USAW Digital Sponsorship Proposal
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Transcript of USAW Digital Sponsorship Proposal
For more information contact: Harris Kalofonos - Manager of Marketing & Development at: [email protected] or 719-265-3629.
Experience the Business behind the Sport
History - USA Wrestling is designated the U. S. Olympic Committee as the National Governing
Body assigning all responsibilities of managing the Olympic Wrestling Team & all grassroots efforts of the sport.
Quick glance at what we do1. Train & support Olympic and elite athletes.2. Organize quality wrestling events.3. Foster grassroots development for the sport.4. Network the wrestling community.5. Educate tomorrow’s wrestling leaders & coaches.
Top 10 States in Wrestling Participation
Every 4 Years
Annually
USA Wrestling Hosts 40 National Events Annually and Sanctions About 1900
Demographics Age groups of registered members
age > 19 = 5%
age < 10 = 29%
11 < age < 14 = 33%
15 < age < 18 = 33%
5%
33% 29%
33%
1 M ission
18 O lympians
63 National Team
13,500 Youth Pro grams
1,900 S anc tioned Events
3,511 USA Wrestl ing Clubs
181,240 Registered M emb ers
6,400,000 Website Visits Annually
62,300 Faceb o ok M emb ers and G rowing
273,403 Wresting H igh S cho ol Athletes
10,270 H igh S cho ol Wrestl ing Clubs in the U.S
USA Wrestling by numbers
History - USA Wrestling is designated by the U. S. Olympic
Committee as the National Governing Body assigning all responsibilities
of managing the Olympic Wrestling Team & all grassroot efforts of the sport.
*Other insert opprtunities available on demand
Circulation Pages Distrubution Format
6 times a year 44 120,000 Full Color
USA Wrestler The Largest Wrestling Publication in the World
Full Page 8.625’’ by 11.125’’
Half PageVertical
8.5’’ by 9.875’’
Half PageHorizontal
7.375’’ by 4.75’’
QuarterPage
3.5’’ by 4.75’’
One Third Page Hor. 7.375’’ by 3.275’’
Quarter Page Hor. 7.375’’ by 2.45’’
One
Third
Ver.
2.28’’
by
9.875’’
One
Sixth
Ver.
2.28’’
by
4.75’’
Magazine Ad Size Examples
Married70%
Single23%
Divorced7%
*Demographic data for USAW members - age > 20; Target group = Coaches, Alumni, Parents
Annual Household income
Home Owners
Marital Status
No26%
Yes74%
<$25,000
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000+
Ye s7 4 %
N o26% M a r r i e d
7 0 %
S i n g l e 2 3 %
D i v o r c e d
USA Wrestling’s Website: www.TheMat.com Annual Average (April 1st 2009 - April 1st 2010)
Source: Google Analytics
One of the top 3 websites in the U.S. Olympic Movement over the past 10 years in traffic & unique visitors
METRICS: Access to USA Wrestling’s
Google Analytics Reports
NY 8%
CA 8%
PA 7.5%
IA 6.3% IL
6.1%
MN4.5%
OH 4.4%
NJ 3.4%
CO 3.3%
MI 3.2%
MO3.1%
WI3%
VA3%
FL3%
TX 2.6%
AZ2.1%
NC2.1%
IN 2%
OK 2%
MD 1.7%
GA1.7%
WA1.7%
OR1.5%
NE1.5%
KS1.4%
MA 1%
*All other states under 1%
One of USA Wrestling’s core objective is to
network with the wrestling community
Did you know:
- The highest traffic day of the week is Monday
- Top Six Countries Visiting the site: Canada, UK, Germany, Japan, Austratlia, Russia
Visits PageViews Page/Visits
6,400,506 35,608,114 10 8 min Avg. Time on Site
Date in 2010 Event Athlete Participant
January 3-5 Virginia Duals 1000
February 3-6 Dave Schultz Memorial International 240
March 25-26 FILA * Cadet Youth Olympic Games Qualifier 1000
March 27-28 North West Regional Champioship 220
April 1-3 Asics Folkstyle National Championships 2266
April 8-11 ASICS FILA *Cadet Youth Olympic Qualifer & University 1000
April 21-22 FILA Junior Nationals 300
www.usawrestlingevents.com
May 14-15 BB Womans National Championship 210
May 28-30 Southeast Regional Championship 300
June 10-12 World Team Trials 200
June 24-28 Junior National Duals 500
June 28-30 ASICS Kids National Championships 700
July 18-24 Cadet & ASICS/Vaughan Junior Nationals 4000
October 23-25 Sunkist Kids Internationl Open 210
October 31 USA Wrestling Preseason Nationals 870
November 15 Chicago Cup International Duals, USA vs Russia 1500
November 14 NYAC Holiday International Open 247
- Title Sponor
- Presenting Sponsor
- Title of Mat at Event
- Booth Opprtunities
- Public Announcements
Event Exposure Opportunities
- Public Announcements
- Sponsor an Event Series
- Banner placement (size 3ftx8ft)
- Activation activities during events
USA Wrestling’s Major National & Regional Events
Events - USA Wrestling hosts 40 events annually for all
ages & sanctions around 1900 events across the U.S.
More than 11
9~11
6~8
4~5
2~3
0~1
Number of Wrestling events attended annually
Marketing Philosophy
Sponsorship Activation Model
Develop Singature Program
Target Groups
Club Leader, Coaches, Parents
1. Heighten program profile to USAW
website & social media accets
2. Develop strong presence at events
3. Create interactive programs web/events
Enhance Brand Image
Increase Awareness
1. Editorial support online & print
2. Connect club leaders and parents
3. Promote program via video and USAW
YouTube channel, e-mail blasts, and
newsletters, Facebook
Promote Signature Program
Promote Benefits
1. Create target groups approch model
2. Provide exposure to benefits & awards
N a t i o n a l P a r t n e r s
National Team Apparel Official Insurance Company Wellness & Chiropractice Exclusive Merchandiser
Signature Activation Programs
Olympic, World, Natonal Responsible Sports Wellness Advisory Counsil Wrestling Products
Shoe & Apparel Provider Coaches & Parent Education National & Grassroots Athletes Events Distribution
National Team Airline Official Anti-fungal partner Official Mat Provide National Team Exclusive Scale Womans Team Sponsor
Signature Activation Programs
International & Domestic Sponsor of Athlete of the Week Sponsor of National Coaches Events Scales Womans Wrestling Clincs
Skin Cleaner Partner
Partnering with USA Wrestling
Philosophy -
All agreements are tailored to meet
your corporation’s marketing
objectives. USA Wrestling
plans, organizes, executes and
measures sponsor’s exposure
and activation plans in cooperation
with its national partners.
Market Reach -
A plethora of avenues for companies and organizations
to reach their target markets through its:
- Events
- Website
- Social Media Assets
- Membership
- Publication
- Special Programs
- Fundraising events
Levels of Engagement
- Customized Program (cost based on benefits received)
- National Sponsor (All included)
- Supplier
- Event Sponsor
- Official Sponsor of USAW website & social network
- National Coaches Education Program sponsor
Contact -
For more information, please contact:
Harris Kalofonos - Manager of Marketing & Development
at: [email protected] or 719-265-3629.
For more information contact: Harris Kalofonos - Manager of Marketing & Development at: [email protected] or 719-265-3629.