Usability Testing

http://www.techved.com/ @ 2013 Techved Consultinghttp://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.

We have Expertise to understand yourbusiness needs and provide apt UX solutions for:

• Website

• Intranet

• Extranet

• Widget

• Software

• Mobile and iPad App

http://www.techved.com/

User Centric Approach

Leading UX and Design

Consultancy

More than 15 years of UX Design Experience

Over 100 staff Worldwide

http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.

Usability Testing


Usability testing is a technique under User Centered Interaction Design. It is used to test a product/interface on its users by evaluating it from the users’ point of view.

It involves a systematic observation of the interaction of users with the products/ interface to determine how well can they use it and understand their actions/perceptions.


Usability Testing as a service

Usability testing is a process where experts draws results about Usability on

the site/application with the help of a set of predefined usability principles.

The aim is to achieve overall ease of use, effectiveness and user satisfaction by

identifying the flaws in the design and finding easily adaptable design solutionsto the flaws recognized.

•It enhances the usability of your website

•It is an in-depth analysis of your website design’s strengths and weaknesses.•Provides a competitive overview of the website.

•Its cost effective and relatively quick to implement.

Preparation ofTest Plan & Script

Conducting Usability Study

Analysis

Step 1 Step 2 Step 3 Step 4Recruiting

Participants

METHODOLOGY

http://www.techved.com/ 2013 Techved Consulting India Pvt. Lt

Step 1 (Preparation of Test Plan & Script):

Test Protocol was prepared to ensure that adequate representative feedbackis gathered from participants


Methodology

Step 2 (Recruiting Participants): Profiles of participants invited for testing

Job Seekers Sellers Buyers Service Seekers

Rented House Seekers

Participants invited 6 6 6 6 6

Participants interviewed 6 6 6 6 6

• Techved Consulting moderator led the test session asking each participant to perform tasks in accordance with the test protocol.

• Techved Consulting team observed sessions, took notes and watched participant’s reactions and feedback towards the websites.

Step 3 (Conducting Usability Study):

Image: Usability Testing in process

METHODOLOGY


• The data gathered from the test is analyzed using affinity diagrams and suitable recommendations will be provided

Step 4: Analysis

Image: Affinity Diagram in process

METHODOLOGY


Talk to users of your website or product


Usability Test


Usability Test

Understand their needs, behavior patterns & pain points.


Usability Test

Compare it vis-à-vis your competitors

Case Study


Project Brief: www.shaadi.com is an Indian matrimonial website which helps people find a suitable match.

User Research

Techved helped www.shaadi.com in Usability Testing of the website to identify issues being faced by brides, grooms and their parents when using this website. The findings and the solutions given by Techved helped the company grow its user base and revenue many folds.


Case Study 1: Shaadi.com

http://www.shaadi.com/

http://www.shaadi.com/


Case Study 2: Kotak bank

Users were first shown the website and asked what they saw first. Most of them were immediately drawn to the pictures in the Banner.


Case Study 2: Kotak bank

• Pictures helped them to understand the context and scope of the website.

• The organization gave them a simple mental model of how information on the website is arranged and how to access it.


Case Study 3: Freecharge.com

Transaction details appear thrice throughout the task flow of recharging the phone.This repetition of information is unnecessary.Hence, the site can be uncluttered and presented more neatly.

Reposition the Confirm Order button to make it visible in the user’s task flow.


Case Study 4: Magicbricks.com

Project Brief: Techved helped Magicbricks.com to understand the user behavior and conducted usability with MB and Non MB users.


Case Study 4: Magicbricks.com

Creating affinity diagrams and conducting trend analysis.Usability analysis done in Techved Consulting premises for Magicbricks.com.


Case Study 5: Ebay

Project Brief: Techved helped Ebay to understand the user behavior in the checkout process and how users perceive different elements on the website to built “Trust” .


Case Study 6: Quikr.com - Website

Project Brief: Techved helped Quikr conduct Usability Tests with 30 users to help understand their behavior on Quikr.com. Users belong to one of the five different category of profiles – Job Seekers, Sellers, Buyers, Service Seekers and Rented House Seekers. UX Team at Techved identified major usability problems and gave recommendations on ways to improve those problems on Quikr.


Case Study 6: Quikr – Mobile App

Project Brief: UX Team at Techved identified major usability problems and gave recommendations on ways to improve those problems on Quikr mobile app.

End UserThis profile is the user of Business laptop.This profile was selected to give feedback on Dell laptop as compared to other competitive laptops.

IT ProThis profile is the decision maker or influencer in decision making of what laptops to buy in office. They were selected to understand the important factors considered when buying laptops in various countries.

Methodology

1. Creation of User ProfilesUser Profiles were created prior to the Research to define User Segments of the product.


Case Study 7: Dell Business Laptop

User Research & Competitive Feedback

2. One to One InterviewTwenty Four participants were interviewed about what is important to them in a goodquality Business Laptop.They evaluated 6 competitive Business laptops and provided quality ratings of variouscomponents.


Case Study 7: Dell Business Laptop

Usability Study was conducted to understand user’s expectations, needs and their feedback onwww.naukri.com. A comparison between naukri.com and monster.com.

Objectives• To understand expectations, perceptions and requirements of different user profiles who

visit naukri.com.• To understand the interruptions in task flows and errors made by users when using

naukri.com.• Features liked / disliked on naukri.com and monster.com.


Case Study 8: Naukri.com

User Research

http://www.naukri.com/

Our company comes with experience that has seen how users behave on the internet, how they have changed over the past years and an understanding of what is neededright now in order to see success.

• We know how to optimize your website.

• We know what content needs to be created in order to give your website a betterchance of ranking which will reach out to more users.

• And above all, we have user behavior based solutions to maneuver yourwebsite Traffic into a direction which will convert your prospects into Clients.

“Our knowledge of user behavior on internet will help your Business Grow”


Why Us?

Thank You

Contact Us : Our Global presence :

[email protected]

022 67421812 / 9029032997

www.techved.com

Corporate Office6th Floor, Thakur Mall Business Center,Thakur Village,Kandivali (E), Mumbai.

Melbourne Office:Level 5.01Collins StreetMelbourne VictoriaAustralia

http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.

Dubai Office:Downtown Dubai,P.O. Box 123234,Dubai, UAE.

http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.

Usability Testing

Design

Transcript of Usability Testing