 48

M.B.A. Program for Japanese Managers

Dual Degree Programs

Students may complete dual degrees in con-junction with the Marshall M.B.A., MBA.PMor IBEAR M.B.A. programs.

Admission criteria for applicants to dualdegree programs co-sponsored by theMarshall School of Business are the same asMaster of Business Administration admissioncriteria.

Students interested in dual degree programsshould apply to the specific M.B.A. programsuited to the individual’s needs.

Juris Doctor/Master of BusinessAdministration (J.D./M.B.A.)The Marshall School of Business in conjunc-tion with the USC Law School offers a pro-gram leading to the degrees of Juris Doctor/Master of Business Administration.

ApplicationApplicants to this program must apply toboth schools individually and take both theGraduate Management Admission Test(GMAT) and the Law School Admission Test(LSAT). Applicants should apply eithersimultaneously to both programs or duringthe first year in the USC Gould School ofLaw. Certification for eligibility for the dualdegree program must be provided by theLaw School prior to admission to the dualdegree program by the Marshall School ofBusiness.

Program RequirementsThe total number of units required for theM.B.A. portion of the program is 48. Dualdegree students may not count courses takenoutside the Marshall School of Businesstoward the 48 units.

To earn the J.D., all students (including dualdegree students) must complete 35 numeri-cally graded law units at USC after the firstyear. The associate dean may make excep-tions to this rule for students enrolled in LawSchool Honors Programs.

First Year: Required Law School courses(31 units).

Second Year: Required M.B.A. core courses.

Third and Fourth Years: 43 units of law coursesand graduate business electives sufficient to bring the total units completed in theMarshall School of Business to at least 48.

The J.D. and M.B.A. degrees are awardedsimultaneously upon completion of all pro-gram requirements.

Master of Business Administration/Masterof Arts in East Asian Area Studies(M.B.A./M.A.)The Marshall School of Business in conjunc-tion with the East Asian Studies Center(USC College of Letters, Arts and Sciences)offers a joint M.B.A./M.A. degree that com-bines graduate business education with train-ing in the cultures and societies of East Asia.Students may complete the degree on a full-or part-time basis.

ApplicationStudents must apply to both the MarshallSchool of Business and the College ofLetters, Arts and Sciences. GRE scores arenot required for admission to the dual degreeprogram. GMAT scores are required.

Program RequirementsStudents enrolled in the program arerequired to complete a minimum of 72 units.All students must complete 48 units in theMarshall School of Business. In East AsianArea Studies (EASC), students have theoption of taking five courses and writing athesis (for a total of 24 units) or taking sixcourses and passing a comprehensive exami-nation (for a total of 24 units).

Required courses that must be taken in theMarshall School of Business include: allM.B.A. core program and graduate businesselectives sufficient to bring the total unitscompleted in the Marshall School of Businessto at least 48. Dual degree students may notcount courses taken outside the MarshallSchool of Business toward the 48 units.

See East Asian Area Studies, page 243, in theCollege of Letters, Arts and Sciences for EastAsian Area Studies course requirements andthe foreign language requirement.

The M.B.A. and M.A. degrees are awardedsimultaneously upon completion of all pro-gram requirements.

Master of Business Administration/Masterof Planning (M.B.A./M.Pl.)The Marshall School of Business in conjunc-tion with the USC School of Policy, Plan-ning, and Development offers a programleading to the degrees of Master of BusinessAdministration and Master of Planning.


The Master of Planning/Master of BusinessAdministration dual degree program enablesstudents to understand the conduct andrequirements of business, accounting, corpo-rate and strategic planning, real estate mar-keting and finance. Students also gain exper-tise in public policy, city planning and theinterpretation of government regulations.Exposure to both fields becomes an educa-tional as well as professional asset for careersin either public service or private enterprise.

ApplicationApplicants to this program should apply toboth schools simultaneously.

Program RequirementsA total of 84 units is required for the dualdegree: 48 units of work in the MarshallSchool of Business and 36 units from theSchool of Policy, Planning, and Development.Students can complete the program on eithera full- or part-time basis. The program nor-mally requires five semesters of full-timestudy in residence.

Required courses that must be taken in theMarshall School of Business include: allcourses required in an M.B.A. core programand graduate business electives sufficientto bring the total units completed in theMarshall School of Business to at least 48.Dual degree students may not count coursestaken outside the Marshall School of Businesstoward the 48 units.

See the School of Policy, Planning, andDevelopment, page 768, for policy, planning,and development course requirements.

The M.B.A. and M.Pl. degrees are awardedsimultaneously upon completion of all pro-gram requirements.

Master of Business Administration/Masterof Real Estate Development(M.B.A./M.R.E.D.)The Master of Business Administration/Master of Real Estate Development dualdegree program enables students to expandtheir skills in planning, land development,marketing, decision sciences, accounting,management, finance and economics. A moresophisticated real estate market makes thisdiversity of training essential for many stu-dents pursuing careers in real estate financeand development.

Completion of the M.R.E.D. portion of theprogram requires that students have use of anapproved laptop computer and demonstratecalculator and spreadsheet skills; a calculatorand/or spreadsheet class is offered online.

ApplicationStudents must apply to both the MarshallSchool of Business and the School of Policy,Planning, and Development. Please consultthe Admission section of each school for spe-cific requirements.

Program RequirementsThis program normally requires two years(including summer) of full-time study in resi-dence to complete.

A total of 82 units is required. Requiredcourses include:• all courses required in an M.B.A. coreprogram;• FBE 565 Economics of Urban Land Use:Feasibility Studies;• FBE 588 Advanced Real Estate Law;• additional graduate business electives suffi-cient to bring the total units completed in theMarshall School of Business to at least 48;and• policy, planning, and development courses(34 units).

Dual degree students may not count coursestaken outside the Marshall School ofBusiness toward the 48 units.

Comprehensive Examination: Students arerequired to complete a comprehensive exami-nation administered by faculty members fromboth the Marshall School of Business and theSchool of Policy, Planning, and Development.

See page 772 for policy, planning, and devel-opment course requirements.

The M.B.A. and the M.R.E.D. degrees areawarded simultaneously upon completion ofall program requirements.

Master of Business Administration/Masterof Science in Gerontology (M.B.A./M.S.)The M.B.A./M.S. dual degree combinesknowledge of the older population with theskills of business management. The programprepares graduates for a number of roles inboth public and private sector organizationsincluding the marketing of products or ser-vices to seniors, human resource developmentwith older workers and retirement benefits.

ApplicationApplicants to the M.B.A./M.S. in Gerontologyshould apply to both schools simultaneously.

Gerontology RequirementsThe Master of Science in Gerontology requires30 units of course and field work which coverthe core content of the M.S. program.

REQUIRED COURSES UNITS

GERO 510 Physiology of Devel-opment and Aging 4

GERO 520 Life Span Develop-mental Psychology 4

GERO 530 Life Span Develop-mental Sociology 4

GERO 540 Social Policy and Aging 4GERO 555 Integrating Gerontology:

A Multidisciplinary Approach 4

GERO 591z Field Practicum 4Gerontology electives 6

30

Program AdaptationThe USC Leonard Davis School of Geron-tology will waive 12 units of related coursesand 6 units of electives, plus GERO 593Research Methods (4 units), which arerequired in the regular M.S. program.

Business Administration RequirementsThe Master of Business Administration com-ponent requires 48 units of credit. Requiredcourses include: • all courses required in an M.B.A. coreprogram; • MOR 548 Competitive Advantage ThroughPeople; • one of the following marketing electives:

MKT 512 Marketing and Consumer Research,

MKT 525 Consumer Behavior, MKT 560 Marketing Strategy and Policy MKT 569 Contemporary Marketing

Problems; • additional graduate business electives suffi-cient to bring the total units completed in theMarshall School of Business to at least 48.

Dual degree candidates may not countcourses taken outside the Marshall School ofBusiness for the 48 units.

The M.B.A. and M.S. degrees are awardedsimultaneously upon completion of all pro-gram requirements.

Master of Business Administration/Master of Science in Industrial and SystemsEngineering (M.B.A./M.S.)The Marshall School of Business in conjunc-tion with the Department of Industrial and Systems Engineering offers a programleading to the degrees of Master of BusinessAdministration/Master of Science in Indus-trial and Systems Engineering.

ApplicationApplicants to the M.B.A./M.S., Industrial andSystems Engineering program should applyto both schools simultaneously.


Program RequirementsThis alternative requires 66 units for gradu-ates of industrial and systems engineeringundergraduate curricula and leads to both aMaster of Science in Industrial and SystemsEngineering and the Master of BusinessAdministration.

The total number of units required for theM.B.A. portion of the program is 48.

Required business courses include: • all courses in an M.B.A. core program —although GSBA 524 Applied ManagerialStatistics or GSBA 506ab Applied ManagerialStatistics and GSBA 534 Operations Manage-ment or GSBA 504 Operations Managementmay be substituted by electives in theMarshall School of Business on the basis ofsuccessful completion of ISE 220, ISE 225;CSCI 455x with grades of B or better; • and graduate business electives sufficientto bring the total units completed in theMarshall School of Business to at least 48.

Dual degree students may not count coursestaken outside the Marshall School ofBusiness toward the 48 units.

See page 556 for industrial and systems engi-neering course requirements

The M.B.A. and the M.S. degrees are award-ed simultaneously upon completion of allprogram requirements.

Master of Business Administration/Doctorof Dental Surgery (M.B.A./D.D.S.)In response to changes in dental care deliverysystems and to the increasing complexity ofdental care financing, the USC School ofDentistry offers an innovative program forindividuals desiring knowledge in both den-tal science and business administration.

ApplicationApplicants to this program should apply dur-ing the first year of dental school. Only stu-dents who have successfully completed oneyear in the School of Dentistry will be con-sidered for admission to the Marshall Schoolof Business.

Program RequirementsThe program involves completion of the firstyear in the School of Dentistry, the second inthe Marshall School of Business, and thencompletion of the balance of the slightlymodified dentistry and business programs.The program may be completed in five cal-endar years.

First Year: Required dentistry courses.


Third to Fifth Year: Completion of the remain-der of required dentistry courses and gradu-ate elective courses sufficient to bring thetotal units completed in the Marshall Schoolof Business to at least 48. Dual degree stu-dents may not count courses taken outsidethe Marshall School of Business toward the48 units. The dentistry requirement of fourunits of selective courses will be met byMarshall School courses.

The M.B.A. and D.D.S. degrees are awardedsimultaneously upon completion of all pro-gram requirements.

Master of Business/Doctor of Education(M.B.A./Ed.D.)The Marshall School of Business in conjunc-tion with the Rossier School of Educationoffers a program leading to the degrees ofMaster of Business Administration andDoctor of Education.

The program emphasizes educational leader-ship and management competencies acrossthe wide variety of education-related organi-zations in the public, non-profit and for-profit sectors and is designed to preparestudents to assume executive leadershippositions in these organizations, includingschools, universities, educating businesses,regional, state and federal education agen-cies, education research institutions and pri-vate foundations with education missions.M.B.A./Ed.D. graduates will be prepared toimprove the scope and quality of educationalservices to target populations through theapplication of management skills to the fieldof education and of education principles tobusiness enterprises.

ApplicationApplicants to this program must apply toboth schools individually and submit scoresfor both the Graduate ManagementAdmission Test (GMAT) and the GRE.

Program RequirementsThe program may be completed on a full-time or part-time basis. Full-time studentsshould be able to complete the program inapproximately four years.

The M.B.A. portion of the degree requiresthat the student complete an M.B.A. coreprogram (either the Marshall M.B.A. or theM.B.A.PM) and graduate business electivessufficient to bring the total units completedin the Marshall School of Business to 48.Dual degree program students may not countcourses taken outside the Marshall School ofBusiness toward the 48 units.

See the Rossier School of Education sectionfor Ed.D. degree requirements.

The M.B.A. and Ed.D. degrees are awardedsimultaneously upon completion of all pro-gram requirements for both degrees.

Master of Business Administration/Doctorof Medicine (M.B.A./M.D.)In response to the ongoing reorganization ofhealth care delivery systems and the growingawareness of the impact of business decisionson health care, the Keck School of Medicineof USC and the Marshall School of Businessjointly offer an innovative program for indi-viduals seeking knowledge in both medicineand business administration. The program isdesigned to prepare its graduates to assumeleadership in the design and management ofhealth care systems.

Completion of the M.B.A./M.D. programspans five-and-one-half years. Interested stu-dents apply during their second year of med-ical school and begin core M.B.A. courses fol-lowing successful completion of the first twoyears of medical school. The last two-and-one-half years are devoted to the clinicalclerkships of the Keck School of Medicineand nine units of elective courses in theMarshall School.

ApplicationM.B.A./M.D. students should apply duringtheir second year of medical school in theKeck School of Medicine. All requirementsfor admission to the Marshall M.B.A. program(application, GPA, GMAT score, etc.) mustbe fulfilled by the medical student for admis-sion to the Marshall School. Only studentswho have successfully completed two yearsin the Keck School of Medicine will be con-sidered for admission to the Marshall Schoolof Business.

Program RequirementsAt the conclusion of the program, studentswill have completed 48 units in the MarshallSchool of Business, including the M.B.A.core, and four years of courses in the KeckSchool of Medicine.

First and Second Years: Required medicinecourses.

Third Year: Required M.B.A. core courses.

Remaining Two-and-One-Half Years: School of Medicine core, selective and electiveclerkships, and graduate business electivecourses sufficient to bring the total unitscompleted in the Marshall School of Businessto at least 48. Dual degree students may notcount courses taken outside the MarshallSchool of Business toward the 48 units.


The M.D. and the M.B.A. degrees are award-ed simultaneously upon completion of allprogram requirements.

Master of Business Administration/Doctorof Pharmacy (M.B.A./Pharm.D.)Responding to the growing demand on phar-macists to be knowledgeable in both scienceand business administration, the USC Schoolof Pharmacy and the Marshall School ofBusiness offer the M.B.A./Pharm.D. dualdegree program.

The program involves completion of the firstyear in the School of Pharmacy, the secondin the Marshall School of Business and com-pletion of the balance of the dual degreeprogram over the final three years.

Admission RequirementsApplicants to this program should apply dur-ing the first year of pharmacy studies. Onlystudents who have successfully completedone year in the School of Pharmacy will beconsidered for admission to the MarshallSchool of Business.

Program RequirementsA total of 48 units of business course workis required. Dual degree students may notcount courses taken outside the MarshallSchool of Business toward the 48 units.

First Year: Required Pharmacy School courses.


Third to Fifth Years: 108 units of Pharmacycourses and graduate business electives suffi-cient to bring the total units completed in theMarshall School of Business to at least 48.

The M.B.A./Pharm.D. degrees are awardedsimultaneously upon completion of theSchool of Pharmacy and the Marshall Schoolof Business requirements.

Master of Business Administration/Masterof Social Work (M.B.A./M.S.W.)The Master of Business Administration/Master of Social Work dual degree developsknowledge and skills in working with indi-viduals, families and groups, as well as organi-zational dynamics, marketing, decision sci-ences, accounting and human relations.Students interested in working in the man-agement of human services and not-for-profitorganizations will develop knowledge ofhuman resources, philanthropic and corporatesocial responsibility, organizational develop-ment and information management.

ApplicationProspective students must apply to both theMarshall School of Business and the Schoolof Social Work.

Program RequirementsThe M.B.A./M.S.W. requires completion of atotal of 96 units (48 in the Marshall School ofBusiness and 48 in the School of Social Work)and is typically completed in a three-yearperiod, including summer.

Students in this dual degree program mustselect the industrial social welfare concen-tration in the second year of their social work program. Course requirements in theMarshall School of Business include allcourses required for the M.B.A. core programand graduate business electives sufficient to bring the total units completed in theMarshall School of Business to at least 48.Dual degree students may not count coursestaken outside the Marshall School ofBusiness toward the 48 units.

The M.B.A. and the M.S.W. degrees areawarded simultaneously upon completion ofall program requirements.

Master of Business Administration/Masterof Arts in Jewish Communal Service(M.B.A./M.A.)In cooperation with Hebrew Union College— Jewish Institute of Religion, the Marshall

School of Business offers the dual degree pro-gram Master of Business Administration/Master of Arts in Jewish Communal Service.This degree prepares students to applybusiness and management concepts to thenon-profit sector.

ApplicationApplicants to the M.B.A./Master of Arts inJewish Communal Service program shouldapply to the Marshall School of Business andto the Irwin Daniels School of Jewish Com-munal Service at the Hebrew Union College-Jewish Institute of Religion concurrently.

Degree RequirementsFor the Marshall School portion of the dualdegree: all courses required in an M.B.A. core program and graduate business electivessufficient to bring the total units completedin the Marshall School of Business to at least 48. Dual degree students may not count courses taken outside the MarshallSchool of Business toward the 48 units.

Students must also complete 47 units in theHebrew Union College portion of the dualdegree.

SAMPLE STUDENT PROGRAM UNITS

Summer I, Fall, Spring: Hebrew Union College; required courses

Summer II: Hebrew Union College; required and elective courses

Fall, Spring: Marshall School; required courses

Fall: Marshall School; graduate business electives

Note: Summer II Hebrew Union College courses couldbe taken in the summer between Marshall Schoolrequired courses and electives.

The M.B.A. and the M.A. degrees are award-ed simultaneously upon complete of theirrespective degree requirements.

Master of Science

The Master of Science in Business Adminis-tration (M.S.) is designed to provide thosewho have already completed an M.B.A. withan opportunity to pursue further study in anarea of specialization. The degree is availableonly to those holding M.B.A. degrees fromAmerican Assembly of Collegiate Schools ofBusiness (AACSB) accredited institutions. Itmay be completed on either a full- or part-time basis. Classes applicable to the degree

are offered during both daytime and eveninghours.

AdmissionSuccessful applicants should have earned aGPA of 3.4 or greater in their M.B.A. coursework.

Applicants currently enrolled in M.B.A. pro-grams at USC must submit a letter of recom-mendation from their respective program

office along with a modified version of theapplication package required for the full-timeM.B.A. program.

Applicants who completed the M.B.A. at aninstitution other than USC must submit allapplication documentation required for thefull-time M.B.A. program.


The deadline to apply for this program isMay 1. For admission materials contact theMarshall M.B.A. Admission Office in Popo-vich (JKP) Hall, room 308; (213) 740-7846;Fax (213) 749-8520; www.marshall.usc.edu.

Program Structure and Unit RequirementsOnce the applicant has selected an area ofspecialization, he or she selects a faculty advi-sor from among the faculty of the MarshallSchool of Business.

Together the student and the faculty advisordetermine which courses the student mustcomplete. An evaluation of work previouslycompleted determines if prior work needsupdating to prepare for new course work. If it is determined that preliminary coursesare needed, the number of units needed to

complete the master of science degree willincrease. The student’s program is thendocumented on an official program of studyand filed with the Marshall Registrar’s office.

Completion of the master of science degreerequires a minimum of 26 graduate units for all candidates—up to 24 units of coursework in the area of specialization and a mini-mum of 2 units of GSBA 590 DirectedResearch.

None of the GSBA prefixed classes requiredfor completion of a Marshall M.B.A. programmay be applied toward the Master of Sciencein Business Administration unless they arerequired to update prior work and are addedto the 26-unit total.

No more than two courses or 8 units may betaken in graduate course work outside theMarshall School of Business.

Because the Master of Science degree pro-gram leads to greater specialization, a mini-mum of two units of GSBA 590 DirectedResearch must be included in the proposedprogram. The Directed Research project isintended to provide a capstone experienceculminating in a research report in the area ofspecialization. The research will be conduct-ed under the direction of an individual facul-ty member from the department in which thearea of specialization is taken.

Master of Management

The Master of Management is an intensivedistance-learning graduate program designedfor business professionals working in Japan.The program focuses on teaching the neces-sary knowledge and skills in the various busi-ness disciplines and is delivered using dis-tance learning technologies in Japan withseveral in-person class sessions. Its structureincludes nine distance learning coursestaught in English delivered using theInternet and a satellite broadcasting system.

ApplicationAdmission is open to business professionalsworking in Japan who have one to threeyears’ management experience. In additionto general admission requirements, aTOEFL score of 600 must be submittedbefore the completion of the fourth course in the program and may be submitted withthe completed application. Applications aredue by April 1 for a program start date in July. The application is available online atwww.marshall.usc.edu. For additional infor-mation, contact the Office of ExecutiveDevelopment at (213) 740-8990 or by emailat [email protected].

There are required in-person class sessionsfor GSBA 522ab and GSBA 574. In addition,students are required to attend a two-daynew student orientation in Tokyo prior tobeginning the program. This design allowsstudents to complete the degree while con-tinuing to work full time.

Sample ProgramDegree candidates must complete all therequired graduate courses (32 units) insequence. All courses must be taken throughthe Marshall School.


GSBA 511 Managerial Economics 3GSBA 549 The Firm in the National



GSBA 522a Managerial Perspectives 1.5GSBA 528 Marketing Management 3


GSBA 510 Accounting Concepts andFinancial Reporting 3

GSBA 524 Applied Managerial Statistics 3


GSBA 518 Accounting ControlSystems 3

GSBA 521 Corporate Finance 3


GSBA 522b Managerial Perspectives 1.5FBE 531 Corporate Financial Policy

and Corporate Control 3


GSBA 529 Strategic Formulation forCompetitive Advantage 3

GSBA 574 The Executive of the Future 2

Total Units: 32

Graduate Certificate in ManagementPrinciplesThe Graduate Certificate in ManagementPrinciples is an intensive distance-learninggraduate program designed for business pro-fessionals working in Japan. The programfocuses on teaching the necessary knowledgeand skills in the various business disciplinesand is delivered using distance learning tech-nologies in Japan with two required in-personsessions. Its structure includes seven distancelearning courses taught in English deliveredusing the Internet and a satellite broadcastingsystem. There is a required three-day inten-sive, in-person session for GSBA 522a inTokyo. In addition, students are required toattend a two-day new student orientation inTokyo prior to beginning the program. Thisdesign allows students to complete the pro-gram while continuing to work full time.

ApplicationAdmission is open to business professionalsworking in Japan who have one to threeyears’ management experience. Applicationsare due by April 1 for a program start date inJuly. The application is available online atwww.marshall.usc.edu. For additional infor-mation, contact the Office of ExecutiveDevelopment at (213) 740-8990 or by emailat [email protected].


Sample ProgramCertificate candidates must complete all ofthe required graduate courses listed below(22.5 units) in sequence. All courses must betaken through the Marshall School.


GSBA 511 Managerial Economics 3GSBA 549 The Firm in the National



GSBA 522a Managerial Perspectives 1.5 GSBA 528 Marketing Management 3


GSBA 510 Accounting Concepts andFinancial Reporting 3

GSBA 524 Applied Managerial Statistics 3


GSBA 518 Accounting Control Systems3GSBA 521 Corporate Finance 3

Total units: 22.5

Master of Medical Management

This program is designed for physicians whoare employed full time throughout theUnited States. Its structure includes intensiveresidential periods with significant projectwork required between residential periods.Non-residential instruction is supported viadistance-learning tools.

Applications are due by December 1 for aprogram start date in March. The applicationis available online at www.marshall.usc.edu.For additional information, contact the Officeof Executive Development at (213) 740-8990or by email at [email protected].

This program requires 33 units that will betaken in lockstep fashion. These courses arethematic (interdisciplinary) in nature.

SPRING UNITS

GSBA 561 Evaluating MarketPerformance 9

SUMMER UNITS

GSBA 562 Management of Operations 11

FALL UNITS

GSBA 572 Strategic Planningfor Growth 11

SPRING UNITS

BAEP 549 Initiating New Ventures 2

Total units: 33

Academic Policies — Master’s Programs

WaiversSubject waiver of required courses may begranted to students based on prior academicwork. All waived courses must be replacedwith approved electives.

Further information regarding the waiverpolicy in the Marshall School of Businessmay be obtained from the program advisorfor the applicable M.B.A. program.

Change of Degree ProgramStudents who are currently enrolled in onedegree program who wish to change theirdegree status to another program must for-mally reapply through the Admission Officefor the applicable program. Details concern-ing individual student requirements in otherdegree programs may be obtained by contact-ing the Admission Office.

Continuous Enrollment/Leave ofAbsence/Withdrawal/ReinstatementOnce admitted to a graduate degree program,the student must enroll at USC each fall andspring semester each year until she or he hassatisfactorily completed all degree require-ments. MBA.PM students must enroll at

USC each fall and spring semester and sum-mer session each year until they have satis-factorily completed all degree requirements.

If for military, medical, religious or job-related reasons a student must skip a semes-ter, the student must petition for a leave ofabsence. The petition should be submittedto the student’s program advisor no later thanthe first day of class for the semester of theleave. Leave of absence request forms areavailable by electronic mail, fax or hard copy.

If granted, the period of leave is not counted inthe time allowed for the completion of degreerequirements, and the student is allowed tocomplete the degree requirements in effectwhen he or she was originally admitted.

Once a leave is approved, it is the student’sresponsibility to withdraw from any classesfor which the student has already enrolled.An approved leave may not exceed oneacademic year. A student whose leaveexceeds one academic year or who fails tomaintain continuous enrollment without

obtaining an approved leave must, whenready to return to school, apply for readmis-sion to the program. Applications for read-mission are available by email, fax or hardcopy. Contact the program advisor for theapplicable program.

Students who must completely withdrawfrom a program must notify their programoffice of their withdrawal from the program.Students should contact their program officefor more information or assistance.

Course Work at Another InstitutionOnce matriculated into a Marshall School ofBusiness program, a student must receiveprior permission by petition from the appro-priate Marshall program office to take coursework (a maximum of six units) at anotherinstitution. Only course work from an AACSBaccredited business school can be accepted. A grade of B or better must be obtained.Permission is granted only in exceptionalcircumstances.


Limited StatusThe Marshall School of Business does notallow students to take classes on any condi-tional or special status basis prior to applicationand an official admission decision exceptunder the following condition: students com-pleting a Master of Business Administrationprogram at another accredited university out-side of the Los Angeles area may take up to12 units in the Marshall School of Business tocomplete their degrees, provided that a letterfrom the associate dean or program director ata student’s university identifies the classes thatwill be accepted for credit by the universitygranting the degree.

Academic Warning and DismissalMaster’s students must maintain a grade pointaverage of 3.0 (A = 4.0) or better to stay ingood academic standing. Students who arenot in good academic standing are subject todismissal.

Academic WarningMaster’s students who, in a term, do not earnor maintain a 3.0 (A = 4.0) grade point averagewill be given an academic warning in thesemester following the one in which theybecame deficient in grade points. Studentswho fail to achieve a 3.0 upon completion ofthe required number of units for any degreemay, with the prior permission of the Asso-ciate Dean or the Vice Dean of GraduatePrograms, be allowed to take a maximum of 12 additional units at USC to obtain therequired GPA. Petitions to take additionalunits should be submitted to the student’sprogram office.

Grades below C (2.0) in all master’s degreecourses are not acceptable. If a lower grade isearned in a required course, the course mustbe repeated at USC and a grade of C or abovemust be earned. Degree credit will not begiven for courses with grades of C- and belowbut the grades are computed into the grade

point average. Such courses should be repeat-ed in the next semester in which the course inquestion is offered and must be repeatedwithin one calendar year. Satisfactory com-pletion of all required courses must occur prior to or concurrently with the beginning ofadvanced course work.

DismissalA student may be dismissed from a master’sprogram whenever, in the judgment of theprogram’s associate dean and the vice dean forgraduate programs, it is unlikely that the stu-dent will successfully complete his or herprogram.

Dismissal may occur after the completion ofany term after the student has received writ-ten warning that he or she may be dismissedfor academic reasons.

Doctor of Philosophy

The Doctor of Philosophy program in busi-ness administration is designed to produceresearch-oriented graduates who, from posi-tions in academia, business or industry, canadvance the state-of-the-art of business prac-tice and enhance the contributions that busi-ness can make to the larger community.These goals can be advanced throughresearch contributions in theory, concepts,methods and practices, and contributions tothe education of the next generation of busi-ness leaders.

This degree is awarded under the jurisdictionof the Graduate School. Students should alsorefer to the Graduate School section of thiscatalogue. All courses applied toward thedegree must be courses accepted by theGraduate School.

AdmissionThe Ph.D. program in Business Administrationwelcomes applications from students withhigh intellectual aptitude who plan careers inresearch and teaching. Students with strongbackgrounds in mathematics, the social sci-ences, engineering and sciences are encour-aged to apply for admission to the program.A master’s degree or M.B.A. is not a require-ment for entry into the doctoral program; stu-dents may enter with only a bachelor’s degree.

Consideration is given to the rigor of theundergraduate curriculum, academic perfor-mance, scores on the GRE or GMAT, andthe quality of the applicant’s statement ofpurpose and personal references. One year of college calculus is a prerequisite for admis-sion; matrix algebra, introductory mathemati-cal statistics and intermediate economictheory are very desirable. Candidates whosequalifications are otherwise exceptionallystrong can remedy deficiencies by enroll-ment in courses prior to their first semester.Current TOEFL scores will be required forapplicants whose bachelor’s degrees wereawarded by universities outside the UnitedStates. Doctoral students begin their programin early August. The program is full-timeincluding summers. No part-time or eveningprograms are available. The final applicationdeadline is January 15. The GMAT or GREshould be taken no later than late December.Test scores are valid for five years. Admissionsand fellowship requests are reviewed as agroup and not on a rolling basis.

Campus interviews will be initiated by thedepartments for their top candidates. In cases where in-person interviews cannot be arranged, telephone interviews will be substituted.

Applicants should secure at least three lettersof recommendation. The doctoral committeeprefers that all recommendations be writtenby academicians familiar with the applicant’sscholastic and research capabilities. However,an applicant who has been away from an aca-demic environment for a significant period oftime may substitute nonacademic references.

Students who wish to apply for admission to the Doctor of Philosophy program shouldcontact the doctoral office in the MarshallSchool of Business for specific admission pro-cedures. The doctoral office is located inHoffman Hall 802E, (213) 740-0674, email:[email protected].

Degree RequirementsThe Doctor of Philosophy in business admin-istration is based on a program of study andresearch culminating in the completion of adissertation in the major field of study. A mini-mum of 60 units of course work beyond thebaccalaureate is required for the Ph.D. degree,including research courses and a minimum of4 units and a maximum of 8 units of 794Doctoral Dissertation. For students whoalready possess a master’s degree, a minimumof 36 semester units of course work beyondthat degree is required exclusive of 794Doctoral Dissertation. Until the time the stu-dent is granted permission to take the qualify-ing examinations, successful completion of atleast nine units per successive semester is


required. Doctoral students will be subject todisqualification at any time if the MarshallSchool of Business determines that they aredeficient in academic achievement. All stu-dents must maintain a 3.0 average.

Screening ProcedureIn addition to whatever papers and examina-tions are assigned in first-year courses ascreening process will occur in May. Thisprocess will include a review of each stu-dent’s grades, an analysis of competence inwritten communications and reports by eachfaculty member who has had course or otherresponsibility for a student. Based upon thisreview, the Ph.D. committee will determinewhether to formally admit a student into thePh.D. program in the area of specialization.Students who have not performed satisfacto-rily will be dropped from the program. Thereview shall normally be completed andresults communicated to students by June 1.If additional data is needed, students may berequired to take a written or oral examinationor complete a written assignment. In somecases a first-year summer project may betaken into account in determining whether astudent should continue in the program.

Advisor and Guidance CommitteeAn advisor from the Ph.D. faculty is appoint-ed at the beginning of the student’s first aca-demic year. After the screening exam hasbeen passed, the guidance committee isestablished by the Graduate School upon rec-ommendation of the director of the doctoralprogram. The guidance committee is com-prised of five or more faculty members, oneof whom must be from outside the MarshallSchool of Business.

Course RequirementsEach student must successfully complete onecourse in microeconomics or behavioral sci-ences, one course in statistics and one coursein research design plus the core courses in hisor her field of specialization. Advanced coursework is specified by the student’s guidance

committee in preparation for the qualifyingexaminations in the area of specialization. Theareas are: accounting, operations management,finance and business economics, managementand organization, and marketing.

Qualifying ExaminationsThe examinations qualifying a student forcandidacy are comprehensive in nature. Theyare designed to determine the student’s com-petence in the area of specialization.

The qualifying examinations consist of writ-ten examinations and an oral examination.The written examinations are prepared andgraded by faculty and all should be passedbefore an oral examination can be adminis-tered by the student’s guidance committee.

Doctoral DissertationThe final phase of the program is the com-pletion of a dissertation. The dissertationmust be based on original investigation thatmakes a substantive contribution to knowl-edge and demonstrates capacity for indepen-dent, scholarly research. The quality of thedissertation should meet the standards forpublication in leading journals in the field.

Typically, dissertations in business adminis-tration will be research studies that advancethe body of knowledge concerned with theunderstanding of issues and solution of prob-lems confronting managers and administra-tors. As such, a dissertation will (1) develop orextend theories, techniques or models rele-vant to managerial problems; (2) demonstrateoriginal applications or adaptations of existingtheories, techniques or models to managerialproblems in a specific area; (3) develop inno-vative formulations and analyses of complexmanagerial problems and propose creativeapproaches to their solution; (4) employscientific research methodology to test empir-ically the validity of existing theories, tech-niques or models and their application to spe-cific types of managerial problems.

A dissertation committee chair shall berequested by the student and appointed by thePh.D. program director within 90 days after thestudent has passed the qualifying exams. Theremaining faculty on the dissertation commit-tee shall be appointed within six months afterthe student has passed the qualifying exams.

The dissertation committee must consist of atleast four tenure-track faculty, one of whom isoutside the Marshall School of Business.Students are encouraged to add additionalfaculty to the committee, especially thosewho might provide valuable expertise thatimproves the dissertation. It is important thatthe student select faculty members who arecommitted and interested in serving on thecommittee, since a quality dissertation requiresextensive interaction with and a sizable timecommitment from individual faculty members.

Format for Theses and DissertationsAll theses and dissertations submitted in ful-fillment of requirements for graduate degreesat USC must conform to certain universityregulations with regard to format and methodof preparation. These requirements areexplained in detail in Regulations for Formatand Presentation of Theses and Dissertations,available from the Graduate School, GraceFord Salvatori Hall 315. Further informationon procedures is contained in the GraduateSchool section of this catalogue.

Defense of the DissertationWhen the dissertation committee agrees thatthe candidate has essentially completed theresearch and a satisfactory draft of the disser-tation has been written, a final oral examina-tion is held. This examination is open to allmembers of the faculty of the school and theuniversity. Final judgment on the dissertationand the oral defense is rendered by membersof the dissertation committee. The disserta-tion must be accepted unanimously by thedissertation committee.


ACCOUNT ING

Accounting courses are listed in the USCLeventhal School of Accounting section ofthis catalogue.

BUS INESS ADMINISTRAT ION (BUAD)

The terms indicated are expected but are notguaranteed. For the courses offered during anygiven term, consult the Schedule of Classes.

020x Survey of Business Administration (3, FaSp) Survey of the important topics inbusiness administration, including marketing,accounting, finance, management informa-tion systems, leadership, business communi-cation, and human resource management.Not available for degree credit to USCundergraduates. Recommended preparation: 2-5 years management experience.

040 Executive Development (4) Problemsand cases in contemporary management andbusiness economics in American society.Graded credit/no credit. Open only to partici-pants in managerial institutes and executiveprograms sponsored by the Marshall Schoolof Business. Open to USC employees.

100x Foundations of Finance and Account-ing (2) Accounting information in decision-making from the perspective of users andpreparers. Basics of financial asset valuation.Consideration of time-value of money andrisk. Graded CR/NC. Not available for majoror minor credit.

101 Freshman Leadership Seminar (2) Collo-quium of leading researchers, authors, andadministrators in the Marshall School of Busi-ness and other schools at USC. Industry lead-ers will also be invited to talk about leader-ship challenges. Registration restricted tofreshmen only. Graded CR/NC.

200x Economic Foundations for Business (2, FaSp) Examines fundamental concepts ofboth microeconomics and macroeconomics asthey pertain to business and financial deci-sions. Not available for degree credit to busi-ness majors.

215x Foundations of Business Finance (4, FaSp) Principles and practices of modernfinancial management; use of financial state-ments; valuation of investment; asset pricingunder uncertainty; elements of financial deci-sions. Not available for credit to businessmajors. Prerequisite: BUAD 200x and ACCT 410x.

250ab Core Concepts of Accounting Infor-mation (a: 4, Fa; b: 4, Sp) a: Accountinginformation in decision-making from the per-spective of users and preparers; developmentof the basic accounting model and issues con-cerning income and cash flows. Corequisite:ECON 203. b: Continuation of financial andmanagerial accounting information in deci-sion making, focusing on accounting issuesinvolving economic resources, debt, andequity capital. Prerequisite: BUAD 250a;corequisite: ECON 203.

301 Technical Entrepreneurship (3) Startingand managing a technological business: devel-oping a viable concept, market and financialplanning, product development, organizing theventure, protecting intellectual property rights.

302 Business Communication (4, FaSpSm)Theory, practices, and techniques essential toexternal and organizational communication;interpersonal communication; developmentof skill in presenting oral and written reports.Prerequisite: WRIT 340.

302T Business Communication for Accoun-tants (4, FaSp) (For Accounting majors only)Theory, practices, and techniques essential tocommunication by accounting professionals;interpersonal communication, written andoral presentations; communication technolo-gies; development of communication strate-gies for varied audiences. (Duplicates creditin BUAD 302.) Recommended preparation:WRIT 340.

304 Organizational Behavior (4, FaSpSm)The environments and technologies of busi-ness and industrial organizations, processes ofwork group development and management,and their effects on individual behavior.

305 Abridged Core Concepts of AccountingInformation (4, FaSp) Uses of accountinginformation in decision-making; accountingissues concerning income and cash flows,economic resources and capital. (Duplicatescredit in BUAD 250ab.) Open only to stu-dents with two transferable “Principles ofAccounting” courses from a two-year or four-year institution.

Courses of Instruction

Special Programs

Corporate ProgramsThe Office of Corporate Programs offers pro-grams that are not part of the regular degreeprograms. The Office of Corporate Programs is located in the Davidson Conference Center107, (213) 740-8990; Fax (213) 749-3689 oremail: [email protected].

Center for International Business Educationand Research (CIBEAR)The Marshall School’s Center for Interna-tional Business Education and Research(CIBEAR) was selected in October 1990 by

the U.S. Department of Education and is oneof its 30 national centers. The center’s man-date is to broaden and deepen knowledgeabout international business among USC stu-dents, faculty and business stakeholders toincrease their international competitiveness.Between 1990 and 2002, the U.S. Depart-ment of Education provided CIBEAR with$3.8 million of support, which has been morethan matched by USC cash and in-kind con-tributions to support over 130 projects that

are helping to internationalize teaching andresearch programs throughout the MarshallSchool of Business and USC. CIBEAR wona four-year renewal worth $1.4 million inOctober 2002. CIBEAR Director RichardDrobnick, Associate Director John Windlerand USC faculty coordinate and direct theprojects. Phone (213) 740-2852; Fax (213)740-2858 or email: [email protected].

Courses of Instruction 123

306 Business Finance (4, FaSpSm) Finan-cial problems of business enterprise; func-tion of financial manager; sources of funds;instruments, institutions, and practices offinance; problems of financial managementusing case studies. (Duplicates credit inBUAD 406.) Prerequisite: BUAD 250a orBUAD 305.

307 Marketing Fundamentals (4, FaSpSm)Develops a managerial viewpoint in planningand evaluating marketing decisions of thefirm: products, pricing, channels, promotion,information processing, legal implications,and marketing in contemporary society.

309 Business Decisions under Uncertainty(4, FaSp) Introduction to risk managementand investment decisions in equities and realestate using the tools of probability, classicaland Bayesian statistical inferences. Businesshonors only. Prerequisite: MATH 118x.

310 Applied Business Statistics (4, FaSpSm)Statistical methods for business analysis; dataexploration and description; sampling distrib-utions; estimation; hypothesis testing, simpleand multiple regression; model building.Extensive computer applications. Prerequisite:MATH 218.

311 Operations Management (4, FaSpSm)Learn the fundamentals of operations man-agement and acquire skills to analyze,manage and improve production processes.Topics include: project/total quality/materialsmanagement and just-in-time production.

311T Operations Management for Account-ing Majors (4) Learn the fundamentals ofoperations management and acquire skills toanalyze, measure, control and improve pro-duction processes. Open to accounting majorsonly. (Duplicates credit in BUAD 311.)

350 Macroeconomic Analysis for BusinessDecisions (4, FaSpSm) Behavior of economicindicators over business fluctuations, eco-nomic growth, monetary and fiscal policy,exchange rate movements. Prerequisite:ECON 203, ECON 205.

351 Economic Analysis for Business Deci-sions (4, FaSpSm) Theory of the firm in theenterprise system; profits, demand, and costanalysis; market competition and resourceallocation; problems of size efficiency andgrowth. Prerequisite: ECON 203, ECON 205and MATH 118.

390 Special Problems (1-4) Supervised, indi-vidual studies. No more than one registrationpermitted. Enrollment by petition only.

403 Legal Environment of Business (4, FaSpSm) Legal principles of business: liti-gation process, constitutional law, torts, prod-uct liability, crimes, contracts, sales andleases, intellectual property, international law,agency, employment law, and ethics.

490x Directed Research (2-8, max 8, FaSpSm)Individual research and readings. Not avail-able for graduate credit. Prerequisite: depart-mental approval.

491 Honors Seminar (2, max 4, FaSp)Advanced study of a selected topic in busi-ness administration. In-depth exploration ofrelevant theories and methods of analysis.May be repeated for credit once. Prerequisite:admission to Honors Program.

493x Dean’s Seminar in Entrepreneurship(2, Fa) Overview of starting and developing anew business. Discussions with successfulbusiness leaders and entrepreneurs. Notavailable for students admitted to the Entre-preneur Program. Prerequisite: Senior or grad-uate standing in business or engineering ordepartmental approval. Graded CR/NC.

495 Practicum in Business Issues (Intern-ship) (2) Combined classroom discussion andfield application of business theories andpractices; part-time employment. Project tobe jointly defined by student, employer andprofessor. Junior or Senior standing. GradedCR/NC.

496 Leadership Seminar (2, Fa) Designed toexpose students to both the study and thepractice of leadership and to provide a struc-tural opportunity for leadership skill building.

497 Managerial Decision-Making and Plan-ning (4, FaSpSm) Examination of managerialdecision-making, planning, and policy underchanging environments; readings, cases, exer-cises, simulations. Prerequisite: BUAD 250b orBUAD 305, BUAD 302, BUAD 304, BUAD306, and BUAD 307; corequisite: BUAD 311.

499 Special Topics (2-4, max 8, Irregular)Examination of current literature relevant tothe total and changing environment in whichbusiness operates. Prerequisite: departmentalapproval.

BUS INESS ENTREPRENEURSHIP(BAEP)

423 Management of Small Businesses (4, FaSp) Strategic, organizational and humanissues facing the small business; influence ofthe founder’s personality, managing growth,competitive strengths and weaknesses arecovered.

451 The Management of New Enterprises(4, FaSp) Development of analytical and con-ceptual skills in entrepreneurship and ven-ture management.

452 Cases in Entrepreneurship (4, FaSp)Case analysis of problems encountered in themanagement of new enterprises. Corequisite:BAEP 451.

453 Venture Management (4, Sp) Designand application of organization structures andsystems in management of new ventures.Prerequisite: BAEP 451.

454 The Entrepreneurial Business Plan (4, Sp) Development of a detailed plan forstarting and owning an enterprise. Prerequisite:BAEP 452.

549 Initiating New Ventures (2-3, FaSpSm)Moving beyond the business plan; identify-ing individual and organizational leadershipskills needed to move a venture forward;“how-to” portion of establishing an enterprise.

551 Introduction to New Ventures (3, FaSpSm) Study and development of ana-lytical and conceptual skills in the manage-ment of new enterprises and new ventureswithin large organizations. (Duplicates credit in former BAEP 550x, GSBA 586 and GSBA 587.)

552 Cases in Feasibility Analysis (3, FaSp)Study of analytical techniques used to evalu-ate business concepts and new businessdevelopment. Corequisite: BAEP 551 orGSBA 586 or GSBA 587.

553 Cases in New Venture Management (3)Cases and readings expose students to thechallenges of developing long-range strate-gies for entrepreneurial ventures. Emphasisis on developing new industries, growththrough strategic alliances, and issuesinvolved in the long-range strategic position-ing of emerging companies.

554 The New Venture Business Plan (3, Sp)Creation of an operating plan for starting ormanaging fast-growing ventures. Prerequisite:BAEP 552 or BAEP 556.

555 Management of Rapidly Growing Ven-tures (3, Sp) Exploration and analysis of theoperational and financial issues entrepreneursconfront when managing a rapidly growingventure.


556 Technology Feasibility (3, Fa) Gives stu-dents the critical thinking and analytical skillsthey need to evaluate, value and managetechnology as intellectual property. Studentswill learn the technology commercializationprocess, use data mining and assessmenttechniques for patent databases, and studythe unique business issues facing high tech-nology start-ups.

557 Technology Commercialization (3, Sp) Focus of the course is on the identifi-cation, evaluation and commercialization ofnew technologies. Emphasis will be placedon the legal, financial and marketing aspectsof technology transfer and development.

558 The Entrepreneurial Advisor (3, Irregular)Site visits to five middle market firms andmeeting their CEOs. Papers based on theproblem or opportunity posed by the entre-preneur will be required.

559 Investing in New Ventures (3, FaSp)Focus on the entrepreneurial skill set appliedto new venture opportunities. Taught fromthe business plan reader’s point of view;focus on selecting opportunities, structuringthe relationship, adding value and realizingthe value of that investment.

590 Directed Research (1-12, FaSpSm)Research leading to the master’s degree.Maximum units which may be applied to thedegree to be determined by the department.Graded CR/NC.

597 Business Field Project in Entrepreneur-ship (1-6, FaSp) Individual or team projectssolving real business problems for companies;situation analyses; research proposal composi-tion; field research techniques; statisticalanalysis; oral and written presentations.Graded CR/NC.

BUS INESS COMMUNICAT ION (BUCO)

221 Cross-Cultural Business Communicationfor Non-Native Speakers (2, FaSpSm) Writ-ten, spoken and cultural business communica-tion skills for non-native speakers of English.Emphasis on individualized skills develop-ment according to need. Graded CR/NC.

333m Communication in the WorkingWorld — Managing Diversity and Conflict(4, FaSp) Communication strategies to man-age workplace diversity and conflict. Histori-cal, social, legal precedents. Institutionalbarriers to diversity. Race, gender, sexual ori-entation, age, physical disabilities, culture.

445 Oral Communication in Business (4, Fa)Oral reporting; management briefings; listen-ing; interviewing; conference and committeeleadership; employee training in communica-tion; laboratory cases and simulations. Prereq-uisite: BUAD 302.

460 International Business Communication(4, FaSp) Interpersonal, cultural and organiza-tional communication skills needed for inter-national or global business settings. Recom-mended preparation: BUAD 302.

485 Business Communication Management(4, Sp) Communication environment; manag-ing communication activities; communicationthrough intrafirm publications; researchmethods; report and proposal preparation;communicating institutional policy. Prerequi-site: BUAD 302.

533 Managing Communication in Organiza-tions (3, FaSp) Analyze, design, develop, and present theory-based communicationsolutions and strategies to sophisticated inter-personal, group, organizational, and environ-mental communication issues and problems.Recommended preparation: GSBA 502 or GSBA523 or GSBA 542.

555 E-Communication — CommunicatingYour Message in the New Economy (3, FaSp)Strategies/skills to create, build, share andmanage personal/corporate brand messageswhen marketplaces become conversationsacross platforms — e-teams, Web sites, busi-ness plans/models and funding presenta-tions. Prerequisite: GSBA 502 or GSBA 523 orGSBA 542.


597 Business Field Project in Business Com-munication (1-6, FaSp) Individual or teamprojects solving real business problems forcompanies; situation analyses; research pro-posal composition; field research techniques;statistical analysis; oral and written presenta-tions. Graded CR/NC.

F INANCE AND BUS INESSECONOMICS (FBE )

324 The Financial System (4) Financial inter-mediaries in the flow of funds; aggregate finan-cial asset analysis; money markets and inter-est rates; government debt and its economiceffects. Prerequisite: BUAD 350 or BUAD 351.

391 Real Estate Finance and Investment(4, FaSp) Introduction to income-producingreal estate from the perspective of finance,market analysis, capital markets, develop-ment and investment. Includes focus onanalytical techniques and computer applica-tions. (Duplicates credit in former FBE 365.)Prerequisite: BUAD 306.

400x Introduction to Real Estate Financeand Development (4, Fa) Case analysisexamining economic and financial aspects ofreal estate decisions for non-business majors.Focuses on dynamics of financing, marketsand the development process. Open to allmajors. Not available for credit as a senioroptions course for business majors or for stu-dents in the real estate option. (Duplicatescredit in former FBE 200x.)

402 Government and Business (4) Americanmixed capitalism, welfare, market failure, andthe role of government in business; regula-tion and the public utilities, antitrust policy,and current topics in regulation-deregulation.

413 Business and Property Law (2, Sp) Busi-ness problems involving law of accountants’liability, bailments, debtor-creditor relations,bankruptcy, community property, real prop-erty, titles, conveyancing, liens, inheritance,trusts. Prerequisite: BUAD 403.

416 Managerial Economics (4) Applicationof microeconomic theory to problems ofthe firm, quantification of demand and costrelationships; pricing policies. Prerequisite:BUAD 311, BUAD 351.

421 Financial Analysis and Valuation(4, FaSp) This course develops and uses toolsof financial analysis to evaluate the perfor-mance and assess the value of individualcompanies in an industry context. Prerequisite:BUAD 306.

425 Management of Financial Institutions(4) Management problems of banks, savingsand loans, and insurance companies; pricingof services; branching; lending criteria; assetand liability management.

427 Real Estate Law (4, FaSp) Principles oflaw regarding real property transactions;buyer-seller, debtor-creditor, landlord-tenantrelationships; environmental law and land usecontrol; investments and syndication.

431 Financial Policies and Corporate Con-trol (4, Fa) Provide student with a solid foun-dation in the theory of modern corporatefinance. Emphasis on determinants of corpo-rate debt and dividend policies, allocationand value of corporate voting rights and alter-native methods of security issuance andretirement. Must have 3.2 GPA to register forcourse. Prerequisite: BUAD 306.


432 Corporate Financial Strategy (4, FaSp)Linkage between financial theory and policyand corporate strategy, the role of financialmanagers in developing corporate strategy;applications of concepts and techniques usingcases. Prerequisite: BUAD 306.

433 Compensation, Incentives, and Corpo-rate Governance (4, Sp) Explores how valueis created (or destroyed) through incentivecompensation and corporate governance.Focus on bonuses, stock options, executivecompensation, and financing policies. Prereq-uisite: BUAD 306.

436 Financial Management of Multi-national Corporations (4) Internationalscope and dimension of financial planning;working capital management; financing andinvestment decisions of multinational corpo-rations. Prerequisite: BUAD 306.

437 Entrepreneurial Finance: Financial Man-agement for Developing Firms (4, Fa) Inter-nal financial management of developingfirms. Cash flow analysis; capital budgeting;sources of financing; risk analysis; measure-ment of profits; and mergers and acquisitions.Prerequisite: BUAD 306.

440 Trading and Exchanges (4, Sp) Theo-ries, practices, and technologies of tradingat exchanges and in dealer networks.Sources of liquidity, volatility, profitability,and institutional change. Domestic andinternational public policy issues. Prerequi-site: BUAD 306.

441 Investments (4, FaSp) Theories andapplications of investment decision-making;the behavior of security prices, portfolio the-ory, asset pricing models, market efficiency,bond valuation and term structure, derivativesecurities. Prerequisite: BUAD 306.

443 Introduction to Forecasting and RiskAnalysis (4) Introduction to econometrictools and versions of Capital Asset PricingModels to estimate financial risk, stock mar-ket risk premia and to project economicactivity. Prerequisite: BUAD 306, BUAD 310.

445 Topics in Economic Analysis of BusinessStrategy and Policy (4) Development of eco-nomic analysis to define and analyze strategyand policy options. Topics may include pric-ing and investment strategy using game-theory, and employee compensation andmotivation, or investment in emerging mar-kets. Prerequisite: BUAD 350, BUAD 351.

446 Advanced Topics in Portfolio Manage-ment and Investment Strategy (4) Coversreal-world topics in investment theory andpractice. It bridges the gap between theoryand real-world portfolio management andinvestments. Prerequisite: BUAD 306.

458 Law and Finance (4, FaSp) Impact of lawon finance: business organizations, partner-ships, corporations, companies, franchising,securities regulation, mergers, tender offers,antitrust law, negotiable instruments, credit,bankruptcy, and government regulation.

459 Financial Derivatives (4, Fa) A rigorousintroduction to the pricing and corporate useof financial derivatives – futures, options, forwards, and swaps – on stocks, exchangerates, bonds, and commodities. Prerequisite:BUAD 306.

462 International Trade and CommercialPolicy (4, FaSp) Commercial policies andtreaty relationships; examination of export-import problems and national policies influ-encing world trade and finance. Prerequisite:ECON 203, ECON 205.

464 International Finance (4, FaSp) Intro-duction to the international financial system:foreign currency spot, forward, futures,options markets; exchange rate determinationunder flexible and fixed rate regimes; foreignexchange risk and elementary hedging tech-niques; Eurobanking. Prerequisite: BUAD 310.

466 Management of Real Estate Develop-ment: Feasibility Studies (4, Sp) By meansof a significant real-world case study choseneach term, the development process is exam-ined from the interrelated perspectives offinance, market analysis, and design andconstruction technology. Team-generateddevelopment proposals are proposed andpresented in a consulting environment thatincludes industry participants. Prerequisite:FBE 391 and FBE 470 or FBE 400x.

470 Advanced Real Estate Analysis (4, FaSp)Mixed lecture/case approach covering marketanalysis, asset valuation, ownership structure,negotiation, asset management, corporate realestate, portfolio management, and affordablehousing, appraisal and advanced financialmodeling. (Duplicates credit in formerFBE 465.) Prerequisite: FBE 391.

489 Real Estate Capital Markets (4, Fa)Topics in real estate capital markets includingmarkets for debt and equity; residential andcommercial mortgages and mortgage-backedsecurities; REITs; institutional sources ofcapital. Prerequisite: BUAD 306.

516 Economics of Pricing, Compensationand Control (3) Applications of economics tobusiness pricing and compensation decisions.Pricing topics include price discrimination,demand relationships across time and productlines, strategic uses of prices, and antitrustconsiderations. Compensation topics includeincentive alignment, employee risk aversion,human capital investment, and job market sig-naling. Recommended preparation: GSBA 511.

524 The Financial System (3) Financial inter-mediaries in the flow of funds; aggregatefinancial asset analysis; money markets andinterest rates; government debt and its eco-nomic effects. Prerequisite: GSBA 511; GSBA521 or GSBA 548; GSBA 544 or GSBA 549.

525 Financial Institutions (3) Application ofeconomic and financial analytic techniques tothe managerial problems of financial institu-tions in the modern market environment.Prerequisite: GSBA 521 or GSBA 548.

527 Entrepreneurial Finance: Financial Man-agement for Developing Firms (3, FaSp)Internal financial management of developingfirms. Cash flow analysis; capital budgeting;sources of financing; risk analysis; measure-ment of profits; and mergers and acquisitions.Prerequisite: GSBA 521 or GSBA 548.

529 Financial Analysis and Valuation (3, FaSp) An applications-oriented course todevelop the financial and accounting toolsrequired to do financial planning valuationand assessment of financial performance. Prerequisite: GSBA 521 or GSBA 548.

531 Corporate Financial Policy and Corpo-rate Control (3, Fa) Theory of modern corpo-rate finance; determinants of corporate debtand dividend policies, allocation and value ofcorporate voting rights and alternative meth-ods of security issuance and retirement.Prerequisite: GSBA 521 or GSBA 548.

532 Corporate Financial Strategy (3, FaSp)Linkage between financial theory and policyand corporate strategy; the role of financialmanagers in developing corporate strategy;applications of concepts and techniques usingcases. Prerequisite: GSBA 521 or GSBA 548.

533 Compensation, Incentives, and Gover-nance (3, Sp) How value is created (ordestroyed) through compensation and incen-tive systems. Specific topics include incentivecontracts, performance measurement, perfor-mance standards, and executive compensa-tion. Prerequisite: GSBA 521 or GSBA 548.


535 Applied Finance in Fixed Income Securi-ties (3, Sp) The basic principles underlyingfixed income securities and how these princi-ples apply to the practical aspects of fixedincome management. Prerequisite: GSBA 521or GSBA 548.

543 Forecasting and Risk Analysis (3, Irreg-ular) Application of econometric tools andversions of Capital Asset Pricing Models toestimate financial risk and stock market riskpremia for portfolio management. Prerequisite:GSBA 511 and GSBA 521.

552 Economics and Finance of the Enter-tainment Industries (3, Irregular) Under-lying economics and finance of the entertain-ment industries; focuses on the economicforces that shape and structure the industryand on financial analysis. Prerequisite:GSBA 521 or GSBA 548 and GSBA 511.

554 Trading and Exchanges (3) Theories,practices, and technologies of trading atexchanges and in dealer networks. Sources ofliquidity, volatility, profitability, and institu-tional change. Domestic and internationalpublic policy issues. Prerequisite: GSBA 521 or GSBA 548.

555 Investment Analysis and PortfolioManagement (3, FaSp) Analysis and man-agement of common stocks and fixed incomesecurities; development of modern portfoliotheory and the efficient market hypothesis;organization of securities markets. Prerequisite:GSBA 521 or GSBA 548.

556 Advanced Topics in Portfolio Manage-ment (3, Sp) A case-oriented course focusedon current changes in the investment indus-try, risk and analytics of different portfoliostrategies, globalization, international diversi-fication, market efficiency and performancemeasurement. Prerequisite: FBE 555.

557 Legal Environment of Business (3, FaSp)Legal aspects and strategies of business: liti-gation, negligence and torts, white collarcrimes, contracts, sales, internet law,e-commerce, intellectual property, tradesecrets, international law, employment, property, inheritance, constitutional law and ethics. (Duplicates credit in formerGSBA 557.)

558 Law of Corporate Finance and Man-agement (3, FaSp) Practice aspects andstrategies of financing and managing busi-nesses from incubation to going public: cor-porate and partnership law, LLCs, agencylaw, internet companies, venture capital,securities and investment law, going public,corporate finance law, mergers and acquisi-tions, antitrust, credit and bankruptcy.

559 Management of Financial Risk (3, Fa)Analysis of commodity, futures, and options contracts; theoretical and empiricalapproaches; spot and futures price relation-ships, speculation and hedging strategies;market efficiency. Prerequisite: GSBA 521 orGSBA 548.

560 Mergers and Acquisitions (3, FaSp)Practical application of the critical compo-nents of mergers and acquisitions: deal flowstrategies, preliminary negotiations, dealstructures, due diligence, valuation, post-merger integration, and regulations. Prerequi-site: GSBA 521 or GSBA 548.

562 Current Issues in International Finance(3, Fa) International monetary relations,financial markets, and institutions; theory and evidence of alternative approaches tobalance of payments; current policy evalua-tion. Prerequisite: GSBA 511; GSBA 544 orGSBA 549.

563 Theory of International Trade (3, Sp)Comparative advantage and gains from trade;factor proportions and efficiency; factor priceequalization; terms of trade; tariffs, customs,unions and trade agreements. Prerequisite:GSBA 511; GSBA 544 or GSBA 549.

564 International Financial Management (3, FaSp) Financial management of the multi-national firm; legal entities and taxationabroad; risk in foreign operations; strategiesin foreign exchange, money and capital mar-kets and institutions. Prerequisite: GSBA 521or GSBA 548.

565 Economics of Urban Land Use: Feasibil-ity Studies (3, Fa) Economic, market andfinancial analysis related to feasibility of realestate development; theory and case analysis.Prerequisite: FBE 589 or GSBA 511 or GSBA521 or GSBA 548.

570 Advanced Topics in Real Estate Finance(3, Sp) Current topics in real estate financeincluding sources of equity and debt, the role of capital markets, REITs, conduits,portfolio analysis, and acquisition of dis-tressed assets. Cases and analytic methods.Prerequisite: GSBA 521 or GSBA 548; recom-mended preparation: FBE 591.

571 Introduction to Financial Analysis:Practicum (3, Sp) This introductory financialanalysis (tools, techniques) practicum, empha-sizes practical application of asset valuationand portfolio management techniques forthose with little previous experience. (Dupli-cates credit in FBE 572 and FBE 573.)Graded CR/NC. Prerequisite: GSBA 548 orGSBA 521.

572 Intermediate Financial Analysis:Practicum (3, Sp) This practicum emphasizesasset valuation, including applications of toolsand inputs (including economics, accounting,and quantitative techniques) in asset valua-tion for those with prior experience. (Dupli-cates credit in FBE 571 and FBE 573.)Graded CR/NC. Prerequisite: GSBA 548 orGSBA 521.

573 Advanced Financial Analysis: Practicum(3, Sp) This is an advanced practicumemphasizing portfolio management skills,including applied strategies (tools, inputs) inequity and fixed-income management forthose with extensive prior experience.(Duplicates credit in FBE 571 and FBE 572.)Graded CR/NC. Prerequisite: GSBA 548 orGSBA 521.

588 Advanced Real Estate Law (3, Sp) Legalaspects of real estate transactions; partner-ships, syndicates, and other ownership forms.Legal aspects of land use control, zoning andenvironmental impact reports.

589 Mortgages and Mortgage-Backed Secu-rities and Markets (3, Fa) Valuation andanalysis of residential and commercial mort-gages and mortgage-backed securities andrelated markets. Prerequisite: GSBA 521 orGSBA 548.

590 Directed Research (1-12, FaSpSm)Research leading to the master’s degree.Maximum units which may be applied to thedegree to be determined by the department.Graded CR/NC

591 Real Estate Finance and Investment (3, Fa) Analysis of investment in and financ-ing of real estate assets including projections,valuation, deal structure, contracts, portfolioand tax and entity considerations. Prerequisite:GSBA 521 or GSBA 548.

597 Business Field Project in Finance andBusiness Economics (1-6, FaSp) Individual orteam projects solving real business problemsfor companies; situation analyses; researchproposal composition; field research tech-niques; statistical analysis; oral and writtenpresentations. Graded CR/NC.

599 Special Topics (1, 1.5, 2, or 3, max 9,FaSpSm) Current developments in the fieldof Finance and Business Economics; topics tobe selected each semester.

652 Financial Economics I (3, Irregular) Doctoral level seminar in financial economics;concentration on corporate finance theory andevidence. Prerequisite: departmental approval.


653 Financial Economics II (3, Irregular)Doctoral level seminar in financial econom-ics; concentration on contingent claims andcontinuous time models. Prerequisite: depart-mental approval.

654 Ph.D. Seminar-Empirical ResearchMethods in Finance (3, Irregular) Empiricalfinancial research methods are introduced.Applications are discussed and critiqued.Special attention is given to new statisticalmethods and to identifying fruitful researchprograms. Prerequisite: departmental approval.

FOOD INDUSTRY MANAGEMENT(F IM)

420 Food Retailing Management (4, Sp)Strategic techniques of merchandising, pric-ing, and distributing products in the foodindustry with emphasis on new productdevelopment, including market segmentationand positioning.

480 Food Industry Financial Accounting and Analysis (4, Sp) Analysis of financialstatements from food industry; cost and man-agement accounting techniques in businessplanning, decision-making, cost control, andperformance evaluation.

481 Food Marketing Research (4, Sp) Appli-cation of marketing research tools and tech-niques to problems of the food industry.Development of a major consumer researchproject.

582 Food Industry Decision-Making (4)Involvement with specific management situ-ations related to the food industry, its envi-ronment, and its consumers. Emphasizesmanagerial functions and decision-makingthrough case studies.

GRADUATE SCHOOL OF BUS INESSADMINISTRAT ION (GSBA)

The terms indicated are expected but are notguaranteed. For the courses offered during anygiven term, consult the Schedule of Classes.

Registration for most courses designated GSBAis restricted to students admitted to M.B.A.,M.Acc. and M.B.T. programs only. For a listingof courses in which non-business students mayenroll, consult the Schedule of Classes.

502ab Leadership Development: Theory,Practice and Skills (a: 1, Fa; b: 0.5, Sp) Inte-grates leadership theory and practice withcommunication skills to improve individual,team, and organizational performance.Emphasizes interpersonal, presentation andwriting skills; teamwork; developing others;and value-based leadership. (Duplicatescredit in GSBA 523, GSBA 542 and formerGSBA 502.)

504 Operations Management (3, Sp) Formu-lation, modeling, analysis, and optimization of business decision problems; survey of con-cepts and techniques necessary to manage the operations function of a firm. (Duplicatescredit in GSBA 534 and former GSBA 547b.)

506ab Applied Managerial Statistics (1.5-1.5,FaSp) Principles of probability theory andclassical statistics applied to business decisionproblems; survey analysis, estimation andprediction methods, evaluation, and controltechniques. (Duplicates credit in GSBA 524.)

509 Marketing Management (3, Sp) Mar-keting is treated as a managerial decision-making process. Emphasis is given to under-standing the concepts, tools, and techniquesthat comprise a comprehensive marketingstrategy. (Duplicates credit in GSBA 528.)

510 Accounting Concepts and FinancialReporting (2-3, Fa) Information systems for public reporting and for managementdecision-making; theory of asset and incomemeasurement; interpretation and uses ofaccounting data and financial statements;analysis of cases.

511 Managerial Economics (2-3, Fa) Micro-economic theory with business applications;consumer demand, production theory, costtheory, and market theory; decision-makingwithin the firm under different market andregulatory environments.

514 Foundations of Business I and II (6, Sm)Introduction of business fundamentals tograduate students with non-business under-graduate degrees. Economics, finance, mar-keting, operations management and generalmanagement concepts are introduced with aglobal perspectives. Prerequisite: GSBA 510 orACCT 525x.

515 Contemporary Issues in Global Eco-nomic Strategy (1.5, Sp) Study of politicaland economic forces in a global context andtheir effects on markets, policies, and strate-gies. (Duplicates credit in GSBA 582.) Recom-mended preparation: M.B.A. core courses.

518 Accounting Control Systems (3, Sm)Accumulation and interpretation of accountingdata by management; profit planning; analysisof operations; systems for control of produc-tion and distribution costs; cost and profit centers for decentralized control. (Duplicatescredit in former GSBA 517ab and GSBA 536.)Recommended preparation: GSBA 510.

519ab Strategic Formulation for Competi-tive Advantage (1.5-1.5, FaSm) Analyses ofenvironments and competition, the basis ofcompetitive strategy, strategy models, andthe achievement of sustainable competitiveadvantage. (Duplicates credit in GSBA 529and GSBA 540.)

521 Corporate Finance (3, Fa) Basic princi-ples of corporate finance; theory and applica-tion; management of short-term and long-term assets; financial instruments andmarkets; financial policy applications. (Dupli-cates credit in GSBA 548.) Recommendedpreparation: GSBA 510.

522ab Managerial Perspectives (1.5-1.5,FaSp) Managerial careers, development of critical executive and managerial abilities,and the dynamics of organizational environ-ment and systems as they impact managerialprogression and work. (Duplicates credit inGSBA 532 and GSBA 543.)

523 Communication for Management (2-3,FaSp) Internal and external communication,research methods; reports for decision-making; oral presentations and briefings;strategies to assure communication; fieldstudies. (Duplicates credit in GSBA 502 and GSBA 542.)

523T Communication for Accounting Pro-fessionals (3, Fa) Communications strategyfor internal audit reports, management let-ters, proposals; engagement team planning;oral presentations; case and field studies;critical thinking for audit communicationrequirements, research.

524 Applied Managerial Statistics (2-3,FaSp) Principles of probability theory andclassical statistics applied to business deci-sion problems; survey analysis, estimationand prediction methods, evaluation, andcontrol techniques. (Duplicates credit inGSBA 506ab.)

525 Politics for Global Managers (3, Irregular) The dynamic forces shaping the political environment of business. Impact of politics, cultures and world eventson multinational enterprise. Case studies of political risk assessment.


528 Marketing Management (3, Sp) Mar-keting is treated as a managerial decision-making process. Emphasis is given to under-standing the concepts, tools, and techniquesthat comprise a comprehensive marketingstrategy. (Duplicates credit in GSBA 509.)

529 Strategic Formulation for CompetitiveAdvantage (3, FaSpSm) Analyses of environ-ments and competition, the bases of competi-tive strategy, strategy models, and the achieve-ment of sustainable competitive advantage.(Duplicates credit in GSBA 519ab and GSBA540.) Recommended preparation: completion offirst year courses.

530 Electronic Commerce (3, FaSpSm)Explores business issues related to the eco-nomics, marketing, and management of busi-ness transactions involving products/servicescreated and nurtured by information technol-ogy (i.e., digital products). (Duplicates creditin former GSBA 550 and GSBA 581 andGSBA 531.)

531 Information Systems and TechnologyManagement (1.5, Sp) Discuss and analyzevarious issues related to technology in busi-ness, including feasibility and managementof transactions and products/services createdand delivered through technology. (Dupli-cates credit in former GSBA 550, GSBA 581.)

532 Behavior and Organizations (3, Sp)Individual behavior (motives, cognitiveprocess, learning), interpersonal processes(perception, communication), small groupdynamics (power, productivity, and morale),and organization theory and development(culture, design). (Duplicates credit in GSBA522ab and GSBA 543.)

533 Management of Organizations (1.5, Sp)A capstone course which examines the func-tions and integrative responsibilities of thegeneral manager. Designing, developing, andmanaging global enterprises for superior per-formance. Topics include corporate gover-nance and accountability, organizationalstructure and design, strategic vision anddirection, global management, organizationalboundaries, integrating and configuringresources for competitive advantage.

534 Operations Management (2-3, Sm)Formulation, modeling, analysis, and opti-mization of business decision problems; sur-vey of concepts and techniques necessary tomanage the operations function of the firm.(Duplicates credit in GSBA 504 or formerGSBA 547ab.) Recommended preparation:GSBA 506b or GSBA 524.

536 Management Accounting (1.5, Sp) Theuse of accounting information to formulatestrategic managerial decisions in a globalbusiness environment. (Duplicates credit informer GSBA 517ab and GSBA 518.)

540 Contemporary Issues in CompetitiveStrategy (1.5, FaSp) Introduces the roleindustry and competitive analysis serves in an organization. Topics covered includeglobal competition, innovation, the use ofstandards, competence, and building organi-zational capabilities to sustain competitiveadvantage. (Duplicates credit in GSBA 519aband GSBA 529.)

542 Communication for Management(1.5, Fa) Internal and external communica-tion, research methods, reports for decision-making, oral presentations and briefings,strategies to assure communication; fieldstudies. Graded CR/NC. (Duplicates creditin GSBA 502 and GSBA 523.)

543 Managerial Perspectives (3) Managerialcareers, development of critical executiveand managerial abilities, and the dynamics oforganizational environment and systems asthey impact managerial progression andgrowth. (Duplicates credit in GSBA 522aband GSBA 532.)

544 The Firm in the National Economy (1.5, Sp) The economic environment of business and the forces influencing thefirm. (Duplicates credit in former GSBA 526and GSBA 549.)

548 Corporate Finance (3, Sp) Modern the-ory of corporate investment and financingdecisions. (Duplicates credit in GSBA 521.)Recommended preparation: introductory financecourse.

549 The Firm in the National and Interna-tional Economy (3, Sp) The economic envi-ronment of business and international forcesinfluencing the firm. (Duplicates credit informer GSBA 526 and GSBA 544.)

553 International Business Survey (3, Fa)An interdisciplinary survey of internationalbusiness issues for non-business graduate stu-dents and faculty. Not open to graduate busi-ness students.

560 The Perspective of Top Management(2, Fa) Using cases, students are introducedto top management issues of executive lead-ership, environmental and strategic analysis,use of financial statements, organizationalassessment and design, technology manage-ment and decision support systems. GradedCR/NC.

561 Evaluating Market Performance (9, Fa)Evaluation of the firm by the market forcesthat affect its success; financial accountingand reporting; competitive market analysis;external communication; microeconomics;labor, customer and financial markets, statisti-cal and decision analysis, financial and organi-zation measures of effectiveness.

562 Management of Operations (11, Sp)Analysis of operations management andbusiness functions; managerial accounting;finance; marketing; production; data process-ing and information systems; humanresources management.

563 Technology and Information SystemsManagement (6, Sm) Impact of technologyon organizations; new product development;investment decisions and capital budgeting;decision support systems, expert systems;information technology; organizationaldesign; management of information systems.

564 Functional Strategies and Implementa-tion (2, Sm) Developing functional strategiesand interdependence to achieve organiza-tional goals; negotiations, conflict resolution;communication strategies; organizationaleffectiveness; implementation and changestrategies; self-assessment and individualpresentations.

568 The Economics and Marketing of a Pro-fessional Services Firm (3, Sp) Developmentof marketing skills required for a professionalservices firm. Examination of professional’srole and responsibility to social and civic con-cerns, as well as role of a new consultant.Review of operational and administrativeaspects within the organization.

570 The Role of the Senior Executive (2, Fa)Introduction to strategic management; execu-tive leadership; environmental analysis; inter-national context; financial growth strategies;social, legal and macroeconomic issues; roleof CEO with boards, media and otherpublics; business ethics, strategic planningproject. Graded CR/NC.

571 Environmental Analysis: EstablishingCompetitive Advantage (9, Fa) Develop-ment of strategic planning processes; analysisof economic, social, political environment;forecasting; futures research; macroeconom-ics; international economics; technologicaldevelopments; multinational managementsimulation; field projects.

572 Strategic Planning for Growth (11, Sp)Formulation and implementation of strate-gies in different organizational and environ-mental contexts; financial growth strategies;comparative management; impact of taxation;technology strategies; product developmentand new market strategies.


573 Managing Strategic Change and Imple-mentation (6, Sm) Management of thestrategic change process for the total organi-zation including implementing growth strate-gies, use of consultants, corporate gover-nance, implementation in a multinationalenvironment, leadership and power, use oftechnology, innovation, corporate cultures,executive succession, corporate relations.

574 The Executive of the Future (2, Sm)Forecasting future environments; the role ofthe executive in the future, changing organi-zations; executive development; personaldevelopment goal setting. Graded CR/NC.

580 Business Practices in the Pacific Rim(PRIME) (1.5, Sp) Improves awareness/understanding of economic, institutional, andcultural issues pertinent to business, markets,policies, and trade in Latin America and Asia.Requires overseas project (hands-on experi-ence). (Duplicates credit in GSBA 582.) Rec-ommended preparation: M.B.A. core courses.

581 Information Management (1.5, FaSp)The intersection of information technologyand organization, strategy, marketing andother functional areas of business. Theimpact of information technology on variousaspects of a firm.

582 Business Environment and Manage-ment Practices in the Pacific Rim (3, SpSm)Explores the social, cultural, and politicalenvironment of business and managementpractices in the Pacific Rim. Recommendedpreparation: M.B.A. core courses.

583 International Business Research (3, max 6, FaSpSm) Research on interna-tional business problems faced by IBEARparticipants or their sponsoring firms. Prereq-uisite: departmental approval.

584ab International Business ConsultingProject (3-2, SpSm) a: IBEAR team consult-ing projects addressing international businessproblems. Projects culminate in writtenand oral presentations to corporate clients.Graded IP. b: continuation of a.

586 Current Trends in Business (1.5, Sp)Study current issues in business, applyingcross-discipline foundations and techniques —changing issues such as development of newbusiness opportunities, technological change,and internationalization of commerce. Recom-mended preparation: M.B.A. core courses.


595 Internship in Business (1-15, FaSpSm)Supervised on-the-job business experience inthe areas of interest of the respective student.Graduate business students only. GradedCR/NC. Prerequisite: departmental approval;recommended preparation: completion ofM.B.A. core courses.

597 Business Field Project (1-6, FaSp) Indi-vidual or team projects solving real businessproblems for companies; situation analyses;research proposal composition; field researchtechniques; statistical analysis; oral and writ-ten presentations. Graded CR/NC.

599 Special Topics (1, 1.5, 2, or 3, max 9,FaSpSm) Selected topics reflecting currenttrends and recent developments in busi-ness administration. Emphasis on cross-disciplinary inquiry.

601 Selected Issues in Behavioral Science(3, Fa) Basic paradigms of science; emphasison behavioral science: attitude, decision,motivation, and communication theories,small group behavior, leadership and behav-ioral theory of the firm. Open to doctoral pro-gram in business administration studentsonly.

602 Selected Issues in Economic Theory (3, Fa) Methodology and research perspec-tives of economics; contribution of the eco-nomics paradigm to accounting, management,finance, marketing, and decision sciences.Open to doctoral program in business admin-istration students only.

603 Foundations of Statistical Inference (3, Fa) Theory and applications of statisticalmethods; review of probability theory andcommon distributions; exponential families;convergence concepts; law of large numbers;parameter estimation; hypothesis testing. Prerequisite: departmental approval.

604 Regression and Generalized LinearModels for Business Applications (3, Sp)Theory and application of linear regressionmodels; role of substantive theory in statisti-cal model building; model specification, esti-mation, diagnostic checking; the general lin-ear hypothesis. Prerequisite: departmentalapproval.

605 Multivariate Statistical Methods (3, Fa)Multivariate methods frequently used inbusiness research; discriminant analysis,logistic regression, multivariate ANOVA,principle components, factor analysis, canoni-cal correlation, MDS, simultaneous equationmodels, log-linear models. Prerequisite: depart-mental approval.

610 Seminar in Business Research (3, max9, Irregular) Critical analysis of research stud-ies in the functional areas of business; prac-tice in formulating and conducting research;presentation of original research of publish-able quality (may be repeated for credit up to 9 units). Prerequisite: departmental approval.

790 Research (1-12) Research leading to thedoctorate. Maximum units which may beapplied to the degree to be determined bythe department. Graded CR/NC.

794abcdz Doctoral Dissertation (2-2-2-2-0)Credit on acceptance of dissertation. GradedIP/CR/NP.

INFORMATION AND OPERAT IONSMANAGEMENT ( IOM)

420 Statistical Methods for Managers(4, Irregular) Computer-assisted analysis of business data; correlation analysis, multipleregression, model building, residual analy-sis, forecasting, and control. Prerequisite:BUAD 310.

424 Business Forecasting (4, Sp) A variety offorecasting techniques used by a variety ofbusinesses. Emphasis on learning to applythese techniques to real data. Prerequisite:BUAD 310.

425 Quality Management (4, Irregular)Managerial and quantitative issues in organi-zational quality improvement; implementa-tion of quality plans; process analysis; dataanalysis; introduction to statistical processcontrol; quality as strategy. Recommendedpreparation: BUAD 310.

427 Spreadsheet Modeling, Optimizationand Analysis (4, FaSp) Application of deci-sion analysis, simulation and optimizationtechniques to managerial problems. Studentslearn how to create and present usefulspreadsheet models to analyze practical busi-ness problems. Recommended preparation:BUAD 310.

428 Data Warehousing, Business Intelli-gence and Data Mining (4, Sp) Introductionto data warehousing, multidimensional data-base, online analytical processing, and sur-vey of data mining methods that extractuseful information from data warehouses:e.g., decision tree. Business applicationsemphasized.

431 Computer-Based Business Systems (4, FaSp) Fundamentals of computer equip-ment, systems, and languages; overview ofbusiness use of computers; file management;management considerations in the use ofcomputers. Prerequisite: ITP 101x.


433 Business Information Systems Analysisand Design (4, FaSp) Information analysisand the logical specification of business sys-tems, including logical design, physicaldesign, and implementation; computer exer-cises and case studies.

435 Business Database Systems (4, FaSp)Computer-based management of data including data structures, logical data models,user-oriented languages, and DBMS. Appli-cation development term project.

440 Business Telecommunications (4, Irreg-ular) Provides understanding of new telecom/information technology platform and how toexploit it to create information-based busi-nesses, investment opportunities andincreased corporate competitiveness.

441 Management of Service Operations (4, Irregular) This course is for students whoplan to work as managers in service organiza-tions or to start their own service business.The course explores the specific tasks facedby operations managers in designing, produc-ing and delivering services and their implica-tions for customer satisfaction and profitabil-ity. Prerequisite: BUAD 311.

444 Business Data Communications (4, Sp)Provides students with an understanding ofthe key technical and managerial issues inthe effective development and use of datacommunications by organizations.

445 Networks and Electronic Commerce (4, FaSp) Fundamentals of computer net-works, protocols, TCP/IP and the Internet;introduction to electronic commerce, Webapplication development (CGI scripting,Java and JavaScript); discussion of securityissues, fire-walls, SSL and digital certificates.Prerequisite: IOM 433.

448 Business Software Engineering (4)Overview of current software developmentpractice: multi-tiered architectures, softwarepatterns, object-oriented development, compo-nents, database access, and web development.Prerequisite: IOM 433; corequisite: IOM 435;recommended preparation: programming course.

455 Project Management (4, Sp) Topicsrelated to project management in a variety ofindustries such as real estate projects, newproduct launch, plant location, etc.

481 Logistics and Supply Chain Optimization(4, FaSp) Emphasizes the optimization of ful-fillment requirements for e-Commerce busi-nesses. Students will learn to use a commercialsystem for evaluating, benchmarking, andoptimizing complex supply chains, such asSAILS. Prerequisite: BUAD 311.

482 Supply Chain Management (4, Fa) Issuesin supply chain management. Supply chainperformance and dynamics. Tools for plan-ning, control and coordination. Supply chaindesign and strategy. Prerequisite: BUAD 311.

483 Operations Consulting (4, Irregular)Study of concepts, frameworks and tech-niques for improving operations, formulationand implementation of operations strategy,and development of frameworks for processdesign, selection and performance evaluation.Prerequisite: BUAD 311.

499 Special Topics (2-4, max 8, Irregular)Selected topics reflecting current trends andrecent developments in information systems,operations management, and statistics.

520 E-Business Supply Chain Optimization(3, Irregular) Focus on supply chain model-ing and optimization. Special emphasis willbe placed on the fulfillment requirements forE-commerce businesses. The student willlearn to use a commercial system for evaluat-ing, benchmarking, and optimizing complexsupply chains, such as SAILS.

521 Enterprise Systems (3, Irregular) The-ory, methods, and techniques for solvingorganizational information processing prob-lems using ERP software: selection, design,configuration, project and change manage-ment, architecture, process, implementa-tion, post-implementation. Recommendedpreparation: completion of first-year M.B.A.courses.

522 Applied Time Series Analysis for Fore-casting (3, Sp) Survey of forecasting and timeseries methods. Models for stationary and non-stationary time series; ARIMA model identifi-cation, estimation, and forecast development.Seasonal and dynamic models. Recommendedpreparation: GSBA 506b or GSBA 524.

525 Quality Improvement Methods(3, Irregular) Quantitative and managerialapproaches for improvement of quality andproductivity in service and manufacturingoperations; control charts, process capabilityassessment; implementation of qualityimprovement plans. Recommended preparation:GSBA 506b or GSBA 524.

527 Managerial Decision Analysis (3, Irregu-lar) Decision making under uncertainty withapplications to finance, marketing and opera-tions. The decision analysis process for com-petitive decision situations and managerialrisk taking. Recommended preparation: GSBA506b or GSBA 524; and GSBA 534 or formerGSBA 547b or GSBA 504.

528 Data Warehousing, Business Intelli-gence and Data Mining (3, Sp) Introductionto data warehousing, multidimensional data-base, online analytical processing, and surveyof business intelligence applications thatextract useful information from data ware-houses: e.g., decision tree. Business applica-tions emphasized.

531 Web-Based Computing (3, SpSm)Understand how the Internet, networks,computer hardware, client/server operatingsystems, browser and windows applicationsfacilitate business processes. Develop web-based information systems using databaseand visual programming operations.

533 Survey of Information Systems Con-sulting Methods (3, Fa) Methods and toolsof information systems development lifecycle including business case analysis,requirements specification, managing con-struction, outsourcing, and transition.

535 Database Management (3, FaSp) Infor-mation systems design emphasizing databasetechniques; data access, update and privacyissues; conceptual design; programming lan-guage interface and advanced languages.

537 Information Systems Management forGlobal Operations (3, Sp) Issues interrelat-ing strategic operations decisions in manufac-turing and service industries and global information systems design. Impact of newcommunication technologies on global management. Recommended preparation: com-pletion of first year M.B.A. courses.

538 Information Systems Strategy (3, FaSp)Strategic aspects of managing informationtechnology in organizations; concepts andprinciples of information management proc-esses; behavior issues in implementation.

540 Managing Electronic Commerce(3, Irregular) Offers a conceptual frameworkto the study of electronic commerce. Thepurpose of the course is to give students abroad understanding of various aspects ofelectronic commerce: technological infra-structure, managerial implications of existingand emerging business models, and internalprocess changes to prepare companies forelectronic commerce.

541 E-Business Process Integration (3, Sp)Concepts of e-business process redesign;process modeling and redesign using soft-ware tools; e-business process integrationtechnologies; process management practicesfor e-business.


542 Developing a Firm’s Intellectual Assets(3, Irregular) Best practices in organizationalknowledge creation, valuation and manage-ment; search engines, intelligent agents, and collaborative technologies; reengineeringknowledge work. Recommended preparation:completion of first year M.B.A. courses.

543 Global Telecommunications: The Busi-ness Perspective (3, Irregular) The tele-communications industry (current, emergingtechnologies, strategies, and markets) fromthree perspectives: industry analyst, telecom-munications professional, and corporatecustomer.

544 Business Data Communications (3, FaSp)The purpose is to provide students with anunderstanding of the key technical and man-agerial issues in the effective developmentand use of data communications by organiza-tions. Topics covered will include basic con-cepts of data communication technology (dataand voice), internet and intranet technologies,issues related to the operational and strategicuse of the technology, and the changing struc-ture of the data communications industry.

546 Information Systems Consulting Experi-ence (3, Sp) Students will work with faculty-provided clients during the semester todesign, develop, and install an informationsystem needed by the client. Prerequisite: IOM531 or IOM 533 or IOM 535.

547 Designing Spreadsheet-Based BusinessModels (3) Application of decision analysis,simulation and optimization techniques tomanagerial problems. Students learn how tocreate and present useful spreadsheet modelsto analyze practical business models. Recom-mended preparation: completion of first-yearM.B.A. courses.

551 Managing Global E-Business (3, Sp)Global e-business practices; e-business valuepropositions and business models; managinge-business processes and transformation; e-business technology infrastructure evalua-tion. Cases, readings, technology briefs, andspeakers. Open to IBEAR students only.

580 Project Management (3, Sp) Applica-tions of systems theory and concepts, matrixorganizational structures, PERT/CPM projectmodeling, and management information sys-tems to the management of complex and crit-ical projects. Recommended preparation: GSBA504 or GSBA 534 or former GSBA 547b.

581 Supply Chain Management (3, FaSp)Issues in supply chain management. Supplychain performance and dynamics. Tools forplanning, control and coordination. Supplychain design and strategy. Recommended preparation: GSBA 504 or GSBA 534 or formerGSBA 547b.

582 Management of Service Operations (3, Fa) Management of operations in serviceorganizations such as banks, hospitals, andconsulting firms; service function in manufac-turing firms; interfacing with other functionalareas of business. Recommended preparation:GSBA 504 or GSBA 534 or former GSBA547b.

583 Operations Consulting (3, Fa) Develop-ment of conceptual and analytic skill forimproving operations. Analysis of businessstrategy, formulating and implementing opera-tions strategy, process analysis and design, andproject management. Recommended preparation:GSBA 504 or GSBA 534 or former GSBA547b.

585 Principles of Service Operations Man-agement (4, Fa) Investigation of the relation-ships among the target market, the systems,strategy, and the workforce that deliver ser-vices. Development of “state-of-the-art ser-vice thinking,” service management skills,and understanding processes. (Duplicatescredit in GSBA 504, GSBA 534, IOM 441,and IOM 582.)


597 Business Field Project in Informationand Operations Management (1-6, FaSp)Individual or team projects solving real busi-ness problems for companies; situation analy-ses; research proposal composition; fieldresearch techniques; statistical analysis; oraland written presentations. Graded CR/NC.

599 Special Topics (1, 1.5, 2, or 3, max 9,FaSpSm) Selected topics reflecting currenttrends and recent developments in operationsmanagement, information systems, and deci-sion support systems.

606 Bayesian Data Analysis (3, Sp) Princi-ples of Bayesian inference, subjective proba-bility, posterior inference via Markov chainMonte Carlo, applications to latent variablemodels. Hierarchical models and shrinkageestimation. Model averaging. Prerequisite:GSBA 603.

670 Current Research in Operations Man-agement (3, Irregular) Critique of the cur-rent research-based literature in operationsmanagement to include scheduling, forecast-ing, MRP, technology planning, inventorymanagement, and facilities location and lay-out. Prerequisite: departmental approval.

672 Optimization Models in OperationsManagement (3, Fa) Convex optimization,stochastic dynamic programming and non-linear programming. Focused training in opti-mization methods and proof techniques forresearch in operations management. OpenPh.D. students only.

MANAGEMENT AND ORGANIZAT ION(MOR)

421 Social and Ethical Issues in Business (4, Sp) The free-enterprise system examinedfrom the perspective of modern corporationsand their critics; business ethics in relation to personal/external values. Prerequisite:BUAD 304.

431 Interpersonal Competence and Devel-opment (4, FaSp) An exploration of thenature of relationships at work; focus on ana-lytical skills and self-assertion necessary tohave effective, rewarding relationships. Labo-ratory simulations. Prerequisite: BUAD 304.

461 Design of Effective Organizations (4, Fa)Designing management systems and prac-tices that lead to organizational excellence;techniques for organizational change. Prereq-uisite: BUAD 304.

462 Management Consulting (4, Fa) Role of professional consultants; data gatheringmethods; consulting approaches from strat-egy, finance, operations, information systems,marketing, and human resources; action plan-ning; ethical and career issues. Recommendedpreparation: BUAD 304.

463 Organization Change and Develop-ment (4, Sp) Theories and methods of intro-ducing change in organizations. Techniquesfor analyzing organizations, developingchange programs, and implementing changes.Ethical and career issues of change manage-ment. Recommended preparation: BUAD 304.

465 Advanced Methods in Strategy Analy-sis (4, Fa) Theories and methods for analyz-ing and developing strategy. Fundamentaltools for strategic planning. Advanced meth-ods for analyzing industries and competitors,and determining the scope of the firm.Recommended preparation: BUAD 497.

469 Negotiation and Persuasion (4) Theo-ries, strategies, and ethics underlying nego-tiation and persuasion in contemporary orga-nizations and societies. Emphasizes theknowledge and skills needed for effectivenegotiation and persuasion.

470 Global Leadership (4, Sp) Major theoriesand practices of leading people in multina-tional firms. Skills for facilitating cooperation,communication, and motivation among peo-ple from different cultures. Recommendedpreparation: BUAD 304.

472 Power, Politics and Influence (4, Sp)Theories and practices about how power, pol-itics and influence affect organizational life.Knowledge and skills for diagnosing andmanaging these features of an organization.

473 Designing and Leading Teams (4, Sp)Theories and practices for developing andleading teams. Skills for creating team struc-tures and facilitating team processes. Knowl-edge for diagnosing team problems anddevising solutions. Recommended preparation:BUAD 304.

492 Global Strategy (4, Fa) Examination ofcorporate strategy practices in an interna-tional context. Effects of cultures, politicalsystems, markets, and economic systems ondeveloping effective global strategies.

542 Strategic Issues for Global Business(3, Fa) Globalization strategies from entry tomaturity; alternative approaches from goingalone to alliances; strategy implementationissues in different cultures and political sys-tems. Cases, videos and speakers.

548 Competitive Advantage ThroughPeople (3, Sp) How firms develop employeetalent as source of competitive advantage.Strategic implications of contemporary prac-tices in recruitment, work systems, training,compensation, and employee relations.Speakers and cases.

551 Performance Management and Motiva-tion (3, Fa) New approaches to performancemotivation at executive and worker levels,including pay/incentive systems, job design,employee involvement, leadership behavior,and self-managed teams. Cases, project andspeakers.

554 Change Management (3, Fa) Diagnosticand intervention skills for implementingmajor organizational changes, includingaction-planning, empowerment methods, sur-vey feedback, goal-setting and team-buildingto achieve commitment. Cases, exercises,project.

555 Designing High Performance Organiza-tions (3, Irregular) Latest organization designknowledge, including Internet-enabled firms,alliances, joint ventures and team-basedorganizations, provided through cases andresearch from USC’s Center for EffectiveOrganizations. Speakers and project.

557 Strategy and Organization Consulting(3, FaSm) How consultants assist clients toformulate strategic plans and realign organiza-tions; approaches used by major consultingfirms; information about consulting industry,fee-setting and proposals. Consultant speak-ers and project.

559 Strategic Renewal and Transformation(3, Sp) Dynamic strategic planning; how busi-nesses reinvent themselves; why change isdifficult; politics of change process; and lead-ership steps for implementing successfulstrategic changes. Cases and readings.

560 Executive Decision Making (3) Explor-ing and analyzing theories of motivation,intelligence and creativity as the psychologi-cal bases of human decision-making.Dynamic decision-making will form the mainfocus. Recommended preparation: GSBA 532.

561 Strategies in High-Tech Businesses (3)How high-tech companies achieve competi-tive advantage through leveraging technical,management and financial resources. Tech-nology trends and industry evolution. Focuson electronics and bio-technology. Cases andspeakers.

562 Strategic Choice and Valuation Analysis(3, Sp) Advanced strategic planning usingtools of scenario development and activityvaluation for assessing market entry, expan-sion and business portfolio configuration.Exercises, cases and project.

567 Interpersonal Influence and Power (3)Emphasizes legitimate and effective use ofpower to resolve conflicts and mobilize actionthrough understanding the talent and self-interest of people involved in decision-making. Readings and cases.

569 Negotiation and Deal-Making (3, Sp)Strategies and dynamics of deal-making;practical skills necessary to win in range ofbusiness transactions conducted in domesticand international settings. Cases, role-playing,films and simulations.

571 Leadership and Executive Development(3) Contemporary approaches to leadership,including corporate practices to develop lead-ers; examples of successful and derailed exec-utives. Students self-assess personal leader-ship and draft development plans. Readings,speakers, cases.

579 The Business of Sports Entertainment(3, FaSpSm) Business practices and issues indifferent sports markets; including growthopportunities; and innovative marketingstrategies for attracting and retaining fans andcorporate sponsors. Industry speakers.

582 Global Human Resources Management(3, Sm) Examinations of how multinationalfirms manage and develop employeesthrough recruitment and selection, trainingand development, performance managementand evaluation, compensation, and labor rela-tions. Cases, videos, and projects.


597 Business Field Project in Managementand Organization (1-6, FaSp) Individual orteam projects solving real business problemsfor companies; situation analyses; researchproposal composition; field research tech-niques; statistical analysis; oral and writtenpresentations. Graded CR/NC.

599 Special Topics (1. 1.5, 2, or 3, max 9,FaSpSm) Selected topics reflecting currenttrends and recent developments in manage-ment and policy sciences.

601 Seminar in Organizational Behavior (3, Irregular) In-depth review of the theoriesand empirical research in the discipline oforganizational behavior. Topics include: per-sonality, motivation, job design, leadership,and others. Open to doctoral program in busi-ness administration students only.

602 Organization Theory (3, Irregular)Ph.D. level survey course on organizationtheory with focus on the history and develop-ment of research on organizations. Open todoctoral program in business administrationstudents only.

603 Seminar in Strategic Management (3, Irregular) Survey of strategic manage-ment. Topics include historical overview ofstrategic management, research methodsused, current theory, and empirical researchon the developing of paradigms. Open todoctoral program in business administrationstudents only.

604 Research Methods (3, FaSpSm) Criticalissues and decisions faced by behavioralresearchers in designing and implementingresearch projects. Open to doctoral programin business administration students only.


MARKET ING (MKT)

405 Advertising and Promotion Manage-ment (4, FaSp) Role of advertising in themarketing mix: determining objectives,strategies, and plans from situation analysisthrough research and creative processes,media selection, and sales promotion. Prereq-uisite: BUAD 307, COMM 200, COMM 302or JOUR 340.

406 Practicum in Advertising and PromotionDesign (4, Sp) Provides real-life marketingexperience as a member of a student managedmarketing/advertising/promotions agency.Work with a client organization on the designof an advertising/promotions campaign.Requires market research, creative design,implementation planning, and client presenta-tion. Prerequisite: MKT 405 or JOUR 340.

409x Personal Selling for Non-BusinessMajors (4) Introduction to personal selling inmarketing and promotion mix; techniquesused for prospecting, telemarketing, handlingobjections, closing, and presentations; sellingservices and creative output. Not available forcredit to business majors.

410 Personal Selling (4, FaSp) Function ofpersonal selling in marketing mix; theories ofpersonal selling; approaches and techniquesused in personal selling; the selling process.Prerequisite: BUAD 307.

415 Sales Force Management (4, FaSp)Studies the role of managing the selling function as part of the marketing mix; plan-ning, implementing, and controlling salesforce operations; critical issues in selecting,training, compensating and supervising sales-people.

425 Direct Response and Internet Market-ing (4, Sp) Role of direct response marketingin promotion and distribution including mailorder marketing, Internet marketing, projecttesting, fulfillment management, careeropportunities; case analyses. Prerequisite:BUAD 307 or JOUR 340.

430 Retail Management (4, Fa) Introductionto the functions of retail management includ-ing location, buying, merchandise manage-ment, layout, pricing, and promotion; applica-tion of concepts to various retail institutions.

435 Business to Business Marketing (4, Fa)Analysis of markets, nature of buying andselling, marketing intelligence, developingmarketing strategy; product channel, price,promotion, setting strategic goals and measur-ing performance. Prerequisite: BUAD 307.

440 Marketing Analysis and Strategy (4, FaSp) Synthesis of concepts and applica-tions relating to the analysis of market oppor-tunities and the development of product,promotion, distribution, and pricing strate-gies. Prerequisite: BUAD 307; recommendedduring student’s final semesters.

445 New Product Development and Brand-ing (4, Fa) Examines how new product ideasare developed, test marketed and ultimatelybrought to the marketplace. Issues about whynew products fail and how brand images aremanaged in the marketplace are discussed.Legal aspects of brand management such astrademark protection and infringement arealso addressed. Prerequisite: BUAD 307.

450 Consumer Behavior and Marketing(4, FaSp) Examines the relationship of con-sumer behavior to acquisition, usage, and dis-position of products and the psychological,social and cultural influences that affect thesedecisions.

455 Distribution Channels (4, Sp) Examina-tion of the role of distributors in our economyand how successful distributors run theirbusinesses. Special emphasis is given tostrategic planning, supplier relations, salesforce management, and physical distribution.Prerequisite: BUAD 307.

456 Advanced Topics in Distribution Man-agement (4, Sp) A case-oriented course thatexplores current topics and trends in distribu-tion. The value chain in the channel, supplieruse of multiple channels, electronic com-merce, and how distributors can becomemore customer focused are among the topicsemphasized. Prerequisite: MKT 455.

463 Pricing Strategies (4, FaSp) Examinationof role of pricing decisions; innovative pricingtheories; Internet and technology impact onpricing, price negotiations, customized pric-ing, price image and reference prices. Prereq-uisite: BUAD 307.

465 Global Marketing Management (4, FaSp) Product and service mix in multi-national business; promotional alternatives;channel of distribution systems; pricing poli-cies and legal barriers; multinational market-ing opportunities; problems and informationsources. Prerequisite: BUAD 307 or MKT 450.

470 Marketing Research (4, Sp) Skillsneeded to conduct and apply research formarketing decision-making; problem formu-lation, secondary data, primary research, fundamentals of analysis are covered. Prereq-uisite: BUAD 307 or JOUR 340; recommendedpreparation: BUAD 310.

512 Marketing and Consumer Research (3, FaSp) Marketing research concepts andtechniques; developing managers’ ability tocritically evaluate and utilize research infor-mation in the decision-making process. Recommended preparation: GSBA 506ab or GSBA 524; and GSBA 509 or GSBA 528.

525 Consumer Behavior (3, FaSp) Theoriesand applications of consumer behavior inmarketing; psychological, social, cultural andethnic factors influencing consumer behavior.Recommended preparation: GSBA 509 orGSBA 528.

526 Advertising and Promotion Strategy (3, FaSpSm) Explains use of argument, emo-tion, endorsements for persuasive ads; toolsfor analyzing ad effectiveness, budgeting,media planning and scheduling; principles ofpricing for creative promotion. Recommendedpreparation: GSBA 509 or GSBA 528.

529 Account Management (3, Irregular)Planning, management and policy formula-tion for the management of accounts. Thesales process, managing major accounts, dis-tribution channel management, and organiza-tional support systems. Focus is on customermanagement and the organizational andinterpersonal processes required for suchmanagement. Recommended preparation:GSBA 509 or GSBA 528.

530 New Product Development and Brand-ing (3, FaSpSm) Systematic approach toproduct development; reasons for productfailure; processes, techniques, and conceptsfirms use to develop, test, and execute prod-uct innovations and imitations. Recommendedpreparation: GSBA 509 or GSBA 528.

531 Services Marketing Strategy (3, Sp)Analysis and development of sound market-ing strategies and an integrated servicemanagement plan for service organizations.Examination of best practices among leadingservice providers. Prerequisite: GSBA 509 orGSBA 528.

535 Business Marketing Management (3, Irregular) Business-to-business and gov-ernment market opportunities and marketingstrategies; product development and adapta-tion, pricing, promotion and distribution toorganizations as opposed to individual con-sumers. Recommended preparation: GSBA 509or GSBA 528.

536 Pricing Strategies (3, Sp) The com-plexity of pricing is increasing due to global-ization and the Internet. This course willdevelop a framework for developing strategicpricing decisions. Recommended preparation:GSBA 509 or GSBA 528.


540 Marketing Models (3, Irregular) Analy-sis, use, and evaluation of quantitative andtheoretical models of marketing manage-ment, consumer response, marketingresource use and control, and competitiveinteraction. Recommended preparation: GSBA509 or GSBA 528.

543 Market Demand and Sales Forecasting(3, FaSp) New product concept testing and life cycle forecasting, pricing and advertisingresponse forecasting, consumer purchaseintentions, judgmental marketing decisionmodels, time series and regression analysis,computer methods. Recommended preparation:GSBA 506b or GSBA 524; and GSBA 509 or GSBA 528.

548 Marketing Strategies in High-Technology Markets (3, Irregular) Firms in high-technology markets rely on heavily sci-entific and technological know-how to delivervalue proposition to their customers. Thisentails that established firms in these marketshave to strategically manage and market theirtechnological know-how over the technologylife cycle, in order to create and sustain theircompetitive advantage. The objective of thiscourse is to offer frameworks to understandmajor marketing decisions for establishedcompanies in high-technology markets.

555 Marketing Channels (3, Sp) Examina-tion of strategic decision making in market-ing channels with emphasis on the structureand management of channels. Intensity indistribution, vertical integration, how roles inthe channel are formulated, types of interme-diaries and multiple channels of distribution.Prerequisite: GSBA 528.

560 Marketing Strategy and Policy (3, FaSp)Integrated approach to the use of marketingtools and concepts in the formulation andexecution of a marketing plan. Recommendedpreparation: GSBA 509 or GSBA 528.

565 Global Marketing (3, FaSp) Variations in markets and trade patterns around theglobe; product development and adaptation,pricing, promotion, and distribution issuesacross national cultures and international markets. Recommended preparation: GSBA 509or GSBA 528.

569 Contemporary Marketing Problems (3, Irregular) Current trends in marketing;elements of a marketing program; solution ofproblems facing the marketing executive;societal issues in marketing.


597 Business Field Project in Marketing (1-6, FaSp) Individual or team projects solv-ing real business problems for companies; sit-uation analyses; research proposal composi-tion; field research techniques; statisticalanalysis; oral and written presentations.Graded CR/NC.

599 Special Topics (1, 1.5, 2, or 3, max 9,FaSpSm) Examination of current literatureand emerging and timely topics in marketing,social marketing, consumerism, macromar-keting, marketing of individuals, organiza-tions, and ideas. Recommended preparation:GSBA 509 or GSBA 528.

608 Market Response Models (3, Irregular)Reviews theories, methods and findings onmarket response models. These modelsdescribe how firms define marketing strategyand how consumers and markets respond tothem. Open to doctoral program in businessadministration students only.

611 Perspectives on Marketing Research(3, Fa) Seminar to critique research on vari-ous marketing problems, theories, and meth-ods; faculty will present their research, stu-dents will develop and present an originalresearch study. (Duplicates credit in formerMKT 620.) Open to doctoral program inbusiness administration students only.

613 Marketing Models in Consumer andBusiness-to-Business Markets (3, Fa) Model-ing research on marketing with a focus onchannel structure, franchising and sales forcecompensation, innovation and diffusion, inter-store composition, sales promotions, and mar-ket segmentation. (Duplicates credit in formerMKT 605 and former MKT 613a.) Open todoctoral program in business administrationstudents only.

614 Advanced Research Methods in Mar-keting (3, Sp) Applications of advancedresearch techniques and designs to marketingproblems; review and critique of current liter-ature; development and defense of student’sown research proposal. (Duplicates credit informer MKT 661.)

615 Strategic and Marketing Mix Models(3, Sp) Modeling research on marketing witha focus on discrete choice models, considera-tion set models, purchase timing models,accounting for consumer heterogeneity,Bayesian models, dynamic models of con-sumer choice, market entry effects, productquality, advertising and carry over effects,price, and promotion. (Duplicates credit informer MKT 605 and former MKT 613b.)Open to doctoral program in business admin-istration students only.

616 Understanding Consumer and Organi-zational Buying Behavior (3, Fa) Behavioralresearch and theory on marketing with a focuson goals, emotions, categorization and knowl-edge, inferences, attitudes, consumption, mar-keting and technology, organizational learn-ing, new product development. (Duplicatescredit in former MKT 602 and former MKT612a.) Open to doctoral program in businessadministration students only.

618 Buyer Behavior and InterorganizationalMarketing (3, Fa) Behavioral research andtheory on marketing with a focus on brandingand brand extensions, framing, considerationset formation, variety seeking, consumeroverspending, marketing orientation, buyerseller relationships, channel integration, sup-ply chain management, inter-firm power andrelationship marketing. (Duplicates credit informer MKT 602 and former MKT 612b.)Open to doctoral program in business adminis-tration students only.

620 Advanced Quantitative Methods inMarketing (3, Irregular) Covers theory andapplications of advanced methods used inbusiness research. Estimation via MaximumLikelihood and Bayesian methods of chal-lenging problem sets. Corequisite: GSBA 603;recommended preparation: matrix algebra.


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